List Of Content

01 INTRODUCTION OF BAJAJ AUTO PVT. LTD.

02 POLICIES

03 BAJAJ AUTO TWO WHEELERS

04 MISSION, VISION, OBJECTIVE & GOAL

05 BRAND VALUE
 BAJAJ AUTO

History
• Founded in 1926
• Bajaj Auto came into existence on November 29,1945 as M/s Bachraj
Trading Corporation Private Limited.

• It started off by selling imported two- and three-wheelers in India.

• In1959, it obtained license from the Government of India to manufacture

two- and three-wheelers and it went public as Bajaj Auto Ltd (BAL) in1960.

• Itstarted producing at Waluj in Aurangabad. In1986, it managed to

produce and sell 500,000 vehicles in a single financial year.

• In1995, it rolled out its ten millionth vehicle and produced and sold 1
million vehicles in a year.
• Bajaj has made a number of motorcycles, scooters and cars. Motorcycles
in current production are the

▫ XCD
▫ Platina
▫ Discover
▫ Pulsar
▫ Avenger &
▫ Ninja
Demerger of Bajaj Auto Ltd.

• With the demerger of Bajaj Auto Ltd, following separate corporate

entities came into existence in May’ 2008

▫ Bajaj Finserv Ltd (BFL),

▫ Bajaj Auto Ltd (BAL), and

▫ Bajaj Holdings and Investment Ltd (BHIL)

Key Policies – April 2010

• BAL will continuously specialize in Motorcycle and commercial

vehicle though its strategy of differentiations

• TO “Defend” its brands, BAL will continuously improve its core

competencies in all its functions, as also across its supply chain, including
its suppliers and dealers.

• BAL’s core competencies rest on its values of innovations,

Perfections & supply.

• BAL has adopted TPM, The Prime Mover towards excellence, to

build and to continuously improve its core competencies.

• TPM shall provide a holistic, structured and quantifiable

methodology for deeper and wider continuous improvements in an
integrated way aligned to BAL’s business vision.

• TPM ensures that individually and collectively, every employee of

BAL and its business partners strive to keep BAL Distinctly Ahead.

Bajaj Image

• The Bajaj Group is amongst the top 10 business houses in India. Its
footprint stretches over a wide range of industries, spanning automobiles
(two-wheelers and three-wheelers), home appliances, lighting, iron and
steel, insurance, travel and finance.
 • The company has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer.

• Its product range encompasses scooterettes, scooters and

motorcycles. Its real growth in numbers has come in the last four years
after successful introduction of a few models in the motorcycle segment.

Bajaj Image
• Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia.

• The integrity, dedication, resourcefulness and determination to

succeed are the characteristic of the group today

• The present Chairman of the group, Rahul Bajaj, took charge of the
business in 1965. Under his leadership, the turnover of the Bajaj Auto the
flagship company has gone up from INR.72 million to INR. 120 billion, its
product portfolio has expanded and the brand has found a global market.
•
• Rahul Bajaj is one of India’s most distinguished business leaders and
internationally respected for his business acumen and entrepreneurial spirit.
Bajaj Auto – Two Wheelers
 Two Wheeler Products
Product Demonstration- Pulser

Product Demonstration- Platina

Product Demonstration- Avenger

Product Demonstration-Ninja-250-R
Mission, Vision, Objective & Goal
 Brand Value
The Company lives its brand by its values of Learning, Innovation,
Perfection, Speed and Transparency. Bajaj will constantly inspire confidence
through excitement engineering.

Learning : Learning is how we ensure proactivity.

Innovation : Innovation is how we create the future.

Perfection : Perfection is how we set new standards.

Speed: Speed is how we convey clear conviction

Transparency : Transparency is how we characterise ourselves

USP of Bajaj Brands

• Style
• Technology
• Pricing Strategy

Focus Values:

• Innovation
• Speed
• Perfection
Thank You