Introduction

The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent
of the country's Gross Domestic Product (GDP). The Two Wheelers segment with 80 per cent
market share is the leader of the Indian Automobile market owing to a growing middle class and
a young population. Moreover, the growing interest of the companies in exploring the rural
markets further aided the growth of the sector. The overall Passenger Vehicle (PV) segment
has14 per cent market share.
India is also a prominent auto exporter and has strong export growth expectations for the near
future. Overall automobile exports grew 13.01 per cent year-on-year between April-December
2017. In addition, several initiatives by the Government of India and the major automobile
players in the Indian market are expected to make India a leader in the 2W and Four Wheeler
(4W) market in the world by 2020.

The word ‘Automobile’ comes, via the French automobile from the ancient Greek word (auto’s,
“self”) and the Latin mobiles (“Movable”), means a vehicle that moves itself, rather than being
pulled or pushed by a separate animal or another vehicle. The alternate name ‘Car’ is believed to
originate from the Latin word Carrus or Carrum (“Wheeled vehicle”), or the middle English
Carre (“Cart”) (from old North French)

By definition, an automobile or car is a wheeled vehicle that carries its own motor and transport
passengers, as we know the automobile was not invented in a single day or by a single inventor.

Today, Automobiles have become a crucial part of our lives, an extension of the human body
that provides us faster, cheaper and more convenient mobility every passing day. The history of
Automobile is very fascinating as it reflects an evolution of the Automobile that took place
worldwide.
Market Size

Production of passenger vehicles, commercial vehicles, three wheelers and two wheelers grew at
11.27 per cent year-on-year between April-December 2017 to 21,415,719 vehicles. The sales of
passenger vehicles and two wheelers grew by 5.22 per cent and 40.31 per cent year-on-year
respectively, in December 2017.
The auto industry is set to witness major changes in the form of electric vehicles (EVs), shared
mobility, Bharat Stage-VI emission and safety norms. Electric cars in India are expected to get
new green number plates and may also get free parking for three years along with toll waivers@.
India's electric vehicle (EV) sales increased 37.5 per cent to 22,000 units during FY 2015-16 and
are poised to rise further on the back of cheaper energy storage costs and the Government of
India’s vision to see six million electric and hybrid vehicles in India by 2020.

Investments

In order to keep up with the growing demand, several auto makers have started investing heavily
in various segments of the industry during the last few months. The industry has attracted
Foreign Direct Investment (FDI) worth US$ 17.91 billion during the period April 2000 to
September 2017, according to data released by Department of Industrial Policy and Promotion
(DIPP).
Some of the recent/planned investments and developments in the automobile sector in India are
as follows:

 The only electric automaker in India, Mahindra and Mahindra Ltd, has partnered with
Uber for deploying its electric sedan e-Verito and hatchback e2o Plus on Uber platforms
in New Delhi and Hyderabad.
 Vedanta Resources Plc is planning to invest around US$ 9 billion in India and create
more than a million direct or indirect jobs in the country.
Government Initiatives

The Government of India encourages foreign investment in the automobile sector and allows 100
per cent FDI under the automatic route.
Some of the recent initiatives taken by the Government of India are -

 The Government of Karnataka is going to obtain electric vehicles under FAME Scheme
and set up charging infrastructure across Bengaluru, according to Mr. R V Deshpande,
Minister for Large and Medium Industries of Karnataka.
 The Ministry of Heavy Industries, Government of India has shortlisted 11 cities in the
country for introduction of electric vehicles (EVs) in their public transport systems under
the FAME (Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in
India) scheme.
 Energy Efficiency Services Limited (EESL), under Ministry for Power and New and
Renewable Energy, Government of India, is planning to procure 10,000 e-vehicles via
demand aggregation, and has already awarded contracts to Tata Motors Ltd for 250 e-cars
and to Mahindra and Mahindra for 150 e-cars.
 The government is planning to set up a committee to develop an institutional framework
on large-scale adoption of electric vehicles in India as a viable clean energy mode,
especially for shared mass transport, to help bring down pollution level in major cities.

Road Ahead

The automobile industry is supported by various factors such as availability of skilled labour at
low cost, robust R&D centers and low cost steel production. The industry also provides great
opportunities for investment and direct and indirect employment to skilled and unskilled labour.
The Indian automotive aftermarket is estimated to grow at around 10-15 per cent to reach US$
16.5 billion by 2021 from around US$ 7 billion in 2016. It has the potential to generate up to
US$ 300 billion in annual revenue by 2026, create 65 million additional jobs and contribute over
12 per cent to India’s Gross Domestic Product.

Automobile Industry in India

With a scintillating 2.3 million units produced in 2008 the Indian automobile industry bagged the
position of being the ninth largest in the world. Following economic liberalization, Indian
domestic automobile companies like Tata Motors Maruti Suzuki and Mahindra and Mahindra
expanded their production and export operations in and across the country and since then the
industry has only shown signs of growth. The automobile industry comprises of heavy vehicles
(trucks, buses, tempos, tractors), passenger cars, and two-wheelers.

The Indian automobile industry seems to come a long way since the first car that was
manufactured in Mumbai in 1898. The automobile sector today is one of the key sectors of the
country contributing majorly to the economy of India. It directly and indirectly provides
employment to over 10 million people in the country. The Indian automobile industry has a well
established name globally being the second largest two wheeler market in the world, fourth
largest commercial vehicle market in the world, and eleventh largest passenger car market in the
world and expected to become the third largest automobile market in the world only behind USA
and China.

The growth of the Indian middleclass along with the growth of the economy over the last few
years has resulted in a host of global auto giants setting their foot inside the Indian Territory.
Moreover India also provides trained manpower at competitive costs making the country a
manufacturing hub for many foreign automobile companies. India proves to be a potential
market as compared to most of the other countries which are witnessing stagnation as far as
automobile industry growth is concerned.

A recent research conducted by the global consultancy firm Deloitte says that at least one Indian
automobile company will feature among the top six automobile companies that will dominate the
car market by 2020.
The Indian automobile industry proved to be in good shape last year even after the economic
downturn. This was majorly due to the fact of renewed interest shown by global automobile
players like Nissan Motors which consider India to be a potential market.

As far as authorized dealer networks and service stations are concerned Maruti Suzuki is the
most widespread. The other automobile companies are also showing rapid progression in this
field.

Indian Automobile Export market

India is a very favorable market for small cars be it production, sales or export. Since the Indian
automobile industry is the largest manufacturer of small cars companies like Hyundai and Nissan
Motors export about 2,40,000 and 2,50,000 annually. India emerged as Asia's fourth largest
exporter of automobiles, behind Japan, South Korea and Thailand. The Indian automobile
exports registered a 22.30 percent growth in the year 2009. The growth trend was as follows:
Two Wheelers- 32.31 percent, Commercial Vehicle - 19.10 percent and Passenger Cars grew by
- 19.10 percent.

Key automobile manufactures in India

 Maruti Udyog
 General Motors
 Ford India Limited
 Eicher Motors
 Bajaj Auto
 Daewoo Motors india
 Hero Motors
 Hindustan Motors
 Hyundai Motors India Limited
 Royal Enfield Motors
  Telco
 TVS Motors
 DC Designs
 Swaraj Mazda Limited

Indian Automobile Industry Growth 2009

Gaining from Government stimulus packages, more demands and lower interest rates on
automobile loans the Indian automobile industry witnessed a phenomenal growth of 26.41 per
cent in the year 2009. Segment wise cars posted a growth of 25.10 percent and two wheelers
sales grew by 26 percent. The year 2009 actually turned out to be one of the best years in the
history of the automobile industry in India. If the trend continues the same way then Indian will
soon become the second fastest growing automobile market in the world only after China.

Domestic Market Share for 2009 - 2010

Automobiles Market Share

Passenger Cars 15.86 %
Commercial Vehicles 4.32 %
Two Wheelers 3.58 %
Two Wheelers 76.23 %
INDIAN AUTOMOBILE INDUSTRY OVERVIEW

The automobile industry plays a significant role as it has employed 9 million people and includes
approximately 5% of world’s total employment in manufacturing unit. Production of world‟s
automobile industry has spread across three major regions that includes North America, Europe
and Asia. World’s automobile Industry has undergone major restructuring and India has become
a leading player along with nations like China , south Korea , beside the giant Japan. Post
Independence , India espoused a central economic system , a partial liberalization was
implemented in 1980 . The central government formed a venture with Maruti Udoyog in 1981.
The cars produced by Maruti was affordable for Indians , small in size and suitable for Indian
roads.The passenger car market in India is dominated by Suzuki , Hyundai Motors and Tata
Motors where Suzuki has dominated with more than 50% of the passenger car market share and
has covered more than 90% of both brand and price competitiveness . Indian automobile industry
has its origin in 40‟s and has considered growing due to economic liberalization including 100%
FDI in the sector. The Indian automobile industry is striving for global competitiveness and is
clear from the fact that the manufacturers are the second-largest after Japan for the quality for
Deming. Indian economy has provided to its citizens the best fuel rates as well as affordable cost
of ownership. Thus , buyer decision process are the decision making which is taken by
consumers in response to a potential market before , during and after the purchase of a product or
service.

Performance of Auto Industry during 2015-16

The industry produced a total 23,960,940 vehicles including passenger vehicles, commercial
vehicles, three wheelers, two wheelers and quadricycle in April-March 2016 as against
23,358,047 in April-March 2015, registering a marginal growth of 2.58 percent over the same
period last year. The sales of Passenger Vehicles grew by 7.24 percent in April-March 2016 over
the same period last year. Within the Passenger Vehicles, Passenger Cars, Utility Vehicles and
Vans grew by 7.87 percent, 6.25 percent and 3.58 percent respectively during April-March 2016
over the same period last year. The overall Commercial Vehicles segment registered a growth of
11.51 percent in April-March 2016 as compared to the same period last year. Medium & Heavy
Commercial Vehicles (M&HCVs) registered a growth at 29.91 percent and Light Commercial
Vehicles grew marginally by 0.30 percent during April-March 2016 over the same period last
year. Three Wheelers sales grew by 1.03 percent in April-March 2016 over the same period last
year. Passenger Carrier sales grew by 2.11 per cent & Goods Carrier sales declined by (-) 3.62
percent respectively in April-March 2016 over April-March 2015. Two Wheelers sales registered
a growth at 3.01 percent during April-March 2016 over April-March 2015. Within the Two
Wheelers segment, Scooters grew by 11.79 percent while Motorcycles and Mopeds dropped by
(-) 0.24 percent and (-) 3.32 percent respectively in April-March 2016 over April-March 2015. In
April-March 2016, overall automobile exports grew by 1.91 percent. Passenger Vehicles,
Commercial Vehicles, Three Wheelers and Two Wheelers registered a growth of 5.24 percent,
16.97 percent (-) 0.78 percent and 0.97 percent respectively in April-March 2016 over April-
March 2015.

Major Developments of the Indian automobile Industry in India are as

follows:

1. The UK-based automotive company , Jaguar Land Rover is planning to manufacture Land
Rover SUV at its plant in Pune , for the local market and to export.
2. Fiat , an Italian Manufacturer has announced to start local production at its plant in Pune.
3. The Italy-based motorcycle manufacturer , MV Agusta has entered India through partnership
with Pune-based Kinetic group to launch three luxury bikes and will be sold through
„Motoroyale‟ chain in Pune.
4. Sweden-based electric vehicle maker Clean Motion has planned to invest US$ 10 million in
India to expand its operations including setting up of an assembly unit for its Zbee three-
wheelers in the country. 5. The Japan-based utility vehicle manufacturer,Isuzu Motors, has
inaugurated its greenfield manufacturing unit in SriCity, Andhra Pradesh, at a cost of fcRs 3,000
crore (US$ 450.94 million).
6. Two-wheeler manufacturer Honda Motorcycle and Scooter India (HMSI) has opened its
fourth and world‟s largest scooter plant in Gujarat, and is initially planning to produce 600,000
scooters per annum to be scaled up to 1.2 million scooters per annum by mid-2016.
7. American car maker Ford has unveiled its iconic Ford Mustang in India and will make its
debut in second quarter of FY2016 within the price band of Rs 45 lakh (US$ 66,146) and Rs 50
lakh (US$ 73,496) in the Indian market.
8. Nissan Motor Co. Ltd is in discussion with Government of India to bring electric and hybrid
technologies to India as the government plans to reduce air pollution caused by vehicles.
9. Global auto major Ford plans to manufacture in India two families of engines by 2017, a 2.2
litre diesel engine codenamed Panther, and a 1.2 litre petrol engine codenamed Dragon, which
are expected to power 270,000 Ford vehicles globally.
10. The world‟s largest air bag suppliers Autoliv Inc, Takata Corp, TRW Automotive Inc and
Toyoda Gosei Co are setting up plants and increasing capacity in India.
11. General Motors plans to invest US$ 1 billion in India by 2020, mainly to increase the
capacity at the Talegaon plant in Maharashtra from 130,000 units a year to 220,000 by 2025.
12. US-based car maker Chrysler has planned to invest Rs 3,500 crore (US$ 513.5 million) in
Maharashtra, to manufacture Jeep Grand Cherokee model.
13. Mercedes Benz has decided to manufacture the GLA entry SUV in India. The company has
doubled its India assembly capacity to 20,000 units per annum.
14. Germany-based luxury car maker Bayerische Motoren Werke AG‟s (BMW) local unit has
announced to procure components from seven India-based auto parts makers.
15. Mahindra Two Wheelers Limited (MTWL) acquired 51 per cent shares in France-based
Peugeot Motorcycles (PMTC)

Demonetization effect on Auto Industry.

According to the reports of manufacturers, dealers and bankers, demonetization has badly affected the
market with demand weakening in Gujarat, Punjab, the National Capital Region.
 Used cars sale is also expected to plummet by by 50% leading to the loss of revenue of Rs.3,900 crore.
 Footfall at Showroom of Hero MotoCorp has dropped by 15% in the first two days of demonetization
drive
 The larger effect is seen in the unorganized used car market, which is driven mostly by cash based
deals.
Factors determining the growth of the industry

 Fuel economy and demand for greater fuel efficiency is a major factor that affects consumer purchase
decision that will bring leading companies across two-wheeler and four-wheeler segment to focus on
delivering performance-oriented products.
 Sturdy legal and banking infrastructure
 Increased affordability, heightened demand in the small car segment and the surging income of the
Indian population
 India is the third largest investor base in the world
 The Government technology modernization fund is concentrating on establishing India as an
automanufacturing hub.
 Availability of inexpensive skilled workers
 Industry is perusing to elevate sales by knocking on doors of women, youth, rural and luxury segments
 Market segmentation and product innovation.

Indian Automobile Industry – Challenges Ahead Research and Development-

In India research and development program is low as compared to other parts of the world.
Fluctuations in fuel prices- Fluctuation in prices of the fuel affect the demand for the vehicle. The price
of fuel affect the driving habits of consumers and the type of the car they buy. Change in the price of
petrol have changed the preference of people to switch to more efficient cars.
Poor Infrastructure - Poor roads infrastructure is the biggest issue by far in the Indian automotive
industry. Traffic laws are not well enforced and followed leading to one of the highest per capita
accident rates in the world.
Innovation – The competitiveness of any sector depends on the capacity to innovate and upgrade. It is
also significant to understand that labour cost, duties, interest and economies of scale are regarded as
the determinant of competitiveness. It also involves core products and technology innovation apart
from productive human resource. The automakers will have to look for the policies of the state that
encourages innovation.
Stiff Competition - There exists a tough competition among the automobile players and all desire to
capture a big share of the market. The margins of the manufacturers are squeezed out and which in turn
they cut cost to be profitable and competitive.
Taxes, Duties and Tariffs – In India the tax laws are supposed to be one of the most complex due to
plethora of associated process. High tariff restrict the flow of trade but attracts investment if domestic
market has scope of growth.

https://www.ibef.org/industry/india-automobiles.aspx
https://www.ermt.net/docs/papers/Volume_6/5_May2017/V6N5-103.pdf
https://automobiles.mapsofindia.com/automobile-industry-in-india/
 COMPANY PROFILE
The Hyundai Motor Company was founded in 1967 and, along with its 32.8% owned subsidiary,
Kia Motors, together comprise the Hyundai Motor Group, which is the world's fifth largest
automaker based on annual vehicle sales in 2012. In 2008, Hyundai Motor (without Kia) was
ranked as the eighth largest automaker. As of 2012, the Company sold over 4.4 million vehicles
worldwide in that year, and together with Kia, total sales were 7.12 million. Hyundai is currently
the fourth largest vehicle manufacturer in the world. Hyundai operates the world's largest
integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual
production capacity of 1.6 million units. The company employs about 75,000 people worldwide.
Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.

HISTORY OF THE COMPANY

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai
Motor Company was later established in 1967. The company's first model, the Cortina, was
released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop
their own car, they hired George Turnbull, the former Managing Director of Austin Morris at
British Leyland. He in turn hired five other top British car engineers. They were Kenneth Barnett
body design, engineers John Simpson and Edward Chapman, John Crosthwaite ex- BRM as
chassis engineer and Peter Slater as chief development engineer. In 1975, the Pony, the first
Korean car, was released, with styling by Giorgio Giugiaro of ItalDesign and power train
technology provided by Japan's Mitsubishi Motors. Exports began in the following year to
Ecuador and soon thereafter to the Benelux countries.

VISION AND MISSION

Vision- At this very moment, it is developing eco-friendly and human- oriented technologies for
the future and setting up optimized global management systems in order to provide the best
experience to its customers. Mission- To create exceptional automotive value for our customers
by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide
 responsible stewardship to our community and environment while achieving stability and
security now and for future generations.

RESEARCH AND DEVELOPMENT

Hyundai has 6 centers worldwide. Located in Korea (three offices) Germany, Japan and India.
Additionally, there is an American design center in California that develops designs for US
markets.

Models of Hyundai Motors India

 Hyundai Accent Set with improved engine machinery, high-tech design and security features,
Hyundai Accent spells style, opulence, control and top performance.

 Hyundai Tucson 60,000-mile basic guarantee, multipurpose interior, revamped 2005 Kia
Sportage, five doors, etc are some of the features that Hyundai Tucson boast of. A compact
intersect SUV, Tucson can be altered between two-wheeled drive and four-wheeled drive.

 Hyundai Elantra India's foremost Luxury Sedan, Hyundai Elantra takes pride of its stylish
exteriors and lustrous design. The technical specifications of the car includes Traction Control
system, Automatic and improved Brake Force and self regulating suspension system.

 Hyundai Sonata Embera A fifth generation Sonata car, Hyundai Sonata Embera is efficient,
chic and has an advanced suspension system. The car is famous for its superb pick-up and
speed.

 Hyundai Getz Recognized for its European appeal, Hyundai Getz is an amalgamation of
comfort, expertise and functionality.

 Hyundai Verna Made of contemporary, stylish and sparkling surface, Hyundai Verna is
displays grace and flamboyance. Sporty yet luxurious, Verna is rated high in performance level.

 Hyundai Santro Xing Recognized for its power competence and consistency, Hyundai Santro
Xing, is an improved version of Hyundai Santro that comes with added characteristics for
Indian families.

 Hyundai Terracan Grandiose and tough, Hyundai Terracan 2.9CRDT is designed to glide off-
road. An indisputably impressive car it can be switched between two-wheeled drive and four-
wheeled drive.
 Hyundai Motors India - Latest Launches

 Hyundai I-Series
 Hyundai i10 Kappa
 Hyundai i20 Active
 Hyundai i10 Diesel Variant
 Hyundai Genesis Coupe
The Consumer Electronic Show isn't just about 4K TVs and drones. Even though the
Detroit Auto Show kicks off at the end of this week, CES is stealing some of its thunder
when it comes to future car tech. Here are nine kick-ass concepts showing up in Las
Vegas this week.

1 / 9

Honda

Known as a “concept automated
EV vehicle,” the much-buzzed-about
NeuV offers a glimpse at what a
commuter car of the near future
might look like. Fueled by artificial
intelligence, or the “emotion
engine,” the boxy shape first and
foremost suggests function over
form, with a user-friendly,
computer-infused interior designed to react to occupants. Honda has hinted that the NeuV would
address traffic congestion, possibly through vehicle-to-vehicle communication systems. The
Japanese automaker is also unveiling a concept motorcycle to showcase its robotics
advancements as part of its theme of “Cooperative Mobility Ecosystem.”

2 / 9

BMW
Buttons are so 21st century. BMW is
presenting HoloActive Touch, an
evolution of its Gesture Control system
currently found in the flagship 7-Series
sedans. Just wave your hands and a free-
floating projection will mimic
interactions like a physical touchscreen.
It’s a concept you might remember from
the 2002 sci-fi flick Minority Report in that, similar to a head-up display, a reflection makes an
image appear to float in midair. A control pad appears next to the steering wheel on the center
console and can be configured to perform various functions via finger gestures. A camera tracks
the position of the driver's fingertips.
 3 / 9

Ford
Ford has a goal to develop a fully
autonomous vehicle by 2021, and it's
taking a bold step with the next-
generation Fusion Hybrid
autonomous development
vehicle. Utilizing the current Ford
autonomous vehicle platform,
engineers have upped the processing
power with new computer hardware,
electrical controls closer to production-ready, and adjustments to the sensor technology that
allow the car to better see what’s around it. New LIDAR sensors have a sleeker design and more
targeted field of vision, which enables the car to now use just two sensors rather than four, while
providing just as much data.

4 / 9

Faraday Future
The California-based and China-
backed electric car maker has finally
revealed its near-street-ready EV
supercar, the autonomous FF 91.
With a 0-60 time of 2.39 seconds,
the FF 91 has officially become the
world’s fastest production vehicle
— besting the latest from Bentley,
Ferrari, and, of course, Tesla.
Armed with 1,050 horsepower, the FF 91 is the most connected vehicle ever built: Each
passenger has their own profile of content. The FF 91 uses facial recognition to identify the
driver and continuously learn driving behavior. It also takes into account weather conditions and
other factors to forecast your needs and automatically adjust car settings for comfort,
performance, and safety.

Over 30 sensors including cameras, radar, retractable LIDAR, and ultrasonic sensors combine to
enable these features. With 130 kWh of power on board, the most powerful electric propulsion
system and largest and densest battery of any car, the FF 91 can reach in excess of 378 miles of
EPA adjusted range, eliminating range anxiety. Autonomous capabilities will enable driverless
valet to drop you off and park itself, and automatically return when you summon it via an app.
 5 / 9

Nissan
While speculation over a next-
generation Leaf or an all-new EV are
rampant, Nissan is likely announcing
Cortana integration for its cars.
Microsoft has experimented with
Cortana in cars for at least a year,
having unveiled a Windows in the car
concept in 2014. Microsoft has
worked to integrate Cortana into the
windshield of a car, allowing drivers
to make restaurant reservations or see their favorite locations on a virtual map. Nissan previously
used a special version of Windows in its cars to create its own interface and system. If the pair
are working on Windows in vehicles, then we could be set to see exactly how Microsoft
envisions Cortana inside cars later this week.

6 / 9

Toyota
Toyota is showing off a new concept vehicle
inside its high-tech cabin at CES, where it’s also
introducing its new framework for developing
connected vehicle and telematics systems. While
purposefully vague, the concept, a product of
Toyota’s Calty Design Center in California, might be an elaboration of what was already seen in
the Lexus UX crossover concept from the Paris Motor Show.

Patrick T. Fallon / Bloomberg / Getty Images7 / 9

 Fiat-Chrysler
The Chrysler Portal all-electric minivan is
a conceptual take on the automaker’s idea
of a future in autonomous EVs. Fiat-
Chrysler designed the Portal to seat six
with a promised range of 250 miles on a
single charge. The company said only that
the battery capacity would be 100 kilowatt-
hours, although fast charging will add
around 150 miles of range in about 20
minutes. Other tech FCA is touting at CES
includes the various Pacifica Hybrid-
exclusive technologies as well as the
fourth-generation of its car connectivity system called Uconnect.

8 / 9

Hyundai
Autonomous Ioniq concept sedans are
cruising the Las Vegas strip this week as
Hyundai unleashes its self-driving vehicle
along dedicated test routes throughout the
city. Inside the LasVegas Convention
Center, Hyundai is offering a driverless
journey with its immersive VR simulators.
Additionally, the Ioniq Hybrid is displayed
outfitted with a range of new enhancements.
 9 / 9

Mercedes-Benz
Mercedes's Concept EQ SUV and the Vision
Van debuts stay in line with its new corporate
strategy called “CASE,” or Connected,
Autonomous, Shared & Service, and Electric
Drive. Working on pure battery electric drive
systems, the tech found on the Concept EQ, a
rival to the Tesla Model X, is expected to be
carried into the future Mercedes cars. The
Vision Van, meanwhile, is a study for the delivery van of the future, combining an electric
powertrain and a trick integrated system for more efficient deliveries.