Kyle Moen

Digital Marketing • Communication & Broadcasting • Sales

3148 View Rd, Madison, WI

Moen.Kyle@uwlax.edu, (608) 469-3039

Work Experience
The Racquet – Advertising Director
December 2016 – Present
• Administered all revenue generating marketing operations
• Constructed new advertising platforms to increase revenue
• Served as the main point of contact from prospect to purchase
• Exceeded advertising sales goals by margins up to 500%

La Crosse Graphics – Digital Marketing Internship

May 2017 – August 2017
• Spearheaded digital marketing projects with the objective of boosting overall sales
• Increased website traffic by over 150%, resulting in thousands of dollars of online conversion revenue
• Evaluated online testimonials and maintained customer relations
• Designed programs to increase customer engagement and retention

Dales Clothing for Men & Women – Digital Media Internship

December 2016 – May 2017
• Created, arranged and posted content across social media platforms
• Mastered MailChimp and GetResponse email marketing software programs
• Utilized data analytics from social media platforms to segment a target market and identify objectives
• Facilitated online engagement

The AroundCampus Group – Sales Internship

June 2016 – August 2016
• The AroundCampus Group is the top collegiate media & marketing company in the United States
• Maintained assigned account bases while developing new accounts

Education
The University of Wisconsin - La Crosse – Bachelors of Marketing
September 2015 – December 2018
• Dean's List with 3.9 GPA
• College of Business Administration Student Advisory Council President
• Council of Presidents Chairmen
• Delta Sigma Pi Vice President of Marketing

SKEMA School of Business – Bachelors of Global Management – Study Abroad

January 2018 – May 2018
• A life changing study abroad experience. At this international business school, I collaborated with some of the brightest
young business leaders from around the world. The greatest benefit from my time studying in France was hands on practice
with international marketing.

Sales Foundation Academy – University of North Carolina

June 2016
• Topics ranging from client prospecting to account management and professional communication
• 750 students selected out of 12,000 applicants
Skills
SEO, SEM, Facebook Ads, Google Ad Words, MailChimp, Community Outreach, Leadership, Teamwork, Event Management,
Copywriting, Public Speaking, Adobe Creative Cloud, Brand Positioning, Market Research, Microsoft Word, Excel and PowerPoint