SVKM’s

SCHOOL OF COMMERCE
in association with
THOMAS COOK
announce the launch of
POST GRADUATE DIPLOMA IN
BUSINESS MANAGEMENT (PGDBM) - TOURISM 2009-2010
(ONE-YEAR)
Introduction
SVKM'S NMIMS UNIVERSITY is a center par excellence for learning
and nurturing excellent research capabilities in management,
technology, sciences and other emerging areas of higher
education. Going by its credo 'Transcending Horizons', NMIMS
believes in continually raising the bar in its pursuit of excellence.
An ISO 9001:2000 Certified Institute with a truly global
perspective, NMIMS is poised for exponential growth.
NMIMS's initiates on Quality standards, establishment of
international linkages and emphasis on keeping the curriculum
concurrent with the dynamics of global business environment and
economic realities makes it truly a distinguished educational
centre benchmarked with the best in the world.
NMIMS has taken a conscious decision to move towards the
concept of Schools and Cells. The following schools are in
operation under the aegis of SVKM's NMIMS University, Namely
School of Business Management, Mukesh Patel School of
Thomas Cook (India) Limited
Thomas Cook ( India ) offers a broad spectrum of travel and related
services such as package tours, currency exchange and travel
insurance as well as hotel and flight reservations. Thomas Cook has
been present in India for over 127 years and operates over 160
offices at various locations in the country and has operations in Sri
Lanka & Mauritius. It employs around 2,500 employees and
generated Income from Operations of Rs 3.1 billion for 12 months
Program Highlights
In a move to contribute towards building up skilled manpower and
develop sound managerial skills and competencies amongst the
young professionals in the Tourism sector, SVKM's NMIMS
University has signed an Agreement with Thomas Cook (India) Ltd.
- Centre of Learning in April 2008, for launch of one year full-time
Post Graduate Diploma in Business Management - Tourism. The
program will address issues like quality, services, knowledge
enhancement and managerial skill development with specific
reference to Tourism.
Programme Objectives
•? To develop knowledge and ability to work in the tourism
industry.
•? The ability to lead and develop organizations in the tourism
industry.
• The ability to solve unstructured problems related to the
field of tourism and develop applications of management
concepts within tourism industry.
Technology Management and Engineering, School of Pharmacy
and Technology Management, School of Distance Learning,
Balwant Sheth School of Architecture, School of Science and
School of Commerce.
School of Commerce was established in 2007-08 to cater to the
requirements of the economic and commercial world. SOC has
taken the initiative of grooming young minds and making them
well versed to the dynamics of the commercial world by offering
industry based courses like B.B.A, B.Com (Hons), PGDBM – Tourism
and PGDBM Insurance and Sales. The School has designed the Post
Graduate Diploma program in Business Management – Tourism, a
one year full time program, customized for building managerial
talent for the tourism industry with specific tourism inputs from
the leading industrial partner, namely, Thomas Cook (India) Ltd.
For further information about the University & Information on
offer, please visit our web site www.nmims.edu
period (Jan 08 – Dec 08). In its initiative to be a ‘One Stop Shop’, the
Company offers a range of travel and financial services / products
to its customers. Additional information on Thomas Cook (I)
Limited is available on the Company website www.thomascook.in.
For any other information please contact Ms. Kruti Sharma,
Thomas Cook ( India ) Ltd, on +91-22-61603333 (extn: 1011) or
email id kruti.sharma@in.thomascook.com
Uniqueness of the
Programme Design
The Program includes a complete coverage of 21 subjects (20
subjects + 1 term paper on Project) in three trimesters with each
trimester extending for duration of about three months (13 weeks
including examinations). This Programme will also provide
opportunities for building up overall perspective of tourism
management and understand the challenges and opportunities
existing in this sector. As the students undergo the program they
gain insight into knowledge and skills on diverse aspects of
management including managerial competencies development,
strategic thinking and planning in a competitive environment.
Based on the experience of conducting the first batch successfully
at Mumbai Campus, 6 special workshops have been introduced.
The workshops by Thomas Cook are planned to provide tourism
related inputs to facilitate the process of management in practice
in the relevant sector. On completion of three trimesters of class
room learning the students will take up a 12 weeks (three months)
internship with Thomas Cook (India). This internship will provide
the industrial training to prepare them for taking up managerial
positions in the tourism industry.
Eligibility
Graduate with 50% aggregate in any discipline from a recognized
university or equivalent recognized by Association of Indian
Universities. Preference will be given to candidates with relevant
work experience.
Pedagogy
The pedagogy is interactive and largely based on case studies,
supplemented by lectures, workshops and sessions with Industry
Experts, presentations and role plays. At NMIMS, we encourage
participative learning processes at every stage of learning. In every
trimester essential and evaluative workshops on areas of current

Selection Procedure interest in tourism would be conducted for enhanced value-

Selection process is based on performance in written test, case
analysis / G.D and Personal Interview. The selection process of
written test, case analysis / group discussion and personal interview
will be held at the NMIMS campus at Mumbai only. Candidates have
to make their own arrangements for travel and stay to participate in
the selection process. Application Forms will be available Online. All
the information regarding the fees, important dates of the selection
process and commencement of the program will be available online
along with the application form.
PGDBM (Tourism) aims to provide skill and knowledge
enhancement for students aspiring to enter the travel and
tourism industry. NMIMS and Thomas Cook (India) Ltd will do all
the necessary things to promote course. NMIMS will facilitate
the process of enabling the students to be employable in the
tourism sector.
addition. Workshops are compulsory for all the candidates.
Learning process will integrate traditional classroom teaching with
case discussion, group work, simulations, presentations and guest
speakers. We aim and plan to provide a very unique learning
experience to all our students.
Program Delivery
Lectures will be conducted on all weekdays. Saturdays will be
devoted to workshops by Thomas Cook (India) Ltd. During the
program the participants are required to complete a year long
application based industry project based on learning in the
classroom under the guidance of an experienced faculty guide.
There will be a lot of rich interaction and bonding amongst the
participants of this programme which serves as a useful learning
platform.

Course Schedule
FIRST TRIMESTER SECOND TRIMESTER THIRD TRIMESTER
Management Principles and Practice Understanding Strategy Strategic Marketing Management

Statistics for Decision Making Quantitative Models Management Information System*

Economics for tourism*

Basic Accounting Financial Management Costing and Management Control

Sales and Services Management Customer Relationship Management Legal and Regulatory framework for
Tourism*

Communication & Negotiation Skills Human Resources Management Supply Chain Management

World Geography and Tourism Products* Hospitality Management* Competency building for Tourism Industry
- Entrepreneurial Opportunities#*

Foreign Language# Term Paper on Project

NMIMS Workshops# NMIMS Workshops# NMIMS Workshops#
1. Language Lab 1. How to prepare a business plan / 1. Corporate Governance
2. Etiquette Training and Personality proposal 2. Simulation Games (Subject to
Development 2. Cross Cultural Management availability)

Thomas Cook Workshops Thomas Cook Workshops Thomas Cook Workshops

1. India as a Destination (Inbound 1. Travel Insurance & Non-TCIL products 1. Finance for Travel Industry
Tourism) 2. MICE Professionals
2. Outbound Holiday Destination Series I 3. Eco tourism 2. Foreign Exchange
3. Outbound Holiday Destination Series II 3. Seamless Customer Service

NOTE
• All Thomas Cook workshops will be for duration of one full day with time for questions and interactive sessions.
• * Half credit course.
• Subjects are indicative, concurrent revision will be done to match the syllabi with the needs of the tourism industry.
• #Bouquet of workshops / subject introduced in 2009.
Academic Enablers
We have experienced full-time and visiting faculty as also Guest
speakers for delivery of lectures and conducting sessions. Through
very different teaching methods that integrate traditional
classroom teaching with case discussion, group work, simulations,
presentations and guest speakers, we aim to give all our students a
very unique learning experience.

General Enablers
Classrooms are well-maintained with good infrastructure.
Students can also avail of the facilities of Library, Reading room
and Computer Centre. The Library has a comprehensive range of
reference books. It is operational from 8.00 a.m. to 9.50 p.m. from Annual Seminar
Monday to Saturday and 10.00 a.m. to 5.00 p.m. on Sunday. Users To facilitate Industry Academia interface so that the students have
can access more than 5000 full text journals covering titles first hand exposure to the evolving needs of the Tourism and
published by Elsevier (Science Direct), Springer, John Wiley, etc. Hospitality Industry
and from the aggregators like EBSCO and PROQUEST. Links to
various corporate databases like CMIE, Capital Markets, ISI
emerging Markets is also made available through OPAC. The
Reading Room is open for 24 hours for throughout the week.

Advisory Board
Dr. Rajan Saxena – Vice Chancellor, NMIMS University and Senior Advisor to Chancellor and Distinguished Professor of Marketing
Dr. M. N. Welling – Pro Vice Chancellor, NMIMS University
Dr. Prashant Nair - President & Head of Human Resources, TCIL
Dr. Bala Krishnamurthy - Professor, Program In Charge, NMIMS University
Prof. Sanjoy Sircar – Dean - School of Commerce, NMIMS University
Prof. H. Parshuram – Associate Dean - School of Commerce, NMIMS University
Dr. Suresh Moni – Director, NMIMS University, Bengaluru.
Mr. John Thangaraj - Associate Vice President, Human Resources, TCIL
Mr. Jagdeep Kapoor - Samiksha Consultants India Ltd., Industry Expert
Mr. Sanjay Nadkarni - Research Affiliate, School of Travel Industry Management, University of Hawaii, Manoa
An Advisory Board has been constituted to look into the program management with periodic review and guidance. The Board will meet at
least thrice in a year to deliberate on strengthening the program deliver and introducing tourism relevant modules.

Disclaimer
NMIMS reserves the right to make any changes as it may deem fit to the items contained in this brochure including, but not restricted to the
programme name, programme contents, duration, fees, channel and methods of delivery, faculty, admission and refund policies, evaluation
and standard of passing and so on. Conduct of this program is governed by various rules and byelaws as laid down and modified from time to
time by NMIMS. Copies of current rules and byelaws are available with the Registrar for perusal.

All disputes are subject to the legal jurisdiction of Mumbai only. Please visit our website www.nmims.edu for more details or speak to our
counselors.

SVKM’s
Mosaic Design

(Declared as Deemed-to-be University under Section 3 of the UGC Act, 1956 vide Notification
No.F.9-37/2001-U-3 dated 13th January, 2003 of the Government of India)
V.L. Mehta Road, Vile Parle (W), Mumbai-400 056, India. • Tel.: +91-22-2618 3688 / 2613 4577
Fax: +91-22-26114512 • Email: nmims@nmims.edu • Visit us at: www.nmims.edu