A

Project Report
On

“ANALYTICAL STUDY OF AN INFLUENCE ON CONSUMER

DECISION MAKING IN HOME APPLIENCES IN NAGPUR”

Submitted to
Rashtrasant Tukdoji Maharaj Nagpur University,
Nagpur

In partial fulfillment of the requirement of

Bachelor of Business Administration

Developed & submitted by

Mr. AMEYA PATKI

Under the Guidance of

DR. DEEPALI R. NAIDU

Department of Business Administration

CITY PREMIER COLLEGE

Hindustan Colony, Wardha Road, Nagpur.
Academic Year 2017-18
 CITY PREMIER COLLEGE
Hindustan Colony, Wardha Road, Nagpur

Department of Business Management

CERTIFICATE

This is to certify that the project entitled “ANLYTICAL STUDY ON INFLUENCE ON

CONSUMER DECISION MAKING IN HOME APPLIENCES IN NAGPUR” by

“MR. AMEYA PATKI” submitted in partial fulfillment of BACHELOR OF

BUSINESS ADMINISTRATION degree examination, has not been submitted for any

other examination and does not form part of any other course undergone by the candidate.

It is further certified that he has completed his project as prescribed by

Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur.

Dr. Deepali R. Naidu Prof. Komal Nagrani Dr. Owais Talib

(Project Guide) (Project Head) (Principal)

Signature of External Examiner Signature of Internal Examiner

Place: NAGPUR
 CITY PREMIER COLLEGE
Hindustan Colony, Wardha Road Nagpur

Department of Business Management

DECLARATION

I here-by declare that the project entitled “ANLYTICAL STUDY ON INFLUENCE

ON CONSUMER DECISION MAKING IN HOME APPLIENCES IN NAGPUR” has

been completed by me in partial fulfillment of BACHELOR OF BUSINESS

ADMINISTRATION degree examination as prescribed by Rashtrasant Tukdoji Maharaj

Nagpur University, Nagpur and has not been submitted for any other examination and does not

form the part of any other course undergone by me.

Name of the Student: MR. AMEYA PATKI

Signature of the student:

Place: Nagpur

Date: / /
 CITY PREMIER COLLEGE
Hindustan Colony, Wardha Road, Nagpur

Department of Business Management

ACKNOWLEDGEMENT
With immense pride and sense of gratitude, I take this golden opportunity to express
my sincere regards to Dr. Owais Talib, Principal of our college Department of
Management Sciences and Research, City Premier College, Nagpur.

I am extremely thankful to my project guide Dr. Deepali R. Naidu for her valuable
guidance throughout the project. I tender my sincere regards to her for giving me her
outstanding guidance, enthusiastic suggestions and invaluable encouragement which
helped me in completion of the project. I also thank Prof. Komal Nagrani, Project Head,
under whose able guidance and support I could complete my project work successfully.

I will fail in my duty if I do not thank to the Non-Teaching staff of the college for their
Co-operation. I would like to thank all those who helped me completing the project
successfully.

Name of Student: MR. AMEYA PATKI Signature of the student

Place: NAGPUR

Date: / /
 contents

Sr.No. PARTICULARS PAGE No.

1. INTRODUCTION 1–4

2. COMPANY PROFILE 5–7

3. RESEARCH STUDY 8 – 15

 PROBLEM DEFINITION
 OBJECTIVES OF THE STUDY
 HYPOTHESIS OF THE STUDY
 SCOPE OF THE STUDY
 THEORETICAL PERSPECTIVES
4. RESEARCH METHODOLOGY 16 – 17

5. DATA COLLECTION 18 – 20

6. DATA ANALYSIS AND INTERPRETATION 21 – 31

7. CONCLUSION 32

8. FINDINGS AND SUGGESTIONS 33

9. BIBLIOGRAPHY 34

10. ANNEXURES 35 – 36

 SYNOPSIS
 QUESTIONNAIRE SAMPLES