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| there are three vital elements that an advertisement must include: A compelling headline. The headline of your advertisement must be so strong and interesting that as soon as people see it, they are unable to turn away. answer the unspoken question: “What's init for me?" So the main body of your advertisement needs to be about benefits, A strong call to action. Once you have caplured people's interest with a strong headtine and promised benefits, now you can end the advertisement with multiple methods of contact, — phone, fax, web, etc. Le | | | | | | I I I | ee Rissa ' fasts i | RERGH. HR. SHE, 2H. 08. AB ! (7A1B-8A318) | HEAR FREI | { | | i | \ \ | | ' 1 | | ape. 2 Fear | chapae. “BH 78004 R= | £n | | 1 { | BBE. HET 500-1200 Rea Re. ce EER BRUTE HE A | see. pam 20008 | RAH 300038 | ee. SRR, BaP RNG RRSR | Ose i EHH, 2000%6 R18 Ril. emacs | ERE > i ER GIR ,06-21-05241000 | EH. 86-21-05241111 I EA. chinese lenges om ! \ | bee

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