Business - English Ci - Imprenta 1

Escuela de Traducción e Interpretación
BUSINESS ENGLISH
Arthur Frederick Ide
Blanca Ramírez Medina
Daisy Jara Vásquez
Diana Fernández Castañeda
Magdalena Usquiano Piscoya
Maureen Baarde Flores
Teresa Acuña Rojas
Pimentel, Lambayeque - Perú
2013
1
Biographical note about the authors:
 Arthur Frederick Ide completed studies for various advanced degrees at universities in the
USA and Europe, and obtained his last doctorate at Carnegie-Mellon University (USA) in
psychohistoric linguistics and quantitative analysis (SPSS). The author of numerous book
and articles published on the English language, he specializes in English grammar,
composition, and phonetics.
 Blanca Ramirez Medina garnered a Bachelor in Education, was awarded a Licentiate in

Foreign Languages, and was elevated to the degree of Master’s in University Teaching
from Pedro Ruiz Gallo National University in Lambayeque, Lambayeque Province, Perú.
 Daisy Maribel Jara Vásquez earned a Bachelor in Education at César Vallejo University
(2011), Chiclayo, Lambayeque Province, Perú. She was awarded a Licentiate in Language
Education with especialty in English (2012).
 Diana Fernández Castañeda garnered a Professional Title in Business Administration with

a specialty in Finance. She was awarded a Diploma in Advance English Course from the
Language Center from Pedro Ruiz Gallo University
 Magdalena Usquiano Piscoya : garnered a Bachelor in Education, was awarded a

Licentiate in Foreign Languages from Pedro Ruiz Gallo University in Lambayeque,
Lambayeque Province, Perú. She also earned a Master's in University Teaching at César
Vallejo University, Chiclayo, Lambayeque Province, Perú.
 Teresa Acuña Rojas earned a Bachelor in Education degree at César Vallejo University
(2012), Chiclayo, Lambayeque Province, Perú. She was awarded a Licentiate in Language
Education with especialty in English (2012)
2
TABLE OF CONTENTS
Unit 1: Introducing People
 Lesson 1: Meeting People……………………………………………………………………………….……………… 4
 Lesson 2: Sending and Receiving Messages...………………………………………………………………….. 6
Unit 2: What Is Your Occupation?

 Lesson 1: Jobs…………………………….…………………………………………………………………………………. 9
Unit 3: I Am Responsible For…

 Lesson 1: Positions and Responsibilities………………..………………………………………………………… 13
 Lesson 2: Departments of a Company...…………………………………………………………………………... 15
Unit 4: What Is Happening?

 Lesson 1: Business Activities………………..……………………………………………………………………...… 17
 Lesson 2: What time is it?....................…………………………………………………………………………….…. 19
 Lesson 3: Prepositions of Time…………………………………………………………………………………….… 21
Unit 5: Yanacocha Mining Exports Gold

 Lesson 1: You and Your Company………………..…………….…………………………………………………… 22
 Lesson 2: My Free Time ……………..………………………………………………………………………………….. 24
Unit 6: Tell Me about Your Company

 Lesson 1: Company Facts and Figures ………………..………………………………………………………..… 28
 Lesson 2: Business Activities……………………………………………………………………………………….…. 31
 Lesson 3: My Company….………………………………………...…………………………………………............... 34
Unit 7: What Did You Order?

 Lesson 1: Past Events…………………………………………………..………………………………………………... 35
 Lesson 2: What Did You Do Last Week?........................................................................................................ 37
 Lesson 3: Career Development………………………………………...…………………………………………….. 39
Unit 8: Analyzing Results

 Lesson 1: Visiting A Company………………………………………………………………………………………… 42
 Lesson 2: Company Performance…………………………………………………………………...………………. 44
 Lesson 3: Describing Rises and Falls………………………………………………………………...…………….. 46
Unit 9: Organizing a Marketing Plan
 Lesson 1: Schedules and Appointments……………………………………………………………..…………… 51
Unit 10: This Company Is The Best!

 Lesson 1; Comparing Products and Services…………………………………………………………………… 56
 Lesson 2: Your Company and Competitors……………………………………………………………..………. 59
 Lesson 3: Describing and Comparing………………………………………………………………………...……. 62
3
Unit 1: Introducing People

LESSON 1: Meeting People
I. Listen to and read the following dialogues.
A: Good morning Ms. Stratford, I would like to

introduce you to my co-worker, Collin Beck.
Collin, this is Ms. Susan Stratford.
B: How do you do?
C: How do you do?
A: Hello, I do not think we have met. Let me

introduce myself. My name is Jill Watson.
B: How do you do, Mr. Watson? I am Greg Helen.
Arthur: Teresa, have you already met, Jason Li?
Teresa: No, I have not.
Arthur: Jason, permit me to introduce you to Teresa,
Teresa, please meet Jason.
Jason: It is nice to meet you.
Teresa: It is nice to meet you, too Jason.
4
Useful Phrases
 Permit me to introduce myself/my colleague, Ms. Winters.

 Let me introduce you to my colleague, Dean Richards.
 Mr. Richards, please meet David Porter from Aerospace Inc.
 ……… he/she is our Personal Assistant.
 May I introduce you to ……. She/he is our Project Manager.
 Hello, my name is ……from Backus Company. I have an appointment to see ….
II. Act out a short dialogue, introduce yourself or someone else. Use some of the
phrases from the blue chart above.
III. The people in this conversation meet for the first time. What questions
do they ask? Listen and complete the blanks.
Bob: _________________________ on holiday?

Anne: No, _____________________ on business.
Bob: Oh, really. What ______ your job?
Anne: _____________ an accountant. I work ______RIPLEY in Lima.
 Grammar Reference: Personal Pronouns and verb “to be”, pg.66.
EXERCISES:
A. Complete these conversations using: “are”, “am” or “is”
A: ________ you from the United States?

B: Yes, I am. I am from Chicago.
A: Is Mr. Gonzales the Sales Director?

B: No, he ________ .He _______ the Marketing Director.
A: ________ Ana from Chile?
B: No, she ________. She is from Peru.
A: Are you in room 101?

B: Yes, I ______. I ____ in room101.
5
B. Write full sentences. Use:“AM” – “IS” – “ARE”.
Example:
Your pencils – in your bag.

 Your pencils are in your bag.
a. My boss – very efficient.

___________________________________
b. The exam – not difficult.
___________________________________
c. Mr. Kelly’s assistant – punctual.
___________________________________
d. This restaurant – very expensive.
___________________________________
e. The stores – not open today.
___________________________________
C. Number the lines in this conversation.
( ) I am Petra
( ) I am Marie
( ) What is your name?
( ) Nice to meet you, Petra
( ) Nice to meet you, too.
LESSON 2: Sending and Receiving Messages
I. The right message: Jim Carrington returns a call from Steve Feldman.
A. Before you listen, look at the messages below, then check () the correct
message.
Mr. Feldman:
Jim Carrington called at 11.30.
Please call him back
Call Jim Carrington. Urgent!
Steve:
Jim Carrington called. He will call again later.
6
 Listen again. Check the expressions you hear.
I am afraid he is not at his desk right now.

I am afraid he is not in the office right now.
Do you know when he will be back?
Do you know where he is?
May I have your number, please?
May I take a message?
Would you tell him Jim Carrington called?
Would you tell him to call Jim Carrington back?
II. Listen and practice the following dialogue
A: Hello, I am calling on behalf of Pablo Torres of
BCP. May I speak to Mr. Wong, please?
B: I am afraid he is not in the office at the moment.
A: Do you know what time he will be back?
B: I am not sure what time he will return. Would you
like to leave a message?
A: Yes, please. Would you tell him the breakfast
meeting is cancelled?
B: Certainly. I will give him the message.
A: Thank you. Goodbye.
7
III. Your boss, Pablo Torres, has given you a list of people to call, and give them
some massages.
Please could you call some people for me this morning?
 Mr. Wong: The breakfast meeting is cancelled.

 Mrs. Arnold: Please call the Accounting Department this afternoon.
 Jeff Fernandez: I will meet him at the golf course at 10:30.
 Pam Janner: Could she send us her report as soon as possible?
 Tom Williams: Please, fax the price list to our New York office?
 Wendy Cash: Tomorrow’s dinner will be at the Grand Hotel.
Role Play: Work in pairs this activity. Use the dialogue above as model.
Student A calls people from the list.
Student B answers the phone call.
Useful Phrases
I am calling on behalf of Tom = Tom Philips asked me to call you.
The line is busy = someone is on the phone at the moment.
He is on the other line = He is talking on the other telephone.
Would you like to hold? = Would you like to wait until the line is free?
May I know who is calling? = What is your name, please?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
8
Unit 2: What is your occupation?

LESSON 1: Jobs
I. Read the following definitions for each job, and then try to find the right
title in your own language.
1. Sales Manager A person responsible for leading and guiding a

team of salespeople.
2. Sales Representative He/she presents and sells products to another

person or company.
3. Secretary Administrative personnel, who help keeping offices

running smoothly, organize meetings and perform
clerical duties.
Receptionist She is the first person you meet when you walk
4.
through the door of a business. Usually this person
is female but not always.
5. Managing Director She /He is a senior-level executive who generally

focuses on business development.
6. Personal Manager She/ He helps you develop your image in order to

sell it to casting directors.
7. Sales Assistant She/ He screens telephone calls for financial

advisors and solves operational problems, such as
issues with statements, deposits, checks and credit
card transactions.
8. Designer An agent who specifies the structural properties of

a design objects.
9
9. Personal Secretary Someone who assists in daily business or personal

tasks.
10. Buyer Obtains the highest quality goods at the lowest

cost.
11. Accounting Administrative Assistant Handles administrative and accounting duties for
management; job duties include handling day-to-
day office tasks, communications and accounting
activities.
12. Supplier Manufactures items to sell to a customer.
II. Listen and practice the following conversation.
A: Hello. My name is Noriko Sato. I am from Osaka, Japan. What is your name?
B: My name is John O’Brien
A: Where are you from?
B: I am from Austin, Texas.
A: It is nice to meet you.
B: It is nice to meet you, too.
A: What is your job?
B: I am a Sales Manager. What is your

occupation?
A: I am an Accounting Administrative Assistant.
 Grammar Reference: Possessive Adjectives –Indeterminate Article, pg.66.
10
EXERCISES:
A. Complete the following conversation with short answers, using the

vocabulary about jobs.
A: Is Fred McLean a Sales Assistant?
B: No, ___________.
A: What is his occupation?
B: He is a _______________.
A: Is Luisa Middle a Sales Assistant?
B: No, _________.
A: What is her occupation?
B: She is __________________.
A: Is Simon Young a Managing Director?
B: No, __________.
A: What is his occupation?
B: He is an________________.
B. Write “A”, “AN” or “---” in the blanks if it is necessary.
1. This is _______ example.

2. She has _______ new job.
3. What is your ________ cell phone number?
4. You are _________ accountant.
5. Louis is my ________ co-worker.
11
C. Write the country and nationality according to the flag.
/
France / French
/ /
/ /
D. Complete these sentences about car companies. Use countries and

nationalities.
1. Fiat is an____________ company. It is based in ______________.

2. General Motors is an ___________company. It is based in ____________.
3. Volkswagen is a ____________company. Its head office is in ___________.
4. Renault is a __________ company. Its headquarters are in _____________.
5. Nissan is based in ______________It is a _____________company.
6. Volvo is a ____________company. It is based in ______________.
7. Hyundai’s headquarters are in ____________. It is a ___________company.
8. Jaguar is a _____________ company. It is based in ______________.
9. Duf is a _____________ company. It is based in ________________.
10. Daihatsu is a _____________ company. It is based in _______________.
12
Unit 3: I am responsible for …

Lesson 1: Positions and Responsibilities.
I. Look at the positions and responsibilities of people in Colors

International Company, then listen and complete the chart with the words
from the box.
Production Purchasing All computer

Manager Manager systems
Personnel Sales and
Finance Manager
Manager Marketing
PEOPLE POSITIONS RESPONSIBILITIES

Information Systems
Karen Pink
Manager
Jane Brown Recruit new staff
Henry Silver Plan production
John White Sales Manager
Al Gold Company accounts
Tim Stone Deal with suppliers
II. Considering the chart above, write sentences like this:

a. Karen Pink is the Information Systems Manager. She is responsible for all
computer systems.
b. Jane Brown is _______________________________________________
___________________________________________________________.
c. Henry Silver ________________________________________________
___________________________________________________________.
d. John _______________________________________________________
___________________________________________________________.
e. Al ________________________________________________________
___________________________________________________________
f. Tim _______________________________________________________
___________________________________________________________.
13
III. Complete the exercise with the suitable company position. You may use the
vocabulary from Lesson 3 – Unit 1
a. He is responsible for developing your image. __________________
b. This person is responsible for meeting people
when they walk through an open door of a
business. __________________
c. He is responsible for leading and guiding a
team of salespeople. __________________
d. This person is responsible for keeping offices
running smoothly, organizing meetings, etc. __________________
e. He/ she is responsible for handling administrative
and accounting duties. __________________
IV. Listen and practice the following dialogue.

A: Good morning: welcome to PC Computer
Company. May I help you?
B: Good morning, I am Yong Wang. I have
an appointment with Mr. Bradley.
A: Certainly. Sit down, please.
B: Thank you.
A: Are you responsible for selling products?
B:Yes, I am. I am Toshiba’s Sales
Representative.
A: Thank you, your appointment is at 5 o’
clock. Please wait a few minutes.
B: Certainly, it is not a problem.
 Grammar Reference: Preposition “at”, “for”+ing, pg.67.
V. Now, with a partner, take turns being role “A” or “B”. You can change
positions, responsibilities and time.
VI. Answer:
A:What is your position in your company?
B:__________________________________________________________.
A:What are your responsibilities?
B:__________________________________________________________.
14
LESSON 2: Departments of a Company
I. Listen and repeat some of the following departments in a company.
LEGAL AFTERSALES
MARKETING PRODUCTION
HUMAN
SALES
RESOURCES
PURCHASING RESEARCH AND DEVELOPMENT
II. Listen and read the following dialogue.

A: Excuseme; do you know where the Sales
Department is?
B: Yes, certainly. Walk down ahead, and then,
turn right. Walk down the corridor and on the
right is the Sales Department, just in front of the
Purchasing Department.
A: Thank you so much.
B: You are welcome.
 Grammar Reference: Preposition of Places, Ordinal Number,pg.67.
EXERCISE
A. Look at the map in exercise I, and then complete the exercise with a
suitable preposition of place.
1. The Legal and Sales Departments are _____________________ the

Marketing.
2. The Purchasing is __________________ the Research and Development.
15
3. Human Resources and After Sales Departments are _________________

the Marketing Department.
4. Production is ______________________ the Research and Development.
B. Look at the map below and complete the exercise with the preposition of
place indicating the floor.
1. The Sales Department is ___________________ floor, next to
_________________________.
2. ______________________floor is the Public Relations Department,
__________________ the Customer service and the Management Department.
3. Accounting Department is ___________________floor, next to
___________________________.
4. Logistic is _________________________floor and Management is
________________________ floor.
5. Aftersales is ________________________ floor, _________________ Accounting
Department.
AFTER SALES ACCOUNTING LOGISTIC

DEPARTMENT
SALES MANUFACTURING MARKETING

DEPARTMENT DEPARTMENT
CUSTOMER SERVICE PUBLIC RELATIONS MANAGEMENT

DEPARTMENT
C. Write a short dialogue asking for a department of a company. Give

directions and use the preposition of places.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
16
Unit 4: A day in the office

LESSON 1: “Business Activities”
I. VOCABULARY:“Daily routines” Listen and practice.
check
send e-mails have a staff
production
meeting
make have a evaluate the

phone calls business meal results
II. Look at the pictures and complete the following sentences with the correct verb.
1. You _________________________________ in the evening.
2. They ________________________________ every week.
3. I ____________________________ every day.
17
4. We____________________________ in the office.
5. I ____________________________________ in the afternoon.
 Grammar Reference: Simple Present Tense: Affirmative, Negative and

Interrogative, pg.68.
III. Change the affirmative sentences into negative form.
1. We have a business dinner at 7 o’ clock.
_______________________________________________________________________.
2. You make phone calls in the office.
_______________________________________________________________________.
3. They have a staff meeting at 8:30 a.m.
_______________________________________________________________________.
4. I check production every Friday.
________________________________________________________________________.
IV. Write negative and affirmative sentences using simple present tense.
1. Judy Garner and her father / work / in Purchasing Department.

_________________________________________________________________________.
2. Our companies / supply / technical products.
_________________________________________________________________________.
3. We / not / work / on Saturdays.
_________________________________________________________________________.
4. They / not / sell / computers.
_________________________________________________________________________.
5. Mr. Martin and Mr. Smith / not / speak English.
_________________________________________________________________________.
18
LESSON 2: “What time is it?”
I. VOCABULARY:“Telling the time” Listen and practice
It is three o’clock It is half-past four It is a quarter It is a quarter to

past two eight
It is five past ten It is twenty five

It is twenty to seven
past six
II. What time is it? Write the answers.
a. 2:30 _____________________________ f. 6:00 __________________________

b. 5:15 _____________________________ g. 10:05 __________________________
c. 7:40 _____________________________ h. 8:45 __________________________
d. 9:00 _____________________________ i. 12:20 __________________________
e. 1:50 _____________________________ j. 4:30 __________________________
III. Work in pairs: Student A: Point and ask the time. Student B: Answer.
1:42 11:55
12:00 3:30
9:28 2:00 7:35

5:15
19
IV. Put in order the following sentences, and then write short answers in the
affirmative (+) or negative (-)
a. production / Do / the / week / check / during / you /the?

Answer: (+) ________________________________________________________
___________________________________________________________________
b. have / At what time / do / business lunch / they / a/ today / ?()

Answer: (+) ________________________________________________________
___________________________________________________________________
c. of the week / When / do / evaluate the results / you?(X)

Answer: (-) _________________________________________________________
___________________________________________________________________
d. they/ market research / in your company / Do / do? (X)

Answer: (-) _________________________________________________________
___________________________________________________________________
V. Write appropriate questions for each answer.
a. ___________________________________________?
I have a staff meeting at 4:30 in the afternoon. Interrogative
Words
b. ___________________________________________?
We use them to ask for:
No, I do not. I have a business lunch with the Managing Director.
Where: places
c. __________________________________________? When: time.
Who: people.
They assemble furniture every Monday.
What: things.
d. __________________________________________?
They sell life insurance.
e. __________________________________________?
Yes, we do. We work in the Finance Department of Allied Lyons.
f. __________________________________________?
I will complete the report this week.
20
LESSON 3: “Prepositions of time”
I. VOCABULARY:“Days of the week” Listen and practice.
 Grammar Reference: Prepositions of Time: “In”, “On”, and “At”,pg.69.
II. Complete the following phrases with the right preposition: “in”, “on” and “at”.
1. _________ 5 o’clock. 5. _________ 2012.

2. _________ the morning. 6. _________ Friday.
3. _________ Monday. 7. _________ 7:25 p.m.
4. _________ midday. 8. _________ the evening at 7 pm.
Now, write 5 sentences, considering the phrases above.
 I check production every day at 5 o’clock.
 ___________________________________________________________
 ___________________________________________________________
 ___________________________________________________________
 ___________________________________________________________
 ___________________________________________________________
21
Unit 5: Yanacocha Mining Exports Gold

LESSON 1: “You and Your company”
I. READING: Read and role play this conversation.
Journalist: Could you tell me about Home Furniture Company?
David: Certainly. Mr. Peter Knopper is the

Managing Director. He travels a lot. In
fact, he is on business in Japan at this
moment. Ms. Sue Williams is Peter’s
Assistant. She oversees with all
administrative affairs.
Journalist: What about Ms. Mary Smith? What is

her function in the company?
David: She is a designer. Mr. Clark Brown

works with Mary. They do all the
design work.
Journalist: And what is your job?
David: I am Mary’s personal assistant. I organize meetings for her.
 Grammar Reference: Simple Present Tense (third person),pg.69.
A. Read the conversation above and answer the following questions.

a) What is Mr. Peter Knopper function in the company? _____________________
b) What is Ms. Sue Williams function in the company? _____________________
c) Who does work with Clark Brown? _____________________
B. Underline the verbs in present simple tense in the conversation.
C. Rewrite the followings verbs using “he” or “she”.
a. I design d. I import
He designs________________ _________________________
b. I produce e. I manufacture
_________________________ _________________________
c. I buy f. I supply
________________________ _________________________
22
D. Complete these sentences with the verbs in the previous exercise.
1. Nissan ___________________________ cars.

2. Don Victorio Company _____________________ pasta. Another pasta producer is
Molitalia.
3. Calvin Klein _______________________ clothes.
4. Italy _______________________ olive oil. Greece is also an olive oil producer.
5. Godwin ____________________ wine to the UK.
II. Look at this chart:
I work for CFI.
I live in Paris.
I work in a training center.
Now, read the following statements about people and their jobs then complete the
blanks with the prepositions “FOR” or “IN”.
1. I am a personal assistant. I work __________ Honda, a car company. I do not type
letters. I organize travels for my boss. I live and work __________Sweden.
2. I work ________ Honda. I am a sales representative. I am ________Sweden on
business but I do not live here. I live ________ Tokyo.
3. I am an engineer. I design car engines. I work _________ Honda ________ the
Swindon car plant. I also live _________ Sweden.
23
LESSON 2: “My Free Time”
I. VOCABULARY: “Leisure activities” Listen and practice.
go jogging watch television spend time with

my family
socialize
with friends go walking watch
movies
II. Match the verbs on the left with the words on the right.
1. Go a. my family
2. Read b. tennis
3. Play c. lunch
4. Socialize with d. jogging
5. Listen to e. movies
6. Watch f. the newspaper
7. Spend time with g. walking
8. Eat h. the landscape
9. View i. music
10. Go J. friends
 Grammar Reference: Adverbs of Frequency, pg.70.

III. What do you do during
24
IV. The weekend? Write sentences using the words above and the adverbs of
frequency.
1. I sometimes go jogging.
2. ______________________________________________________________________
3. ______________________________________________________________________
4. ______________________________________________________________________
5. ______________________________________________________________________
6. ______________________________________________________________________
7. ______________________________________________________________________
8. ______________________________________________________________________
9. ______________________________________________________________________
10. ______________________________________________________________________
V. Rewrite correctly the following sentences using adverbs of frequency in brackets.

Then use them in a conversation with a partner.
A: What do you eat for breakfast? (usually)

____________________________________________________________________.
B: I eat eggs, bacon and toast on Sundays. (often)
____________________________________________________________________.
A: Do you eat breakfast at work? (frequently)
____________________________________________________________________.
B: Yes, I eat breakfast at my desk. (sometimes)
____________________________________________________________________.
A: Do you eat rice for breakfast? (often)
____________________________________________________________________.
B: No, I have rice (never).

____________________________________________________________________.
25
VI. SPEAKING: Use the words from the charts below to answer your partner’s
questions, then change the roles play.
Once Day Day

Twice Week Week
Three times A Month Every Month
Four times Year Year
How often do you ……?
1. dine out in the evening?
2. travel by plane?
3. play a sport?
4. go shopping?
5. have an English lesson?
6. watch or listen to the news?
7. cook at home?
8. have a business meeting?
26
VII. WRITING: Complete the postcard using the words and times above.
9:30 am. dinner 1 am. go 4:30
work 8:30 am. 2 pm.
eat 8 pm.
Dear Eric
Greetings from the sunny Barcelona!
I am writing to tell you about my typical day. I usually get up at (1) __________ and start working at (2)
______________. We (3) ___________ a big lunch, from (4) ______________ to (5) ____________, then I
(6) ____________ until about (7)____________. I usually eat (8) _____________ at 10 pm. I (9)
_________ to bed at (10) ________________.
What are you doing? Please write and tell me about your daily routine.
Your friend,
Christina
VIII. Write a letter to your friend telling about your daily routine and free time
activities.
27
Unit 6: Tell me about your company
LESSON 1: “Company Facts and Figures”
I. VOCABULARY: “Saying Prices” Listen and practice.
Fiftycents
Teneuros
UNITED STATES EUROPEAN UNION BRITAIN

$ € £
 Grammar Reference: Reading and Writing Numbers and Prices, pg. 70.
II. Write in words the following prices
a. £ 31 __________________________ d. 90 p ___________________________
b. $ 45 __________________________ e. 70 c ___________________________
c. € 89.60 ________________________ f. £ 54.35_________________________
III. PRONUNCIATION: These numbers are often confused. Listen carefully

and then practice.
13 thirteen 30 thirty
14 fourteen 40 forty
15 fifteen 50 fifty
16 sixteen 60 sixty
17 seventeen 70 seventy
18 eighteen 80 eighty
19 nineteen 90 ninety
28
NOTE
In British English, HUNDRED is following by

The words HUNDRED and AND. In American English, there is no AND
THOUSAND are always used without
an “S” Example:
325 Three hundred AND twenty – five (British)
Example: 200Two hundred 456 Four hundred fifty – six (American)
4 000Four thousand
EXERCISES
A. Write the following numbers.
a. 78 __Seventy - eight.
____________________________________________________
b. 243 _________________________________________________________________
c. 729 _________________________________________________________________
d. 2398 _________________________________________________________________
e. 1874 _________________________________________________________________
f. 69 _________________________________________________________________
B. Write the numbers of the following quantities. When it is a price, consider its symbol.
a. Nineteen pounds sixty - five _____________________
b. One million nine hundred (and) sixty – five thousand _____________________
c. Nine _____________________
d. Nineteen sixty – five _____________________
e. One thousand nine hundred (and) sixty – four _____________________
f. Fifty _____________________
g. Six hundred (and) ninety – seven _____________________
h. Fifteen _____________________
29
C. Listen and repeat the following quantities.
a. 5% (five percent)
b. 3.3 % (three point three percent)
c. 7.8 m (seven point eight million)
d. 8.2 b (eight point two billion)
Now, practice writing these numbers considering the previous exercise:
a. 25 % ________________________________________________
b. 10.45 % ________________________________________________
c. 1.1 % ________________________________________________
d. 2.5 % ________________________________________________
e. 60 % ________________________________________________
f. 4.6 m ________________________________________________
g. 7.2 b ________________________________________________
h. 2.5 m ________________________________________________
D. Complete the blanks with the numbers from the box, and then read the sentences.
8.05 805 “Telling years”
1900 Nineteen hundred

1965 1,965,000
1990 Nineteen ninety
1907 Nineteen - oh - seven
19.65 1,965 2005 Two thousand and
five
2015 Two thousand and
fifteen
1. I was born in __________________.

2. The current exchange rate is just over eight French francs to the pound. ____________ FF
to be exact.
3. I am afraid I only have twenty pounds in cash. That is fine, the bill is for __________.
4. The company has ____________ employees, and we hope to have a thousand employees
soon.
5. We have ______________ stores worldwide and our two thousand stores open next year.
6. He has __________________ shares in the company. Just under two million.
30
LESSON 2: “Business Activities”
I. VOCABULARY:“Business Activities” Listen and practice.
DESIGN MANUFACTURE DO MARKET

RESEARCH
SUPPLIER PIECE OF FURNITURE STORE
II. Match the words on the left with the definitions on the right.
1. To design a. a company that makes products for another company.

2. To do market research b. to think or draw a new product.
3. A supplier c. for example: table, chair, desk, etc.
4. A piece of furniture d. to ask people questions about products.
5. A store e. to make something.
6. To manufacture f. the place where customers buy products.
III. LISTENING: “Describing processes” Listen to the interview of Mr. Johnson

about the life cycle of a product and put in order the
following sentences.
a. Later, sales will continue to increase, provided that the

company is able to expand its market share and find new
consumers.
b. Finally, the company may choose to abandon the
product.
31
c. Second, the company needs to build up brand loyalty.

d. At this stage, sales will begin to rise quickly.
e. At the first the company advertises its product.
f. Subsequently, consumer awareness of the product should turn into desire to buy the
product.
g. At this point, the company has to choose between making rapid profit and
consolidating its market share.
h. Eventually, the market will become saturated.
i. During this time, other competitors may enter the market and growth is slow and
expenses are high.
 Grammar Reference: Connectors of Sequence, pg. 71.
IV. Complete the following sentences considering these verbs.
1. assemble 3. design 4. do
2. buy 5. manufacture 6. sell
1. We _____________________market
research.
2. We ______________________ new
pieces of furniture.
3. The supplier _________________the

new furniture.
4. The supplier _______________the

new furniture to the store.
5. The customers _____________the

furniture.
6. The customers _____________the

furniture in their own homes.
32
V. Now, considering the information in the previous exercise, write a short

paragraph about IKEA Company. Use the following connectors: first, second,
then, after that, next, finally.
First, they do market research, _____________________________________________

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
VI. A person who works in the Human Resources is explaining how they select
candidates in her/his company.
“If there is a vacancy, first, I usually advertise it in-house, and if I do not find any
suitable candidates, then we advertise the job in a newspaper. We ask applicants to send
their CVs, and we invite some of the candidates to an interview. After that, we draw up
a short-list, and ask some of the applicants return for a second interview. Next, we
choose the best candidate, and then I check his or her references. Finally, if everything
is correct, we offer the applicant the job”
Read the text again and complete the exercise below writing the sentences that
start with the connector of transitional process.
1. First ______________________________________________________________
2. Then ______________________________________________________________
3. After that __________________________________________________________
4. Next ______________________________________________________________
5. Finally ____________________________________________________________
VII. Now describe a process of the department where you work.

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
33
LESSON 3: “My Company”
I. SPEAKING: “Introducing your company”. Complete the chart with your company’s
information, and then present it to the class. Use all the information you have learned
until now. You can use photos and all the materials that you want.
PRESENTING YOUR COMPANY
LOCATION:
The company is based in _____________________________

The head office is in ________________________________
We have ______________ subsidiaries, they are in _______
_________________________________________________
Our factory is located in _____________________________
PRODUCTS AND SERVICES:
My company specializes in __________________________

Our main products are ______________________________
We (manufactures, produce, make, sell, distribute) ________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
(explain the process of the products that your company manufacture)
SIZE:
We have annual sales of _____________________________

Our annual turnover is ______________________. turnover=
facturacion
Market share of your company is ______________________ Market share
= cuota de
We employ _______________________ people.
mercado
34
Unit 7: What did you order?

LESSON 1: “Past events”
I. Listen and read the text about the remote control and underline the
sentences with was, was not, were or were not.
THE REMOTE CONTROL
The first remote control version was in the 1950s, this one was
connected to the television by a wire. So there was a wire
across the user’s living room floor; it was not very safe. The
early models were not very popular and replaced by ultra
sound models in the early 1970s. These were fine for humans,
but were not popular with dogs and cats. Today, we use infra –
red versions to change channels.
 Grammar Reference: Simple Past Tense: Verb “To be”, pg. 72.
II. Complete the sentences with “was – were – was not – were not”.
“An unforgettable day in the United States”
My first day class (1) ________________ very interesting. We talked about our first
day in the United States. Many students (2) ____________ nervous, but some students
(3)____________ nervous at all. Wing (4) _____________ born in China. He
(5)____________ nervous because it (6)____________ his first time alone. Aziza and
Ali (7)_____________ born in Egypt. Aziza (8) ____________ nervous in her first day
in the United States, but Ali (9) ____________ nervous. Elena from Argentina
(10)_____________ nervous either.
III. Complete with “WAS” or “WERE” then ask and answer questions with your
partner.
1. ____________ you born in this city?

2. When ___________ you born?
3. ___________ your parents born here?
35
4. When ___________ your mother born?

5. When ___________ your father born?
6. __________ you a good student in high school?
7. What ___________ your favorite subject?
8. __________ you good at sports?
9. __________ you good at languages?
10. Who ________ your first English teacher?
IV. Complete this text with “WAS” or “WERE”, it is about the Ring – Pull product.
“This (1)____________ invented in 1963 by Ermal Fraze, a metal expert, because of a

family picnic. It (2)______________ a very hot day and there (3)___________ lot of
cold drinks around, but there (4)_______ not any opener. Ermal (5)_____________
determined to find a solution to the problem. He pulled a strip of metal from the can
and left a hole to drink. However, there (6)___________ a little problem with the
original pull – off type and there (7)__________ a lot of complaints, but now we use a
push – in type.”
V. Listen and complete the following dialogue:
A: Hello, Mark. Where (1)__________ you yesterday?

B: I (2)________ at the presentation by the company. It (3)_________ very interesting.
A: (4)____________ there many people there?
B: No, there (5)______________. There (6) __________ only three Japanese
colleagues.
A: (7)____________ the Personnel Director there?
B: No, he (8)__________. He and the Managing Director (9)___________ in Germany
yesterday.
VI. Write a similar conversation and practice it with a partner.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_________________________________________________________________
36
LESSON 2: “What Did You Do Last Week?”
I. VOCABULARY: Past Events

Listen and practice the past tense of some verbs.
EARN - EARNED APPROVE- APPROVED FILE-FILED
ADD - ADDED DISCUSS - DISCUSSED COMPLAIN - COMPLAINED
 Grammar Reference: Simple Past Tense: Regular Verb, pg.72.
II. Complete this text with the past tense of the verbs from the box.
file add want discuss approve earn
Yesterday, Mr. Blake___________ to see Allison in his office. They _____________

her work. Last week she _____________ all the letters in one evening. Last month she
______________ about $260.Mr. Blake ____________ another 30 pounds. Mr.
Benson________________ the pay rise.
III. Write the verb in parentheses in affirmative and negative form. Use the simple
past to complete the exercise.
1. Our company(start) _______________ business in 1995.

2. We(not/order) ______________ the goods two months ago.
3. I(receive) ______________ your letter last week.
4. When I(arrive) _____________, Anne was talking on the phone.
5. We(not/receive) ________________ your order yesterday.
37
6. Mister O'Brian(be / not) _____________________ in the office last week.

IV. Write questions in past tense.
1. When / she complete the report? ___________________________________

2. When / they set up the company? ___________________________________
3. When / you go abroad? ___________________________________
4. When / the meeting finish? ___________________________________
5. When / you order the parts? ___________________________________
6. When / you pay for them? ___________________________________
V. Use the verbs in the box to complete the sentences in the simple past tense. Some of
them are in affirmative; others are in the negative or interrogative form.
accept complain hire place realize study visit
1. Oh! I am sorry to disturb you. I __________ ______________ you had a visitor.
2. _________ you _______________ economics when you were at university?
3. She ___________ _________________ the job because the salary was too low.
4. Last week a number of customers ____________________ about slow service.
5. ________ you ________________ the Acropolis when you were in Greece?
6. I am writing with references to the order I _______________ with you last week.
7. Who ______ you ______ to do the catering the last launch party.
Now, listen and check your answers.
38
LESSON 3: “Career Development”
I. READING: Read this article about “Tim Waterstone”.
¨Tim Waterstone was born in the

South of England in 1939. He studied
at Cambridge University. When he
finished his studies he was not sure
what to do, but he did not want to
stay in England. So he joined a small
company of tea traders in India and
he worked there from 1962 to 1964. It
was his first job and he was very
happy there. He returned to England
and the following year he started a new job in the Marketing Department of Allied
Lyons. Five years later, he left the company and moved to WH Smith, a chain of
booksellers. He was responsible for their American division. In 1982 he started his own
company: “Waterstone”. He opened bookshops all over the UK. They were very
successful and the company expanded rapidly. In 1989 he decided to sell his company.
WH Smith agreed to pay 42 million pounds for it.¨
II. Now complete the timetable about Tim Waterstone career.
DATE EVENT
_____________ He was born.

_____________ He worked for a company of tea traders in India.
1965 ______________________________________
_____________ He moved to WH Smith.
_____________ He started his own company.
1989 _______________________________________
III. Change the affirmative sentences into the negative format.
1. Tim Waterstone’s company was successful.

_______________________________________________________
2. The bookshops were successful.
_______________________________________________________
39
3. He worked in India from 1962 to 1964.

_____________________________________________________
4. He lived there for two years.
_____________________________________________________
5. In 1982 he started his own company.
_____________________________________________________
IV. There are mistakes in each of these sentences. Correct them using the information
from the reading (Lesson 3 Pg.40).
1. He was born in north of England.

He was not born in the north of England. He was born in the south of England.
2. He was born in 1945.
_________________________________________________________________
3. He studied at London University.
______________________________________________________________
4. He joined a small company of coffee traders.
______________________________________________________________
5. He worked in India for four years.
______________________________________________________________
6. He returned to England and worked in the Finance Department of Allied Lyons.
______________________________________________________________
7. At WH Smith he was responsible for the European division.
______________________________________________________________
8. He received 24 million dollars for his company.
______________________________________________________________
V. Match the words in the left column to make complete questions using the phrases
in the right column.
1. Was a) you stay?

2. Were b) it your first job?
3. What did c) you enjoy the job?
4. Did d) your next job?
5. What was e) your responsibilities at Astral very different?
6. How long did f) you do there?
40
VI. Complete the conversation with these questions, then listen carefully and
check your answers.
a. Did you enjoy the job?

b. What did you do next?
c. What was your first job?
d. What were your responsibilities?
e. How long did you stay there?
A: So you finished your studies in 1990…
___________________________________________
B: I joined Wilcox Australia. I worked there as a sales representative.
A: ____________________________________________
B: Yes, very much, it was a very interesting job with a lot of travel.
A: ____________________________________________
B: I changed company and moved to Cometek, another constructions company in
Sydney.
A: ____________________________________________
B: I was responsible for sales.
A: ____________________________________________
B: I stayed there for two years. Then I transferred to their subsidiary in Singapore.
VII. WRITING: Write a paragraph about your partner’s career development.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
41
Unit 8: Analyzing Results

LESSON 1: “Visiting a Company”
 Grammar Reference: Simple Past Tense: Irregular Verbs, pg. 73.
I. Complete the blanks using the appropriate form of the verb in brackets.
Dear Miguel:
Did have
Welcome to Britain. (1) ___________you _________ (have) a good journey?
Were
(2)___________________ arived
(be) you tired when you (3)____________(arrive)
did
here? What (4)___________ do
you _________ (do) last night?
came
I (5)______________ (come) to your hotel this morning, but you
weren't
(6)______________ told
(not/be) here. The receptionist (6)_________ (tell) me that
left
you (7)_________ wasn't
(leave) the hotel at about 9 a.m. I (8)__________ (not/be)
surprised because I knew that you have a meeting at CML today.
If you are available tomorrow, call me or send me a fax at 0171 333 5678.
Best wishes
John
Now, listen and check your answers.
II. Last week you went on a business trip. This was your schedule:
11:15 arrive Madrid airport

12:00 meet Purchasing Director.
13:00 lunch with Purchasing Director – company restaurant.
15:00 tour factory.
16:00 meeting with the Managing Director
18:00 go to the hotel
20:00 drink and dinner with Purchasing Director in hotel – discuss final
details of contract.
42
Answer these questions in full form:
1. What time did you arrive in Madrid?

____________________________________________________________
2. Did you meet the Purchasing Director?
____________________________________________________________
3. Did you have lunch with the Managing Director?
____________________________________________________________
4. What did you do after lunch?
____________________________________________________________
5. What time did you meet with the Managing Director?
____________________________________________________________
6. Where did you go after your meeting?
____________________________________________________________
7. Who did you see in the evening?
____________________________________________________________
8. What did you discuss with him?
____________________________________________________________
III. Ask your partner about his or her last business trip or holiday.
1. Where / go? Where did you go?

_________________________________________
When did you go? When did she go?
2. When / go? _________________________________________
When did you arrive? When did they arrive?
3. When / arrive? _________________________________________
How did you travel? How did he travel?
4. How / travel? _________________________________________
How long did you stay? How long did Maria stay?
5. How long / stay? _________________________________________
6. Where / stay? Where did you stay? Where did we stay?

_________________________________________
What did you do there? What did Hector do there?
7. What / do there? _________________________________________
8. Who / meet? Who did you meet? Who did Pedro meet?
_________________________________________
9. When / come back? When did you come back? When did he come back?
_________________________________________
What= que When= cuando Where= donde who = quien How = como How long= Por cuanto
tiempo
What did you buy? Who did you go with?

43
Where did you play?
LESSON 2: “Company Performance”
I. VOCABULARY: “Trends”.
GO UP GO DOWN
INCREASE DECREASE
RISE FALL
REMAIN
CONSTANT
GROW
STAY AT THE
SAME LEVEL
What is the different meaning of each word or phrase?
II. Listen and read these sentences. They are describing trends.
 Production went up slightly

 Production increased steadily
 Production rose sharply
INCREASE STEADILY
 Sales went down slightly
 Sales decreased steadily
 Sales fell sharply
 Inflation is constant
 Inflation stayed at the same level
GO UP SLIGHTLY
 Production fell from 800,000 to 700,000 bottles

 Production fell by 100,000 bottles
FALL SHARPLY
44
III. Complete these reports about car production using “FROM”, “TO”, and “BY”.
a. In 1998, car production rose slightly ____________ about 900,000 cars. It stayed at
this level for a year. ____________ 1989 ___________ 1991 production rose again
___________ 300,000 cars __________ nearly 1.2 million.
b. Car productions in Canada increased ____________ just over 800,000 in 1987 to

just over one million in 1988. For the next three years production fell __________
about 45,000 cars each year ___________ 900,000 in 1991.
c. April 1991 was an important date for Skoda Auto. It formed a joint venture with
V.W. Over the next 18 months, Skoda increased its workforce __________ 4.6%.
Production rose ___________ 313 cars a day ___________ 660 cars a day
. In the same period, Skoda increased its assembly line productivity __________
20%. Total production went up __________ 16% __________ 200,052 cars in 1992.
IV. Look at the box and write sentences about trends at VW.
Volkswagen 1990 1991

Total number of employees 270,000 266,000
Number of employees in Germany About 170,000 About 170,000
Production Over 3m Over 3m
Market share in Europe 15.3 % 17.3%
1. 1990 – the total of employees – be – 270 000 – 1991 – fall slightly

In 1990, the total number of employees was 270 000. In 1991, it fell slightly
2. 1990 – the number of employees in Germany – be about 170 000. 1991 – remain constant
________________________________________________________________________
3. 1990 – the production – be – over – 3 million. 1991 – stay at the same level
________________________________________________________________________
4. 1990 – market share in Europe – be – 15.3%. _ 1991 – grow steadily

________________________________________________________________________
45
LESSON 3: “Describing rises and falls”
I. READING: Read the following paragraph and draw a graph.
“Let us have a look at sales in Central Europe. Our performance in the early nineteenth
was not very good. As you can see, at the end of nineteen nineties sales were eighteen
thousand seven hundred. The following year, sales rose sharply to seventy thousand six
hundred. Unfortunately, this trend did not continue in nineteen ninety–two. Sales fell
sharply to just twenty–six thousand, a very disappointing performance”.
II. SPEAKING: Discuss these figures with a colleague. One person should use the
information on the left and the other should use the information on the right. Use
the verbs from the box.
increase rise go up decrease fall go down
--------------------------------------------------------------------------------------------------------
Our market share -1% Our turnover +8%
Distribution costs +18% Prices of raw materials -4%
The number of new contracts - 6% Spending on Research and
Development +9%
Earnings from investments -3% Debts to our suppliers -4%
The number of employees -4% Productivity +6%
Sales to the EC -2% Sales to South America +5%
Spending on training +15% Customer complaints -16%
-------------------------------------------------------------------------------------------------------
46
Example:
A: Our market share fell by 1% last year.
B: Yes, but on other hand our turnover increased by 8%.
A: _____________________________________________
B: _____________________________________________
III. Now write six sentences describing the rise and fall in your company’s figures. If
you don’t know this statistic data, create it.
Our turnover increased by 30 million soles last year.

The number of employees went up by two per cent.
1. ______________________________________________________________
2. ______________________________________________________________
3. ______________________________________________________________
4. ______________________________________________________________
5. ______________________________________________________________
6. ______________________________________________________________
IV. Look at the information below
1985 1986 1987 1988 1989

Ford Motor
1,637 1,764 1,831 1,606 1,625
Company
Chrysler
1,375 1,348 1,110 1,073 916
Corporation
Complete the paragraph bellow using the information about the Ford Motor
company. Use some of the words and phrases below to help you.
a) Rose, increased, went up d) sharply, quickly, a lot

b) Fell, decreased, went down e) slightly, slowly, a little
c) Remained the same, did not change f) good disappointing
If you look at the chart, you will see that ____________________________’s

production in 1986 ___________________ to _____________. As you can see, the
following year it ________________ ________________ again by ______________.
1988 was a _________________ year: production ___________________ by
___________________ to _____________________. Finally, in 1989
_______________________________________
47
V. Here is information about three European pharmaceutical manufactures. Use

words of the vocabulary to describe their performance between1986 and 1990.
EUROPEAN PHARMACEUTICAL MARKET
A. Capital expenditure on land, building, plant, and equipment 1986 – 1990
($ millions)
1986 1990
FARMA 11.6 13.9
RP 14.8 13.2
REACH 8.7 10.9
Example: RP’s capital expenditure fell from 11.6% to 13.2%

1. ________________________________________________________________
2. ________________________________________________________________
3. ________________________________________________________________
4. ________________________________________________________________
5. ________________________________________________________________
MARKET SHARE Market

share
1986 1986
0%
RP
24%
Others
46%
Farma
12%
Reach
18%
MARKET SHARE
Market
1990 Share 1990
0%
Others RP
43% 20%
Farma
14%
Reach
23%
48
B. Market share 1986 – 1990
Example: RP’s market share fell by 4% to a new low of 20%

1. _______________________________________________________________
2. _______________________________________________________________
3. _______________________________________________________________
4. _______________________________________________________________
5. _______________________________________________________________
VI. Look at the graph and use these words to complete sentences below.
a. At the end until slowly slightly

b. At the beginning of over rapidly sharply
c. Between … and… in
REACH PRODUCTS
16
14
12
10
8
$
6
4
2
0
1986 1987 1988 1989 1990 1991
YEARS
1. _______________________________ January 1986, sales were at $900 million.

2. _______________________ next twelve months they rose _______________ .
3. But _______________ 1987 they dropped _______________ to $700 million.
4. They remained at this level _____________ the end of 1987.
5. ________________ 1988 _____________ 1990 they increased ______________
and reached $ 1250 million.
6. In 1990 they continued to rise, but more _______________ and ______________
_____________ 1990 sales were $ 1380 million.
49
VII. Prepare a graphic report describing changes in the sales of your own company
and then present it to your class. Use all the information you have learned.
50
Unit 9: Organizing a marketing plan

LESSON 1: Schedules and Appointments
I. Complete the spaces in the conversation using only FIVE of the words below, once
in each sentence. Mary Withers calls a business associate, Bill Hoffman, to arrange
a meeting.
having interviewing looking meeting saying

visiting available leaving eating
Mary: I need to see you on Monday to discuss the design of the catalog next week, if
possible.
Bill: That is possible. Let me look at my schedule. How about 11:00 a.m.?
Mary: No, that is not good for me. I am ______________a presentation at 11:15.
What about lunchtime?
Bill: I am afraid I am __________________________ lunch with a client.
Mary: Are you ___________________ in the afternoon? We need to discuss this as

soon as possible.
Bill: Well, I am _________________ for Boston at 5:00. Could we make it 4

o’clock?
Mary: That does not give us much time. Bill. How about after lunch?
Bill: I am sorry, but I am ________________________ the client’s factory after

lunch.
Mary: Then it has to be on Monday afternoon at 4:00 p.m.
Now listen to the conversation and check your answers.
 Grammar Reference: Present Continuous (Future Plans), pg74.
51
II. Mary created a list of some appointments during her meeting with Bill Hoffman in
order to send her boss a memo about the meeting. Use Mary’s notes and the
expression in the box below, to complete the memo.
TODAY NEXT THURSDAY

THIS FRIDAY THIS WEEKEND
THE DAY AFTER TOMORROW TOMORROW
Mary’s notes:
Schedule for new catalog

Tuesday 3rd – Finalize copy
Wednesday 4th – Check artwork
Thursday 5th – Meeting with printers
Friday 6th – At studio (all day)
Saturday 7th – Select pictures
Sunday 8th – Day at the beach with kids
Thursday 12th – Catalog with printers
Tuesday 17th – Proofs back to me
MEMO
DATE: October 3, 2013
TO: Margaret Means
FROM: Mary Withers
RE: New Catalog
I had a meeting with Bill Hoffman yesterday about the new catalog. I’m finalizing the copy (1)
_______________________ and checking the art work (2)______________________. The meeting
with the printers is (3)_____________________. We are taking the photographs (4)
__________________, so I can select the best ones (5) _______________________. I hope I can
get everything from the printer (6) _____________________. The proofs should be ready (7)
__________________________________.
52
III. WORK IN PAIRS: While Bill Hoffman was in Boston, he lost the notes of his
meeting with Mary. He called his secretary, Anita, on Tuesday, to check his
appointments. Practice the conversation below with a partner. Take turns being
the secretary. The secretary must use the information in Mary’s memo to respond
to Bill’s questions.
Bill: Hello, this is Bill Hoffman.

Anita: Hello, Mr. Hoffman. How may I help you?
Bill: I need to confirm some details about the new catalog.
Anita: Certainly.
Bill: We are taking the pictures the day after tomorrow.
Anita: No, Mr. Hoffman ________________________________________________
_______________________________________________________________
Bill: Is Mary choosing the pictures anytime next week?
Anita: No. Mr. Hoffman ________________________________________________
_______________________________________________________________
Bill: Yes of course, she is meeting the printer today.
_______________________________________________________________
Bill: Is she sending the catalog to the printer next Friday?
_______________________________________________________________
Bill: Yes, now I remember. Is the printer sending us the proofs next month?
_______________________________________________________________
Bill: I think I will write all this down. May we go through it again please?
Anita: Yes, Mr. Hoffman.
IV. Complete the following sentences using gerunds like the one in the example below.
Use the verbs from the box.
giving
a) You are meeting her at 3:00 traveling

b) He ___________________________ by plane tomorrow morning.
doing
c) We ___________________________ a press conference tomorrow.
d) I _____________________________ business this afternoon. having
e) She ___________________________ her presentation on Friday.
meeting
53
V. Put the words in order to make questions about schedules and appointments.
1. to / When / Tokyo / are / flying / you /?

____________________________________________________________
2. morning / are / doing / you / What / Thursday / on/?
___________________________________________________________
3. playing / today / we / time / are / golf / What /?
___________________________________________________________
VI. “A BUSY MAN”
Ed Simpson wants to play golf one day soon, but his diary is pretty full. He needs a
free day to play golf. When does he have a free day? Ask questions and then write
the answers in Ed’s diary. TODAY is Thursday 14th.
1. He is visiting a trade fair tomorrow.
2. He is having a checkup next Friday.
3. He is attending a computer show the day after his checkup.
4. He is playing baseball one week after the computer show.
5. He is going on a factory tour the day after tomorrow.
6. This Sunday he is visiting some friends.
7. He is attending the planning meeting the day before his baseball game.
8. He is taking his first Spanish lesson two days before the baseball game.
9. Next Wednesday he is giving a presentation.
10. He is visiting TDK two days before he gives his presentation.
11. He is eating lunch with a client the day after his visit to DKT.
12. He is visiting the Chicago branch a week from today.
13. He is meeting his young brother the day after the computer show.
14. In two weeks (on Monday); he is going to the dentist.
15. He is attending a training course four days after his checkup.
54
APRIL
Sun 10th Sun 17th Sun 24th
Mon 11th Mon 18th Mon 25th
Tues 12th Tues 19th Tues 26th
Wed 13th Wed 20th Wed 27th
Thurs 14th (TODAY) Thurs 21st Thurs 28th
Fri 15th Fri 22nd Fri 29th
Sat 16th Sat 23rd Sat 30th
55
Unit 10: This Company Is The Best!

LESSON 1: “Comparing Products and Services”
I. PREVIEW: What is special about LETTER E-MAIL

these forms of communication?
The telephone letters

faxes e-mail
Which do you prefer to use for...
a. business communication?
b. personal communication with
friends or family?
II. Complete the main information of

this brochure about a parcel FAX TELEPHONE
service. Use the words in the box.
collection weight limit delivery insurance cover
INTERPACKS SUPERPOST
Features of our service:
Quick (1) …………………………....!

We get your parcel to the USA or Europe the next day.
Free (2) ………………………………!

We come to your office to pick up your parcel.
Free (3) ………………………………!

If we lose or break your parcel, we will pay you up to $5000 per item.
No (4) ………………………………...!
You can send as many kilos as you want.
56
III. VOCABULARY: Adjectives. Listen and practice.
fast expensive heavy
good
bad
slow
 Grammar Reference: Comparative Adjectives, pg.74.

IV. Use the comparative form
1. cheap ____________________ 6. efficient ________________

2. high ____________________ 7. practical __________________
3. big ____________________ 8. low ___________________
4. slow ____________________ 9. attractive_________________
5. small ____________________ 10. heavy ____________________
V. Match the adjectives with its suitable noun:
Adjectives Nouns
1. Convenient
2. Fast a) delivery
3. Expensive b) parcel
4. Good c) service
5. High d) insurance cover
6. Quick e) weight limit
7. Heavy
57
VI. Look at the chart and complete the sentences considering the previous adjectives.
Use the comparative form.
WORLDPOST SUPERPOST
Delivery time
USA/ Europe From 5 days Next day
Rest of the world From 10 days 3 days
Weight Limit? Yes, 30 Kg. No limits
Insurance Cover per Up to $ 250 Up to $ 5000
parcel
Do they collect? No Yes
Sample costs
5 Kg. to Germany $18.20 $39.80
5 Kg. to Japan $30.90 $88.40
Countries 230 160
1. We use Worldpost at the moment, but we sometimes need a __________________service.

2. You could try Superpost. The delivery is ___________________ than Worldpost.
3. Worldpost’s service is ______________________ than Superpost´s service.
4. Can you send parcels ___________________ than 30 Kg.?
5. The insurance coverage is _________________than Worldpost: Up to $5000 per parcel.
6. Of course, Superpost is _____________________________ than Worldpost.
7. Superpost is ________________________ than Worldpost.
58
LESSON 2: “Your Company and Competitors”
I. Work with your partner. Student A: Look at the following chart and complete it
with the information that your partner gives you about ICS’s Jetmail service.
Jetmail Service
Delivery time
USA/ Europe ……………………..
Rest of the world ……………………..
Weight limit? ……………………..
Insurance cover per parcel ……………………..

Do they collect? Yes
Sample costs
5 Kg. to Germany $42.50
5 Kg. to Japan $62.20
Countries 190
Student B: Now ask to your partner about ICS’s Jetmail’s collection, simple costs
and countries, and complete your chart.
Jetmail’s collection
Delivery time
USA/ Europe 1 – 3 days
Rest of the world Up to 10 days
Weight limit? Yes, 20 kg.

Insurance cover per parcel Up to $ 250
Do they collect? …………………..

Sample costs
5 Kg. to Germany …………………
5 Kg. to Japan …………………
Countries
…………………
59
II. Compare Worldpost and Jetmail. Talk about these points.
1. Delivery
_______________________________________________________________
2. Insurance cover
_______________________________________________________________
3. Cost
_______________________________________________________________
4. Countries covered
_______________________________________________________________
 Grammar Reference: Superlative Form, pg. 75.
III. Look at the completed chart. Are the sentences below True or False? Correct the
false sentences.
Worldpost Superpost Jetmail

Delivery time
USA/ Europe From 5 days Next day 1 – 3 days
Rest of the world From 10 days 2 days Up to 4 days
Insurance cover per parcel Up to $250 Up to $5000 Up to $1000
Sample costs
5 Kg. to Germany $18.20 $39.80 $42.50
5 Kg. to Japan $30.90 $88.40 $62.20
Countries 230 160 190
True False
1. Jetmail is the quickest service.
2. Jetmail takes the least time to fly tothe USA.
3. Superpost offers the best insurance cover.
4. Worldpost is the cheapest service.
5. For parcels to Germany, Superpost is the most expensive.
6. Worldpost travels the most countries.
60
IV. Look at the chart above, again, and answer these questions.
1. Which service is the slowest?

__________________________________________________________________
2. Which services is the most expensive for parcels to Japan?
__________________________________________________________________
3. With service has the lowest insurance cover?
__________________________________________________________________
4. Which service takes the least time to fly to Europe?
__________________________________________________________________
V. Which service (Jetmail, Superpost and Worldpost) would you choose for these
companies and why?
1. This company sends 30 to 40 Kg parcels to Germany each week. The parcels are
not urgent.
_________________________________________________________________
_________________________________________________________________
2. This company sometimes needs to send a very expensive parcel.
_________________________________________________________________
_________________________________________________________________
3. This company sends small parcels to Japan once a week. The head Office in Japan
needs to receive the parcels in less than five days.
_________________________________________________________________
_________________________________________________________________
VI. About the products and services that your company offers. Why are they special?
Think of seven adjectives that make them different from your competitors.
___________________________ __________________________
___________________________ __________________________
___________________________ __________________________
___________________________ __________________________
61
Write comparative sentences considering the qualities of your competitors below.

____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
LESSON 3: Describing and Comparing
I. VOCABULARY AND SPEAKING: The adjectives in the right column are the
opposite of the ones in the left. Print the missing letters.
2. Comfortable a. S __ __ __
3. Fast b. C __ __ __ __
4. Dangerous c. I __ __ __ __ __ __ __ __ __ __
5. Expensive d. U __ __ __ __ __ __ __ __ __ __ __ __
6. Efficient e. S __ __ __
1. Efficient
II. Discuss these questions in pairs or groups.
1. How often do you travel?
2. Do you prefer to travel by plane, car, or train?
3. What are the advantages of each one? And what are the disadvantages? Compare
them using the adjectives in exercise I.
62
III. LISTENING:
THE CHANNEL TUNNEL
Robert Dillon is in England on business. He has a meeting in Paris tomorrow evening.

He must decide how to travel from London to Paris: by plane or by train. He is talking
to a colleague.
1. Listen the conversation and tick the correct answer.
Plane Train
Faster
Cheaper
More comfortable
Better
2. Here are some sentences from the recording. Put the words in the correct order,
then listen again and check your answers.
a. Faster – the – is – plane.

________________________________________________________
b. Train – cheaper – a little – the – is.
________________________________________________________
c. Comfortable – definitely – it – more – is.
________________________________________________________
63
IV. Comparing companies. The companies produce the cardboard boxes you need.
You are deciding which company to buy from. Your purchasing department has
collected these statistics to help you to make your mind up.
The Card Paper Packs

EGP
Company Ltd.
Price per standard 1 cubic
7.56 7.4 7.83
meter box
Number of styles of boxes in
27 16 25
the range.
Quality-faults per 1000 units. 0.1 1.3 2.5
Delivery period 2 days 1 day 4 days
Discount. 5% 10 % 15 %
Quantity kept in stock 100,000 600,000 500,000
Terms of payment 14 days 30 days 60 days
Work in pairs. Ask and answer the questions below.

Which company…
1. has the highest/lowest price?

______________________________________________________________
2. has the widest/smallest products range?
______________________________________________________________
3. has the best/worst quality record?
______________________________________________________________
4. delivers the fastest/slowest?
______________________________________________________________
5. gives the biggest/smallest discount?
______________________________________________________________
6. keeps the most/fewest boxes in stock?
______________________________________________________________
7. gives the most/least time to pay?
______________________________________________________________
64
V. Tell your partner about your company´s competitors.
1. Who are your main competitors?

______________________________________________________________
2. Which company works in your field…
a. has the largest turnover?____________________________________
________________________________________________________
b. employs the most people? ___________________________________
________________________________________________________
c. is the oldest? _____________________________________________
________________________________________________________
d. has the most branches / locations / products?_____________________
_________________________________________________________
e. provides the best service / products? ___________________________
_________________________________________________________
Why? ____________________________________________________
_________________________________________________________
65

Business - English Ci - Imprenta 1

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Business - English Ci - Imprenta 1

Caricato da

Copyright:

Formati disponibili

Escuela de Traducción e Interpretación

Blanca Ramírez Medina

Daisy Jara Vásquez

Diana Fernández Castañeda

Magdalena Usquiano Piscoya

Maureen Baarde Flores

Teresa Acuña Rojas

Pimentel, Lambayeque - Perú

Biographical note about the authors:

 Blanca Ramirez Medina garnered a Bachelor in Education, was awarded a Licentiate in

 Diana Fernández Castañeda garnered a Professional Title in Business Administration with

 Magdalena Usquiano Piscoya : garnered a Bachelor in Education, was awarded a

Unit 2: What Is Your Occupation?

Unit 3: I Am Responsible For…

Unit 4: What Is Happening?

Unit 5: Yanacocha Mining Exports Gold

Unit 6: Tell Me about Your Company

Unit 7: What Did You Order?

Unit 8: Analyzing Results

Unit 9: Organizing a Marketing Plan

 Lesson 1: Schedules and Appointments……………………………………………………………..…………… 51

Unit 10: This Company Is The Best!

Unit 1: Introducing People

I. Listen to and read the following dialogues.

A: Good morning Ms. Stratford, I would like to

B: How do you do?

C: How do you do?

A: Hello, I do not think we have met. Let me

B: How do you do, Mr. Watson? I am Greg Helen.

Arthur: Teresa, have you already met, Jason Li?

Teresa: No, I have not.

Arthur: Jason, permit me to introduce you to Teresa,

Teresa, please meet Jason.

Jason: It is nice to meet you.

Teresa: It is nice to meet you, too Jason.

 Permit me to introduce myself/my colleague, Ms. Winters.

Bob: _________________________ on holiday?

 Grammar Reference: Personal Pronouns and verb “to be”, pg.66.

A. Complete these conversations using: “are”, “am” or “is”

A: ________ you from the United States?

A: Is Mr. Gonzales the Sales Director?

A: Are you in room 101?

B. Write full sentences. Use:“AM” – “IS” – “ARE”.

Your pencils – in your bag.

a. My boss – very efficient.

C. Number the lines in this conversation.

LESSON 2: Sending and Receiving Messages

Jim Carrington called at 11.30.

Please call him back

Call Jim Carrington. Urgent!

Jim Carrington called. He will call again later.

 Listen again. Check the expressions you hear.

I am afraid he is not at his desk right now.

Do you know when he will be back?

Do you know where he is?

May I have your number, please?

May I take a message?

Would you tell him Jim Carrington called?

Would you tell him to call Jim Carrington back?

II. Listen and practice the following dialogue

A: Hello, I am calling on behalf of Pablo Torres of

BCP. May I speak to Mr. Wong, please?

B: I am afraid he is not in the office at the moment.

1. Fiat is an company. It is based in __.