QUESIONNAIRE

Gender: Male / Female

Age:

Marital Status:

Education Qualification:

Occupation:

Question 1: Which sector do you prefer for Shopping?

a) Organised
 Supermarket
 Chain Stores
 Departmental stores

b) Unorganised
 Conventional stores
 Kirana

Question 2: Which product do you buy mostly from the stores

(Organised/Unorganised?

Grocery, Vegetables & Food items

Homemade Appliances & Electrical & Electronics

Textiles

All of above
 Question 3: Please rate for the following items in Regards of Price and Quality from
Organised and Unorganised stores.

Organized Retailers Unorganized Retailers

Factors
Quality Price Quality Price

Grocery

Vegetable
Food Items

Homemade
Appliances

Textiles

Electronics

Casual
Purchases

Question 4: which factor is important for you to buy from organized retailers over traditional
retailers?

Convenient

Proximity

Comfortable

Value Added Services

Services Better than Traditional Retailers

Quality & Quantity Up to Expectations