EXECUTIVE SUMMARY

Wood-Composite adhesives is a major part of a furniture or any wood-based craft

as the major connector between woods. This adhesive is commonly made from combination
of solvent, active agents, and several additives. The main function is to connecting
twoseparate wood with the same strength distribution for each connection point. While
adhesives are common amongst the majority of basic-chemmical substance across the
world, however, they do not lack of problems. For instance,healty and safe for environment
also maintaining adhesive durability issues. Thus, creating new concept for better wood
adhesive plays an important role to improve current wood adhesive.
Early specification products that already in the market is one thing to start when
creating new concepts of wood adhesives. As the writer breakdown some of the early
specification of this product, we found out from our first assignment that the basic needs
our respondends wanted are environmentally friendly and durable adhesive. Therefore, to
create these new concepts about wood adhesive, the choice of the method will depend on
several factors that corelating with these needs that taken from respondents.
After generating the concepts from the mind map that were made by brainstoming,
there are 31 concepts to select on the concept selection. The first step in concept selection is
concept screening, in this step two method are used, first the RVF method and the “+”, “-“,
and “0” matrix. From the RVF method, there are three concepts that got the “V” rate among
the 31 concepts and there are seven concepts that didn’t rate either R,V or F, so we got ten
concepts that’s proceed to the matrix. From the matrix, there are eight concept that got
positive mark. After that, if its possible several ideas that got the zero value should’ve
combined, but none of them is feasible to be combined, based on the literature. In the end,
there are seven concepts to proceed in the concept scoring and concept testing step.
In concept scoring step, the concepts are scored to narrow them down to get the best
concept among the other concepts. In a brief explanation, it is essential to created a set of
weighing factor based on the importance of the criteria that have been stated in the concept
screening section. The selection matrix is prepared to rank the concepts based on the criteria
that have been detailed into 5 rank parameters each. After ranking the concepts, the concept
that has the highest rank

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chosen concept is “Liquid Water-based Adhesives from Soy-Protein”. This concept is
chosen because it has high level of strength and easier to be decomposed when thrown away
which will not harm any ecosystem life cycle. This adhesive is also quite easy to make, but
the cost of raw material is higher than liquid water-based adhesive from lignin. Its
characteristic is also durable, because soy protein have a tight intermolecular force would
only weigh about around 1000 psi per m3.. By using water-based solvent, it also has all of
the special performances that is stated in chapter III. Then, the next step of concept
selection is concept testing, which the concept would be tested to the customer.
The choosen concept acceptability and potency is tested on primary and secondary
target market. The concept testing on adhesive concept is held using online questionnaires
method. Its essential to chose this method because considering the time and the amount of
respondents. Screening questions help to overcome disadvantages of this mehod. The
survey interpretation shows that majority of respondents are willing to buy the product with
selected concept. This result shows positive responses from target market hence its
acceptable to continue and keep improving this concept.
Thus the selected product concept is Liquid Water-Based Adhesives from Soy
Protein. This product will have a positive effect on the environment because it will not
affecting any environment life cycle and also didnt containing any dangerous material that
dispersed on the air.
The benefits of this product are it has high strength which can qualize syntetic
adhesive active agents. Soy protein is also unique because not always organic material has
high intermolecular bond force, and easy to collected from the raw material. Soy protein are
relatively easy to manufactured because the extraction process only takes several hours.
Beside its strength, soy protein and water solvent are not dangerous when exposured to
human and any biological entities. Basicly soy protein are easily decomposed when exposed
to organic matter such as dirt and soil. And water solvent, besides can cause fast drying
time it will not affect human naval organitory and any health issues. In other words Liquid
water-based adhesive from soy protein are the best choice to answer needs and issues from
existing adhesives

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