PROJECT REPORT

ON
TO STUDY MARKET SHARE AND MARKET
PENETRATION OF AMUL ICE-CREAM IN
CHANDIGARH CITY

GUJARAT CO-OPERATIVE MILK MARKETING

FEDERATION LTD.

In partial fulfillment of
BACHELOR OF BUSINESS ADMINISTRATION
(Session 2005-06)
SUBMITTED TO

D.A.V. COLLEGE SECTOR 10, CHANDIGARH

GUIDED BY SUBMITTED BY
Ms. NEHA BISHNOI SUKHJINDER SINGH
B.B.A. Department Roll No.: 6884
B.B.A. 3rd Years
 CERTIFICATE

This is to certify that the Project work entitled “TO STUDY MARKET SHARE AND

MARKET PENETRATION OF AMUL ICE-CREAM IN CHANDIGARH CITY” (Gujarat

Cooperative Milk Marketing Federation Ltd.) for degree of B.B.A. III from D.A.V.

College Panjab University has been done under my guidance. The work done is

original and has not been submitted earlier to any other University for any such Title

or award.

Project Guide:

MS. NEHA BISHNOI

Prof.

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 DECLARATION

This is to certify that the Project work entitled “TO STUDY MARKET SHARE AND

MARKET PENETRATION OF AMUL ICE-CREAM IN CHANDIGARH CITY” (Gujarat

Cooperative Milk Marketing Federation Ltd.) done by me SUKHJINDER SINGH for

degree of B.B.A. III Diploma in Marketing Management, D.A.V. College, Sector 10,

Chandigarh is not copied and is result of my own efforts.

SUKHJINDER SINGH
Roll No.: 6884
BBA 3rd Year

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 DISSERTATION APPROVAL
CERTIFICATE

The Dissertation Entitled

“TO STUDY MARKET SHARE AND MARKET PENETRATION OF AMUL

ICE-CREAM IN CHANDIGARH CITY”

(GUJARAT COOPERATIVE MILK MARKETING FEDERATION LTD.)

By SUKHJINDER SINGH is approved in the partial fulfillment of the requirement for

the degree of Bachelor of Business Administration

Ms. NEHA BISHNOI Mrs. PADMA PANDEY

Guide Director

External Examiner
Place: Chandigarh
Dated: March, 2007-08

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 ACKNOWLEDGEMENT

It gives me pleasure and satisfaction categorically state that Project is not

solo effort. So many people have contributed there bit to it. It is very difficult to

individualize my gratefulness, here, to all whose contribution has blossomed into this

project. Still my first and foremost gratitude and thanks exist for those who have

given me the insight to do the job. The task of completing this project would have

been difficult if it was not for timely help, support and encouragement given to me

by numerous people.

The project would not have taken shape without the constant guidance,

advice and insight of Ms. NEHA BISHNOI whom I express my sincere thanks for his

guidance.

To all those who gave me valuable and relevant information regarding my

project.

SUKHJINDER SINGH
Roll No.: 6884
BBA 3rd Year

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 PREFACE

Practical training imbibes an integral part of the management studies. One cannot rely
merely upon the theoretical knowledge. However classroom lectures makes the
Fundamental concepts clear, but these must be correlated with the practical training
Situations. To develop managerial & analytical skills, practical exposure is very
necessary
in combination with the theoretical knowledge.

For fulfilling this purpose, B.B.A students are required to undergo a summer Project
Training as an integral part of the curriculum. The objective is to solve the organizational
Problems.

I consider myself lucky enough to get a project at India’s one of the fastest growing
Company AMUL (GCMMF, LTD) really, it was a great learning experience. It helped me
to
get a practical insight into the actual business environment and provided me an
opportunity to make my concepts more clear.

In this report I have tried to give comprehensive picture of details of my project.

Learning is like eating food. It is not how much one eats that matter, what counts is how
much you digest. Knowledge is potential power. Wisdom is the real power. Knowledge
becomes only when it acted upon.
Summer training helps the learner:
 In cultivating strength, patience and perseverance.
 Listening and asking.
* Learning self-discipline
* Understanding gross root realities.
 The value of labour and toil in conducting surveys ,research and compilation of
data etc.

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* The art of interacting with board sections of society.
 To art of analysis, dissemination of ideas in lucid and precise reports.

The study at hand is confined to ice cream only as we stand at the threshold of
21ST century; the winds of change have been sweeping in the shores of India. Educated
people are fat adapting to socio –economic changes .a new culture of living trends
indicate a rapid transformation in there eating habits. Ice cream and fast foods are
Becoming more and more popular these days.

The markets for ice cream is all set to boom in an unprecedented manner in
Cognizance of this inevitability, I picked up this challenging commodity for in depth
Study on scientific lines. Primary and secondary data has been used for the study

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IF YOU NEED THIS PROJECT
PLEASE CONTACT
CHAUHAN BROTHERS
9855017625, 9217825228