ASSIGNMENT BRIEF

UHAS 3012 Entrepreneurship and Enterprise Development

Introduction
Students will be assigned into groups of FIVE members based on AIMS registration list, reflecting ethnic and gender
composition of the class. No change of group membership is allowed. List of group members will be distributed as
early as possible

Each group will have to complete 4 group assignments during the semester. Each assignment will measure students’
skills and knowledge progressively developed during the semester. Each member will be awarded equal mark unless
specially requested by other members. To complete the assignments, students need to
1. work together in teams of varied backgrounds
2. complete each parts in progression as guided by the lecturers
3. show high commitment and cooperation

Note: All submitted reports should be accompanied by the appropriate assessment forms and peer evaluation forms
downlodable from the e-learning portal of the respective lecturer

Assignment 1: Entrepreneur Profile (compulsory)

CLO 2: PO1 C5

A. Background
The main task of this assignment is to gather necessary information in order to prepare a written article or story
(profile) on a selected entrepreneur. This assignment provides opportunity for students to meet and interview their
chosen entrepreneur and learn from them first hand, if they choose to conduct interview.

B. The task
Each group is required write a profile of ONE entrepreneur. The report must be based on interview session or other
resources. Should students choose to conduct interview, the interviewee must be with the entrepreneur, not his or he
representative. A written report is to be submitted on the last day of week 7. A brief guide of what information to be
gathered is provided in the attachment.

Each report should be between 5 to 10 pages, excluding exhibits, pictures and attachments and can be written either in
Bahasa Malaysia or English. The report should be in the form of creatively written magazine articles format, rather
than merely a full transcript of the interview or a collection of pictures. Copying previously submitted paper-or-online-
based articles are strictly unacceptable and considered plagiarising.
(notes: students need to submit a CD containing the relevant articles and a soft copy of the article)

C. Assessment (20%)
The assignment is evaluated based on quality of the report as well as on efforts, creativity and teamwork.

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 Assignment 2: Business Idea Pitching (compulsory)
CLO 3: PO4

A. Background
In similar or different group, students are required to develop and present a business idea based on analysis of business
opportunities using the design thinking technique. The pitching session is a 5-minute presentation of business ideas
explaining the critical element of the proposal.
B. Assessment: Pitching 10 marks

Assignment 3: Business Model Presentation (compulsory)

CLO 4: PO1

A. Background
In the same group, students are required to develop a business model in progression for their business ideas. The
assignment provides opportunity for students to creatively choose and set up entrepreneurial ventures and present their
business model according to the Business Model Canvas template.

B. The task:
a. Every group will run business simulation sessions to identify business opportunities, set-up and register their
respective businesses and develop and pitch their business concept using the appropriate techniques.
b. From week 8 onwards, every group will develop their business model progressively until week 13.
c. A complete business model canvas will be presented on week 14.
C. Assessment
Business Model Presentation 15 marks

Assignment 4: Business Activities (compulsory)

CLO 6: PO1, PO5, PO8

A. Background
Preferably in the same group, students are required to plan and organise business activities for at least one day.
Students are required to run their business activities either during university events or organising business carnival
specifically for this purpose. Each group is expected to arrange for all the required resources, including financial and
human resources. A report is to be submitted for assessment after the event.

B. The task
a. One group will be selected as the organising committee: responsible to plan and implement the program
b. All other groups must abide by all rules set by the organising group
c. On the day of the event, each group must run the business according to plan.
d. After the events, each group is required to submit a report for assessment detailing out all activities before,
during and after the event as well as the financial matters pertaining to the activity including the budget, costing,
pricing, sales, profit and profit sharing. Each report should be concluded with individual reflection from the
activity. There is no specific formats or length limitation on the report.
e. Marks will not be based on profitability alone.

C. Assessment (30%)
Assessment is based on a written report submitted after the business activity (20%) and observation during the activity
(10%), teamwork assessment (5%)

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GUIDE TO ASSIGNMENT 1:
ENTREPRENEUR’S PROFILE

The report MUST contain at least the following sections:

A. TITLE PAGE
B. REPORT SUMMARY (ABSTRACT)
C. TABLE OF CONTENT
D. ASSESSMENT FORM
E. LETTER OF PERMISSION (if conducting interview)
F. PEC FORM (filled in by the entrepreneur, if conducting interview)
G. BODY OF REPORT:
a. BACKGROUND/DESCRIPTION OF THE BUSINESS AND THE ENTREPRENEUR AND
ITS MAIN ACTIVITIES
b. HISTORY OF THE BUSINESS: HOW THE BUSINESS WAS STARTED? WHAT AND
WHO DRIVE/MOTIVATE THE ENTREPRENEUR TO START THE BUSINESS? ANY
PARTICULAR UNIQUENESS ON HOW AND WHY THE BUSINESS WAS STARTED?
c. CHALLENGES: DURING THE EARLY YEARS AND HOW TO OVERCOME THEM?
(FINANCING, TRAINING, MANPOWER, MARKETING, PRODUCTION?)
d. SUPPORT SERVICES: ANY TRAINING ATTENDED?
INDIVIDUALS/AGENCIES/INSTITUTIONS THAT PROVIDE SUPPORTS ON
FINANCING, MARKETING, PRODUCTION, HUMAN RESOURCES?
e. BUSINESS AND PERSONAL ACHIEVEMENTS: SALES? MARKETS?
EXPORTS?TECHNOLOGY? WEALTH?MARKET EXPANSION?PRODUCT
DEVELOPMENT?AWARD AND RECOGNITION?
f. FUTURE PLAN? (EXPANSION? DIVERSIFICATION? RETIREMENT?)
g. ADVICE AND SUGGESTION ON THINGS NEEDED TO BE SUCCESSFUL?
H. POINTS LEARNED?(what do you learn from this entrepreneur and this exercise?)
I. PEER EVALUATION FORM BY INDIVIDUAL GROUP MEMBERS
J. ATTACHMENTS

STUDENTS are highly recommended to seek permission to have the entrepreneur to fill in the Personal
Entrepreneurial Competency (PEC) form to gauge the PEC score of the entrepreneur.