MISSY DESMALA

YODIE ERLANGGA
 ABDULAH ISNAIN
M.RIZKY
 contens
 Introduction of distribution channel
 Faktor of distribution channel
 Fungtion of the distribution channel
 Postmodern distribution channel
 Formal
 traditional
 modern
 special
 institutions
 gross root
 virtual
 Informal
 employee
 community
 Sumarry
 references
WHAT IS DISTRIBUTION CHANNEL ?
According to Kotler (1991: 279) distribution channel is a group company or
individual who has ownership of the products or rights of ownership to help
move the product or service when it is moved from producer to consumer.
factor of distribution channels
 Producer
 Product
 intermediaries
 Management sytem

Philip kotler “ manajemen pemasaran “ 2002

Function of Distribution Channel
 Information
 Promotion
 Ordering
 Payment
 Title.
 Physical Possesion,
 Financing
 Risk Taking
Philip kotler “ manajemen pemasaran “ 2002
Postmodern distribution channel
manner of distributing goods in a way, came to the
consumer, no longer wait for customers to come.

time, distance and place are no longer a constraint

Formal  traditional
modern
special
institutions
gross root
virtual
 Traditional channel

Traditional is, a place of delivery and distribution of

goods through traditional markets.
 Modern channel
Place of delivery / distribution of goods through modern
stores, retail management in which there is good and
that in this system is implemented
self-service ( swalayan )
 Specialty channel
Distribution and the distribution of specific goods, or is
homogeneous in one store (a type of special items)
 Instituations channel
nstitutional Channel is a distribution network that
penetrated to a particular institution (formal)
 Gross root
Grass Root is called Channel undercurrent
(Lower Middle Class) to serve and, reaching down to the
middle class
 Virtual channel
distribution of goods and information through the
Internet, ease of reaching consumers in the
introduction of products to ordering,
“time and place are no longer limiting”
Informal  employee
community
 Employee channel
this employee program, in a packaged form of
marketing, by providing a payment system, which
facilitates its employees, even in an attractive gift given
as a bonus (special employee / member)
 Comunity channel
evidence of consumer loyalty can be seen from the
community of its products, a fanatical community, is a
real market share,, distribution of goods is very easy to
go, Because they will come up to producers to
purchase these products
 sumarry
Postmodern distribution channel, is a distribution
channel that emphasizes community. This community
is formed at the initiative of each person an equal, so
that the horizontal

with postmodern distribution channel, the distribution

of goods becomes shorter, and easier
 reference
 David sukardi kodrat
“ manajemen distribusi, old and postmo distribution channel “ 2009
 Philip kotler “ manajemen pemasaran “ 2002
Thank you !