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The Event...

A half marathon is a road running event of 21.0975 kilometers


(13.1094 mile) – half the distance of a marathon. Participation in half
marathons has grown steadily now-a-days, partly due to the fact that it is a
challenging distance, but does not require the same level of training that a
marathon does. In 2008, Running USA reported that the half marathon is the
fastest growing type of race. 2010 article by Universal Sports echoed the
growing popularity of the distance. It is common for a half marathon event to
be held concurrently with a marathon, using almost the same course with a
late start, an early finish or shortcuts. The half marathon is also known as a
21K, 21.1K or 13.1 miles, although these values are rounded and not formally
correct. Half Marathons are becoming popular in Chennai and Nellai city are
arranging these events regularly in Tamilnadu.

The Place…

Thanjavur District is the Rice Bowl of Tamil Nadu because of its


agricultural activities in the delta region of river Cauvery. The district stands
unique from time immemorial for its agricultural activities and is rightly
acclaimed as the Granary of the South India. The district headquarters is
Thanjavur. The temples, culture and architecture of Thanjavur are famous
throughout the world. It is an historical place ruled by Chola, Pandya, Nayak,
Marathas and was under British rule till Independence. The pursuits of these
rulers are reflected in the great monuments like Grand Anaicut, Big Temple
and Serfoji Palace and Saraswathi Mahal Library, etc. in the district

The Big Temple and other famous temples in Kumbakonam and


Darasuram in the district are known all over the world. Thanjavur was the
cultural capital of the country in during the Eighteenth century. Thanjavur
gained prominence during the period of Chola Kings, who made it as their
capital. Thereafter, it was ruled by Nayaks and Maratta Kings, who nurtured
art and culture. The cultural, the architectural and the scholarly pursuits of
these rulers are reflected in the great monuments like Grand Anaicut, Big
Temple and Serfoji Mahal Library etc. in the district.

The Distt. is well known for its artistic activities like art making,
painting, icon manufacturing and bell metal products. These are the major
exportable items which also include musical instruments like Veena. The
industrial growth in the district has been confined to agro-based industries. A
large number of Rice mills, Oil mills and Sugar mills are spread over the
district.

Thanjavur is connected by roads with various major cities of Tamilnadu


and other states. Road and Rail connectivity is excellent and connecting to
Chennai, Bengaluru, Trichy, Pudukottai, Madurai and Nagappattinam.
Thanjavur city has one National Highway running through it, NH83. Also
another one National Highway is proposed from Thanjavur to Kodikarai.

Presently there are more than 2025 schools, 28 Arts & Science Colleges,
15 Special Education Colleges, 38 Teacher Training Institutes, 10 Hotel
Management Colleges, 6 Management Colleges, ITIs, 12 Polytechnics, 13
Engineering colleges, 1 Medical college, 1 Physiotherapy college, 1
Pharmaceutical College, 1 Nursing College, 1 Indian Institute of Crop
Processing and Technology and 4 Universities including Tamil University.
SPONSORSHIP
WHY SPONSOR?

Business sponsorship is a major source of funding for many events as


more and more companies have discovered this to be a powerful marketing
tool. Building and strengthening your company brand through effective
visibility is one of the key essentials in business strategy. To be effective,
sponsorship of any event must serve the interest of four constituent groups:

1. It must promote social activity for needy people.

2. It must serve the Business Interest of the sponsering company.

3.It must serve the best Interests of the event and its participants.

4. It must have a positive impact upon the sponcers direct consumers.

5. It must benefit the consumer who use the products or services.

BRAND POSITIONING, We have identified securing the branding


opportunities, which will provide your company with innovative, competitive
edge and most of all, dynamic results. Through skillful use of the sponsorship,
Organizing Committee of Half Marathon Thanjavur will open up new markets
and maximize media exposure for your products and services. As this is
unique event in the city like Thanjavur a vide exposure with all national
Channel will provide. We are planning to attract the participants from
TRICHY DIST., THIRUVARUR DIST., PUDUKOTTAI DIST., and ARIYALUR DIST.,
also from KUMBAKONAM, PATTUKKOTTAI, MANNARGUDI, and
THIRUTHURAIPOONDI.

Sponsorship goals may include:

 Maximizing brand awareness.


 Increasing brand loyalty.

 Introducing new brands to the market.

 Establishing new contacts with decision makers in the public and

private sectors.

 Introducing new products or services to the community.

MEDIA

 Print Media

 Hoardings

 Advertisements in Local news papers

 Broachers, Hand Bills and Wall Posters

 Branding At Half Marathon Venue

 Welcome gates at prime locations

 Cable Advertise

 Electronics Media like Social Websites, Emails and Own Website

Branding Partners –

Individual partners for all Type of Brandings are invited. The rates per item are

mentioned below .Branding of your company will have 30 % space reservation

of total size
1 Hoarding (Size 20*10 Sq.Ft.) - 10 Nos - Rs.15000/ each
2 Main Welcome Gates - 2 Nos - Rs. 25000/ each
3 Welcome Gates - 40 Nos - Rs. 15000/ each
4 Road Stage - 7 Nos - Rs. 50000/ each
5 Broachers, Hand Bills - 25000 - Rs.5000/ per 10
K
6 Banners at Event Zone (Size - 50 nos - Rs.4000/- each.
3*10 Sq.Ft.)
7 Stall at Event Zone - 10nos - Rs.10000/- each.
8 Souvenir Advertisement - 6000 - Rs. 1000-
50000/-

Prizes to winners:

21 KM Half Marathon (Above 18 Years)


Male Female
First Prize 31000 31000
Second Prize 21000 21000
Third Prize 11000 11000
Appreciation Award 7000 7000
Appreciation Award 5000 5000
Total 75000 75000

10 KM Marathon (Above 18 Years)


Male Female
First Prize 21000 21000
Second Prize 11000 11000
Third Prize 5000 5000
Appreciation Award 3000 3000
Appreciation Award 2000 2000
Total 42000 42000

3 KM Family Run (Above 10 Years)


Male Female
First Prize 11000 11000
Second Prize 7000 7000
Third Prize 4000 4000
Appreciation Award 2000 2000
Appreciation Award 1000 1000
Total 25000 25000

Note:

Hoarding will be placed at eye catching prime locations for the period of 30

days before the event.

Welcome Gates will be for the period of Event days.


Branding Banners for welcome gates and for advertisement in event zone has

to be provided by Advertiser

Platinum SPONSORSHIP

(Only One Platinum sponsorer)

Rs.500000

• Event Name will be included with the sponsorer Name.

• Company and its LOGO will have space in all branding campaigns like print

media, social media, T Shirts, electronics Media

• Chance of Branding at Event location

• Visibility on Background of Stage of inaugural & concluding function.

• Branding space on website and via e-mail.

• Prize Distribution in presence of Sponsorer on the event day.

Gold SPONSORSHIP

(Maximum Two Gold sponsorer)


RS.300000

• Company and its LOGO will have space in all branding campaigns like print

media, social media, T Shirts, electronics Media

• Chance of Branding at Event location

• Visibility on Background of Stage of inaugural & concluding function.

• Branding space on website and via e-mail.

• Prize Distribution in presence of Sponsorer on the event day.

Financial Terms and Conditions

As with any sponsorship opportunity as soon you financially commit to

become a sponsor your name will be associated with the Half Marathon and

exposure will commence.

The Event marketing is well underway with the website and mouth publicity

by our members and we are launching our media advertisement plans.

Payment Terms are as follows:

100% Advance Payment by 15th May 2018


If you are interested in taking up any of these sponsorship opportunities,

please fill in the attached form and e-mail to ajaygo06@gmail.com &

printopark@gmail.com

If you would like to discuss the sponsorship in more detail please feel free to

contact:

1. Mr. T. PRABAHAR RAJA


EVENT ORGANISER & PROJECT CHAIRMAN
M K COMMUNICATIONS
THANJAVUR
9952141328
prabaharraja@gmail.com, info@thanjaimarathon.com

2. Mr. SELVARAJ
FOUNDER AND CHAIRMAN
MASILAMANI ANNAI CHARITABLE TRUST
THANJAVUR

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