J A N IC E E U S E B IO

janice.eusebio@gmail.com
786.287.7739
www.janiceeusebio.com

P ROF ESSIONA L SK ILLS

Skills: social media strategy, social media buying, Tools: Hootsuite Enterprise, Facebook/Instagram Insights,
social media campaigns, social media listening, content Socialbakers, Quintly, Traackr, Facebook Business Manager,
marketing, event coverage, influencer marketing, user- Facebook Pixel, WordPress, Google Analytics, AdWords
generated content, reporting, client/vendor management Languages: English (native), Spanish (fluent)

W O RK EXPER IEN C E
Marketing & Partnership Development (Contractor)
Wynwood Art Walk LLC, Miami, FL December 2016 - Present
Lead sales and marketing strategy for art-based experiential products to increase brand awareness and sales.
• Develop sales opportunities by researching and identifying potential clients, soliciting new clients, building
rapport, providing knowledge on the Wynwood area, and preparing quotations.
• Maintain working relationships with local businesses, agencies and vendors to offer more value to clients and
maximize business profits.
• Consult from a marketing perspective to improve branding, social media content, website and digital advertising.
• Clients serviced: Samsung, Carvana, Perrier, City Furniture, Zimmerman Advertising, GNF Marketing.

Social Media Marketing Manager

NM+U Marketing Agency, Miami, FL October 2015 - February 2018
Integrate consumer insight data and client objectives into ground-breaking brand strategy and creative execution
with focus in the U.S., Canada and Latin America markets.
• Participated in 6 new business pitches, which resulted in 4 new accounts that now generate more than 50% of
the department’s revenue.
• Advised senior leadership’s hiring decisions to grow the social media team from 3 to 6 personnel to match a
rapidly expanding client portfolio.
• Exercised quality control for up to 5 accounts at a time by overseeing the production of content, reporting and
initiatives to ensure client satisfaction.
• Worked on 15 social media marketing campaigns that created measurable value and ROI for the client.
• Planned and optimized social media advertising across 5 platforms with budgets totaling over $500K annually.
• Accounts serviced: Applebee’s & IHOP International (dineEquity), Better Homes & Gardens Real Estate, Meliá
Hotels International, Sysco Guest Supply.

Social Media Marketing Specialist

NM+U Marketing Agency, Miami, FL March 2014 - September 2015
Community managed 8 platforms totaling over 1M fans for multinational hospitality brands while providing account
services to clients and collaborating with internal teams.
• Curated, created and adapted content across platforms like Facebook, Twitter, Instagram, Pinterest, YouTube,
LinkedIn, Google+, Snapchat and blogs for up to 8 accounts at a time.
• Dug into platform data, drew actionable insights, and illustrated key findings in reports and audits that clients
could easily digest and share with their leadership.
• Accounts serviced: Radisson Hotels, Wyndham Hotels, Wyndham Rewards, Wingate Hotels, Hawthorn Suites,
Occidental Hotels & Resorts, Viva Wyndham Resorts, Baptist Health South Florida, Howard Johnson Hotels.

C O MM UN IT Y IN VOLVEMEN T
Facilitator, Leadership Miami® Class 39 Participant, Leadership Miami® Class 38
Greater Miami Chamber of Commerce 2017 - 2018 Greater Miami Chamber of Commerce 2016 - 2017

A WARDS E DUCA T I O N
Outstanding Project of the Year, Leadership Miami 38 Bachelor of Arts, Media/Communication Studies
Greater Miami Chamber of Commerce 2016 - 2017 Florida State University, Tallahassee, FL 2009 - 2012