| there are three vital elements that an
advertisement must include:
A compelling headline. The headline of
your advertisement must be so strong and
interesting that as soon as people see it, they
are unable to turn away.
answer the unspoken question: “What's init for
me?" So the main body of your advertisement
needs to be about benefits,
A strong call to action. Once you have
caplured people's interest with a strong headtine
and promised benefits, now you can end the
advertisement with multiple methods of contact,
— phone, fax, web, etc.
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