BUSINESS PROPOSAL:

OLIVE’s ORGANIC FRUIT SHOP

Safe. Natural. Organic

TABLE OF CONTENTS:

1. COMPANY
EXECUTIVE SUMMARY
 Introduction
 Ownership
 Business Structure
 Startup capital
 Startup Budgets
2. PRODUCTS AND OTHER SERVICES
MARKET ANALYSIS
 Trends in market
 Outlook of markets in India
 Target audience
 Marketing Strategy
 Vision Statement
3. FINANCIAL PLAN
 Mission
 Vision Statement
 Objectives
 Pathway to Success
4. SWOT ANALYSIS
5. MISSION AND TAG LINE
6. SALES FORECASTING
7. PUBLICITY AND PROMOTION
8. PRICING STRATEGY
9. PAYMENT OPTION
10. EXPANSION THEORY
11. CONCLUSION

OLIVE’S ORGANIC FRUIT SHOP (OOFS)

COMPANY:

INTRODUCTION:
Olive’s Organic Fruit Shop (OOFS) is a previlant concern establishing it’s main base in Chennai
and other parts of south India. It mainly looks forward for a big producting type of business and
has ideas for development in Norther parts of the country.

Olive’s Organic Fruit Shop (OOFS) gets you to the world of new and rare available organic fruits.

OWNERSHIP:

Olive’s Organic Fruit Shop (OOFS) is a joint business sharing ownership with Ms Arathi and three
other partners. Olive’s Organic Fruit Shop (OOFS) was initially established as a Sole
proprietorship business but later expanded as a partnership firm. The partners of Olive’s Organic
Fruit Shop (OOFS) possess a masters degree in the marketing sector and explaining about having a
minimum experience of 4 years. The four partners and currently having a main base in
Nungambakkam, Chennai as a head branch and other delivery spots in major capitals of South
India and looking forward for the expansion towards the Northern parts if India as well.

BUSINESS STRUCTURE:

Business Structure has a strong basement with the company establishment of five years. Since the
success of the business mainly lies in the base and the structure, Olive’s Organic Fruit Shop
(OOFS) paid much concentration on it’s development and popularity.

Olive’s Organic Fruit Shop (OOFS) pairs and deals with 12 joint family farmers and get the
organic fruit produce directly. Olive’s Organic Fruit Shop (OOFS) reacts to be both the wholesaler
and retailer in the market. They produce and sell all the sessional fruits and any one off session
fruit with little demand even in a bigger range.
Olive’s Organic Fruit Shop (OOFS) works a lot for it’s employees and other labor force to deliver
and transport the fruits to different places safely.

STARTUP CAPITAL:
Olive’s Organic Fruit Shop (OOFS) is a partnership firm which is in control of 4 partners in total
and any outsourcing person or any other person outside the business is strictly restricted the startup
capital came up from the following sources.
1. Generating the immediate base capital by piling up the savings of the partners.
2. Basic personal and term loans raised by banker in their own name.
3. Family asset sales and other safe income loans from the family member and friends also
attached.

The personal savings amounted upto 6 Lakhs in totals by all the members of the firm, We also
reached final stages of raising loans and granted approvals from the banker.

The family asset sales are kept ready to solve any immediate debts and the soften safe loans from
the familied and friends that amounted up to 5 Lakhs. Thus, Olive’s Organic Fruit Shop (OOFS)
started its business journey with startup capital of 11 Lakhs and aiming for a big name and
successful venture.

The Loans soon to be approved will also be taken into account after the general verification and
other basic formalities and surrendering of account to the banks.

BUDGET AND EXPENDITURE:

Setting up a partnership business is no easy task without putting an upcoming budget or

assumption or any anticipated profits or loses for a year. The budget will include the cost price,
selling price, profits, wages and salaries of proprietor and employees. An accountant is alos
employed to make an appropriate budget based on the financial stability and the anticipatory
market condition in the future to acquire good profits.

The amount of capital is usually satisfies and conductive enough for the workers to be creative and
facilitative for the business point of view.
 Thus the startup capital should see the future of the business with better goals and profits and
better sales, standards in the market. The budget should be the main feature of perfection as it
should include all the basic expenses and incomes, expecting the market fluctuations in it.

The budget is the basic equipment or a tool that depicts the costs of the raw materials to the
finished goods. When it includes the organic fruits, it also mentions about the marketing conditions
and other sessional fluctuations that might differ from one state to another due to the fertility and
the soil conditions in the place of productions.

The Startup capital would be utilized on the following ways.

1. The registration fees in different and major regions of the country amounts upto Rs. 20,000.
2. Legal services and expenses, holding permits, registration and lawyer formalities amount upto
Rs. 5000.
3. The accountant, marketing salesman and employees’ salaries amount up to 1 Lakhs.
4. Insurance Guarantees amounts up to Rs.2500.
5. Productions and Transportation up to Rs. 4000.
6. Hiring officials in business amounts up to Rs. 20,000.
7. Payments of rents to the places and its setup Rs. 7000
8. Interior designing and remodeling stuff for new, neat and refreshing experience of the
customers would likely cost up to Rs. 1 Lakh
9. Startup and publicity and various advertising expenses amounts to Rs. 10,000.
10. Website launching, Online promotion and sales Rs. 1000
11. Miscellaneous expenses Rs. 3000
12. Inventory, purchase of setting up billing machines and perishable storage devices amount to
Rs. 20,000.
13. Risk of pests, little organisms and other non farmer friendly harms, pest control risks
amounting to Rs. 5000.

Thus, there is a round estimate of Rs. 3,20,000 for a big talk business of organic fruit Shop. This amount is
the total round estimate of establishment of the business in the major cities in the country. It is also noted
that the amount totally includes all the expenses of the business and also the salaries of officials and
registration expenses of the enterprise.
The sales showing the margin of sales and purchases in an organic fruit shop

PRODUCTS ANS SERVICES:

Fruit shop is organized in a city based on its climatic conditions and other factors as it is a perishable and
cannot be easily stored for long. The various varieties like Mangos, Watermelons, Papayas in the summer
season and Apples, Kiwi, Lychee in spring and Winter season are offered as seasonal fruits by Olive’s
Organic Fruit Shop (OOFS) and also some additional rare off session fruits in the market.

The Intension of starting an enterprise like Olive’s Organic Fruit Shop (OOFS) is to bring p all the
varieties of fruits under one roof and make the people of that locality satisfied and popularize it to all other
people in around the city that has best service and exclusive quality of the fruit.

The Following are the bestselling and freshly imported fruits from the farmers of various parts of village
cultivation.

1. Apples, Pineapples, Green apples, Custed apple.

2. Mangos, Kiwi, dragon fruit, strawberry, watermelon, jack fruit, papaya, grapes, oranges,
pomegranate, etc.
3. Fresh juices of the sessional fruits and special combinations and packages are also available in
specials and important occasions.
 MARKET SUMMARY:

TRENDS:

Fruits is the basic mode of diet and the mineral and vitamin eatables that is easy prone for all the
humans since existence. Fruits are the major part of healthy diet and blooms up and sums up the
existence of other eatables in hot seasons.

The fruit shops are located in each locality but Olive’s Organic Fruit Shop (OOFS) provides the
exclusive service and best produced in refreshing organic ways. The market for fruits especially
organic ones are always blooming and touches the top peaks as it is important for the improvement of
the health conditions of the people in the country.

OUTLOOK OF MARKETS IN INDIA:

Fruit are one of the highly consumed and healthy and at the same time popular among the consumers
in and outside the county in general. Although everybody becomes dependent on raising a fruit shop in the
country in the hot seasons and in the peak demand Olive’s Organic Fruit Shop (OOFS) make its own
difference. It provides customers with much facilities, offers and much recommended services.

The Indian market in the history has been openly showing up exceptionally higher growth in terms of
quality, Value and service. The market has seen much of expansion in the new markets. Thus, Olive’s
Organic Fruit Shop (OOFS) gives and gets an opportunity and will continue to grow and expand in a
healthy way in up coming years of productions and market.

Internationally, Indian is a country which witnesses high number of farmers and thus, this is one reason
why the markets for organic fruits in consistently high. Thus there are high chances of Olive’s Organic
Fruit Shop (OOFS) stepping a big mark in the market.
The total organic production with the respective ratios

TARGET AUDIENCE:

As a matter of fact, fruits has the highest marjet globally with an extremely large number of customers as
buyers. Every country will have supreme base of fruits in theirs and so does our country. The Audeience
and the buyer may vary from a kid to any person above the age of 70 Years. Since the fruits are the base
for a healthy life, we choose all the people in every age group as out target audience. In this view, we have
located Olive’s Organic Fruit Shop (OOFS) in the major, busy areas that available to all the customers in
the locality and the cities in the major parts of south India. Since, we’re directly associated with the
farmers ourselves we needn’t conduct a test sample, as a check on the quality of the fruit. We have also
excelled in the various tests conduced by the food board regarding the way of processing, farming and
cultivation of various available fruits both on and off seasion.

We built and target the audience like,

 Kids
 School Children
 All Elders
 Bachelors.
 Pregnant Woman
 managers and Executives.
 Hospitalized.
 Business magnets
 About to be wedded couples
 Important occasions
  Tourists.

MARKETING STRATEGY:

Any enterprise undergoes various stages before their establishment. Before choosing its location, the
professionals were appointed to check the soil for the cultivation of various fruits and various modes of
prone competition and transportation of the fruits to the market.

The Location in the market is alco thoroughly checked according to its feasibility to ots customer and a
market suvey in order for us to be able to make the required changes if desired by any customer by
explaining the change broadly. That way, we choose the major areas in most of the stats in south India and
attract a large number of customers in a daily basis. We have managers and marketing executives who
have come up with many ideas to put up their marketing strategy and the sales, offers and discounts
provided to the marketing team in Chennai and other major parts.

The other continue to do the business to grow equally and prosperously and we continue to sell fruits trhat
are off season which will help in the boosting up of the sales. In summary, Olive’s Organic Fruit Shop
(OOFS) will adopt the following to help us in developing our marketing strategy and provide various
services including the delivery. The following are the basic 3 types of customers we focus upon.

They’re:

 Floating population
 Local population
 Frequent buyers
 Bulk orders

VISION STATEMENT:

Our vision as of the enters[prise of organic fruit business is to become is the trusted and popular organic
fruit seller known for his name and services provided and become on eof the leading choices of the fruit
market in various cities where Olive’s Organic Fruit Shop (OOFS) is located. Since we would be very
glad to offer the customers with quality services and products, as an wholesaler and retailer, we would
build ourselves to be the top amongst the other competitors.
OBJECTIVES:

 To make a big, successful entry into the market.

 To satisfy the customers with the best possible services available.
 To maintain a transparent business
 To create a price analysis to affect the increase of the world axis to get high quality fruits.
 To ensure the health of the customer do not get affected in any possible manner.
 Accept queries and build up and correct itself to be a leading firm.

PATHWAY TO SUCCESS:

The following are the main points for Olive’s Organic Fruit Shop (OOFS) to become a successful organic
fruit selling firm.

 The fruits are provided in best categories with profit estimation of 13 %.

 Providing the best quality fruits with personal care of the farmers and other appointed employees
in the quality check.
 Competitive pricing effective management in the market.
 Profitability, as it plays a major role in encouraging the owners of the firm to expand their business
and also to bring about new and attractive offers for the business.

SWOT ANALYSIS:

As up for the drive for excellence when it comes to running a standard organic fruit shop both as
wholesaler and retailer business, we were yet to forecast some of the best business consultants the country
sees to analyze and make the necessary and required corrections and examine the view of business
concept. We were ready to be hot and screwed and also changed when it is to run a standard and
historically the best way of starting up an organic fruit shop. We have compared ourselves with the other
competitors we found in and near the cabin of profitability, popularity and the success of the business.

In the official though that we wound be able to facilitate our strengths and organize ourselves afyter
correcting the weakness and put forth steps to meet out opportunities and protect ourselves from the
available and the foreseen threats that an organic fruit shop would face in nature. We did not want to be
any normal enterprise but desired to be a big step in the market. Here below, is the per view of what we
analyses and concluded as out critical strengths, weakness, opportunities and threats in total.

1. STRENGTHS:
 The basic strengths of Olive’s Organic Fruit Shop (OOFS) are location we choose.
 The offers , discounts offered to the public.
 Quality of the products
 Services that’ve been provided
 Pricing strategy
 Payment options

The business model will be working on the enterprise called Olive’s Organic Fruit Shop (OOFS)
thus we expect quite a far lead over the other fruit shops in the city.

2. WEAKNESS
 A major weakness that may stand front against is that we’re a startup of a business model
and people who live in a locality would need a worthy shopkeeper
 We do not provide credit facility to customer as we’re located in a city market are and it is
difficult to approach the customers since we are aiming for a large number of audience.

3. OPPURTUNITIES
The obvious fact that we could create much opportunities from our side as a startup by giving a list
of unseen offers that would prevail in the market worth in a while for a comparatively mid length
period. We have located Olive’s Organic Fruit Shop (OOFS) in major parts of the city and busiest
parts so that we would be available to a large number of consumers in general that gives us
unlimited opportunities to establish ourselves to a wide range of buyers.

Also that we have been able to conduct through survey regarding the market demands by the
customer and we have also established a link with the potential land owners who produce a large
volume of organic, High quality fruits in any case of emergency or bulk orders. We’re well
positioned in order to take up any opportunity that would come our way. We could create an
opportunity by organizing a field trip once in a gap of 6 months to limited audience to check and
inspect the farm and decide and deceive the quality of the product.
 4. THREATS
Just like any other business, Fruits shops have also been suffering with thw major threat like the
following.
 Any seasonal fluctuation
 Non-cooperative climate conditions like Flood Cyclone, etc.
 Transportation risks
 Economic turn down that effects on demand or the spending power of the business.
 Any arrival of new Store on the similar business model.
 Any other artificial risks like fire, theft, etc.
 Rots by animals and other non-friendly organisms of the farmer.

But Olive’s Organic Fruit Shop (OOFS) prepares itself for all the risks physically and mentally by
external productions and established links with potential land owners with important safe limit
called insurance to protect ourselves from any point of risks.

FINANCIAL SUMMARY:

Olive’s Organic Fruit Shop (OOFS) is a basic start up by 4 professionals. Financing will basically arise by
proprietor, loans and other sources mentioned before. Following is the proper financial record of the
planned expenditure of Olive’s Organic Fruit Shop (OOFS).

Expenses Amount (in Rs.)

REGISTRATION 20000
LEGAL EXPENSES 5000
SALARIES 100000
INSURANCE FEES 2500
TRANSPORTATION 4000
HIRING OFFICIAL 2000
RENTS 7000
INTERIOR DESIGN 100000
ADVERTAISEING 40000
PROMOTION 1000
 MISCELLANIOUS 3000
INVENTORY PURCHASE 20000
RISK MANAGERMENT 5000
TOTAL 310000

MISSION AND TAG LINE

“One useful key to success to a green grocer business would be to identify the potential gaps in the
market. These competitors will be independent operator like ourselves. However, we should not forget to
research other competitor such as large outlets like fruit city and larger super market groups”.

Olive’s Organic Fruit Shop (OOFS). Safe, Natural Organic.

The fruits are purely transported after cultivation from the organic farms

SALES FORECAST:

One thing is certain, when it comes to organic fruit shop is that your store will be stocked and located in
the main areas, you’ll always attract customers mainly by your sales forecast and other basis and line of
offers available in the markets favorable to the customers. Although we’re well settled on the availability
and forecast, customers are mainly attracted to quality, neighborhood and sales and its pricing of the
product.
Being situated in major parts of south Indian it is optimistic that we might melt any set of new competitors
or any number of target audience, generating better income or profits for the few years of arrival and
good, successful growth of business to form a strong customer base.

Since already examined, other organic fruit shops and Olive’s Organic Fruit Shop (OOFS) have almost
collaborated ideas of interests and variety. But creativity shows Olive’s Organic Fruit Shop (OOFS)
special. The sales projection are mainly based on the information gathered on the field and so many
assumptions from the potential producers, landlords who have given out their experience. Some of the sale
s projections and other forecast that Olive’s Organic Fruit Shop (OOFS) would see bwloa based on all the
factors taking into account including location and the drawbacks and other facots as it relates to all the
fruit based industry in southern region of the country.

 First Year: Rs. 75,000/-

 Second Year: Rs. 2,00.000/-
 Third Year: Rs. 3,50,000/-

And eventually maintaining Rs. 5,00,000 in the upcoming years. The projections and the forecast is totally
based on what is obtainable in the industry and with the basic real assumption that there will not be any
major economic losses, rotting of fruits and any other major competitor Olive’s Organic Fruit Shop
(OOFS) offering the similar business model to people and positively summing up with the order and
dealing with the climatic disturbances and ruling order for the customers.

It is kindly to be noted that forecast or the income per annum may be fluctuating up or down depending up
on the favorable or the unfavorable climatic and market conditions.

PUBLICITY AND PROMOTION:

Inspite of the well placed location and proper placement of environment and best quality it is important for
the promotion of the business because the promotion is a source that helps customer know about the
details and offers of the enterprise only by advertising.

Olive’s Organic Fruit Shop (OOFS) has a long term planning behind its establishment and to establish its
outlets throughout India in various location and automatically build up the brands
As a matter of fact, the advertising strategy that Olive’s Organic Fruit Shop (OOFS) adopted is not solely
for the sake of profits and for basic more attraction made toward the customers but also eradicate and
communicate the enterprise throughout the locations established in all parts of the country. Olive’s
Organic Fruit Shop (OOFS) makes in charge the following advertising and popularity gaining techniques
for the success of the enterprise. They are:

 Long Flux on the important regions in the cities

 Adverts in the weekly and monthly magazines and in daily news papers
 Usage of internet and social media platforms like Facebook, twitter, YouTube, etc. to promote the
enterprise and show a short glimpse about in an minute interval period.
 Distribution of fillers, pamphlets, hand bills in all the areas to all the ranges to all the target
audience.
 Personal advertising to all the friends and unspoken relatives in the family.
 Make an online website and promote the products officially through the website and make it
accompany the online delivery options.
 Branding all out official vehicles and cars and vans. And ensure that staff member s use along with
them branded shirts and caps.
 Sponsoring the popular events in towns and make people aware of your enterprise officially.
 Setup hot air balloons on the top floor on the enterprise so that people would find the new change
and start the whole new propaganda for our store.

PRICING STRATEGY:

Pricing is one of the major advantage for Olive’s Organic Fruit Shop (OOFS) and is one of the key
factors that leverages to the popularity of our enterprise.

The normal customers may prefer super markets where they get all of them at a cheaper price but
special offers attract is a different manner and that would help the company in the excess sale in the
shop. We know that we don’t have the capacity to compete with the companies that are spread across
the globe like Nilgiris, But we can ensure that all the different varieties of goods and varied another
requirements can be available in our stores with what is obtainable among the other organic fruit shops
completely within our level. Price strategy can also be determined as such also attract customers by
providing complimentary level addition of the kilogram of the fruits to their bill added. Such price
strategy can help the store to attain extreme success in the market.
 PAYMENT OPTIONS:

The payment policy adopted by Olive’s Organic Fruit Shop (OOFS) is all inclusive because we
encourage customers from different areas and levels. Here are some payment options Olive’s Organic
Fruit Shop (OOFS) make it available to clients.

 Payment via Bank Transfer

 Payment via Credit Cards
 Payment vis Debit cards
 Cash Transactions
 Online bank transaction
 Payment through Cheque
 Payment via Demand Draft
 Payment via Mobile wallets.

We have chosen all the banking platforms that enables out client to make payments for the
purchase of organic fruits. We make aware the customer out bank account numbers and
promotional materials which are useful for depositing cash.

EXPANSION STRATEGY:

The future of the business lies in the hands of frequent and trusted customers and long time employees and
their investment to form the business structure. Olive’s Organic Fruit Shop (OOFS) finds its major aim to
be accomplished when it builds a business tat will survive with its own cash and by rejecting any other
cash inflow from external sources.

Olive’s Organic Fruit Shop (OOFS) will make sure that it has a right foundation structure and process that
are put in place that would ensure the companies welfare, product promotional employees benefit. As a
matter of fact, profit sharing arrangement will be made available to all the management staff and it will be
based on their performance for a period of 2 years or more that we know if it has been put in place in the
industry, they will be more committed to help us build the business that is dreamt off.
CONCLUSION:

Thus the above mentioned detailed Olive’s Organic Fruit Shop (OOFS) business plan presence all the vital
aspects of the business and shows all the possible angles of the business. It has presented the executive
summary it’s mission strategy business goals that are put in place when in case of need as well as in terms
of all the products in the business which would lead to one of the leading firms in the market.

A minute represesntation of OOFS