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A

STUDY ON
“CONSUMER BEHAVIOUR ON PATANJALI COSMETICS”
AT
VENKATARAMANA AGENCIES, AMALAPURAM.
A Project Report submitted to Andhra University,
In partial fulfilment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION


By
T.V.A.SANTHOSH
Regd No: 116277102041

Under the Guidance of


Mrs.CH. MADHAVI LATHA
Asst.proffessor

DEPARTMENT OF MANAGEMENT STUDIES

SIR C.R.REDDY COLLEGE OF ENGINEERING


(Affiliated to Andhra University, An NBA Accredited Institution)
ELURU-534007, W. G. Dist., (A. P.)
2016-2018
DECLARATION

This is to certify that the project report entitled A STUDY ON “CONSUMER


BEHAVIOR ON PATANJALI COSMETICS AT VENKATARAMANA AGENCIES,
AMALAPURAM, written and submitted to the Andhra University is an original work
carried out by me and is not submitted to any other university or institution for the award of
any Degree/Diploma/Certificate or published any time before. The findings of this report are
based on the information collected by me during the study period.

Place: ELURU (T.V.A.SANTHOSH)


Date: Reg. No: 116277102041
CERTIFICATE

This is to certify that the project entitled A STUDY ON “CONSUMER BEHAVIOR


ON PATANJALI COSMETICS AT VENKATARAMANA AGENCIES,
AMALAPURAM”, is a bonafied work done and submitted in partial fulfilment of the
requirement for the award of Master of Business Administration by T.V.A.SANTHOSH
under my guidance and supervision.

Station: ELURU

Date:

Dr. K.K. CHOUDARY, (M.B.A, Ph.D) CH. MADHAVI LATHA


HOD- MBA PROJECT GUIDE

Asst. Professor
ACKNOWLEDGEMENT

I sincerely express my humble thanks to Dr. G. Samba Siva Rao, Principal, Sir C.R.
Reddy College of Engineering, for his blessings and encouragement throughout my course of
study.

I express my sincere gratitude and thanks to Assoc. Prof. Dr. K. KRISHNAIAH


CHOUDARY, HOD, Department of Management Studies, Sir C. R. Reddy College of
Engineering, Eluru, For his encouragement, continuous support and timely, valuable
suggestions.

I would like to extend my sincere thanks to Asst. Prof. CH. MADHAVI LATHA,
Department of MBA in Sir C. R. Reddy College of Engineering for her cooperation and
completion of this project work.

I express my sincere thanks to Mrs. BAGHYA LAKSHMI, MARKETING


MANAGER of VENKATARAMANA AGENCIES, and other employees for their help and
guidance throughout the period of the project work.

T.V.A.SANTHOSH

Regd. No: 116277102041


TABLE OF CONTENTS

PAGE
CHAPTERS CONTENTS
NO

1. 1. THEORETICAL FRAME WORK 1-18

1.2 RESEARCH METHODOLOGY 19-25

 Title of the study


 Need for the study
 Scope of the study
 Objectives of the study
CHAPTER- I  Sampling
 Data collection
 Limitations of the study

2.1 INDUSTRY PROFILE


26- 36
CHAPTER-II 2.2 COMPANY PROFILE

CHAPTER-III DATA ANALYSIS & INTERPRETATION 37-63

FINDINGS
CHAPTER-IV 64-65
SUGGESTIONS

BIBLIOGRAPHY
66-68
ANNEXURE
CHAPTER I
THEORETICAL FRAMEWORK
CHAPTER II

INDUSTRY PROFILE

&

COMPANY PROFILE
CHAPTER – III
DATA ANALYSIS
&
INTERPRETATION
CHAPTER – IV
 FINDINGS
 SUGGESTIONS
ANNEXURE
BIBLIOGRAPHY

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