DAB+ DIGITAL RADIO WORKSHOP

ZAGREB, CROATIA

4 MAY 2017

jorn.jensen@nrk.no

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 • History
• Radiochannels
• Loosing the listener
• Daily work FM-shut off

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• Radio is a healthy strong medium
• FUTURE?

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 1.June 1995
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• NO FM FREQUENCIES
• OLD/COSTLY FM NETWORK
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 BUILDING COVERAGE

MORE CONTENT

REICEVERS

EUROPE/ASIA P MOVES

PLAN FOR SWITCHOVER

OFFICIAL REPORTS
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1. Coverage (Public)

2. Coverage (Comm)

3. Content

4. Cars

5. Consumers

(2011, with «Checkout» Jan 2015)

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 SFN
7 regions
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 NRK radio stations 1993 -

Music/entertainment
Key questions prior to developing new content:
What is happening in other countries?
What is missing in the Norwegian market?
How can we create an even better public service?

Info/news
10 25 40 55 70 85
yrs yrs yrs yrs yrs yrs
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NRK radio stations 2014:
NRK Klassisk

NRK Jazz
NRK Folkemusikk

Music/entertainment
NRK Sàmi Radio

Info/news
NRK Sport

NRK Alltid Nyheter

NRK Vær

10 25 40 55 70 85
yrs yrs yrs yrs yrs yrs
09.05.2017 13
NRK radio stations 2014:
NRK Klassisk

NRK Jazz
NRK Folkemusikk

Music/entertainment
NRK Sàmi Radio

Info/news
NRK Sport

NRK Alltid Nyheter

NRK Vær

10 25 40 55 70 85
yrs yrs yrs yrs yrs yrs
09.05.2017 14
Expanding the radio market

Children Teenagers 55+

Expanding the radio market

Children Teenagers 55+

Weekly reach Weekly reach Weekly reach
in target group: in target group: in target group:

20% 23% 20%

 The POINT about loosing the listener

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30 NATI0NAL STATIONS

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 OVER 50 %
OF WEEKLY LISTENERS CONSUME
RADIO STATIONS THAT WOULD NOT
HAVE EXISTED WITHOUT DIGITALIZATION

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 74%
HAVE ONE
OR MORE DAB RADIOS

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 2 mill daily digital
(1,6 DAB)

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 4 mill. radios sold

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 MEETING THE LISTENERS

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 Røst

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 Røst
550 people
1 Taxi

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 Røst
10 min
30 channels

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Switch off #1 out of 6
January 11, 2017 at 11:11:11

County: Nordland
Population: 4.7 %
11.January 2017 Event & Speaches

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 Then it was all over the world

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Switch off #2
February 8 (NRK)
April 21 (commercial radio)

Counties: Nord-Trøndelag,
Sør-Trøndelag, Møre og
Romsdal
Population: 13.7 % (18.4)
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 «The Architect’s house», coverage border

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 Testing
different
Radios.
He was
happy
when we
left

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 «Solveig»
had three
radios,
wanted
help with
the one in
bedroom

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 DAB critics
fades away.
Of 100
reported
holes,
6 was real

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Switch off #3
April 26 (NRK)
June 16 (commercial radio)

Counties: Hedmark,
Oppland, Buskerud,
Telemark
Population: 16.2 % (34.6)
 DABulance 3rd region

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 Shut-off 3rd region

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 Shut-off 3rd region 26.04 11.11am

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Switch off #4
June 21 (NRK)
Sept 15 (commercial radio)

Counties: Sogn og
Fjordane, Hordaland,
Rogaland, V+A Agder
Population: 26.8 % (61.4)
Switch off #5
Sept 20 (NRK)
Dec 8 (commercial radio)

Counties: Akershus, Oslo,

Vestfold, Østfold
Population: 34.0 % (95.4)
Switch off #6
Dec 13
(my boss goes on
holiday Dec 14)

Counties: Troms, Finnmark

Population: 4.6 % (100.0)
• We digitize to secure radio’s position in the media
market
• Success lies in cooperation & strong political plan
• Norway is on schedule for migration to digital
radio
• Great coverage
• New content, wide range of digital radio channels
• 74% households, have DAB radio(s)
• Focus on car industry
• High priority: DAB aftermarket products for cars

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 Thank you!
jorn.jensen@nrk.no

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