General Management

Project
On

“Current trends in Indian organized retail industry in context to

Big Bazaar”

Submitted in partial fulfillment for the award of the degree of

Master of Management Studies (MMS)
(Under University of Mumbai)

Submitted by

Nayan M. chaudhari

(Roll No.210)

Under the Guidance of

Prof. Vikas pande

2016-18
Sheila Raheja School of Business Management & Research,
Bandra(E), Mumbai

i
 CERTIFICATE

This is to certify that project titled “Current trends in Indian organized retail
industry in context to Big Bazaar”is successfull y completed by Ms. “Nayan
Manohar Chaudhari” during the IV semester, in partial fulfillment of the
Master‟s Degree in Manageme nt Studies recognized by the Universit y of
Mumbai for the academic year 2016 -18 through Sheila Raheja School of
Business Management & Research, Bandra(E), Mumbai.

This project work is original & not submitted earlier for the award of any
degree, diploma or associate ship of any other universit y/ Institution.

Name: Vikas pande ( )

Date: _____________________ Signature of the Guide

ii
 DECLARATION

I hereby declare that this project Report submitted by me to the Sheila

Raheja School of Business Management & Research, Bandra(E), Mumbai

is a bonafied work undertaken by me & it is not submitted to any other

universit y or institution for the award of any degree diploma/ certificate or

published any time before.

Name: Nayan M. Chaudhari

Roll no. 210 Signature of the Student

iii
 ACKNOWLEDGEMENT

I take immense pleasure in extending m y sincere thanks to m y project guide

Prof. Viaks Pande for providing valuable insights during the project. He was
there to guide me whenever and wherever I needed any help throughout the
tenure of this project.

A special gratitude to Dr. Vijay Wagh, Director of Sheila Raheja School of

Business Management &Research, Bandra( E), Mumbai , for permitting to
undertake this study.

I would like to express m y profound gratitude to all faculties of “ Sheila

Raheja School of Business Management &Research ” for giving me this
great opportunit y.

Name: Nayan Chaudhari

Roll no. 210

iv
 Table of Contents

Sr. No Topics Page no

1 Introduction 1

Problem Statement 2
Research Objective 3
Research Design 6
Limitations 7

2 Review of literature 8

Introduction 8

3 Methodology 38

Research Methodology 38
Sampling Strategy 39
Sampling Procedure 39
Data Collection Method 40
4 Results 41
Data Analysis 41
Data Interpretation 49
5 Discussion 55
6 Conclusion 56
7 Bibliography 58

8 Appendices 59

v
 Chap 1-Introduction
Retailing is developing into a worldwide, cutting edge business. Wal -Mart
is presentl y the world's biggest company and has turned into the biggest
sustenance retailer in the United States. French based Carrefour is the
world's second biggest retailer. Reta iling in created nations is huge
business and better sorted out. Be that as it may, the retail situation in India
is distinctive quite a bit of it is in disorderl y part. There are in excess of 12
million retail outlets of different sizes and organizations. What's more, very
nearl y 90% of them are under 500 sq. ft. in measure and the per capita
retail space is just 2 sq. ft. while US has 16 sq. ft.

India has the biggest number of outlet in world i.e. 9 outlets for 1000
individuals. The vast majorit y of the m is free and adds to the retail deals.
In view of expanding number of atomic families, working ladies, more
noteworthy work weight and more prominent driving time, accommodation
has turned into a need for Indian clients. They ever need things under one
rooftop for simple access and variet y of decision. The development and
improvement of sorted out retailing is driven by two primary elements costs
and advantages the client can't help it.

India is quickl y including into an aggressive commercial center with

potential target buyers in the specialt y working class portions. The market
drift shows colossal development openings. The purchasing conduct and
way of life in India too are changing and the idea of "significant worth for
cash" is quick finding on in Ind ian retailing. This is the clear from the
extension of the Pantaloons chain into the expansive arrangement, Big
Bazaar. This development in retail area is making the retailers intense
intermediates in the showcasing channel, crossing over any barrier among st
fabricates and purchasers.

Remembering the quick development of Indian retail industry and its

splendid future, this has dependabl y been a pushed region for me. Huge
Bazaar is at the best position in Indian retail industry. That is the reason it

1
pulled in me to have summer preparing (at work preparing) in Big Bazaar.
Huge Bazaar is the retail chain of Future Retail (India) Ltd. Furthermore, it
gives an extensive variet y of items accessibilit y for the clients.

Trul y, retail is the popular expression o f the Indian economy today. As

retail industry is developing at a high pace I needed to have a review of the
subject. I have picked Big Bazaar retail chain for the late spring preparing
(at work preparing) in light of the fact that Big Bazaar retail is ext remel y
up and coming retail organization which is constantl y changing its
exercises with the difference in time. I needed to comprehend their
promoting exercises and got a kick out of the chance to relate how
comparative or divergent it is from what I have examined in advertising
administration.

The fundamental target of the venture was to get functional preparing of

what we have learnt hypothetical in the classroom. At the end of the day, it
was to get functional presentation of all the promoting aptitud es and how to
actualize in the genuine circumstance.

2
Problem statement
To study current trends in Indian organized retail industry in
context to Big Bazaar.

3
Research Objective
 To understand the Big Bazaar organization as how systematicall y it is
run by the management personnel.
 To understand the segregation of the products in a store this leads to
ease the shopping experience.
 To know about the promotional activities done at Big Bazaar to
increase the sales.

4
Hypothesis
Set 1
H0 Big Bazaar organization does not run systematically by its
management personnel.
H1 Big Bazaar organization does run systematically by its
management personnel.
Set 2
H0. The products are not properly segregated in an store.
H1 The products are properly segregated in an store.
Set 3
H0 There are no promotional events held at Big Bazaar in order to
increase sales.
H1 There is promotional events done at Big Bazaar in order to
increase sales.

5
Research design
This Research methods includes both Descriptive Research and Exploratory
Research.

Descriptive Research

Most quantitative research falls into two areas: studies that describe events
and studies aimed at discovering inferences or causal relationships.
Descriptive studies are aimed at finding out "what is," so observational and
survey methods are frequentl y used to collect descriptive data.

Exploratory Research

Exploratory Research is research conducted for a problem that has not been
studied more clearl y , establishes priorities, develops operational definitions
and improve the final research design. Exploratory research helps determine
the best research design, data -collection method and selection of subjects.

6
Limitation:

 The project is limited due to time constraint as it involves a lot of

complex variables which require a detailed study over a period of time.
 In this project onl y small population was studied, which may not be
enough to show correct picture.
 The consumer were very reluct ant to answer the question and the
response may be biased.

7
 Chap 2- Literature Review
Industrial Profile:

Retailing

The word 'retail' is derived from the French word 'retailer', signifying 'to
cut a piece off' or 'to break mass'. In basic terms, it suggests a direct
exchange with the client.

Retailing involvers an immediate interface with the client and the

coordination of business exercises ideal from the idea or configuration
phase of an item or offering to its conveyance and post -conveyance
administration to the client. The business has added to the monetary
development of numerous nations and is without a doubt one of the quickest
changing and dynamic enterprises on the planet today.

Major retailing in India:

Pantaloon

Pantaloon is one of the greatest retailers in India with in excess of 450

stores the nation over. Headquartered in Mumbai, it has in excess of 5
million sq. ft retail space situated the nation over. It's developing at an
advantageous pace and is relied upon to achieve 30 million sq. ft by the
year 2010. In 2001, Pantaloon propelled nation's first hypermarket
'Enormous Bazaar'. It has the accompanying retail sections:

• Food and Grocery: Big Bazaar, Food Bazaar

• Home Solutions: Hometown, Furniture Bazaar, Collection -I

• Consumer Electronics: e -zone

• Shoes: Shoe Factory

• Books, Music and Gifts: Depot

• Health and Beaut y Care: Star, Sitara

• E-following: Futurebazaar.com

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• Entertainment: Bowling Co.

Tata group

Tata group is another real player in Indian retail industry with its
subordinate Trent, which works Westside and Star India Bazaar. Set up in
1998, it likewise obtained the biggest book and music retailer in India
'Point of interest' in 2005. Trent possesses more than 4 lake sq. ft retail
space the nation over.

RPG Group

RPG Group is one of the prior contestant in the Indian retail showcase, when
it came into nourishment and basic suppl y retailing in 1996 with its retail
Food world stores. Later it additionall y opened the drug store and excellence
mind outlets 'Wellbeing and Glow'.

Reliance

Dependence is one of the greatest players in Indian retail industry. In excess

of 300 Reliance Fresh stores and Reliance Mart are very well known in the
Indian retail showcase.

A V Birla Group

AV Birla Group has a solid nearness in Indian attire retailing. The brands
like Louis Philippe, Allen Soll y, Van Heusen, Peter England are very
mainstream.

Bharti Group

Another big player in the segment will be the Bharti group. overhaul this
part of the suppl y chain will be the key to the success of any retail venture
in food and groceries segment.

9
Retail formats in India

Hyper marts /supermarkets: large self-servicing outlets offering products

from a variet y of categories.

•Mom-and-pop stores: they are famil y claimed business taking into account
little segments; they are separatel y taken care of retail outlets and have an
individual touch.

• Departmental stores: are general retail merchandisers offering qualit y

items and administrations.

• Convenience stores: are situated in neighborhoods with somewhat

higher costs merchandise because of the comfort advertised.

• Shopping shopping centers: the gr eatest t ype of retail in India,

shopping centers offers clients a blend of a wide range of items and
administrations including stimulation and nourishment under a solitary
rooftop.

• E-trailers: are retailers giving web based purchasing and offering of

items and administrations.

• Discount stores: these are plant outlets that give rebate on the MRP.

• Vending: it is a generall y new passage, in the retail area. Here

refreshments, snacks and other little things can be purchased by means of
candy machine.

• Category executioners: little claim to fame stores that offer an

assortment of classifications. They are referred to as class executioners as
they center around particular classifications, for example, gadgets and
brandishing products. This is otherwise called Multi Brand Outlets or
MBO's.

• Specialt y stores: are retail chains managing in particular

classifications and give profound combination. Mumbai's Crossword Book
Store and RPG's Music World is a few illustrations.

10
Classifying Indian retailer

1. Modern Format Retailers

 Supermarkets (food World)

 Hypermarkets (Big Bazaar)

 Department Stores (shopper‟s Stop)

 Specialt y Chains (Ikea)

 Company Owned Company Operated

2. Traditional Format Retailers

 Kiranas: traditional Mom and Pop Stores

 Kiosks

 Street Market

 Exclusive /Multiple Brand Outlets

3. Hypermarket

 Big Bazaar

 Giants

 Shoprite

 Star

4. Department

 Lifest yle

 Pantaloons

 Pyramids

 Shoppers Stop

 Trent

5. Entertainment

 Fame Ad labs

 Fun Republic

 Inox PVR

11
Company profile

Future Group, drove by its organizer and Group CEO, Mr. Kishore
Bi yani, is one of India's driving business houses with different associations
crossing over the use space. While retail shapes the middle business
activit y of Future Group, gather assistants are accessible in purchaser back,
capital, assurance, unwinding and incitement, check change, retail arrive
progression, retail media and collaborations.

Driven by its pioneer attempt, Pantaloon Retail, the social occasion works
in excess of 16 million square feet of retail space in 73 urban groups and
towns and 65 commonplace regions across finished India. Headquartered in
Mumbai (Bombay), Pantaloon Retail uses arou nd 30,000 people and is
recorded on the Indian stock exchanges. The association takes after a multi -
plan retail method that gets almost the entire use holder of Indian
customers. In the lifest yle divide, the social occasion works Pantaloons, a
shape retail chain and Central, a chain of predictable malls. In the regard
piece, its marquee picture, Big Bazaar is a hypermarket sort out that
combines the look, touch and feel of Indian bazaars with the choice and
settlement of present day retail.

In 2008, Big Bazaar opened its 100th store, signifying the speediest ever
common advancement of a hypermarket. The essential course of action of
Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore.

The social occasion's specialt y retail composes fuse supermarket chain –

Food Bazaar, sportswear retailer - Planet Sports, contraptions retailer -
eZone, home change chain - Home Town and common retail chain, Aadhaar,
among others.

Future Capital Holdings, the social occasion's budgetary arm gives

hypothesis cautioning to assets worth over $1 Billion that are being placed
assets into client brands and associations, land, lodgings and

12
collaborations. It furthermore works a buyer back arm with branches in 150
regions.

Other gathering organizations incorpora te, Future Generali, the gathering's

protection wander in association with Ital y's Generali Group, Future
Brands, a brand advancement and IPR organization, Future Logistics,
giving coordinations and conveyance answers for aggregate organizations
and business accomplices and Future Media, a retail media activit y.

The gathering's essence in Leisure and Entertainment section is driven

through, Mumbai -based recorded organization Galax y Entertainment
Limited. Cosmic system driving relaxation chains, Sports Bar and Bowling
Co. what's more, famil y diversion focuses, F123. Through its accomplice
organization, Blue Foods the gathering works around 100 eateries and
sustenance courts through brands like Bombay Blues, Spaghetti Kitchen,
Noodle Bar, The Spoon, Copper C himney and Gelato.

Future Group's joint wander accomplices incorporate, US -based stationery

items retailer, Staples and Middle East -based Axiom Communications.

Future Group has faith in creating solid experiences on Indian shoppers and
building organiz ations in view of Indian thoughts, as upheld in the
gathering's center estimation of 'Indianness.' The gathering's corporate
philosophy is, 'Modify rules, Retain esteems.

Future Retail

Retail frames the center business movement at Future Group and the vas t
majorit y of its organizations in the utilization space are worked around
retail. Future Group's retail organize touches the lives of in excess of 200
million Indians in 73 urban areas and 65 rustic areas the nation over. The
gathering at present works ar ound 1,000 stores spread more than 16 million
square feet of retail space. Introduce in the esteem and way of life portions,

13
the gathering's retail organizes take into account nearl y the whole
utilization use of a wide cross -segment of Indian shoppers.

Driven by Pantaloon Retail, the gathering's lead organization, the gathering

deals with some of India's most well known retail chains like Pantaloons - a
chain of design goals, Big Bazaar - an exceptionall y Indian hypermarket
chain, Food Bazaar - a general store chain that mixes the look, touch and
feel of Indian bazaars with parts of present day retail like decision, comfort
and qualit y and Central - a chain of consistent goal shopping centers. Some
of its different organizations incorporate Ethnicit y - India's first idea store,
which reproduces the experience of a conventional ethnic market in a
cutting edge retail design, Brand Factory, Planet Sports, aLL, Top 10 and
Star and Sitar.

Retailing of items and administrations identified with home building and

home change is driven through the gathering's configurations, Home Town,
a vast organization home arrangements store, alongside specific
configurations for home furniture and home outfitting through, Collection I
and Furniture Bazaar and customer gadgets through eZone and Electronics
Bazaar.

The gathering additionall y works India's driving country retailing chain,

Aadhaar that is available in more than 65 areas in provincial India.
Aadhaar, an agri -benefit cum provincial retail activit y, gives an entire
arrangement supplier to the Indian agriculturist.

In 2007, Pantaloon Retail was granted the International Retailer of the Year
by the US -based National Retail Federation (NRF) and the Emerging
Market Retailer of the Year at the World Retail Congress held in Barcelona.

14
Corporate Statements:

Future Group manifesto

“Future”-the word which connotes good faith, development, accomplishment,
qualit y, magnificence, prizes and flawlessness. Future urges us to investigate
regions yet unexplored, compose manages yet unwritten, make new openings
and new triumphs. To take a stab a t a heavenl y future, it conveys to us our
qualit y, our capacit y to learn, unlearn and re -take in our capacit y to advance.

We, in Future Group, won't sit tight for the future to unfurl itself yet make
future situations in the customer in the buyer space a nd encourage utilization
since utilization is improvement. Along these lines, we will impact financial
improvement for our clients, workers, investors, partners and accomplices.
Our clients won't simpl y get what they require, yet additionall y get them
where, how and when they require.

We won't simpl y post attractive outcomes, we will make examples of

overcoming adversity. We won't simply work proficientl y in the Indian
econom y, we will advance it. We won't simpl y spot patterns, we will set
patterns by wedding our comprehension of the Indian shopper to their
requirements of tomorrow. It is this understanding has helped us succeed.
What's more, it is this that will enable us to prevail later on. We should
continue relearning. What's more, in this procedure, do onl y a certain
something.

Companies of future group

 Future Retail (India) Limited

 Home Solutions Retail India Limited
 Future Brands Limited
 Future Media (India) Limited
 Future Suppl y Chain Solutions Limited
 Convergem Communication (India) Limited
 Pantaloon Food Product (India) Limited
 Future Knowledge Services Limited
 Future Capital Holdings Limited

15
  Future Generali India Insurance Company Limited
 Future Generali India Life Insurance Company Limited
 Future bazaar India Limited
 Winner Sports Private Limited
 Staples Future Office Products Private Li mited
 Converge
 Talwalkars Pantaloon Fitness Private Limited
 Indus League Clothing
 Galax y Entertainment Corporation Ltd
 Future Consumer Products Limited
 Future Ventures India Limited
 Foot Mart Retail .

Future Brands

The Future Group has assembled a solid arrangement of a portion of the

quickest developing buyer marks in India. This action is driven through
Future Brands India Limited, a specific auxiliary organization that was set up
to make and manufacture persuasive brands that address the yearning of the
new Indian customer.

A portion of the key brands in this portfolio incorporate, John Miller,

Lombard, Bare, DJ&C, Buffalo and RIG in the form and attire space.
Dreamline, show in t he home fragment, offers an extensive variet y of items
in kitchenware, bed and shower material, and Home Décor classifications.

In the sustenance and home care section brands incorporate Tast y Treat,
Premium Harvest, Fresh and Pure, Care Mate and Clean M ate.

In shopper durables and hardware space, the gathering's brands incorporate

Koryo and Sensei.

16
Line of Business

The company is present across several lines of business which have various
formats (stores) l ywood, The Doller store(JV).

 Fashion – Pantaloons, Central, All, Brand Factory, Blue Sky, Top 10,
Fashion Station, Big Bazaar, Lee Cooper (JV).

 General Merchandise – Big Bazaar, Shoe Factory, Navras, Electronics

Bazaar, Furniture Bazaar, KB‟s Fair Price.

 Electronics- e-Zone, Staples (JV).

 Home improvement - Home Town

 Furniture – Collection I, Furniture Bazaar, Home Bazaar.

 E-tailling (Online Shopping).

 Books & Entertainment – Bowling Co., F123.

 Wellness – Star & Sitara, Tulsi.

 Telecom & IT – Gen M, M-bazaar, M-Port, Converge M.

 Consumer Durables – Koryo, Sensei.

 Service – E-Care.

 Malls – TGIP, Central Gurgaon.

17
About Big Bazaar
Type : Hypermarket t ype
Founded : 2001
Industry : Retail
Product : Department store
MD & CEO: Mr. Kishore Bi yani
Parent : Future Group
Website : www.bigbazaar.com

Big Bazaar is a chain of hypermarkets in India, with more than 100

stores in operations. It is a subsidiary of Pantaloon Retail India Ltd, Future
Group, offers a wide range of products including clothing, footwear,
electronic appliances, groceries and kitchen utensils. You can also buy
branded stuff from Reebok, Nike and Puma here. It caters to every need of
your famil y. Where Big Bazaar scores over other stores is its value for
money proposition for the Indian customers.
The word hypermarket is derived from the French word hypermarche, which
is a combination of a supermarket and department store.
The stores occupy an area which ranges from anywhere between 80000 to
220000 sq. ft. and off er a variet y of food products like clothes, jewellery,
hardware, sports equipment, books, CDs, DVDs, TVs, electrical equipment
and computers etc.

Hypermarkets are today synonym ous with one stop shopping. The
cheapest prices will normall y be found i n these stores. Across thre world,
hypermarkets are usuall y part of a retail park, along with other shops,
cafeterias and restaurants. A key element of differentiation between the
hypermarket and the other retail formats is that they typicall y have
destination locations. The hypermarkets are designed to attract customers
from a significantl y large area with their low price offers, unique range and
offers. It is the largest form of organized retailing today. It is an ideal
shopping experience with an amalgam ation of product, service and
entertainment all under of a common roof.
The company has been able to leverage on its multi -formats-multi-brand
stores, secure prime locations at the best possible prices and command a
strong bargaining power with suppliers, which provide it an edge over its
competitors.

18
Customers come in Big Bazaar for purchasing, entertainment and pacing here
and there.
It gives many facilit y to the customers like; Helpline, Baggage Counter,
Parking, Exchange etc. big Bazaar trying to provid e customer with 3V‟s
 Value
 Variet y
 Volume
Enormous Bazaar has distinctive classifications, for example,

• Food Bazaar
• Apparels
• General Merchandise: -

At Big Bazaar, you will get the best items at the best costs that is the thing
that it ensures. With the consistentl y expanding exhibit of private marks, it
has opened the entryways into the universe of design and general stock
including home furniture, utensils, ceramics, cutlery, sports products and
significantl y more at costs that unexpected us. H ere we discuss the retail
establishments, in light of the fact that Big Bazaar in view of the divisions.
Department Stores: -
Convey expansive assortment and profound variet y composed into particular
office for showing stock,

Real divisions incorporates: -

• Utensils
• Plastics
• Home st ylistic theme
• Luggage
• Toys
• Footwear and so forth.

Chains are extremely assorted and claim to various markets. They are
extraordinary as far as the shopping background they offer, the
administrations they give and the environment of the store. They are

19
advancement situated. They increment rivalry with mark down and claim to
fame stores making issues.
Store Organization: -

Store
Manager

Assistant
Store Manager

Operational
Manager

Department
Manager

Additional
Department
Manager
Team Leader

Team Member

20
Fashion Department at Big Bazaar

Marketing Strategies of Big Bazaar:

At the season of the dispatch of Big Bazaar in Udaipur, there was no genuine
point of reference in the Indian Market. A western model must be adjusted to
suits the necessities of the Indian condition. an assortment of nearby markets
were concentrated to co mprehend the item blend and the costs advertised.

Reserve funds is to the way to the Indian working class purchasers. The store
that would be propelled brought to the table an incentive to the buyers.
Remembering this the idea of Big Bazaar was made.

In India, when a client needs something for home, a regular idea is to look
for it from bazaar where a total scope of items is accessible to the customers.
As the store offers a vast blend of items at a reduced value, the name Big
Bazaar was finished. The t hought was to re-make an entire bazaar, with a
substantial item offering and to offer a decent profundit y and width as far as
range.

Cost was the essential incentive at Big Bazaar. The Big Bazaar outlets sold
an assortment of items at costs which were 5 to 60% lower than the market
cost. The line "Is Se Sasta Aur Accha Kahin Nahi" underscore this. The key
inquiry looked by the administration was whether the low edges on the items
would enable the organization to maintain development. With the point of
repl y keeping in mind the end goal to permit the organization settles on the
correct areas.

21
FASHION DEPARTMENT BIG BAZAAR
Design office is a Line of Business (LOB) at Big Bazaar, . Area of
Fashion office is arranged on 3 story of the store. Form division has
extensive scope of Product blend. It has accumulation of gigantic brands.
Design division assumes an imperative part in Big Bazaar, as it draws in the
clients to visit the store. Ordinary, it additionall y contributes right around
25% offer of the whole store.
FASHION AT BIG BAZAAR
Form

Form is pattern to change that whatever occur in some period

It come In every one of the three month with the new item and with the
adjustment of old item.

It change all the while with the season.

At Big Bazaar form incorporate all array

Form is a vital LOB for enormous bazaar

Huge Bazaar get most elevated edge by form office

The normal commitment of design in Udaipur Big Bazaar is 23%

The objective commitment of design sub division in form are

Men's wear-half, Ladies wear -30% Kids wear -20%

We "Guarantee"- that from today – we will begin offering "Design" and not
simpl y attire and take BIG BAZAAR to the following level by offering more
and morefashion.

Kar ke dikhana hai….

22
Process of Fashion
 Warehouse (Receiving)
 Sub department
 Tagging
 On floor
 Staking (MPM)

Sub department of Fashion

 Men‟s wear
 Ladies wear
 Kids wear
 Home Linen

Men’s Wear
Section of men‟s wear
 Men's Casual
 Men's Fabric
 Men's Formal
 Men's Occasion Wear
 Suit & Blazer
 Men's Accessories
 Men‟s night wear

23
Men’s wear

Brand‟s of products
 AFL
 Knighthood
 John Miller
 DJ&C
 Famous Basics
 Signature
 Shatranj
 VIP

Ladies Wear
Section of ladies wear
 Ladies Ethanic
 Ladies Western
 Saree & Dress Material
 Ladies Accessories
 Ladies night wear

Brand’s of Merchandises
 Sharist y
 DJ&C
 SHAYLA

24
Kids Wear
Section in kids wear
 Children Wear
 Kids Accessories

Brands of Merchandises
 PINK & Blue
 Power Ranger

Tagging pattern

 There is three t ype of tag‟s

 Soft Tag
 Hard Tag
 String Tag

25
Types of Tag

String Tags

 These tags are the hard plastic tags or could be paper sandwich
 tags with a non -deactivable soft tag placed inside.
 These tags are reusable like the hard tags
 Use onl y the non -deactivating soft tags
 Used on all items below Rs.400 in value and have been
 developed as an alternative to hard tags.
 The tags are attached to the item using a hard nylon fastener.
 To check if the tags are working, simpl y place them on
 the deactivating pad. If the tag does not beep stop use of the tag.
Hard Tags

 Has got two specific parts - The pin and the tag.

26
  Used for apparels above Rs.400 and in certain categories on
all the items.
 Tags will ring onl y i f the pin is inserted properl y Never use
bent, damaged or rusty pins while tagging.
 The pins can be removed onl y using a detacher, thus care
should be
Soft Tags

 Soft tags are the flat paper tags.

 Must always be used on flat clean surfaces.
 A tag must be bent, do not bend any of the pink area of the circuit.
bend 1 cm on one side onl y & no more than 90 degrees.
 They should not be used on garments, as they will leave a stain.
 These tags should not be put on metal or foil products unless ther e is at
least 1 cm space between the securit y tag and the product, or else they
wont work.
 These tags get deactivated on the deactivation pad.

Importance of mpm In fashion

MPM (merchandise presentation manual)
mpm is related to the visual merchandise.
What is visual merchandising ?
stock is quickl y resisted as introduction of a store as stock in the way that
will pull in the consideration of potential to the client and persuade them to
make buy.
Advantage of mpm
 Arranged merchandise properl y

27
  Easy to find
 Easy to pick
 Easy to buy
 to put best forward the merchandise highlight I terms of colour
,qualit y
 Who can we make effective mpm Product should be tagged from
manufacturing house.
 Focus light should be o the flor.
 Availabilit y of Proper mannequins For all the product.
 Hygienic product should be packed.
 Stock should be properl y displayed.

The key realizing which left this activit y was that for an expansive store
like Big Bazaar, an extensive catchments region was required. The
administration chose to adhere to the current commercial centers inside the
cit y as the western model of hyperm arkets, where the store was situated in
substantial region on the mid of the cit y would likewise trul y work in India.
The cost of time spent on movements and the cost of oil in India would trul y
turn into an or more point for the clients. A portion of the key showcasing
procedures and special exercises that are effectivel y utilized by Big Bazaar
are:-
Discount Selling
Big Bazaar offers every one of its items at a substantiall y less expensive cost
as contrast with the neighborhood markets. The scope of rebat es ranges from
5 to 60%. Despite the fact that the store offers the items at less expensive
rates it doesn't bargain with the characteristics of the items.
Huge No. of Brands
Big Bazaar keeps up countless under its arrange which give the clients the
freedom of purchasing the result of their most loved brand. This helps the
clients as they don't go paying special mind to a result of a specific brand.
Large Product Line
Big Bazaar likewise stocks a huge product offering of a solitary brand or
different brands which give the clients the decision to choose the most proper
item out of numerous accessible and no more sensible costs.
Frequent Promotional Activities
Frequent promotional programs like “Wednesday - Haftey Ka Sabse Sasta
Din”, “Fashion Shows”, “Monthl y Bachat”, “Price Challenge”, etc. were
conduct in store in which the customers were provided special discounts,

28
offers in addition to the standard discounts and offers of the store. The main
purpose of this sort of activities is to generate in the dull da ys of the week or
of the month.

Following are the various departments and their functions Big Bazaar

Merchandising
This includes
 Inward,
 Display,
 Replenishing (FIFO),
 Offer Updating,
 Top Selling SKU‟s,
 Bottom Line SKU‟s,
 Liquidation Process,
 Stocktake.
 Defective Goods Handling (DAD - Damage & Defective),
 Margins,
 Buying,
 Outward,

Customer Service
It has
 CSD (Customer Service Desk) Operations,
 Customer Movement,
 Alteration and Customer Grievance Handling.
 Customer Touch Point,
 After Sale Services,
 Home Delivery,

29
Cash Department
 It works on Cash Till Operations,
 Billing Process,
 Handling Cash,
 Tall ying Cash,

Human Resources
 PERK,
 Sanjeevani,
 Fun Jone,
 Atithee,
 Employee of the Month,
 HR Policies,
 Prerna,
 Staff In / Out Management,
 Sturday Meeting,
 Payroll Process,
 Skip Meeting.

Operations
 Entire SOP,
 Opening of Stores,
 H. K. Activities throughout the Day,
 Securit y Activities,
 H. K. positioning,
 Securit y Positioning,
 Discipline & Attire Check of Securit y & H. K.,
 Parking Management,
 AMC‟s Checklist of Fire Safet y Equipments,
 Trolley management,
 Scrap Disposal process,

30
  Waste Management,
 Dail y Check Points,
 Fixed Asset Knowledge,
 A/C‟s, Electricals, Lifts, Invertors, Chakkis,
 DG‟s, LPC Process & Team Management.

Space Mix and Space Management

Space Mix
For the retailer space is money. The store has to be designed in such a
way that it optimizes the selling area and minimize the non -selling parts. The
selling area is used to present the merchandise and the non -selling part is
accounted for by circulation space, staircases, lifts, facilities, the back area,
etc. The area mix in a t ypical department store is: selling area about 60%,
circulation area 15%and back area 25%.

Area Mix

Area mix

Circulation
15%

Back area
selling 25%
60%

Space Management
The position of stock inside the store in the most gainful way is called
space administration .it is a standout amongst the most essential exercises, in
light of the fact that the area of stock at various area have diverse esteems. A

31
few sections of store are more important on the grounds that clients visit
those all the more as often as possible, which brings about higher deals. It is
simpler to make deals along.

Space nearest to the doorways and ways out is the most is the important, and
qualities diminish encourage into the store.
Retail Marketing Mix

The essential capacity of retail is to give the correct merchandise to the

customer, at the perfect place and time. Through the retail showcasing blend
we can rival our rivals and accomplish the business target. The promoting
instruments that a retail association uses to seek after its showcasing targets
are named as the retail advertising blend.

The most channels are:

• Product
• Price
• Place
• Promotion
• Presentation
• Customer Service
• People
The channels are illustrated in figure given below:

32
 Promotion
Place Presentation

customer
Price
service

Retail
Product marketing People
mix

Channels of Retail marketing

Product
One of the primary components of the retail promoting blend is the items
and/or administrations that store offers to the client.
Items are likewise named as stock. The diverse items that the sto re offers are
as one named as the stock blend.
For instance, in the event that we consider the Fashion at retail
establishment, the stock line includes:
 Mans wear
 Mans accessory
 Part y wear
 Ladies wear
 Kids wear
 Home fashion

Price
Esteeming is an essent ial bit of the retail advancing mix. The esteem
procedure that the affiliation takes after depends upon the customer profile of
the proposed intrigue amass for its extent of things.

33
Huge Bazaar gives the immense cost to the customer .esteem makes the
colossal relationship to the customers.

Gigantic Bazaar has a manner of expression "Isse Sasta Aur Accha Kahin
Nahi"

It gives the high refund on the esteem like; sustenances things (20%, 25%,
35%), non food things (10%, 20%, 35%), get one get one free Top Price, buy
3 get one free Park Avenue chemical, et cetera.

Gigantic Bazaar gives various offers to the customer like; the colossal Indian
festival Big Days, Sabse Saste 3 Din, et cetera. In these sorts of days it gives
the huge discount on the items.Place

The area of the retail location was thought to be the most imperative
component of the retail showcasing blend.

Enormous Bazaar is arranged at chief area in Udaipur, where Levis, E -Zone,

Cafe Coffee Day, and Reebok like stores are arranged. It is the best place for
Big Bazaar.
Promotion
The publicizing spending design, bargains headway, presentation and the
promoting accept a fundamental part in the engaged universe of retailing
.these help the store to achieve the transient targets. Progres sion may be
esteem driven or occasional drove, in which case exceptional stock offered
by the stores onl y for the occasion. Most retail affiliation run progressions in
the midst of festivit y seasons.

Tremendous Bazaar moreover gives the constrained time offers on festivit y

like Diwali, New Year, ID, Valentine day, et cetera. Discounts depend upon
the things.

Presentation

The manner by which the stock is shown at the store level is basic. This
perspective not simpl y deals with the store organize and th e temperament
made, yet furthermore with visual advancing.

34
Visual advancing is the deliberate, exact strategy for placing stock on display
in the retail store.

Gigantic Bazaar demonstrates the store as per the season and occasions like;
on Diwali store is adorned with candles and blooms, on Christmas store is
charged with stars, strips, inflatables, Christmas tree and on Independence
Day and Republic Day store is composed with green, orange, and white
inflatables, et cetera that attract the customers.

The publicizing spending design, bargains headway, consideration and the

promoting accept a basic part in the engaged universe of retailing .these help
the store to achieve the brief goals. Headway may be esteem driven or
occasional drove, in which case o ne of a kind stock offered by the stores onl y
for the occasion. Most retail affiliation run headways in the midst of festivit y
seasons.

Tremendous Bazaar moreover gives the unique offers on festivit y like

Diwali, New Year, ID, Valentine day, et cetera. R efunds depend upon the
things.

Presentation

The manner by which the stock is presented at the store level is basic. This
point of view not simpl y deals with the store plan and the state of mind
made, yet furthermore with visual advancing.

Visual prom oting is the exact, organized technique for placing stock on
display in the retail store.

Gigantic Bazaar shows the store as indicated by the season and occasions
like; on Diwali store is improved with candles and blossoms, on Christmas
store is charged with stars, strips, inflatables, Christmas tree and on
Independence Day and Republic Day sto re is done with green, orange, and
white inflatables, et cetera that draw in the clients.Customer Service

The help benefits that a retailer offers have turned out to be essential today.
The credit strategies and the item returns arrangements should be cl ear
showcasing, trendy expressions in the business today and all these are gone
for improving client benefit.

35
In the Big Bazaar, the item extend is great and accessibilit y of the items is
simple. Sack Bazaar gives the low value correlation with alternate retailers.

Huge Bazaar gives the great administrations to their client like; stuff counter,
stopping, item, help line, and so forth. People
Retailers operate in a unique environment. The retail industry is
characterized by a large number of inexperienced workers, who need to put in
long hours of work. Most of the time, these employees are in direct contact
with the customer and may face irate or unreasonable customer.

The people who work at the front -end of a retail organization are ver y
important, as th ey are the manners and products knowledge plays a very
important role in building long –term relations with the customer.

Retail Communication Mix

Correspondence is a basic piece of the retailer's advertising methodology.
Essentiall y, correspondence is ut ilized to illuminate the clients about the
retailer, the stock and the administrations. It additionall y fills in as an
instrument for the building the store picture.

The retailer can utilized different stage/channel for correspondence. The

most instruments are:

• Advertising

• Sales Promotion

• Public Relation

• Personal Selling

Purpose of Purchase (POP) Displays

Correspondence is a vital piece of the retailer's advertising procedure.

Basicall y, correspondence is utilized to illuminate the cli ents about the

36
retailer, the stock and the administrations. It likewise fills in as an
instrument for the building the store picture.

The retailer can utilized different stage/channel for correspondence. The

most instruments are:

• Advertising

• Sales Promotion

• Public Relation

• Personal Selling

Purpose of Purchase (POP) Displays

37
 Chap-3 Research Methodology
Introduction:
The research requires the most accurate techniques or methods to indicate a
valid and true result. Therefore, it is important to have a well - designed
research methodology as the degree of accuracy and usefulness is affected by
the kind of methodology used.
Research methodology is an important part, as the researchers will discuss
how the research is ca rried out. It includes research design, data collection
methods, sampling method, measurement scales and methods adopted to carry
out the research.
After deciding to conduct the study, the first step was to decide the various
sectors from which the data wa s supposed to be collected.
A. Sources of data: The data of the study were collected from primar y
sources. The data were collected from the Big Bazaar customers.
B. Sample: 100 employees were approached

Research Design:

Research design pertains to be the great research approach or strategy

adopted for a particular project. A research project has to be conducted
making sure that the data is collected adequatel y and economicall y.

The study used Descriptive research design for the purpose of getting an
insight over the issue. Descriptive research is used when the objective is to
provide systematic description that is as factual and accurate as possible.

Data Collection

The data is collected by two sources primary and secondary data. Both the
sources of data have been used to carry out the study
Primary Data
The primary data is defined as the information gathered through interaction
with other people through meetings, one -to-one interview, focus groups and
online surveys. Primary data are the data gather ed and assembled specificall y
for research projects at hand. The purposes of the primary data researching

38
are to improve the understanding and perform a direct assessment of the
research topic by obtaining first -hand information.
For primary data collectio n the persons were provided with structured
questionnaire and were collected after dul y filled in by them. Even in some
cases, online interviews were also conducted. For the same purpose, 100
responses were collected. Questionnaire also ensures true and co nsistent data
collection. It is done in a structured manner where all the employees based
on their perceptions answer the questions.
Secondary Data
Secondary data are the information gathered from the sources alread y
existing. The secondary data are usual ly historical, already assembled, and
do not require access to respondents. This t ype of data is easier to be
obtained in a faster way, and less expensive than acquiring primary data.
However it may be outdated and may not exactl y meet the researcher‟s nee ds
because they were initiall y collected for other purposes. In this study the
secondary data was collected from online journals and articles. A study was
carried out through book as well and dissertations done by other researchers.

Sampling Strategy:

UNIVERSE:
The study is on “Current trends in Indian organized retail industry in context
to Big Bazaar”. Here the universe of this study will be the Big bazaar users.
DEFINE SAMPLE:
The sample should be a representation of general population. The size o f the
sample is represented by „n‟. Here the sample is “Current trends in Indian
organized retail industry in context to Big Bazaar ”.DETAILS OF SAMPLE :
Gender: Male and Female.
Age: Above 18 years.
Profile:
Bigbazaar
customers

SAMPLING METHOD:
Probabilit y sampling

SAMPLING PROCEDURE:
Random sampling

39
SAMPLE
SIZE: 100
Respondent
SAMPLE SIZE ESTIMATION
In order to estimate the sample size we will use the following formula:
n= (ZS/E)*(ZS/E)
Where,
E= Tolerance limit
S= Standard deviation
N= Number of elements (sample)
Z= Accuracy

CALCULATION OF SAMPLE SIZE

E=5%
S=0.525%
Z=95%

n= (ZS/E)*(ZS/E)
n= (0.95*0.525/0.05)* (0.95*0.525/0.05)
n=100
Hence sample size is 100.

DATA COLLECTION METHOD:

PRIMARY Data

Collection Method - Survey

Collection Instrument- Questionnaire

Contact Method- Online

40
 Chap 4- RESULTS

Data Analysis
The data anal ysis is done to measure and give conclusions regarding the
responses collected from our sample data.
In this chapter we see how the data was collected from different sectors by
presentation of graphs, charts and their anal ysis.

Data analysis
Q1. Do you visit Big Bazaar ?

Table-4.1 visitors at big bazaar

Answer Count

1 yes 96

2 No 4

Total 100

Source: Data collected from questionnaire Q1

Chart Title
1 yes 2 No

4%

96%

Source: Table-4.1 visitors at big bazaar

41
Q2. How often do you visit big Bazaar?

Table-4.2 visitors at big bazaar

Answers Counts
1 Once in week 15
2 Once in month 25
3 Once in 6 month 55
4 Annuall y 5
Total 100
Source: Data collected from questionnaire Q2

Figure-4.2

Chart Title
Once in week Once in month Once in 6 month Annually

5%
15%

25%
55%

Source: Table-4.2 visitors at big bazaar

42
 Q3.Which media influence you to buy from Big Bazaar?

Table-4.3 promotion done at various media platform.

Answers Counts

1 Hoardings 16

2 Newspaper 28

3 TV 39

4 Radio 17

Total 100

Source: Data collected from questionnaire Q3

Figure-4.3

Chart Title
Hoardings Newspaper TV Radio

17% 16%

28%
39%

Source: Table-4.3 promotion done at various media platform

43
Q4. How is customer assistance process in Big Bazaar?

Table-4.4 customer assistance process in Big Bazaar

Answers Counts

1 Good 29

2 Satisfied 67

3 Average 4

Source: Data collected from questionnaire Q4

Figure-4.4

Chart Title
Good Satisfied Average

4%

29%

67%

Source : Table 4.4 customer assistance process in Big Bazaar

44
Q5. How is order taking process?

Table-4.5 customer assistance process in Big Bazaar.

Answers Counts

1 Good 43

2 Satisfied 46

3 Average 11

Total 100

Source: Data collected from questionnaire Q5

figure-4.5

Chart Title
Good Satisfied Average

11%

43%

46%

Source: Table-4.5 customer assistance process in Big Bazaar.

45
Q6.Do you satisfied with the billing system at Big Bazaar ?

Table-4.6 The store systematic layout to manage the queue at billing counter.

Answers Counts

1 yes 84

2 no 16

Total 100

Source: Data collected from questionnaire Q6

Figure-4.6

Chart Title
yes no

16%

84%

Source: Table-4.6 The store systematic layout to manage the queue at billing
counter.

46
Q7. Do you think the offers at Big bazaar attracts you for impulsive buying?
Table-4.7 offers leads to impulsive buying or not .
Answer Count

1 Yes 78
2 No 22

Total 100

Source: Data collected from questionnaire Q7

Figure-4.7

Chart Title
Yes No

22%

78%

Source: Table-4.7 offers leads to impulsive buying or not.

47
Q8. Can you find the required product easil y ?
Table-4.8 proper segregation of the products in racks.
Answers Counts

1 yes 82

2 no 18

total 100

Source: Data collected from questionnaire Q8

Figure-4.8

Chart Title
yes no

18%

82%

Source: Table-4.8 proper segregation of the products in racks.

48
Hypothesis testing
Set 1
H0 Big Bazaar organization does not run systematicall y by its management
personnel.
H1 Big Bazaar organization does run systematicall y by its management
personnel.
Q4. How is customer assistance process in Big Bazaar?

Table-4.4 customer assistance process in Big Bazaar

Answers Counts

1 Good 29

2 Satisfied 67

3 Average 4

Source: Data collected from questionnaire Q4

Figure-4.4

Chart Title
Good Satisfied Average

4%

29%

67%

Source : Table 4.4 customer assistance process in Big Bazaar

49
Interpretation:
67% people are satisfied with the big bazaar assistance which is being
provided by the management personnel
29% customers have rated the assistance services with good remark
45% have rated the assistance services with average r emark.
Hence we can see that the people are satisfied with the systematic assistance
process at big bazaar.

Q5. How is order taking process?

Table-4.5 customer assistance process in Big Bazaar.

Answers Counts

1 Good 43

2 Satisfied 46

3 Average 11

Total 100

Source: Data collected from questionnaire Q5

figure-4.5

50
 Chart Title
Good Satisfied Average

11%

43%

46%

Source: Table-4.5 customer assistance process in Big Bazaar.

Interpretation:

46% people are satisfied with the customer assistances provided at big bazaar
by the employees of the big bazaar. To which 43% people have rated good for
the assistance provided at big bazaar and 11 % have rated average.

HENCE HYPOTHESIS H1 IS ACCEPTED AND H0 IS REJECTED

Set 2
H0. The products are not properl y segregated in an store.

H1 The products are properl y segregated in an store

Q8. Can you find the required product easil y ?

Table-4.8 proper segregation of the products in racks.

Answers Counts

1 yes 82

2 no 18

51
 total 100

Source: Data collected from questionnaire Q8

Figure-4.8

Chart Title
yes no

18%

82%

Source: Table-4.8 proper segregation of the products in racks.

Interpretation:

82% customers can find the required product at the particular sections such
that we can say that the store layout properl y segregates its displayed
product to be easil y be available for the customer. And rest of 18% doesnot
find the store being properl y se gregate the products.

HENCE HYPOTHESIS H1 IS ACCEPTED AND H0 IS REJECTED

52
Set 3

H0 There are no promotional events held at Big Bazaar in order to increase

sales.

H1 There is promotional events done at Big Bazaar in order to increase

sales.

Q3.Which media influence you to buy from Big Bazaar?

Table-4.3 promotion done at various media platform.
Answers Counts

1 Hoardings 16

2 Newspaper 28

3 TV 39

4 Radio 17

Total 100

Source: Data collected from questionnaire Q3

Figure-4.3

Chart Title
Hoardings Newspaper TV Radio

17% 16%

28%
39%

Source: Table-4.3 promotion done at various media platform

53
Interpretation:
Big bazaar do its promotion through different different media such that
during festivals the advertisement of different offers are being announce at
different media platform as shown the figure. 4.3 Where we can say that all
media source can help to increase the sales at big bazaar.

HENCE HYPOTHESIS H1 IS ACCEPTED AND H0 IS REJECTED

54
 Chap 5 –Discussion

Based on data anal ysis

 According to the data anal ysis we can say that the big bazaar runs and
manage its customer systematicall y.

 There should be increase the no. of cashiers atleast on

Wednesday Bazaar, Weekends, Monthly Bachat Bazaar.

 Secondly we can increase sources of entertainment to

manage the waiting process management; we can play good
songs so that customers are not irritated during waiting

 Due to accessibility of all products under one roof and

nearby their house helps customers to shop weekly and shop
fresh every time.

 Its also being seen that the segregation of the various

sections can also lead to impulsive buying in times.

 During offers at big bazaar its usually seen that there are
more number of footfalls which ease the shopping of the
consumer if the racks are refille d at an intervals.

 Employees do have their weekly meetings at the store.

 Employees are aware about the store layout very nicely

 Signage‟s were not so maintained on the floor by team

members.

55
 Chap 6-Conclusion

From all the accessible outcomes this can be presumed that individuals have
enormous desires from the organization. They not just need every one of the
things they are getting from different organizations yet what's more they
additionall y need some differe nt advantages which thusl y can give them
securit y of being a piece of Big Bazaar as a client in long run.

Huge Bazaar has numerous brands in Food Bazaar, for example, Nestle, HUL,
Cadbury, Amul, Tata, Parle, Bikaji, Marico, Adani's Suffola, and so forth
however after that they don't have the vast item scope of these brands that is
the reason they are losing their clients. Since numerous clients have diverse
brand inclinations.

In Food Bazaar they have enormous brands as specified above yet commonl y
they don't accomplish the objective because of the courses of action of stock
isn't great and workers collaboration with clients are less.

Be that as it may, Food Bazaar contributes just about half of every day offer
of the store. In any case, now and then i n typical days, Food Bazaar does not
accomplish the objective. Indeed, amid celebration offers and Big Days, Food
Bazaar has the significant commitment in drawing in clients and expanding
the store deal.

So we can state that clients need colossal offers and rebates. On the off
chance that Big Bazaar gives tremendous markdown and offers, it will build
its deals.

Every one of the clients think about the Big Bazaar that is:

"Isse Sasta Aur Achha Kahin Nahi!"

Albeit Big Bazaar gives numerous administrat ions yet there are numerous
territories where clients interest for more than what they ought to get and
which is past organization approach like, free adjusting, extra unconditional
presents and additional term benefits.

56
Organization likewise confronting a few issues from its past clients side that
had some terrible experience about the organization item and administration.
It is because of the less consideration of colleagues to the clients and not
giving them finish data about the items. Enormous Bazaar likewise needs
great administration at CSD for their clients. In a nutshell, the association is
dealing with every one of these viewpoints consistentl y by filling input
frames from clients and directing statistical surveying on items range and
clients' inclinations.

57
 Chap 7- References

Bibliography

 Kotler, Philip, and Keller Kevin Lane. Marketing

Management. Pearson Education, Inc., 2006

 Pradhan, Swapna. Retailing Management. Tata McGraw Hill,

2004

 Ramaswamy, V. S., and Namakumari S. Marketing

Management: Planning, implementation and Control . 3 r d ed.
Macmillan India Ltd., 2002

 Kotler, Philip, and Armstrong Gary. Principles of Marketing.

11 t h ed. Pearson Prentice Hall, 2006

Web Sites:

 www.pantaloon.com

 www.retailindia.com

 www.google.co.in

58
 Chap 8- Appendices

Big bazaar survey form:

Q1. Do you visit Big Bazaar ?

o Yes
o No

Q2. How often do you visit big Bazaar?

o Once in week
o Once in month
o Once in 6 month
o Annuall y

Q3.Which media influence you to buy from Big Bazaar?

o Hoardings
o Newspaper
o TV
o Radio

Q4. How is customer assistance process in Big Bazaar?

o Good
o Satisfied
o Average

Q5. How is order taking process?

o Good
o Satisfied
o Average

59
Q6.Do you satisfied with the billing system at Big Bazaar ?
o yes
o no

Q7. Do you think the offers at Big bazaar attracts you for impulsive buying?
o Yes
o No

Q8. Can you find the required product easil y ?

o yes
o no

60