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Hard Hat Tour Florence

Tuesday 23rd of May 2017

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General information

Event Hard Hat Tours Florence

Date 23rd of May

Amount of people Press: 4 pax, Tour: Shift 1: 44 pax, Shift 2: 47 pax, TSH & prod: 19 pax

Location TSH Sales office: Via Lorenzo Il Magnifico 83

Event location: Cortile, Via Cristofaro Landino 2
TSH Construction Site: Via Lorenzo Il Magnifico 95- 97

Production MIRacoli

Contact person 1

Production general Miriam Welsing/ Charissa Krakowczyk

GSM +39 3476899165/ +39 392 7971730
Email guide@miracoli.it

Contact person 2

Project Manager Maren Hermans

GSM +31 6 11 74 32 60
Email maren.hermans@thestudenthotel.com

General notes:

- Guests are informed to wear proper shoes

- TSH arranges Hard Hats
- Contractor/ TSH ensures the lights will be on in the building
- Contractor/ TSH will make sure the route is clear of obstructions and waste
- Max 11 persons (excl. TSH crew) per group (first shift), max. 12 persons (second shift)
- There will be press, recognisable on the dark blue color on the badge

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Project team
Name Role HHT Florence Phone number
1. Frank Uffen Presentations / Press 00 31 6 47 50 49 47
2. Marc Sampietro Presentations / Press 00 39 345 716 68 46
3. Florinda Eletto Tourguide 00 31 6 55 25 29 54
4. Maarten Geerling Tourguide 00 31 6 23 60 62 72
5. Eva Sosa Tourguide/press 00 34 628 38 98 04
6. Andrea Adams Tourguide/ Registration 0039 389 5154754
7. Joost Serrarens Networking 00 31 6 27 35 98 87

8. Maren Hermans PM + back up goody bags 00 31 6 11 74 32 60

9. Caroline Riemslag Press + help Champagne Roof 00 31 6 15 57 60 69
10. Luuk Milius Helmets hotel + goody bags 00 31 6 52 84 75 69
11. Nina Verrijt VR glasses 00 31 6 21 64 16 64
12. Rinse Kempinga Tour Coordinator 00 31 6 31 76 74 97
13. Linda Delmedico Development 00 39 340 28 84 332

14. Fabrizio Fioretti Development TBC

15. Miriam Welsing Local Producer 00 39 3476899165

16. Charissa Krakowczyk Local Producer 00 39 392 7971730

Additional from TSH: Jason Steere & Naomi Thellier de Poncheville (Design)

Program
Morning:

10.00 Press invited to Sales office, Via Lorenzo Il Magnifico 83, tour through site and drink at roof top

Afternoon:

Shift 1

14.30 Registration and welcome drink at The Cortile, Via Cristoforo Landino 2.
15.00 Welcome + explanation of the program by Florinda
15.05 Presentation by Frank Uffen and Marc Sampietro.
15.25 drinks and bites/experience room and VR glasses
16.15 start walking with the first group to the Construction site
16.30 – 17.45 Hard Hat Tours through the Palazzo del Sonno building, Via Lorenzo Il Magnifico 95- 97

Tour leaders walk back to the Cortile and have to be back at 18.00 hours max before the presentation of
the next group will start.

Shift 2
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17.30 Registration and welcome drink at The Cortile, Via Cristoforo Landino 2.
18.00 Welcome + explanation of the program by Florinda
18.05 Presentation by Frank Uffen and Marc Sampietro
18.25 drinks and bites/experience room and VR glasses
19.00 Start walking with the first group to the Construction site
19.15 – 20.20 Hard Hat Tours through the Palazzo del Sonno building, Via Lorenzo Il Magnifico 95- 97

Tour Schedule
We’ll divide the guest in 4 different groups. Each group has their own color. As soon as a guest registers,
he’ll get a color. So the colors are just to divide the guests and don’t have a special meaning, except the
color for press! A group will contain max 12 guests.

The tours are giving by Florinda, Maarten, Andrea and Eva

Tour colors:

Press:

First tour will be given by Maarten: color green

Second tour will be given by Florinda: color pink
Third tour will be given by Andrea: color yellow
Fourth tour will be given by Eva: color blue

First shift we have 44 RSVP guests: so max 11 guests per group

Second shift we have 47 RSVP guests: so max 12 guests per group

Each group leaves at The Cortile, Via Cristoforo Landino 2 approx. 10 mins after each other to walk to the
TSH Construction Site, Via Lorenzo Il Magnifico 95- 97

Shift 1

WHAT TIME GROUP

10 min Entrance site and start tour GF 16:30 Group 1
Entrance site and start tour GF 16:40 Group 2
Entrance site and start tour GF 16:50 Group 3
Entrance site and start tour GF 17:00 Group 4

5 min Walk to second floor with stairs 16:40 Group 1

Walk to second floor with stairs 16:50 Group 2
Walk to second floor with stairs 17:00 Group 3
Walk to second floor with stairs 17:10 Group 4

Show corridor with softboards +

10 min student room 16:45 Group 1
Show corridor with softboards +
student room 16:55 Group 2
Show corridor with softboards +
student room 17:05 Group 3

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 Show corridor with softboards +
student room 17:15 Group 4

10 min Go to rooftop and roof-walk 16.55 Group 1

Go to rooftop and roof-walk 17:05 Group 2
Go to rooftop and roof-walk 17:15 Group 3
Go to rooftop and roof-walk 17:25 Group 4

5 min Champagne toast 17:05 Group 1

Champagne toast 17:15 Group 2
Champagne toast 17:25 Group 3
Champagne toast 17:35 Group 4

Walk down and hand out

5 min goodybag 17:10 Group 1
Walk down and hand out
goodybag 17:20 Group 2
Walk down and hand out
goodybag 17:30 Group 3
Walk down and hand out
goodybag 17:40 Group 4

Shift 2

WHAT TIME GROUP

10 min Entrance site and start tour GF 19:15 Group 1
Entrance site and start tour GF 19:25 Group 2
Entrance site and start tour GF 19:35 Group 3
Entrance site and start tour GF 19:45 Group 4

5 min Walk to second floor with stairs 19:25 Group 1

Walk to second floor with stairs 19:35 Group 2
Walk to second floor with stairs 19:45 Group 3
Walk to second floor with stairs 19:55 Group 4

10 min Show corridor with softboards + student room 19:30 Group 1

Show corridor with softboards + student room 19:40 Group 2
Show corridor with softboards + student room 19:50 Group 3
Show corridor with softboards + student room 20.00 Group 4

10 min Go to rooftop and roof-walk 19:40 Group 1

Go to rooftop and roof-walk 19:50 Group 2
Go to rooftop and roof-walk 20:00 Group 3
Go to rooftop and roof-walk 20:10 Group 4

5 min Champagne toast 19:50 Group 1

Champagne toast 20:00 Group 2
Champagne toast 20:10 Group 3
Champagne toast 20:20 Group 4

Walk down and hand out

5 min goodybag 19:55 Group 1
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Walk down and hand out
goodybag 20:05 Group 2
Walk down and hand out
goodybag 20.15 Group 3
Walk down and hand out
goodybag 20.25 Group 4

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Walking Route Event Location- Construction Site

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Floorplan Construction Site- Ground Floor
(entrance/ helmets, exit/ goody bags)

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Floorplan Construction Site- Second Floor
(mock-ups rooms & soft boards)

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Floorplan Construction Site- Rooftop
(view & drinks)

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 Detailed Production Planning

Sunday May 14
Staff MIRacoli, Fabrizio and Manuel cleaning and preparing of the Fabrizio Fedi
cortile full day +39 339 5466444

Friday May 19
Delivery of 15 renderings on Forex 5mm Doctorvisual
+39 049 0998102

Monday May 22
Staff MIRacoli and Fabrizio decorating of the cortile full day Fabrizio Fedi
+39 339 5466444

Delivery of balloons at TSH Sales office Balloon Express Shop

+39 055667704

Starting 14.00 Preparation goody bags, stickers on helmets, install softboards on Maren (& Marc)
construction site (with Marc), finalize mock up rooms with styling
items, finalize styling sales office

15.00 Meeting at TSH Sales Office/ Walkthrough with all team All team

Tuesday May 23
Set-up of all the suppliers
Cortile
Via Cristofaro Landino 2
Owner of the Cortile
Carlo Pini
+39 335 405847
Rosella
+39 339 8394149
08.30 Briefing TSH Sales Team at the hotel Rinse + TSH Sales Team

09.00 Staff MIRacoli ready in the cortile

Miriam
+39 347 6899165
Charissa
+39 392 7971730
09.00 Set-up Miss Piggy Fiat 500 Miss Piggy Giada
+39 389 2625917

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09.00 Set-up Mixar Mixar Tiziano Beatrice
+39 335 7570561

09.00 Cleaning supplies + garbage bags ready & WC cleaning

Miriam
+39 347 6899165
Charissa
+39 392 7971730
09.00 Set-up tables for 50 hard hats and 50 goody bags next to the entrance Rinse Kempinga
(including black tablecloth) +31 6 3176 7497
Catering Zenzero Leila
+39 333 9088242
Maren Hermans
+31 6 117 432 60

09.00 Set-up catering Zenzero next to the swimming pool for Press Catering Zenzero Leila
(+/- 10 guests) +39 333 9088242
Rinse Kempinga
+31 6 3176 7497
09.45 Set-up catering Zenzero in the cortile Catering Zenzero Leila
(incl. black napkins) +39 333 9088242

10,00 Press - Presentation & tour at TSH

10,30 Set-up table of Virtual Reality glasses + books + softboards in the Maren Hermans
Cortile +31 6 117 432 60

10.30 Trial screen and audio with Andrea Adams and Mixar Andrea Adams
+39 389 5154754

Laptop:
Hewlett Packard Elite
Book laptop with Windows
(non ha un cavo AVG)

10,30 Catering next to the swimmingpool ready for press arrival Catering Zenzero Leila
+39 333 9088242
11.00 Press - Drinks next to the swimmingpool

11.45 - 12.15 Pretour TSH sales team Rinse + TSH Sales Team

13.00 Everybody ready in the cortile

13,00 Photographer Duccio Nacci ready in the cortile Photographer Duccio Nacci
+39 347 4856657

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First Group: max 50 guests excluding TSH staff
Max capacity of internal meeting room @the Cortile (sitting + standing)

14.15 Miss Piggy starts to play

14,30 Arrival of Mixar technician to be present during presentation Mixar Tiziano Beatrice
+39 335 7570561
14.30 Welcome and registration (Andrea)

15.00 Welcome + explanation of the program by Florinda No Music

15.05 Presentation by Frank Uffen and Marc Sampietro No Music

15,25 Drinks and bites/experience room and VR glasses

15,45 Catering next to the swimmingpool ready for first group arrival Catering Zenzero Leila
+39 333 9088242
16,15 Start walking with the first group to the construction site Maarten
+31 6 23 60 62 72
16,25 Start walking with the second group to the construction site Florinda
+31 6 55 25 29 54
16.30
Maarten
Start of first tour construction site +31 6 23 60 62 72
16,35 Start walking with the third group to the construction site Andrea
+39 389 5154754
16.40
Florinda
Start of second tour construction site +31 6 55 25 29 54
16,45 Start walking with the fourth group to the construction site Eva
+34 628 38 98 04
16.50 Andrea
Start of third tour construction site +39 389 5154754
17.00 Eva
Start of fourth tour construction site +34 628 38 98 04
17.00 Catering Refreshment + WC cleaning (enough toiletpaper)

All guests will receive a drink at the end of the tour near the swimming pool

17:10 First group leaves after the prosecco on the rooftop or walks back with TSH
Staff to Cortile Maarten
+31 6 23 60 62 72
Second Group: max 50 guests excluding TSH staff
Max capacity of internal meeting room @the Cortile (sitting + standing)

17.15 Miss Piggy starts to play

17,30 Arrival of Mixar tecnician to be present during presentation Mixar Tiziano Beatrice
+39 335 7570561

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17.30
Welcome and registration (Andrea)
18.00 Welcome + explanation of the program by Florinda No Music

18.05 Presentation by Frank Uffen and Marc Sampietro No Music

18,25 Drinks and bites/experience room and VR glasses

18,30 Catering next to the swimmingpool ready for first group arrival Catering Zenzero Leila
+39 333 9088242
19,00 Start walking with first group to the construction site Maarten
+31 6 23 60 62 72
19,10 Start walking with the second group to the construction site Florinda
+31 6 55 25 29 54
19,15 Maarten
Start of first tour construction site +31 6 23 60 62 72
19,20 Start walking with the third group to the construction site
Andrea
+39 389 5154754
19,25 Florinda
Start of second tour construction site +31 6 55 25 29 54
19,30 Start walking with the fourth group to the construction site
Eva
+34 628 38 98 04
19,35 Andrea
Start of third tour construction site +39 389 5154754
19,45 Eva
Start of fourth tour construction site +34 628 38 98 04
All guests will receive a drink at the end of the tour near the swimming pool

19:55 First group leaves the construction site after the prosecco on the rooftop Maarten
+31 6 23 60 62 72
20.00
End of event in the cortile
20.15
Break down of all suppliers at the cortile with help of staff MIRacoli
20,25 End of event at the construction site

20,40 Break down of the catering at the construction site

22,30 Deadline Breakdown

Wednesday May 24
09.00 - 14.00 Manuel will finish the break down of the cortile and replace all the furnitures Manuel
to the original location

TBC - Delivery of the cake to TSH Sales Office

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