PRESENTED BY

YOGASHREE
MBA- GENERAL
VELS UNIVERSITY
 CONTENT
1. ABOUT LAKMÉ
2. HOW IT STARTED ?
3. HOW IT GREW ?
4. LIST OF PRODUCTS
5. DISTRIBUTION
PLACES
6. LIST OF SERVICES
7. GIFT CARD
8. PARTNERS
9. COMPETITORS
10. BRAND
AMBASSADORS
11. WEBSITE
12. SWOT ANALYSIS
13. CONCLUSION VELS
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ABOUT LAKMÉ:
Lakmé is an Indian brand of cosmetics
and salon services.

It is owned by Hindustan Unilever ltd

Founder: J.R.D. Tata, a French- born

Indian aviator and Ex-chairman of Tata
group.
Area survived: World wide VELS
UNIVERSITY
 HOW IT STARTED ?

Lakme started as a 100%

subsidiary of Tata Group.
In 1950, Indian cosmetic
Lakme was started famously
because of the Prime
Minister, Jawaharlal Nehru,
was concerned that Indian
women were spending precious
foreign exchange on beauty
products, and personally
requested JRD Tata to
manufacture them in India
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 VELS
UNIVERSITY In 1996, Tata sold off their stakes to
Hindustan Unilever Ltd, for Rs 200
Crore
After HUL started its new business
HOW IT in the beauty industry by setting up
Lakmé Beauty Salons in India. Now
HUL having 220 salons in all over
India and also they have 130
franchise partners
GREW?
Even today, when most
multinational beauty
products are available in
India, Lakmé still
occupies a special place
in the hearts of Indian
women.
LIST OF SOME
PRODUCTS

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DISTRIBUTION PLACES

1. HYPER MARKET
2. SUPER MARKET
3. DEPARTMENTAL
STORES VELS
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 List of
services

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 VELS
TRENDY UNIVERSITY

HAIR
STYLES

PERFECT
MAKE UP
Colour your
hair

Take care,
hair

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 VELS
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BE BOLD,
NAILS

Picture perfect
brides
 Gift your
beloved ones

Lakme Salon Gift Cards have 12 months validity

from the day of purchase at no additional fees.
The card valid for lakme services only.
Starting price – Rs 1000 VELS
UNIVERSITY
Lakme salon partners

Lakme Salon brings you TIGI’s idea of

keeping the art of hairdressing fresh,
dynamic and alive.
Lakmé Salon invites you to experience
Moroccan Oil at the hydrating and
restoring spa.
Hair colour, treatment, hair care to hair
styling with the professional hair care of
Schwarzkopf
Lakme Salon and Sothys together bring
you an advanced skin care experience and
expertise. VELS
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 COMPETITORS

Revlon is one of the closest

competitors of Lakmé in the market,
and on social media as well. VELS
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 BRAND AMBASSADOR

After kareena kapoor , it's now shraddha kapoor has

been roped in as the brand ambassador of lakme.
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 VELS
Lakme website UNIVERSITY
 VELS
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Swot analysis
Strengths Weaknesses
1. Brand 1. High service cost
2. Vast range of 2. Product cost is high
products and services 3. If the gift card is lost
3. Innovative or stolen, no new card
performance will be issued and no
money will be
reimbursed
Opportunities Threats
1. International brands
1. In India, today coming into the
peoples are more domestic cosmetics
interested in personal market can be a threat
grooming to the market share
held by Lakme
2. Improving brand 2. Availability of cheap
image with top local brand and
models and fashion is imitations
 Conclusion
Lakmé continuously innovates to offer a wide range of high
performance and world class color cosmetics, skincare products,
and beauty salons. Combining international cosmetic technology
with an in-depth understanding of the Indian woman’s needs,
Lakmé also offers its consumers a comprehensive beauty
experience through its products and services at the Lakmé Salons
and Studios.

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THANK
U

VELS
UNIVERSITY