Curriculum

For
Certificate in Graphic Designer
(1-Year)
Code:VC23S001
(2013)

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 Table of Contents

Scheme of Studies ...................................................................................................................................................................................................................... 4

Introduction ............................................................................................................................................................................................................................... 5
Overall objectives of Course: ...................................................................................................................................................................................................... 5
The overall objectives of the course of Graphic Designer are as under: ....................................................................................................................................... 5
Competencies gained after completion of course: ...................................................................................................................................................................... 6
Job opportunities available immediately and in future: .............................................................................................................................................................. 6
Overview about the program – Curriculum for Commercial Design ............................................................................................................................................. 8
Curriculum Contents – Teaching and Learning Guide ................................................................................................................................................................ 12
Module A Title: Take Requirements ...................................................................................................................................................................................... 12
Module B Title: Draw Thumbnail Sketches ................................................................................................................................................................................ 15
Module C Title: Creative Variations........................................................................................................................................................................................... 19
Module D Title: Make Comprehensive Design ....................................................................................................................................................................... 25
Module E: Present Design ..................................................................................................................................................................................................... 30
Module F: Prepare Files for Final Output. .............................................................................................................................................................................. 32
Module G: Daily Opeations ................................................................................................................................................................................................... 34
Module H: Maintain Computer ............................................................................................................................................................................................. 36
Module I: Learn New Skills .................................................................................................................................................................................................... 38
Module J: Employability Skills ............................................................................................................................................................................................... 41
Assessment .............................................................................................................................................................................................................................. 45
Module A: Take Requirements.............................................................................................................................................................................................. 45

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 Module B: Draw Thumbnail .................................................................................................................................................................................................. 46
Module C: Creative Variations .............................................................................................................................................................................................. 48
Module D: Make Comprehensive Design .............................................................................................................................................................................. 50
Module E: Present Design .................................................................................................................................................................................................... 53
Module F: Prepare File for final Output ................................................................................................................................................................................. 55
Module G: Daily Operation ................................................................................................................................................................................................... 56
Module H: Daily Operation ................................................................................................................................................................................................... 58
Module I: Learn New Skills .................................................................................................................................................................................................... 59
Module J: Employability Skills ............................................................................................................................................................................................... 61
List of Tools, Machinery & Equipment ...................................................................................................................................................................................... 64
List of Consumable Supplies ..................................................................................................................................................................................................... 65
Contributions for Development of This Curriculum ................................................................................................................................................................... 66

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 Scheme of Studies

Sr. No Modules Theory Practical Total

Hours Hours Hours
1 A. Take Requirements 10 60 70

2 B. Draw Thumbnail Sketch 24 100 124

3 C. Create Variations 30 120 150

4 D. Make Comprehensive Design 160 640 800

5 E. Present Design 20 100 120

6 F. Prepare files for final Output 20 100 120

7 G. Daily Operations 16 60 76

8 H. Maintain Computer 10 50 60

9 I. Learn New Skills 15 30 45

10 J. Employability Skills 15 20 35

TOAL HOURS. 320 1280 1600

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 Introduction

The Graphic Designer course has been designed to provide the students with the necessary skills required to meet the demand of to-days
professional job market of advertising/design field. This will be accomplished by giving the students several studio project designed to develop
knowledge of layout, illustration, photography, presentation skills, traditional pre-press to computer based projects and finished portfolio skills
required for job search process. This course is designed for those learners who want to make their career in Commercial Designing and Media
sector.

Overall objectives of Course:

The overall objectives of the course of Graphic Designer are as under:

 Develop Basic Skills of Computer

 Develop the skills necessary to effectively use the basic tools of design, illustration, and production.
 Demonstrate creative problem solving skills through projects that require realistic solutions.
 Acquire a working knowledge of graphic and web design, layout, illustration, typography, and computer graphics
 Understand the graphic design process.
 Visualize ideas graphically.
 Have overview of terminology of computer graphics
 Introduction to vector and Raster Graphics
 Integrate/Manipulate vector and raster graphics
 Prepare students for the employment demand of working with deadlines, clients, art directors, and budgets.
 Development of Assignment and different practical projects
 Develop a professional portfolio

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Competencies gained after completion of course:

Students who successfully complete this course will be able to:

 Create properly composed, well balanced designs.

 Effectively use the visual elements in a composition and apply the principles of design for creative and effective artwork.
 Identify and recognize a well crafted piece of art.
 Acquire a basic knowledge of art terminology to express their ideas verbally
 Communicate their ideas effectively in print and electronic media
 Be able to open to new ideas and influences, and quick to react to changing trends
 Enable the trainees to develop self- discipline, make budgets and to meet deadlines/ production schedules
 Acquire good business sense and sales ability who work as a freelancer or have to run their own business in the field of
Advertising.

Job opportunities available immediately and in future:

After completion of this course the students will have following job opportunities in the industry:

 Assistant designer
 Layout Artist
 Brand/Corporate Designer
 Professional Photographer
 Pre-press Technician
 Digital Artist

Trainee entry level

Minimum Matric

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Minimum Qualification of Trainer

 Bachelor in Fine Arts (relevant field), proficiency in computer graphics, having 3 years teaching experience
 Diploma of Associate Engineer (Printing & Graphic Arts Technology) with 5 years experience of relevant field

Medium of Instruction:

 English/Urdu

Time frame of assessment:

Assessment is to be carried out after completion of each module as per suggested schedule in the assessment portion.

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 Overview about the program – Curriculum for Commercial Design

Module Title and Aim Learning Units Theory Days/ Workplace Timeframe
hours Days/hours of modules

Module A LU-A1: Interact with resource person

Take Requirements LU-A2: Obtain client’s goals
LU-A3: Collect references
Aim: LU-A4: Analyse information
This module covers knowledge LU-A5: Select relevant data
and skills required to discuss LU-A6: Take Copy writing/ Content
and maintain client’s LU-A7: Take Caption 10 hours 60 hours 70 hours
relationships. To meet and LU-A8: Select Relevant Type / Typography
manage client’s expectations in
the field of design and to
develop good communication
skills

Module B LU-B1: Select Tools/Materials

Draw Thumbnail Sketches
Aim:
This module develop
competency to enhance
observation and sketching skills
for creative process of design
from thumbnail sketch to final
product
LU-B2: Identify Proportions
LU-B3: Select/Develop Lay out
LU-B4: Select/Identify Dimension
LU-B5: Decide/Select weightage of image
LU-B6: Decide weightage of text 24 hours 100 hours 124 hours
LU-B7: Suggest color scheme

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Module C
Create Variation:
Aim:
This module develops
competency of imagination and
creation of design layouts
variations, by using visual
elements of design and
graphics software
Module D
Make Comprehensive
Design
Aim:
This module develops skills to
use the digital tool for creation,
modification & presentation of
layout and comprehensive
design concepts, Integrate
vector and raster graphics
images used in the graphic
design field
Module E
Present Design
Aim:
This module develops
presentation skills i-e time
estimation, incorporate
changes, completion of design
and layout ,got client approval,
fulfilling legal formalities, and
LU-C1: Select Tools/Softwares
LU-C2: Decide lay out variations
LU-C3: Decide colour variations
LU-C4: Decide image variations
LU-C5: Select type styles
LU-C6: Apply Captions
LU-C7: Perform Photography/Illustration 30 hours 120 hours 150 hours
LU-C8: Electronic/Digital images
LU-C9: Apply variation
LU-D1: Select tool 640 hours 800 hours
LU-D2: Select Size 160 hours
LU-D3:Set resolution
LU-D4: Set Colour Modes
LU-D5: Insert image /Illustration
LU-D6: Type Text
LU-D7: Set Contents
LU-D8: Edit Vector images
LU-D9: Edit Raster images
LUD10: Apply sequences
LUD11: Ensure proof reading
LUD12: Save File
LUD13: Ensure proper links
LU D14: Prepare File for Presentation
LUD15: Give tags to design
LU-E 1:Presentation Lay out
LU-E2: Present Draft to clients
LU-E3: Edit the project
LU-E4: Ensure Proof reading
LU-E5: Get Approval 20 hours 100 hours 120 hours
LU-E6: Produce the proofs for final design
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finally obtaining signature on
the design/ artwork
Module F LU-F1: Review the design
Prepare Files for Final Output. LU-F2: Check all Parameters
LU-F3: Select File Format
Aim: LU-F4: Submit Design 20 hours 100 hours 120 hours
This module develop
competency to
understand the steps to
prepare files for final output of
the design

Module G LU-G1: Attend Meeting 16 hours 60 hours 76 hours

Daily Operations LU-G2: Retrieve and answer Email messages
Aim: LU-G3: Schedule daily priorities
This module develops LU-G4: Archive and back-up of job
competency to get LU-G5: Maintain workspace
acquaintance & understand the
recent market trends &
opportunities.
Identify interpersonal skills
essential to maintain workplace
success

Module H LUH1: Upgrade software 10 hours 50 hours 60 hours

Maintain Computer LUH2: Upgrade Hardware
LUH3: Maintain Hardware
Aim: LUH4: Trouble shoot technical problem
This module develops
Competency & understanding
to handle trouble shootings,
occurred in computer.

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 Module I
Learn New Skills
Aim:
CThis module
UDevelops competency to
Rconduct market research, learn
Rcommunication, leadership,
team work skills and apply work
I ethics essential to workplace
C
UModule J
LEmployability
Aim:
skills
UThis module develops
Mcompetency to research different
career opportunities and expected
growth and income of careers in
Cgraphic design industry. Follow
OHealth and Safety standards.
Present and exhibit professional
Nportfolios for viewing by
Tprospective employers
LUI1: Attend Industry Seminar 15 hours 30 hours 45 hours
LUI2: Attend Industry Trade shows
LUI3: Participate in profession organization
LUI4: Take Technical / creative classes
LUI5: Trade Publications
LUI6: Take/learn Tutorial
LUI7: Attend professional Retreats
LUJ1: Works as part of team
LUJ2: Interact industry trade show
LUJ3: Communicate using technical terminology 15 hours 35 hours
LUJ4: Practice general safety 20 hours
LUJ5: Demonstrate internet capability
LUJ6: Demonstrate etiquette
LUJ7: Develop jobs search documents (e.g. resume,
applications, cover letter etc.
LUJ8: Prepare Career portfolio
LUJ9: Research graphics related occupation
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 Curriculum Contents – Teaching and Learning Guide
Module A Title: Take Requirements

Module objectives and content

Upon completion of this Module students will be able to take the requirement from client effectively.

Duration:70 hours Theory:10 hours Practice 60 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Hours Required Place
LU-A1.  To be able to interact with Knowledge of: 02 hours  Draft pad Class room
Interact with resource person effectively  Client’s query and to respond (Th)
resource person with an understanding of correctly
basic communication skills.  5w’s of clients requirements (what,
when, where, who, why)

Ability to:
Communicate and get
communicated by different groups
of people,
1. Communicate with client /
customer
2. Communicate with supervisor
3. Communicate with designer
4. Communicate with peers

LU-A2.  To be able to obtain clients Knowledge of: 02 hours Class room

Obtain clients goals and communicate ideas  client’s expectations (Th)
goals effectively Ability to:
 Respond to clients query
correctly
 Provide information to enhance
client’s understanding
LU-A3.  To be able to collect Knowledge of : 01hour  Printed Class room

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Collect references references from a variety of  Different sources for research (Th) material
sources i-e books, magazines, • magazines
internet. Ability to: • books
 Search through magazines  Pen
articles, books, and internet as 10hours  Scissors
per requirement (Pr)  Cutter
 Cutting
mat
 paper
LU-A4.  To be able to conduct Knowledge to: 01hour  Computer Class room/
Analyze research of the market and  Research the information as per (Th)  Magazine computer lab
information come up with a meaningful client expectations  Books
solution.  Apply cutting pasting  Cutters
techniques  Cutting
Ability to: 10 hours mat
 Investigate the information as (Pr)  Gum
per clients satisfaction  A4 Paper
 Scale

LU-A5.  To be able to select and Knowledge to: 01 hour Class room

Select relevant apply relevant information to  Select text/main text, (Th)
data create composed and well  Display copy
prepared layout  Caption
 Image, photo illustration as
per design requirement
Ability to:
 Develop skills and sensitivity
towards the use of visual 10 hours
elements for an effective (Pr)
visual expression

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LU-A6. To be able to prepare written Knowledge of: 01hour
Take copy writing concept/statements as per design  Writing concept as per design (Th)
/ content requirement requirement
Ability to:
 Produce copy writing as per 10 hours
image of the design (Pr)

LU-A7.  To be able to write captions Knowledge of: 01hour  Lino Class

Take captions  Developing and writing Different (Th) collection room/comput
captions  Books er lab
Ability to:  Cutters
 Use text keeping in view  Cutting
readability and eligibility of the 10 hours mat
message (Pr)  Gum
 Paper
 Pencil
 Scale
 Setsquare

LU-A8.  To be able to make use of Knowledge of: 01hour

Take text / text systematically as per
typography requirement of work and
define different types and
style of fonts
Ability to:
 Fonts Type, style and size and (Th)
its proper use
 Open type fonts , true type
fonts, postscript, and its styles
serif, san serif, kern, letterform
 Cutting pasting
 Develop readability and
legibility while selecting text 10 hours
(Pr)

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Module B Title: Draw Thumbnail Sketches

Module objectives and content

Upon completion of this Module students will be able to draw thumbnail sketches being preparatory steps in drawing with the understanding of element and
principles of design to express ideas visually.

Duration: 124 hours Theory: 24hours Practice: 100 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-B1.  To be able to select and Knowledge of: 03hours  Pencil Class room
Select handle conventional tools.  Handling of tools used in drawing (Th)  Tracing paper
Tools/Materials  Selection of suitable tools for  Cutters
design process  Gum
 A4 Paper
Ability to:  Setsquare
use of different mediums and its  Scale
techniques  Drawing
 Maintain tools and equipment board
as per art work requirement  Scissor
 Able to set Art studio. O8 hours  Sharpener
(Pr)  Rubber
 Masking tape
 Thumb pins
 T scale
 Magazine
 Books
 Poster color

LU-B2.  To be able to identify Knowledge of: 02hours  Magazine Class room

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Identify proportion and compare  To measure relationship of (Th)  Books
proportions inter relationship with two or more elements in a  Paper
elements of design design.  Setsquare
 Scale
Ability to:  Pencil
 Create design proportionately 10 hours  Rubber
(Pr)  Sharpener
 Sketch book

LU-B3.  To be able to develop layout Knowledge of: 04hours  Magazine Class room
Select/Develop with the understanding of Identify the elements of design (Th)  Books
layout the basic elements and  line  A4 Paper
principles of design  Shape  Setsquare
 Forms  Scale
 Shape  Pencil
 texture  Sketch book
Identify principles of design
 Unity
 Harmony 20 hours
 Balance (Pr)
 Rhythm
 Perspective
 Emphasis
 Orientation
 Repetition and proportion
Ability to:
 Develop skills in design and
printing process

LU-B4.  To be able to identify Knowledge of: 04hours  A4 Paper Class room

Select/ Identify dimensions, define size,  Design principles i-e size, scale (Th)  Setsquare

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dimensions scale, and proportions in and proportion  Scale
design. Ability to:  Pencil
 Manipulate the design by using 10 hours  Sketch book
design principles. (Pr)
LU-B5.  To be able to decide Knowledge of : 03hours  A4 Paper
Decide/Select weightage of image and its  Creative themes/images in (Th)  Setsquare Class room
weightage of placement as per design graphic design process.  Scale
image  Pencil
Ability to:  Sketch book
 Poster Color
 Identify the images that make up 10 hours  Brushes
a layout. (Pr)

LU-B6.  To be able to decide Knowledge of: Typography

Decide weightage weightage of text keeping in  Type/fonts thickness 04hours collection Class room
of text view basic typographic  Bold (Th)
principles, type family and  Italic
anatomy  Underline
 Size
 Styles
 Slab serif
 San serif
 Components of text
Ability to:
17 hours
 Learn typography
(Pr)

LU-B7.  To be able to suggest colour Knowledge of: 04 hours  Pencil HB Class room
Suggest color scheme with an  Intro to color theory (Th)  Colour
scheme understanding of colors  Basic colors pencils

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theory.  Secondary colors  pastels
 Tint and shades  Poster
 Color harmony color
 Cool color  Brushes
 Warm color. etc  Palates
 A 4Paper
Ability to 25 hours  Sketch
 Make color wheel (Pr) book
 Apply color theory  Drawing
board
 Drafting
table
 Scholar
sheet

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 Module C Title: Creative Variations

Module objectives and content

Upon completion of this Module students will be able to create variation in design and transform design layout in graphics software with the
understanding of good composition principles.

Duration:150 hours Theory:30 hours Practice 120 hour

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-C-1. Select  To be able to select Knowledge of: 14hours  Computers Computer Lab
tools/Softwres computer as a drawing tool  MS Word (Basics) (Th)  Printer
and create drawing both in  Graphics software  A4 papers
vector based illustration and  Multimedia
pixel based illustration. 1. Corel DRAW Projector

 Getting started with Corel

Draw
 Corel Draw Interface
 View and page Layout Page
 Tool Box
 Drawing and Coloring
 Text Tool
 Applying Effects
 Working with Bitmap 60 hours
Commands (Pr)

2. Adobe Illustrator

 Overview of Adobe Illustrator

basics
 Drawing, Editing and Symbol
Tools
 Type formatting, Filters and

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 Effects
 Web Application and Image
integration
 Advanced and Printing options

3. AdobePhotoshop

 Photoshop Environment
 Basic Image Manipulation
 Color Basics
 Tools box
 Painting Tools
 Brush Settings
 Transforms
 Layers, Channels and Actions
 Photoshop Channels
 All about Actions
 Restoration of photos
 Photo enhancement and Color
correction
 Selective color
 Text editing in Photoshop
 Photoshop Special effects and
Filters

4. Adobe InDesign

 Overall Concepts Covered

 Setting Up Pages
 Working with Text
 Setting Type
 Arranging and Combining
Objects
 Applying Color
 Creating Tables

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  Books and Libraries
 Adobe Product Integration
 PDF
 Print

Ability to:
 Design vector graphic images

 Manipulate raster graphic

photos
 Integrate vector and raster
graphics

 Choose optimal tools based on

the graphical task

 Have overview of terminology

of computer graphics
LU-C2. Decide  To be able to Knowledge of: 02 hours Computer Lab
Layout variation decide layout variation and  Comprehensive layout (Th)
manage  Text setting
placement  Image setting
of image and
text to Ability to:
design posters, business  Create a comprehensive
cards and web pages. design /layout.
 Apply technique to develop 05 hours
brochures, posters, business (Pr)
cards, web pages.

LU-C3. Decide  To be able to decide color Knowledge of: 02 hours

Color Variations variation and apply color  Color schemes (Th)
tools available in graphics  Color values

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 based software.  Color combination
Ability to:
 Understand the properties of
color and usage in two
dimensional visual form.
 Demonstrate skills in designing
with color through hue, value,
intensity, proportion and 05 hours
placement in a composition (Pr)

LU-C4. Decide  To be able to browse images Knowledge of: 02hours

Image Variations from internet, magazines or  Research images (Th)
books according to the  Decide image variation as per
design requirement. requirement
Ability to:
 Create different images after
deciding its relative position 07 hours
of text and illustration (Pr)

LU-C5. Select type  To be able to select typestyle Knowledge of: 02hours

style by using typographic tools
available in vector based
computer software like coral
draw , Adobe Illustrator,
InDesign.
 Correct use of spacing, leading for (Th)
layout
 Select type style and point size
Ability to:
 Select typographic layout,
keeping in view its weight, width 05 hours
and style according to the client (Pr)
or job/design requirement.

LU-C6. Apply  To be able to apply captions Knowledge of: 02 Computer Lab

captions in design keeping in view the 5 W’s of caption writing i-e hours
principles of caption writing  Who is in the picture? (Th)
 Where was the picture taken?

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  Why it is happening in the
picture?
 What happened before or after
the picture ?
 When did this happen?
Ability to:
 Font selection related to the
design/picture 05 hours
 Apply captions considering it as (Pr)
dynamic form of communication
LU-C7. Perform  To be able to include photo, Knowledge of: Computer Lab
Photography art work or illustration in  Various medium used to create  Computers
/illustration layout through various media illustrations 02hours  Camera
to catch the attention of  Describe photographic image (Th)
audiences  Image collection through web
browsing
Ability to:
 Shoot images
 Search online images.
 Select images/photos from
magazines as per requirement 14 hours
(Pr)
LU-C8. Take  To be able to take electronic Knowledge of: 02 Computer Lab
electronic/digital digital images using different  Scan photograph hours
images suitable software  Use of camera, scanner and (Th)
internet browsing
Ability to:
 Produce digital images using 14 hours
different suitable software (Pr)

LU-C9. Apply  To be able to Knowledge of: 02 Computer Lab

variations apply variations  Design variations hours
in design layout using  Color variations (Th)
computer software like coral  Type variation
draw , Adobe Photoshop ,

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Adobe Illustrator, InDesign  Image variation
Ability to:
 Create different design variation/
options of one design
05 hours
(Pr)

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Module D Title: Make Comprehensive Design

Module objectives and content

Upon completion of this Module students will be able to make comprehensive designs using fundamental techniques of design and composition
giving it a version of the finished product.

Duration: 800 hours Theory: 160 hours Practice 640 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning Place
Required
LU-D1. Select  To be able to select Knowledge of: 12 hours  Computers Computer Lab
tools digital/conventional tools as  Apply skills of computer graphics (Th)  Printer
per requirement of design. software  Leaser Jet
Ability to:  Printer
 Know the strength and  A4 papers
weaknesses of each graphics 30 hours  Reference
software (Pr) book
LU-D2. Set size  To be able to set size of the Knowledge of: 10  Computers Computer Lab
format of the page layout in  Analyze digital file formats in hours
computer according to the relation to file size (Th)
requirements  Convert design to a different
format
Ability to:
 Create different formats use 30 hours
according to the requirements (Pr)
LU-D3. Set  To be able to set image Knowledge of: 12  Computers Computer Lab
resolution resolution with the  Resolution effect on image hours
understanding of pixel  What do you understand by pixles (Th)
resolution.  How to set the resolution
according to the file size
Ability to:
 Handle colour resolution 40 hours
accurately in design (Pr)

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LU-D4.Set color  To be able to set color mode Knowledge of: 12hours  Computers Computer Lab
(RGB or CMYK) according to  Properties of color (hue, value, (Th)
the requirements saturation)
 Primary secondary and
intermediate color
 Discuss the Psychology of colors

Ability to:
 Apply colour separation process
in design 30 hours
(Pr)

LU-D5 .Insert  To be able to download high Knowledge of: 10 hours  Computers Computer Lab
image/Illustration resolution images from  Demonstrate conversion from (Th)  Scanner
internet analog to digital forms, using
scanning equipment
Ability to:
 Create an illustration using
different computer software like 40 hours
Photoshop (Pr)

LU-D6. Type text  To be able to Identify, Knowledge of: 10 hours  Computers Computer Lab
classification, and usage of  Discuss the selection of (Th)
text as per design/ publication appropriate type style for
design applications
 Selecting type font and style
readability, impact, or
expression
Ability to:
 Apply different
types with their names and
character, mode, weight,
orientation, position & sizes as 40 hours
per design/ publication (Pr)

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LU-D7  To be able to set contents of Knowledge of: 10 hours  Computers Computer Lab
Set contents design such as color, type,  Create a table of contents (Th)
illustration photography,  Analyze scheduling process to
animation and print ensure timely completion
techniques  Collect components necessary for
production (copy, photography)
Ability to:
 Apply the contents of design for 30 hours
fulfilling of task (Pr)
LU-D8. Edit vector  To be able to edit vector Knowledge of: 12 hours  Computers Computer Lab
images images applying suitable  Identify the software available for (Th)
software(Corel Draw/Adobe creating vector images
Illustrator)for vector images.  Demonstrate basic editing
techniques
Ability to: 80 hours
 Create and edit vector images (Pr)
LU-D9. Edit raster  To be able to edit raster Knowledge of: 12 hours  Computers Computer Lab
images images applying suitable edit image in the following ways: (Th)
Software Photoshop bitmap  Move
(paint) images.  Resize
 Scale
 Rotate
 Flip
 Crop
 Mode Conversion
 Adjustment of Tones/Levels
 Masking 80 hours
(Pr)
 Special effect
 Feather
 Manage layers
 Retouching
Ability to:
 Edit image to manipulate or
modify digital photographs

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LU-D10. Apply  To be able to apply Knowledge of: 10 hours  Computers Computer Lab
sequences sequences in design in terms  Set composition (Th)
of to locate information,  Text
organize, analyze, evaluate,  Image
synthesize, information from  Colors
a variety of sources and Ability to: 40 hours
media  Create balanced design (Pr)

LU-D11. Ensure.  To be able to ensure proof Knowledge of: 10 hours  Computer

Proof reading reading and identify errors  Defining terms related to design (Th)  Scanner Computer Lab
and make correction before text, spell and font size/style  Printer
publication Ability to:  A4 papers
 Apply spell, check option
 Check of the parameters
are followed 40 hours
 Make amendments accurately (Pr)
LU-D12. Save file  To be able to save files in Knowledge of: 10 hours  Computer Computer Lab
different formats e.g graphic  Identify the different bitmap file (Th)
file formats are Psd, Jpg, Pdf. formats(such as bmp, jpg, gif Psd,
Tiff )and their uses
 Indentify vector file formats(such
as .ai, .wmp, pdf, cdr)
Ability to:
 Save file according to the 40 hours
requirements (Pr)
LU-D13. Ensure  To be able to ensure proper Knowledge of: 10 hours  Computer Computer Lab
proper links links/ parameters applied in  Checking all parameters of design (Th)
design are attached before  Check file save format
email/presentation.  Email design with its link and
attachments
Ability to:
 Email to client 40 hours
(Pr)

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LU-D14.Prepare  To be able to prepare Knowledge of: 10 hours  Computers Computer Lab
File for presentation of the design to  Developing idea for presentation (Th)  Scanner
Presentation client by applying Ability to:  Printer
presentational skills.  Explore different ideas for  A4 papers
presentation 40 hours
(Pr)
LU-D15. Give tags  To be able to give Knowledge of: 10 hours  Computers Computer Lab
to designs Tags to design with files and  Saving file in different name (Th)
name of the design. Ability to:
 Save File with different
tags/names 40 hours
(Pr)

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Module E: Present Design

Module objectives and content

Upon completion of this Module students will be able to present design after making necessary amendments wherever required.

Duration:120 hours Theory: 20 hours Practice: 100 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-E2. Present  To be able to present draft to Knowledge of: 04 hours  Computers Computer Lab
draft to client client or resource person for  To communicate effectively (Th)  Scanner
approval with clients in a professional  Printer
. manner  A4 papers
 Sending email design to client
for approval
 using relevant software
Ability to:
 Produce a quality finished 14 hours
design in the appropriate (Pr)
format of presentation to the
client

LU-E3. Edit the  To be able to edit the project Knowledge of: 03hours  Computers Computer Lab
project for final approval as per  Reviewing (Th)  Printer
client requirements  Getting feedback  A4 papers
 amend the design as required
Ability to:
 Check spellings, grammar and
typographical errors
 Presents designs after 20 hours
amendment (Pr)

LU-E4. Ensure  To be able to ensure proof Knowledge of: 03 hours  Computers Computer Lab

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Proofreading reading and all parameters  Ensuring changes have made (Th)  Printer
are fulfilled to complete in project  A4 papers
project Ability to:
 Check design after making
changes 20 hours
 Visualize a finished project (Pr)
LU-E5. Get  To be able to get approval of Knowledge of: 03 hours  Computers Computer Lab
approval design after fulfilling all  Checklist before passing the (Th)  Printer
parameters. proof to the client for approval  A4 papers
 Viewing the printer’s proof
Ability to:
 Get complete designs after 16 hours
approval of client (Pr)

LU-E6. Produce  To be able to produce the Knowledge of: 03 hours  Computers Computer Lab
the proof for final proof for final design after  Developing finished project in (Th)  Printer
design making due amendments in the appropriate format after  A4 papers
design. the approval of client
Ability to:
 Make design fulfilling the 16 hours
requirement (Pr)
 Ensure timeframe
 Control the budget as per job
requirement

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Module F: Prepare Files for Final Output.

Module objectives and content

Upon completion of this Module students will be able to get prepared the files for final output and
Visualize finished product.

Duration:120 hours Theory: 20 hours Practice: 100 hour

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-F1. Review the  To be able to review the Knowledge of: 05 hours  Computers Computer Lab
design designs as per approval of  Printing requirements (Th)  Printer
client  A4 papers
Ability to:
 Prepare file for output.
 Get design ready after
reviewing it.
25 hours
(Pr)
LU-F2. Check all  To be able to check all Knowledge of: 05 hours  Computers
parameters parameters of the design are  Printing a document / (Th)  Printer
fulfilled i.e. all linked graphics, identifying printer marks  A4 papers
fonts must accompany files.  Color modes
 Resolution of the file
 Imposition of the file

Ability to:
 Prepare files for final out put 25 hours
after ensuring all parameters (Pr)

LU-F3. Select file  To be able to select correct Knowledge of: 05 hours  Computers

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format file format as per printing  Understand full color digital (Th)  Printer
requirement scans should be in CMYK  A4 papers
format, not RGB
 Scanned images should be
saved in .tiff (tagged Image
file) format.
 Line art images should be at
least 1200 dpi when scanned 25 hours
in line art mode. (Pr)
 Halftone images should be at
least 300 dpi at the final
output size.
Ability to:
Save File formats for final printing
 Psd
 Jpg
 Tiff
 Cdr
 Pdf
 Ensure accurate printing
LU-F4. Submit  To be able to submit design 05 hours  CD/ DVD Computer
design for final submission and to Knowledge of: (Th) Lab/class
produce digital images  USB room
 Prepare the artwork /files and
provide design (email or hard
copy)to client

Ability to:
 Submission of design/project 25 hours
(Pr)

Page 33
Module G: Daily Opeations

Module objectives and content

Upon completion of this Module students will be able to perform daily operations successfully to deliver new knowledge and information, and discuss
crucial issues related to projects to keep updated with work matters and make progress.

Duration: 76 hours Theory: 16 hours Practice: 60 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-G1. Attend  To be able to attend meeting Knowledge of: 08 hours  Drafting Class room
meeting make strategy to discuss  Develop effective strategies (Th)  Pad
matters trade related face to for meeting client needs.  Paper
face and develop negotiating  To brainstorm the ideas.  Pencil
skills  Discuss matters face to face  Computer i3
 Budgeting  Printer
 Time framing, scheduling LaserJet
Ability to: 10 hours  Multimedia
 Attend meeting to keep (Pr) Media
updating the knowledge of  White board
working environment.  Board
 Timeframe for completion of Marker
project
 Budgeting
 Negotiation skills
LU-G2. Retrieve To be able to retrieve and answer Knowledge of: 02 hours  Computer i3 Computer lab
and answer email e-mail message with improved  Create an e mail ID (Th)  Printer
massages written communication skills.  Sending and receiving e-mail LaserJet
 Attachment files  Internet
 Documenting the results of work
/design is communicated
Ability to: 10 hours
Send e-mail receive e-mail and acquire (Pr)
writing skills

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LU-G3. Schedule To be able to schedule daily Knowledge of: 02 hours  Drafting Computer lab
daily priorities priorities in terms of its  To prepare time schedules as per (Th)  Pad
importance to attain job priorities  Paper
goal/objectives  Tagging jobs/design priorities wise.  Pencil
required for job Ability to:  Computer i3
Make plan keeping in view all 10 hours  Printer
deadlines (Pr) LaserJet

LU-G4. Archive To be able to archive and back-up Knowledge of: 02 hours

and back-up of job of job to manage cost-effective  Maintain and store data (Th)
data storage for long-term Ability to:
retention Learn to retain e-mail messages/data
as per job requirement
10 hours
(Pr)
LU-G5 .Maintain To be able to maintain workplace Knowledge of: 02 hours Computer lab
workspace successfully to develop  Management Leadership and (Th) classroom
communication, leadership, and Employee Involvement
teamwork skills essential to  Analysis
workplace.  Of Work place hazards
 Prevention of Hazard and
Control
 Safety and Health Training.
 Work ethics
 Generalize how timeliness and
attendance
 Appropriate dress and person
cleanliness
 Maintain workspace
cleanliness

Ability to:
Achieve organizational goals values, 20 hours
culture and traditional norms as (Pr)
relates to workplace success

Page 35
Module H: Maintain Computer

Module objectives and content

Upon completion of this Module students will be able to maintain computer and peripherals effectively and productively handle troubleshoot systems and
apply solution.

Duration:60 hours Theory: 10 hours Practice: 50 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-H1. Upgrade  To be able to upgrade Knowledge of: 03 hours  Computer Computer lab
software software and install computer  Updated version of software (Th)  LCD
application /window of latest  Installations of graphics  Screw driver
version. software  Software
 Installation of window CDs/DVD
Ability to: 14  Drivers
 Upgrade window and graphics hours (Pr)
software
LU-H2. Upgrade  To be able to upgrade Knowledge of: 03 hours  Computer Computer lab
hardware hardware as per  Hardware up-gradation (Th)  LCD
requirements to manage Ability to:  Screw driver
computer operations in safe  Upgrade window and graphics 11 hours  Software
and sound mode software (Pr) CDs/DVD
 Install anti-virus software  Drivers
LU-H3. Maintain  To be able to maintain Knowledge of: 02 hours  Computer Computer lab
hardware hardware, run computer on a  Hardware trouble shooting (Th)  LCD
 Scanner
UPS to help protect it from  Screw driver
 Networking
electric surges pay special  Hardware failure Testing  Power cables
attention to the CPU heat  CDROM  Keyboard
sink and CPU fan  Hard disk drive  Mouse
 Plugging in and out USB
Ability to:
 maintain computer properly
11 hours (Pr)
LU-H4.  To be able to trouble shoot Knowledge of: 02 hours Computer lab

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Troubleshoot technical problems in kinds of troubleshooting of: (Th)
technical computer, run a disk scan to  Monitor
problems check hard drive issues  Mouse
Empty recycle bin and delete  Ways to protect your hard drive
un- wanted Internet files to data
run computer operations in  Tools used to test serial and
safe and sound mode. parallel ports
 Verify cables connections
Ability to:
 Operate the equipment by 14 hours
completing preventive measures/ (Pr)
requirements

Page 37
Module I: Learn New Skills
Module objectives and content

Upon completion of this Module students will be able to learn new skills in terms to communicate information and ideas effectively to multiple
audiences using a variety of media, Interact, collaborate, with peers, experts to develop cultural understanding and global awareness. To contribute to
project teams to produce original works and solve problems.

Duration:45 hours Theory: 15 hours Practice: 30 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

Required Place
LU-i1. Attend  To be able to conduct field Knowledge of : 03 hours  Drafting Pad Visit to
industry visits and report writing and  Definition of seminars (Th)  Pen Industry/
seminars effective documentation  Type of seminars  Computer Computer lab
 Industry seminars  Scanner
 Benefits of seminars  Printer
Ability to :
 Apply effective learning 04 hours
techniques to acquire job market (Pr)
LU-i2. Attend  To be able to participate Knowledge of : 02 hours  Drafting Pad Outdoor/
industry trade actively in industry shows to  Conduct of industry trades shows (Th)  Pen Computer lab
shows examine recent market  Collect data and create report/  Computer
trends and career results  Scanner
opportunities  Awareness of upcoming projects  Printer
Ability to
 Develop and maintain the
creative knowledge related to 05
profession hours (Pr)

LU-i3.  To be able to participate in Knowledge of: 02 hours  Drafting Pad Outdoor/

Participate in professional organizations/  Advertising Agency (Th)  Pen Computer lab

Page 38
professional Society to work well in a team  Administrative Structure of an  Computer
organizations of professionals. Advertising Agency  Scanner
 Explain the benefits of  Printer
participating in professional
organization
Ability to:
 Help to achieve the goals and
values of the organization 05 hours
(Pr)
LU-i4. Take  To be able to take part and Knowledge of: 02 hours  Drafting Pad Class Rooms/
technical /creative acquire technical and creative  Define technical terms related (Th)  Pen Computer lab
classes knowledge pertaining to to the advertising industry  Computer
advertising and design industry  Scanner
 Express forecasting trends in  Printer
design
Ability to :
 Acquire a basic knowledge of 04 hours
art terminology to express (Pr)
their ideas verbally
LU-i5. Read trade  To be able to read trade Knowledge of: 02 hours  Drafting Pad Class Rooms/
publications related publication reports/  Reviewing professional (Th)  Pen Computer lab
journal, performance publications related to market  Magazine
appraisals awards, to broaden trends  Books
knowledge in the field of A4 Sheets
Ability to:
Advertising.
 Evaluate and analyze, publication 04 hours
reports, brochures, collected from (Pr)
conferences and workshops

LU-i6. Take/learn  To be able to Knowledge of: 02 hours  Drafting Class Rooms/

tutorials participate in technical, and  Comprehend technical (Th) Pad Computer lab
informative sessions terminology.  Pen
to meet challenges and make  Magazine

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 decision-making process  Creative tutorials  Computer
more efficiently Ability to:  Printer
 Develop self- 04 hours  A4 Paper
confidence/Learning by (Pr)
attending tutorials.

LU-i7. Attend  To be able to attend Knowledge of: 02 hours  Drafting

professional Professional retreats to  Professional competencies to (Th) Pad
retreats. upgrade managerial skills and promote personal  Pen
develop self-confidence. strengths/abilities  Magazine
 Computer
 Identify job requirements and  Printer
work environment. 04 hours A4 Paper
Ability to: (Pr)
 Self-confidence and
professionalism

Page 40
Module J: Employability Skills
Module objectives and content

Upon completion of this Module students will be able to learn employability skills and define terms related to career development in the advertising
and graphic design industry.

Duration:35 hours Theory: 15 hours Practice:20 hours

Learning Unit Learning Outcomes Learning Elements Duration Materials Learning

LU-J1 .Work as  To be able to work as a part of
part of team team and develop effective
networks good working
relation with other team
members
Required Place
Knowledge of: 01 hour Computer Class Rooms/
 The out-of-the-box problem (Th) Computer lab
solving strategies
 Accomplish projects with a
positive, can-do mindset and
inspire others with positive
attitude.
 Recognizing individual’s role, as
well as understand the value of
everyone else's roles,
 Develop and apply a range of
strategies to resolve issues
in design projects
Ability to:

 Develop strong and productive

working relationships
 Perform develop good working
relation by substituting "we" for
"you" and "I" in your statements.

LU-J2. Interact  To be able to interact with the Knowledge of: 03hours Computer Class Rooms/

Page 41
with contractors contractors to define the  Details of the contract and (Th) Printer Computer lab
expected roles and operational procedures. Writing Pad
responsibilities and objectives  To describe the particular Pen
for good working environment project goals
 Communication with
contractor
 Clarify roles and its
responsibilities
Ability to :
 Develop interaction with
design solutions company
related to web sites.
 Define the payment schedule,
prevailing rates of wages.
 Building professional and
collaborative relationships.
 Learn interview and note-taking
skills
LU-J3.  To be able to communicate Knowledge of: 01 hour Computer Class Rooms/
Communicate using Vocabulary and  Communicating effectively with (Th) Printer Computer lab
using technical technical terminology with clients and others Writing Pad
terminology the visual artists to discuss  Developing design documentation Pen
their materials and their Ability to :
work
 Identify vocabulary used for
specific material/work 04 hours
(Pr)

LU-J4. Practice  To be able to comply with Knowledge of: 03 hours Computer Class Rooms/
general safety safety and health rules in  Safety and health rules (Th) Printer Computer lab
classroom and lab to make Writing Pad

Page 42
 work environment safe and  Using concepts related to lab Pen
free from health hazards. safety procedures appropriately
Ability to :
 Follow safety standards of fire
safety and other emergency
procedures at workplace.
 Apply safety procedures using
electronic equipment and
chemicals in design lab

LU-J5.  To be able to Knowledge of: 01 hour  Computer Class Rooms/

Demonstrate demonstrate creative and  Internet browsing to search (Th)  Internet Computer lab
internet capability innovative ideas/ different creative web sites
capabilities for Ability to :
internet browsing  Get creative ideas
 Professional opportunities
04 hours
(Pr)
LU-J6.  To be able to demonstrate Knowledge of: 02 hours  Computer Class
Demonstrate etiquette to achieve goals  Creative expression at a (Th) room/comput
etiquette and objectives in real work professional level by refining er lab
place individual style

Ability to:
 Apply ethical approach, and 02 hours
commitment to achieve target in (Pr)
job market.

LU-J7. Develop  To be able to prepare Knowledge of: 01 hour  Computer Class

job search cover letter, a resume, and  The basic components for (Th) room/comput
documents (e.g. current work samples for developing a resume er lab
resumes, job market. Ability to:

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applications, cover  Create and analyze relevant
letters etc) documents
 Prepare references of 02 hours
education and work (Pr)
experience

LU-J8. Prepare  To be able to prepare Knowledge of: 03 hours  Computer Class

career portfolio Portfolio for seeking  Selection for portfolios (Th)  Printer room/comput
employment in the  Evaluating all aspects of selected  CD/DVD er lab
advertising and graphic work  USB
design industry.  Appropriate format for (CD and  Sheets
DVD) digital portfolio 04 hours
Ability to: (Pr)
 Design professional portfolios for
viewing by prospective employers
LU-J9. Research  To be able to search and Knowledge of: 01 hour  Computers Class
Graphic design explore career choices in  Using the internet as a sophisticated (Th)  Scanner room/comput
related advertising/ design tool to search job opportunities  Printer er lab
occupations industry.  Explore job opportunities through  Internet
print media
Ability to:
 Conduct search to explore
career opportunities in the
advertising and graphic 04 hours
industry (Pr)

Page 44
Assessment
Module A: Take Requirements
Learning Units Theory Work Recommended formative assessment Recommended Scheduled Dates
Days/ place Methodology
hours Days
/hours
A1. Interact with 02 hrs -  How to interact with resource person MCQs During and after
resource person  How to communicate with different group of people Short Q/A completion
A2. Obtain Client goals 02 hrs -  Describe client goals MCQs During and after
 How to achieve the client expectations Short Q/A completion
A3. Collect references 01 hr 10 hrs  Explain different sources of research MCQs, During and after
 How to browse references from internet Short Q/A completion
Direct Observation
Illustrative test/ diagram
A4. Analyze 01 hr 10 hrs  Explain how to analyze information MCQs, During and after
information  How to collect information Short Q/A completion
 How to save information Direct Observation
Illustrative test/ diagram
A5. Select relevant data 01 hr 10 hrs  How to select relevant data MCQs, During and after
 Explain the different types of data Short Q/A completion
Direct Observation
Illustrative test/ diagram
A6. Take copy writing / 01 hr 10 hrs  How to take copy writing MCQs, During and after
Content  What are the principles of developing copy writing Short Q/A completion
Direct Observation
Illustrative test/ diagram
A7. Take captions 01 hr 10 hrs  What is caption MCQs, During and after
 Illustrate different captions Short Q/A completion
Direct Observation
Illustrative test/ diagram
A8. Take text / 01 hr 10 hrs  How to take text for design MCQs, During and after
Typography  Explain types of fonts, size, style and weightage. Short Q/A completion
Direct Observation
Illustrative test/ diagram

Page 45
Module B: Draw Thumbnail

Learning Units Theory Days/ Workplace Recommended formative assessment Recommended Scheduled Dates
hours Days/ Methodology
hours
B1. Select Tools / 04 hrs 08 hrs  How to Select tools MCQs, During and after
Material  How many tools are used in drawing Short Q/A completion
Direct Observation
Illustrative test/
diagram

B2. Identify 021 hrs 10 hrs  How to identify proportion in design MCQs, During and after
proportions  Describe elements of design Short Q/A completion
 Draw elements of design Direct Observation
Illustrative test/
diagram

B3. Select/ Develop 04 hrs 22 hrs  How to Select/develop and select MCQs, During and after
layout layout Short Q/A completion
 Identify the principle of design Direct Observation
 Make the design by using design Illustrative test/
principles diagram

B4. Select/Identify 04 hrs 10 hrs  How to select / identify dimension MCQs, During and after
dimensions  Define different paper sizes. Short Q/A completion
 How to measure the object Direct Observation
Illustrative test/
diagram

B5. Decide/Select 03 hrs 10 hrs  How to decide / select weightage of MCQs, During and after
weightage of image Short Q/A completion
image  Define size, scale and proportions of Direct Observation
images Illustrative test/
 Draw still-life diagram
B6. Decide / select 04 hrs 30 hrs  How to decide / select text MCQs, During and after

Page 46
 weightage of weightage Short Q/A completion
text  Definition of type anatomy type Direct Observation
family and style. Illustrative test/
 Measure the size, scale and diagram
proportions of text

B7.Suggest color 04 hrs 30 hrs  Describe color theory and harmony MCQs, During and after
scheme  Draw basic and secondary color Short Q/A completion
 Draw Color wheel Direct Observation
 How to suggest color scheme Illustrative test/
 Apply Tint and shade in design diagram

Page 47
Module C: Creative Variations
Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology
C1. Select Tools / 14 hrs 60 hrs  Explain Basic usage of MS Word MCQs, During and after
Softwares  How to select tools for design Short Q/A completion
 Explain the Types of Computer Direct Observation
Graphics software Illustrative test/
 Explain Vector and Raster Graphics. diagram
 Explain 2D and 3D Graphics
 How to work in graphics software
(coral draw. Adobe Photoshop,
Adobe Illustrator and in design

C2. Decide layout 02 hrs 07 hrs  How to make layout variations MCQs, During and after
variation  What are the types of design layout Short Q/A completion
 Create different layout/design of Direct Observation
brochures, posters, business cards, Illustrative test/
design in graphics software diagram

C3. Decide color 02 hrs 05 hrs  How to make color variation MCQs, During and after
variation  How to apply different color scheme Short Q/A completion
in design Direct Observation
 Identify the color tools available in Illustrative test/
graphics software diagram

C4. Decide Image 02 hrs 07 hrs  How to finalize image variation from MCQs, During and after
Variation different options Short Q/A completion
 How to Search images from internet, Direct Observation
magazines or books according to the Illustrative test/
design diagram
 Set image on design
C5. Select type style 02 hrs 05 hrs  How to select different type style MCQs, During and after

Page 48
  Describe different types family Short Q/A completion
 How to apply selected fonts type, and Direct Observation
size in victor based software Illustrative test/
diagram

C6. Apply caption 02 hrs 05 hrs  How to apply caption MCQs, During and after
 What are the principles of caption Short Q/A completion
 Apply caption on design in graphics Direct Observation
software Illustrative test/
diagram

C7.Perform 02 hrs 14 hrs  How to perform photographic / MCQs, During and after
photography/ illustration Short Q/A completion
illustration  Describe the method of photography Direct Observation
 Explain how to capture the image Illustrative test/
with digital camera diagram
 How to work with digital images
C8. Take 02 hrs 14 hrs  How to take electronic/ image MCQs, During and after
electronic/digita  Definition of image resolution Short Q/A completion
l images  Create different images in different Direct Observation
formats (JPEG, Tiff, Giff, BMP, PNG Illustrative test/
etc) diagram

C9. Apply variations 02 hrs 05 hrs  Create a different design options in MCQs, During and after
computer Short Q/A completion
 How to apply variation in design Direct Observation
Illustrative test/
diagram

Page 49
Module D: Make Comprehensive Design

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hour Days/hour Methodology
s s
D1. Select Tools 12 hrs 20 hrs  How to Select tools as per design MCQs, During and after
requirement Short Q/A completion
 Apply skills of computer software for Direct Observation
design Illustrative test/
diagram
D2. Set size 10 hrs 30 hrs  How to set the size of paper on MCQs, During and after
computer Short Q/A completion
 How to analyze digital file format in Direct Observation
relation to file size Illustrative test/
 Create designs in different sizes diagram

D3. Set resolution 12 hrs 40 hrs  What is resolution MCQs, During and after
 How to set the resolution according Short Q/A completion
to the file size Direct Observation
 How to handle color/picture Illustrative test/
 Selection accurately in raster base diagram
software
D4.Set Color modes 12 hrs 50 hrs  How to Set color modes MCQs, During and after
 Define Proportion of color, hue Short Q/A completion
saturation Direct Observation
 How to apply selected color scheme Illustrative test/
in design diagram

D5. Insert image/ 10 hrs 40 hrs  Difference between image and MCQs, During and after
illustration illustration Short Q/A completion
 Download high resolution image Direct Observation
from internet Illustrative test/
 Create illustration using different diagram
technique
D6. Type text 10 hrs 40 hrs  What is type text MCQs, During and after

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  Identify classification, and usage of Short Q/A completion
text Direct Observation
 How to choose type faces as per Illustrative test/
design diagram

D7. Set contents 10 hrs 30 hrs  How to set contents MCQs, During and after
 Describe design specifications Short Q/A completion
 Create table of contents of the task Direct Observation
Illustrative test/
diagram
D8.Edit vector image 12 hrs 80 hrs  What is vector image MCQs, During and after
 How to edit image Short Q/A completion
 Identify and edit vector file formats Direct Observation
(such as .ai, .wmf, .pdf) Illustrative test/
 Convert a vector image into a bitmap diagram
(rasterize)
D9. Edit raster images 12 hrs 80 hrs  What is raster image MCQs, During and after
 Edit raster images in the following Short Q/A completion
ways: move, resize, scale, rotate, flip, Direct Observation
crop, convert to gray scale Illustrative test/
 Create a Raster image using these diagram
basic editing techniques
D10. Apply 10 hrs 40 hrs  What do you understand by MCQs, During and after
sequencing sequencing? Short Q/A completion
 How to apply sequencing in Direct Observation
composition? Illustrative test/
 Apply Text, Image and colors in diagram
commercial design
D11.Ensure 10 hrs 40 hrs  How to ensure proof reading MCQs, During and after
Proof reading  Define terms related to proof reading Short Q/A completion
 How to make amendment in design Direct Observation
accurately Illustrative test/
diagram
D12. Save file 10 hrs 40 hrs  How to save the file MCQs, During and after
 Demonstrate the proper procedure Short Q/A completion

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 to zip and unzip files Direct Observation
 Convert a graphic design to a Illustrative test/
different save format diagram

D13. Ensure proper 10 hrs 40 hrs  How to ensure proper link MCQs, During and after
link  How to check the file save format Short Q/A completion
 Email design with its proper link and Direct Observation
attachments Illustrative test/
diagram

D14. Prepare file for 10 hrs 40 hrs  How to Prepare file for presentation MCQs, During and after
presentation  Write down steps of briefing to the Short Q/A completion
client Direct Observation
 Design presentation for final design Illustrative test/
diagram
D15. Give tag to design 10 hrs 40 hrs  Define tagging to design MCQs, During and after
 How to save file with different name Short Q/A completion
on same location Direct Observation
Illustrative test/
diagram

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Module E: Present Design

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology

E1.Produce 04 hrs 14 hrs  How to produce presentational MCQs, During and after
presentation layout layout Short Q/A completion
 How to deliver finalized concept and Direct Observation
complete work to the satisfaction of Illustrative test/
the client diagram
 Make a computerized presentation
E2. Present draft to 04 hrs 14 hrs  How to present draft to client MCQs, During and after
client  How to communicate effectively with Short Q/A completion
clients in a professional manner Direct Observation
 How to send design to client by email Illustrative test/
diagram
E3. Edit the project 03 hrs 20 hrs  Describe how to edit project after MCQs, During and after
the discussion with relevant person Short Q/A completion
 Design advertisement and edit it in Direct Observation
different ways. Illustrative test/
diagram
E4. Ensure 03 hrs 20 hrs  Explain proofreading MCQs, During and after
Proofreading  How to check the design after the Short Q/A completion
approval of concerned person Direct Observation
 visualize a design as per client Illustrative test/
requirement diagram
E5. Get approval 03 hrs 16 hrs  How to get approval of the design MCQs, During and after
 How to print the design Short Q/A completion
 View the printer proof Direct Observation
Illustrative test/
diagram

E6. Produce the 03 hrs 16 hrs  How to explain proof for final design MCQs, During and after

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proof(s) for final  Define the time frame for completion Short Q/A completion
design of project and present it to the client Direct Observation
 How to save the file in correct format Illustrative test/
diagram

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Module F: Prepare File for final Output

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology
F1. Review the 05 hrs 25 hrs  How to review the design MCQs, During and after
design  Define printing requirements Short Q/A completion
 Prepare file for final out put Direct Observation
Illustrative test/
diagram

F2. Check all 05 hrs 25 hrs  What are the parameters to be MCQs, During and after
parameters followed in designing Short Q/A completion
 What is the checklist before printing Direct Observation
the document Illustrative test/
 Why Printing marks are applied on diagram
design
 Define the Color mode
 Describe registration marks and its
benefits
F3. Select file format 05 hrs 25 hrs  How to select file format MCQs, During and after
 Explain how many types of formats Short Q/A completion
are available in relevant software. Direct Observation
 How to save file in correct format Illustrative test/
diagram

F4.Submit design 05 hrs 25 hrs  How to submit final design MCQs, During and after
 Prepare the artwork/ files for final Short Q/A completion
submission. Direct Observation
Illustrative test/
diagram

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Module G: Daily Operation

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology
G1. Attend meeting 08 hrs 10 hrs  Why meetings are important to MCQs, During and after
attend Short Q/A completion
 Develop strategy to cater client Direct Observation
needs Illustrative test/
 Prepare time schedule diagram
 How to develop effective strategies
for team building

G2. Retrieve and 02 hrs 10 hrs  Define how to retrieve and answer MCQs, During and after
answer email email Short Q/A completion
messages  Create e-mail Id Direct Observation
 What are the e-mail etiquettes Illustrative test/
diagram

G3. Schedule daily 02 hrs 10 hrs  Explain schedule of daily priorities MCQs, During and after
priorities  How to make plan keeping in view all Short Q/A completion
deadline Direct Observation
 Write down the priority required for Illustrative test/
job diagram
 How to set goal/ objective as a
designer

G4.Archive and 02 hrs 20 hrs  Describe how to archive job related MCQs, During and after
back-up of jobs data and do back up of jobs Short Q/A completion
 Describe the types of data storage Direct Observation
 How to maintain and store data Illustrative test/
diagram

G5. Maintain 02 hrs 20 hrs  How to develop self-confidence and MCQs, During and after

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workspace maintain work space Short Q/A completion
 What are the organizational goals Direct Observation
 How to make work place free of all Illustrative test/
hazards diagram

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Module H: Daily Operation

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology
H1. Upgrade 03 hrs 14 hrs  How to Install Graphics software, MCQs, During and after
software Window and anti-virus Short Q/A completion
 Search to identify steps to upgrade Direct Observation
software Illustrative test/
diagram

H2. Upgrade 03 hrs 11 hrs  How to upgrade hardware MCQs, During and after
hardware  What are computer peripheral Short Q/A completion
 How to install hardware ram etc Direct Observation
 Search to identify steps to upgrade Illustrative test/
hardware diagram
H3. Maintain 02 hrs 11 hrs  How to maintain computer hardware MCQs, During and after
hardware  How to test a computer CD-ROM / Short Q/A completion
DVD drive for failures Direct Observation
Illustrative test/
diagram
H4.Troubleshoot 02 hrs 14 hrs  How to solve troubleshoot and MCQs, During and after
technical technical problems Short Q/A completion
problem  What tools are used to test serial and Direct Observation
parallel ports Illustrative test/
 How to troubleshoot the Mouse? diagram
 How to prevent power surges?

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Module I: Learn New Skills

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology
i1. Attend industry 03 hrs 07 hrs  Why industry seminars are MCQs, During and after
seminars important Short Q/A completion
 What kind of seminars are required Direct Observation
to attend being a designer Illustrative test/
 How to conduct research regarding diagram
seminars
i2. Attend 02 hrs 05 hrs  What is the definition of industry MCQs, During and after
industry trade trade show Short Q/A completion
shows  Describe projects strategy Direct Observation
 How to make report after industrial Illustrative test/
visits diagram

i3. Participate in 02 hrs 06 hrs  How to participate in professional MCQs, During and after
professional organization Short Q/A completion
organization  How to develop communication skills Direct Observation
 How to develop and maintain the Illustrative test/
creative knowledge related to diagram
profession define with diagram
i4.Take 02 hrs 04 hrs  How to take technical/ creative MCQs, During and after
technical/creative classes to enhance the knowledge Short Q/A completion
classes  How to explore creative ideas Direct Observation
 Research of forecasting trends in Illustrative test/
design diagram
i5. Read trade 02 hrs 04 hrs  Read trade publications related to MCQs, During and after
publication market trends Short Q/A completion
 Evaluate and analyze, the market Direct Observation
trend with diagram Illustrative test/
diagram
i6. Take/learn 02 hrs 04 hrs  What is tutorial MCQs, During and after

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tutorials  How to participate in technical, and Short Q/A completion
informative session Direct Observation
 Create different projects from Illustrative test/
tutorials diagram

i7. Attend 02 hrs 04 hrs  What is the advantage of attending MCQs, During and after
professional professional retreats Short Q/A completion
retreats  Identify job requirements Direct Observation
 How to develop good working Illustrative test/
environment diagram
 How to boost your self-confidence

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Module J: Employability Skills

Learning Units Theory Workplace Recommended formative assessment Recommended Scheduled Dates
Days/hours Days/hours Methodology
J1. Work as part of 01 hr 04 hrs  How to work as a part of team MCQs, During and after
team  How to develop results oriented Short Q/A completion
working sessions in team Direct Observation
 How to maintain effective Illustrative test/
networking diagram

J2. Interact with 01 hr 04 hrs  How to interact with the contractor MCQs, During and after
contractor  What are the commutation skills Short Q/A completion
 Describe the particular project goals Direct Observation
Illustrative test/
diagram

J3. Communicate 01 hr 04 hrs  How to develop communication skills MCQs, During and after
using technical using technical terminology Short Q/A completion
terminology  Design documentation using Direct Observation
technical terminology Illustrative test/
 Identify vocabulary used by visual diagram
artists to discuss their relevant
material at work
J4.Practice general 04 hrs  Describe practice general safety rules MCQs, During and after
safety  Explain lab safety rules Short Q/A completion
 Apply safe procedures for using Direct Observation
commonly used equipment Illustrative test/
diagram
J5. Demonstrate 01 hr 04 hrs  How to Demonstrate internet MCQs, During and after
internet capability capability Short Q/A completion
 Search different creative websites Direct Observation
 How to get creative ideas Illustrative test/
 How to create comprehensive idea diagram

J6. Demonstrate 02 hrs 04 hrs  How to demonstrate etiquettes MCQs, During and after

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etiquettes approaches in advanced advertising / Short Q/A completion
graphics design Direct Observation
 Explain etiquettes practically Illustrative test/
diagram

J7. Develop job 01 hr 02 hrs  How to develop job search MCQs, During and after
search documents documents (e.g. resumes, Short Q/A completion
(e.g, resumes, applications, Cover letter etc) Direct Observation
applications,  Analyze the different types of Illustrative test/
covers, letter etc) resumes diagram
 Create different resumes for job
J8. Prepare career 03 hrs 04 hrs  How to prepare career portfolio MCQs, During and after
portfolio  Determine selection criteria for Short Q/A completion
portfolios Direct Observation
 Present and exhibit professional Illustrative test/
portfolios diagram

J9. Research 01 hr 04 hrs  How to search graphic related MCQs, During and after
graphics design occupations Short Q/A completion
related  Search various careers in the Direct Observation
occupations advertising and graphics industry Illustrative test/
 Describe internet and print media diagram
search

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Supportive Notes

 Assessment context
The student will be assessed by competencies covered from this unit by demonstrating working alone or as a team member

 Critical aspects
Student must know the basics of printing an object and print design resolution
Student must know about the Computer software and image resolution while scanning an object on scanner

 Assessment condition
Student will be assessed in an environment where all the tools, equipments and basic material required are available
Student must be provided access to safe working area
Student must be provided access to relevant print products and standard specifications
The student will be assessed by asking questions about the basic competencies covered in the unit. Student must demonstrate practical
work to satisfy the Assessor that the student possesses the required knowledge and skills

 Resources required for assessment

During the assessment the student must be able to demonstrate practical work at all times
Student must be able to communicate information about the task being undertaking to ensure safe working environment

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 List of Tools, Machinery & Equipment

Name of Trade Certificate in Commercial Design

Duration 1 Year
Sr. No. Name of Item/ Equipment / Tools Qty.
1. Computer Table 20
2. Computer Chairs 20
3. Computer System 20
Intel CORE i7 Dual Processor 2.6 GHZ ,
Motherboard according to Processor.
2 GB Graphic Card
RAM Kingston DDR3 RAM 4G.B ,
Hard Disk : Seagate 500 G.B SATA 8M.B Cache,
Thermal ATX Casing Intel approved real, with Front
USB and Audio panel with Power supply
Integrated USB and Modem ports
Integrated Fast Ethernet Controller
Integrated Audio Card
Sony DVD Writer (latest speed)
Optical Mouse
Multimedia Keyboar
4. LCD Display 17” inch with speakers 20
5. 3000 VA UPS AMP Batteries Led AGS Recondition 10
6. 3K VA Stabilizer 20
7. Digital Notepad & Graphic Tablet with Adobe Photoshop (latest Model) 20
8. Multimedia Projector with Screen (High Luminance) 01
9. Laser Printer(Color and Black & White) Each 01
10. Flat bed Scanner 02
11. HP Pollter 01
12. Digital Camera (Professional Series with minimum 25 Mega Pixles) 02

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 List of Consumable Supplies

Name of Trade
Graphic Designer

Duration 1 year

Sr. No. Name of Consumable Supplies

1. Pencil
2. Eraser
3. Sharpener
4. Steel Scale
5. Drawing Board
6. Sketch Book
7. Paper Cutter
8. Set Square / T Square
9. Cutting Mat
10. Glue
11. Scholar Sheet
12. Poster Color
13. Brushes (Different Sizes)
14. Masking Tape
15. Offset paper A4
16. White Board Marker
17. Printer Cartridge (Color and Black & White)
18. USB Drive
19. Writing Pad
21. Ball point
22. DVDs + CDs
23. Color Sheets (A4 size)
24. Ivory Card (white + colors)
25. Old Magazines/News Papers

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Contributions for Development of This Curriculum
DACUM Working Group
Mr. Irfan Arshad Ms. Bushra Akhtar
Z&J Hygienic Products (Pvt) Ltd GTTI (W), Township

Mr. Yasar Hussain Butt Ms. Amna Amin

GCT Printing & Graphics Arts Trect Group of Companies

Ms. Amitul Basit Ms. Maryam Mubasher

GTTI (W), Township XYZ Media Technology

Mr. Naeem Ehsan Mr. Ali Ahmad

Punjab Art Council College of Arts & Designers

Mr. Shahnawaz Zaidi Mr. Salman Pervez,

Comsats University Parvez Iqbal & Associates

Curriculum Developer Technical Expert

Ms. Bushra Akhtar Mr. Salman Parvez
Principal Architect
Government Technical Training Institute (W), Lahore. M/s Pervez Iqbal & Associates, Lahore.
National Curriculum Review Committee (NCRC) Members
Ms. Ghazala Malik Mr. Ali Ahmed
Chief Executive Officer Superintendent
Blossom Shed Punjab University, Lahore
Ms. Amtul Basit Mr. Yassar Hussain Butt
Instructor Instructor
Govt. Technical Training Institute for Women , Township, Lahore Govt. College of Technology, Allama Iqbal Town, Lahore
Ms. Bushra Akhtar Mr.Abbad Toor
Principal, Govt. Technical Training Institute for Women, Township, Lahore Director Marketing, Institute of Art Design and Management
Ms. Aisha Siddiqa Mr. Farhad Ali
Assistant Professor, Lahore College for Women University, Lahore Studios Afzal

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Ms. Hina Mehboob Mr. Amjad Pervez
Lecturer, Kinnaird College, Lahore College of Art Design, Punjab University

DACUM Facilitator DACUM Coordinator

Mr. Atif Mahmood Mr. Muhammad Nasir Khan
Assistant Director, NAVTTC, Islamabad Deputy Director, NAVTTC, Islamabad

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