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COMMERCE SARGODHA
education
Presented to:
Sir Salman Sabir
Presented by:
S.Tehmina.N. 100402
“A factory for
making textiles”
“A corporation which
involves in the
manufacturing of
yarn and fiber and
other textiles”.
Introduction
( In Pakistan, view of Textile Industry.)
of customer.
Best quality
production.
Minimization of
cost.
Maximization of
satisfaction.
Easily available
products.
Office working hours
8.30 A.M TO 1 PM
1 PM TO 2.30 Lunch
Break
2.30 PM TO 5 PM
HOLIDAY: SUNDAY
LABOUR TIMING
7 AM TO 12 PM
12 PM TO 12.30 PM
Lunch Break
12.30 PM TO 4 PM
TRUE ALUES TEXTILE MILL
ADDRESS:
silanwali road ,sargodha
PHONE NO:
0483-72090
0300-8614861
Management
Management of the
group is professionally
qualified and broadly
experienced. The
directors have held top
positions in various
textile bodies, export
committees
Planning
The company has an
integrated business plan
in the context of which it
aims to improve,
modernize and develop
all its operations in order
to maintain and enhance
its competitive position
on both the Pakistan and
international markets.
SWOT Analysis
Strengths: characteristics of the business or
team that give it an advantage over others in
the industry.
Weaknesses: are characteristics that place
the firm at a disadvantage relative to others.
Opportunities: external chances to make
greater sales or profits in the environment.
Threats: external elements in the
environment that could cause trouble for the
business.
Strengths:
· Strong Security
System
· Latest mechanized
machinery.
· Adequate financial
resources
Weaknesses:
High cost of
production.
Small international
market share.
Less promotional
activities.
Lack of benefits and
rewards for the
employees.
OPPORTUNITY
Organization can
expand product lines.
Organization can
capture new market
segments around the
world.
Organization can
reduce the cost by
proper utilization of
resources.
Organization can
hire more well-
educated and
experienced person.
Threats:
New Entry of
competitors.
Buyer needs
demands changes.
Political
instability.
Changed of
government
policies.
Organizing
It is the process
of arranging the
organizational
structure to
accomplish
organizational
goal.
Forms of
organizational design
1: Work Specialization.
2: Departmentalization.
3: Chain of Command.
4: Span of Control.
5: Centralization &
Decentralization
6: Formalization.
Organizational Structure
Mang.Dir.
GM Pro- GM GM
cessing GM Sales Purchase. Marketing
Reduction in cost
High Quality Inputs
Sales Department
commitment and
dedication of
employee
determination of work
best management
system.
Quality Control
computerized testing
strength of yarn
density of cloth
fastness of colors.
Fully equipped labs
pre-inspection of
goods at different
stages
FINANCE DEPARTMENT
preparation of:
the Income statements
Balance sheet
Trail balance
Cash flows
Production report
etc.
Helpful for the
management:
production plan
financing decisions
etc.
Research and Devp. Dept.
inventions of new
methods of
production
designs of textiles
continuous
improvement in
existing textiles
MARKETING
DEPARTMENT
marketing of the
products
export business
quality products
better services
efficient after sales
services
Leading
The process of
influencing a
group is
called
leading.
Leading Theories
Trait Theories.
Behavioral
Theories.
Contingency
Theories.
Contemporarily
Theories.
Path-Goal Theory with
Democratic Style
“ A leadership theory that says that the
leader’s(manager’s) job is to assist
followers (employees)in attaining their
goals by involving them into the
decisions and provide direction or
support needed to ensure that their goals
are compatible with the goals of a group
or organization by using the mode of
feedback.”
Controlling
“The process
of monitoring,
comparing &
correcting the
performance.”
Controlling Process
Measuring
Goal
Correcting Comparing
Products
Bed Linen Curtain
Fabric Yarn
Yarn
“True alues”
specializes in
medium-to-fine-
count cotton yarns
and is also capable
of producing yarns
using a wide
variety of synthetic
fibers including
polyester, rayon
and other man-
made fibers.
Fabric
Running
meter
fabrics,
packed to
specific
requirement
Bed Linen
Quilt covers ,duvet covers, flat and
fitted sheets, pillow covers, valance
sheets, bolster case with all sorts of
fancy confectioning, embroidery and
embellishments, packed to buyers'
specific requirement.
Curtains
Ready made curtains lined, un-
lined and taptop curtains, plain
or fully accessorized with
tiebacks, pelmets, cushion covers,
in different styles of confectioning
and embroidery, packed to
buyers' specific requirement.
WOMEN RANGE
“In women range,
True Values is
currently providing
different designs of
shalwar and kameez
of new fashion.”
Man’s range
TRUE VALUES
Textile Mills
presents one of the
astonishing
collections of Men's
Wear that have been
given a touch of
perfection by our
skilled designers.
Marketing
Marketing is to
create value for
customer &
build profitable
relationship
with customer
in order to
capture value
from customer.
Marketing Plan
Customer Driven
Marketing Strategy
Segmentation
Targeting
Posioning
Segmentation
The act of
dividing large,
heterogeneous
(dissimilar)
markets into
smaller,
homogeneous
(similar)
submarkets.
Targeting
to reveal the firm market-
segment opportunities
Colors durability
No shrinkage
100% pure cotton
Computer designed
Soft and durable
Attractive
We guarantee that our products are made
from the best QUALITY and comes with
DIFFERENT COLORS and LATEST
DESIGNS.
Positioning
to arrange for
a product to
occupy a clear,
distinctive and
desirable
image relative
to competing
products in the
minds of target
consumers.
NEW PRODUCT
“Anything that can
be offered to a
market for
attention,
acquisition, use or
consumption that
might satisfy a
want or need
physically.”
New Product Development Life Cycle
t
ofi
/ pr
le s
Sa
sales
Profits
s s e s / e n t
i o n Time
Lo e n t p m d u c t r i t y e
e s t m e l o i n t ro
gro wth a tu cli n
inv d e v m de
PRICE
“The amount of
money charged for a
product or service,or
the sum of the
values that customer
exchange for the
benefits of having or
using the products
or services.”
Pricing Strategies
A marketplace
is a location
where goods
and services are
exchanged
Ch
Di an
str ne
ib ls
u t of
io
n
PROMOTION
“Short term
incentives to
encourage the
sale or purchase
of a product.”
ADVERTISING
Advertising is a form
of communication us
to persuade
an audience (viewers,
readers or listeners)
to take some action
with respect to
products, ideas, or
services.
Advertising Media
Authorized
Capital:
Issued Capital:
Rs.129.00 million
Assets:
two spinning
units.
223 air jet
looms
4 sophisticated
rotary printing
machines
Reference:
www.google.com
www.gulahmedtextile.com
www.yahoo.com
www.masoodtextile.com