B) Recommended Business and Organizational Strategies

In order for the objectives of a company to be achieved, the recommended

strategies of the business should be implemented. Using Business and Organizational Strategies
are important when specifying or giving a comprehensive discussion of the proposed strategy as
it sums up the actions that a company intends to take to achieve its long term goals. In this part
of the Chapter, there will be a detailed discussion of each umbrella strategy that was formulated
in the previous chapters.

Strategy Ranked Number 1: MARKET DEVELOPMENT AND PRODUCT DEVELOPMENT

The first strategy to be used for the business will be a simultaneous strategy
implementation of Market Development and Product Development. Market Development is the
introduction of the existing products of ALMADECO to new markets or to areas where it has not
ventured on before; it is through this strategy where the business may be able to acquire new
customers other than those whom they already have a relationship with. Product Development
on the other hand is seeking an increased sale by improving and innovating the existing products
and services of ALMADECO; it is through this strategy where the business may be able to acquire
customers who are searching for a specific type of service other than those being offered by the
company.

Framework on Implementation of (Strategy Ranked Number 1): MARKET DEVELOPMENT and

PRODUCT DEVELOPMENT

INPU Set and Finalize Advertise on OUTPU

T finalize Hire a web design and different T
company designer functionality social media
details of website platforms

DIAGRAM FOR MARKET DEVELOPMENT

INPU Research OUTPU

T on new Contact Build T
supplies for innovated Trial test Trial test
suppliers
products
product

DIAGRAM FOR PRODUCT DEVELOPMENT

Business Strategies:
A business strategy is the means by which it sets out to achieve its desired ends
or more specifically known as objectives. Below is a detailed discussion of such:
Table 7.1: Business Strategies of ALMADECO
BUSINESS STRATEGIES

To fully utilize the effectiveness of the strategy, the business should

PRODUCT AND SERVICE

simultaneously do Market Development and Product Development on its products.

Market Development strategies involve creating a web page wherein potential
customers may be able to view the details of the company and as well as communicate
with them for future transactions. Currently, the existence of the Facebook page of
ALMADECO may be improved by updating details and as well as maintaining an active
image to which potential customers may engage into.
The product must be able to expand its positioning to companies specifically
condominiums as the trends and buildings currently rise all throughout the Philippines.
The business’ details must be easily accessible so that potential customers may utilize
such, and what better way than to do it on the interweb.
Another thing to ponder is the position of ALMADECO with regard to product
innovation. Currently, ALMADECO is lagging behind its competitors when it comes to the
supplies and quality of the products that they use. Product Development Strategies
include researching on the current trend and innovating existing products to increase
the quality of such. ALMADECO should utilize the current trend as customers all have
preferences that they are looking for.
ISSUES IN EXTERNAL ANALYSIS

In the previous Chapter, the following have the highest weighted scores in the
External Factor Evaluation (EFE): The opportunity of ALMADECO having the fastest
transactions among its other competitors in the Philippines is weighted at 0.40; the
threat of existing competition against foreign air conditioning brands thus making it
difficult for local companies to establish huge shares in the market is weighted at 0.40;
while the opportunity of people relying on air conditioning units to be able to give them
the means of comfort that they need is weighted at 0.36. Below are the responses that
have been devised in relation to Strategy 1.

Response Strategies per External Factors

• ALMADECO should introduce itself to a new market,while maintaining a brand of having fast
services in the industry. OPPORTUNITY: ALMADECO's transactions are faster
than its other competitors in the Philippines

• ALMADECO should introduce itself to the market as a local brand that is cheaper cmpared to THREAT: The existing competition against foreign aire
other brands that are foreign. conditioning brands makes it difficult for local
companies to establish huge shares

• ALMADECO should use the opportunity to introduce the product to the market considering OPPORTUNITY: People are reliant on air conditioning
their need to satisfy their craving for comfort and satisfaction in terms of air temperature. They units to be able to give them the means of comfort thet
should also be able to innovate their wares to satisfy the demands of the customers. they need
 According to the SWOT Analysis done in Chapter 6, Market Penetration has been
MATRICES
EVALUATION FROM
appeared 2 times while Product Development had appeared once. The other
evaluation conducted was the SPACE Matrix, for which aggressiveness is being
recommended, so the company must be aggressive in increasing the awareness of
their market. Based on research, there is an increase of condominium buildings all over
the Philippines, ALMADECO should be able to provide services for all of these as
presented in the Internal Factor Evaluation (IFE).

Organizational Strategies:
Organizational Strategies are the sum of the actions a company intends to take
to achieve long-term goals. Below is a detailed discussion of such:

ORGANIZATIONAL STRATEGIES

ALMADECO must add more marketing and operations people who will man the
ALIGNMENT
ORGANIZATIONAL

advertising and communications on social media, and as well as people who can research
on the innovation that the company’s products need. In the marketing department, they
must be able to produce and man the website and as well as other social media accounts
so that they may engage and acquire more customers. As for the operations
department, they must be able to research on new and innovative ways for the product
to be sold to customers with specific references.
With these efforts, there will be an increase of market size and demand of the product
all over the Philippines. More workers may be needed.
In the previous Chapter, the following have the highest weighted scores in the
ISSUES IN INTERNAL ANALYSIS

Internal Factor Evaluation (IFE): The strength of having ALMADECO as one of the
cheapest and fastest HVAC provider in the Philippines is weighted at 0.72; the strength
of having fast installment of products upon demand of consumer is weighted at 0.44;
while the strength of having the deliver process of heating and air conditioning on time
despite importation of products is weighted at 0.24. Below are the responses devised in
pursuant to Strategy 1.

• While ALMADECO is considered as such, the market that they hold is only small. STRENGTH: ALMADECO is considered as
They should be able to avertise to other establishment so that there will be an one of the cheapest and fasted HVAC
increase of awareness.
provider in the Philippines

• ALMADECO should innovate their products while maintaining their fast

installment process so that they may also be able to satisfy the preferences of STRENGTH: Fast installment of products
their customers. upon of consumer

• ALMADECO should be able to accept more demands once they have established a STRENGTH: Delivery process of heating
means of communication with potentioal customers through the web page or and air conditioning is on time despite the
social media accounts. importation of products
Strategy Ranked Number 2: MARKET PENETRATION
The last strategy to be implemented is Market Penetration or the efforts to
increase the current market share of ALMADECO for its products or services rendered. In relation
to the first strategy under Market Development, the company should still use the creation of the
website as its basis so that existing customers may still be able to contact the business when
needed so. Another thing that they could offer are discounts and promos when the customer has
been with the business before.

Business Strategies:
A business strategy is the means by which it sets out to achieve its desired ends
or more specifically known as objectives. Below is a detailed discussion of such:

Table 7.2:

BUSINESS STRATEGIES

After utilizing the first two strategies simultaneously (Market Development and
SERVICE
PRODUCT AND

Product Development), the business should now focus on the existing market share that
they have and increase it through Market Penetration. The business can do this by
reintroducing the innovated product, which is the end result of Product Development,
directly or through advertisements on the internet.
The business could also offer discounts and promos for their existing market so
that they may be enticed to buy from their wares and as well as to be trusted.
 ISSUES IN EXTERNAL ANALYSIS In the previous Chapter, the following have the highest weighted scores in the
External Factor Evaluation (EFE): The opportunity of ALMADECO having the fastest
transactions among its other competitors in the Philippines is weighted at 0.40; the
threat of existing competition against foreign air conditioning brands thus making it
difficult for local companies to establish huge shares in the market is weighted at 0.40;
while the opportunity of people relying on air conditioning units to be able to give them
the means of comfort that they need is weighted at 0.36. Below are the responses that
have been devised in relation to Strategy 2.

Response Strategies per External Factors

• ALMADECO should maintain its fast process so that existing clients may still avail
such. OPPORTUNITY: ALMADECO's transactions are faster
than its other competitors in the Philippines

• ALMADECO should be aggressive in their marketing scheme as the only reason THREAT: The existing competition against foreign aire
why they cannot compete with such brands is because they are not known in the conditioning brands makes it difficult for local
market to be in the industry. companies to establish huge shares

• ALMADECO should offer discounts and promos so that old clients may be enticed OPPORTUNITY: People are reliant on air conditioning
once again to buy from their wares. units to be able to give them the means of comfort thet
they need

According to the SWOT Matrix done in Chapter 6, it was recommended that

FROM MATRICES
EVALUATION

ALMADECO should offer sales discounts and promotions. ALMADECO can utilize this so
that they may be able to still maintain relations with current clientele.

Organizational Strategies:
Organizational Strategies are the sum of the actions a company intends to take
to achieve long-term goals. Below is a detailed discussion of such:

ORGANIZATIONAL STRATEGIES

Same with the first strategy, ALMADECO must add more marketing and
ALIGNMENT
ORGANIZATIONAL

operations people who will man the advertising and communications on social media,
and as well as people who can research on the innovation that the company’s products
need. In the marketing department, they must be able to produce and man the website
and as well as other social media accounts so that they may engage and acquire more
customers, and as well as maintain old relations and old trust in the market. As for the
operations department, they must be able to research on new and innovative ways for
the product to be sold to customers with specific references.
ISSUES IN INTERNAL ANALYSIS In the previous Chapter, the following have the highest weighted scores in the
Internal Factor Evaluation (IFE): The strength of having ALMADECO as one of the
cheapest and fastest HVAC provider in the Philippines is weighted at 0.72; the strength
of having fast installment of products upon demand of consumer is weighted at 0.44;
while the strength of having the deliver process of heating and air conditioning on time
despite importation of products is weighted at 0.24. Below are the responses devised in
pursuant to Strategy 1.

• ALMADECO should maintain its strength of being the cheapest and fastest HVAC STRENGTH: ALMADECO is considered as
provider, what they should be doing is increasing their marketing scheme to one of the cheapest and fasted HVAC
further inform their potential and existing market.
provider in the Philippines

• ALMADECO should offer discounts and promos to their current clients with regard
to availing their services. STRENGTH: Fast installment of products
upon of consumer

• ALMADECO should offer discounts and promos to their current clients with regard STRENGTH: Delivery process of heating
to availing their services. and air conditioning is on time despite the
importation of products