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how Long are you dealing with HUL Products?

Frequency Percent Valid Percent Cumulative


Percent

1-2 years 10 19.6 20.0 20.0

2-4 years 17 33.3 34.0 54.0


Valid
4-6 years 23 45.1 46.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Which Category of HUL's Products you sell in your outlet

Frequency Percent Valid Percent Cumulative


Percent

Personal Care 10 19.6 20.0 20.0

Household Care 19 37.3 38.0 58.0

Beverages 15 29.4 30.0 88.0


Valid
all 3 3 5.9 6.0 94.0

others 3 5.9 6.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Which brands of FMCG products you keep in your outlet other than HUL?

Frequency Percent Valid Percent Cumulative


Percent

P&G 14 27.5 28.0 28.0

Wipro 20 39.2 40.0 68.0

Valid ITC 7 13.7 14.0 82.0

others 9 17.6 18.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Does HUL provide you any special incentives for the shelf space that you
provide for their products?

Frequency Percent Valid Percent Cumulative


Percent

Yes 21 41.2 42.0 42.0

Valid No 29 56.9 58.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Are you satisfied with the push activities oftered by the HUL.

Frequency Percent Valid Percent Cumulative


Percent

Highly satisfied 12 23.5 24.0 24.0

satisfied 12 23.5 24.0 48.0

neutral 13 25.5 26.0 74.0


Valid
dissatisfied 7 13.7 14.0 88.0

highly dissatisfied 6 11.8 12.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
What type of FMCG Products do you use?

Frequency Percent Valid Percent Cumulative


Percent

Personal care 14 27.5 28.0 28.0

Household care 11 21.6 22.0 50.0

Valid Beverages 13 25.5 26.0 76.0

All 3 12 23.5 24.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Are you aware of HUL products

Frequency Percent Valid Percent Cumulative


Percent

yes 27 52.9 54.0 54.0

Valid no 23 45.1 46.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
does HUL's promotion activities influence you to by its products

Frequency Percent Valid Percent Cumulative


Percent

yes 30 58.8 60.0 60.0

Valid no 20 39.2 40.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Among the Promotional activites which do you prefer?

Frequency Percent Valid Percent Cumulative


Percent

free gifts 16 31.4 32.0 32.0

discounts 17 33.3 34.0 66.0


Valid
extra grams 17 33.3 34.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0
Which of the media Influenced you the most to buy the product?

Frequency Percent Valid Percent Cumulative


Percent

Tv 23 45.1 46.0 46.0

Print Media 12 23.5 24.0 70.0

Valid By retailers 7 13.7 14.0 84.0

friends & relatives 8 15.7 16.0 100.0

Total 50 98.0 100.0


Missing System 1 2.0
Total 51 100.0

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