The Import -Export

process of a product

JOHNATAN CASTAÑEDA CORTÉS

SENA –NEGOTIATION INTERNATIONAL
 WHY THINK IMPORT OR
EXPORT?
There are several reasons why the decision to export or import is taken. TO Here are the most common:
As an entrepreneur you can lessen the risk of being in one market; this also depends on market selection
process objective that has developed.
Leverage comparative advantages and market opportunities extended through preferential agreements, and
production advantages costs.
Pursue greater profitability in international markets and to ensure existence of the company in the long term.
Better opportunities for certain products on the market international than local.
Diversify markets to face international competition and situation of the national economy. Besides acting as
protection enter the market of its competitors (yes you get to mine, entered the yours).
growth markets with better expectations.
able to make strategic alliances with foreign companies that allow reduce costs, improve efficiency and
diversify products.
 FACTORS TO CONSIDER WHEN IS
INTENDED TO EXPORT
Before attempting export process, the applicant must be account a number of important factors and which will depend on the
success of the process:
1. Identify the advantages of the product exported taking into account:
• Volume available for the external market.
• Supply of the product or raw materials.
• Advantages in prices.
• Characteristics of product quality, superior to competitors.
• Advantages in quality.
2. It should be an analysis of the domestic production of your company to determine the volume that is available for the external
market. This must be one that can offer stable or continuously.
3. Identify the tariff position or HS Code Product chosen both in the country of origin and the country of destination, since all
foreign trade information is based on this information.
4. Run a target market research consulting requirements and income conditions of your product; must be done at least one
market analysis, in those cases where an investigation becomes complicated or costly.
5. Conduct a SWOT analysis (strengths, weaknesses, opportunities and Threats) of your company in this market. Should take
into account the
aspects of Production, Human Resources, Marketing, Product, Financial and Competitiveness.
 EXPORT
Exporting is a strategic process that involves more than just the fact
make sales abroad through contacts with importers or perform various export procedures. The export process relates all
functional areas of the company, and requires dedication, research, enthusiasm and a suitable preparation process to become
a successful exporter.
1. Define the Exportable Capacity Company:
This is a very important aspect when you plan to export to a market international. According to the product must determine
the volume that has
available to sell in foreign markets. The volume exported must be Anyone who is able to offer continuously; this information will
it will define strategies to target market penetration. You should verify that the product has any of the following advantages:

Advantages in price, quality or availability.

A suitable volume for the external market.
Features superior quality and while competition in the objective market.
It is advisable to note that the volume that can be offered is directly related to the ability of the on providers company to supply
it at a given time. It is therefore important to make a study of suppliers of the company and the ability of each they.
Target Market Analysis:
Study and analyze the target market requirements involves investigating the conditions and characteristics of potential markets for each
product. It should be noted that this research should be developed thoroughly and rigorously, since it depends largely on the success or
failure of the export process.

Business Analysis:
They know and assess the strengths and weaknesses available to the company as the opportunities and threats to address the new
market. This analysis should involve all areas of the company, such as Human Resources, Production, Financial, Product, Marketing and
Competitiveness

Financial:
You need to know the current financial situation and the cost structure that manages the company; this in order to determine the funding
strategies of activities and budget management.

Product:
Plan for Exporter is important to define the products, prices, service and quality that can offer the company. This will confront the

requirements and make adjustments or adjustments that are necessary to successfully enter the market

Marketing:
For any company that wants to succeed in the market, it is essential to study all marketing activities, distribution and sales of their
products; this in order to respond effectively to the needs and expectations of customers in domestic and international markets manner.
 HOW TO IMPORT TO
COLOMBIA?
• 1. Location of tariff subheading. To locate the tariff subheading of your product, you have two options:
a. Through the customs tariff and / or b.With informal help offered by the Information Center. (It is
important to clarify that the DIAN is the only authorized to determine the tariff classification, according
to Decree 2685/99 Art.236 and Resolution 4240/00 Art Ente 154 to 157 of the DIAN -... Tariff Division
Tel 6- 079999 Ext 2128/2129 Cost:.. Half Legal Monthly minimum Wage).

• 2. Registration as an importer. To import into Colombia should belong to the common regime, for it
must be enrolled in Chamber of Commerce and have a Single Tax-RUT, which is established as the
only mechanism to identify, locate and classify subjects administered obligations and controlled by
the Directorate of National Taxes and Customs, DIAN. To advance import activities, registration must
be processed by specifying this activity
3. Market. Perform a market study and economic feasibility of importing, analyzing among other
things: product price in the international market, international transportation costs, costs of
nationalization and other expenses that might arise.

4. Identification of product
Check subheading product to import to know the customs duties (tariff levy and sales tax, VAT) and
other requirements for import. See the Customs Tariff to verify whether the product to be imported is
subject to clearances and previous registration with organizations such as ICA, INVIMA, Ministry of
Mines, Ministry of Environment-ANLA, Ministry of Transport, Ministry of Agriculture, Superintendence
of Surveillance and Security private, Superintendence of Industry and Commerce, National Mining
Agency AUNAP among others.

If your product is not subject to any precondition, the import regulatory approval is required.

5. Proceedings with the Ministry of Commerce, Industry and Tourism (If Import Registration
required). This procedure is done solely by electronic means www.vuce.gov.co.
6. exchange procedure in imports. Foreign Exchange System establishes the obligation of channeling payments through
foreign exchange market intermediaries authorized by law (commercial banks, financial corporations, etc.). The importer must
turn to foreign currencies for the payment of importation, before the processing of the form CHANGE STATEMENT No.1

7. Other procedures. Check the terms of international negotiation (INCOTERMS) and if you pay the value of international
transport, hire the transport company with which those costs for transporting the goods shall be defined to the Colombian port
that suits you and which may be given indication of the bonded warehouse, where you want the merchandise while
nationalizes is stored.

8. Nationalization Process
Once the goods are in Colombia in the customs warehouse, it is recommended to request authorization for a pre-inspection
prior to the presentation of the import declaration and other documents, that when doubts about the description, serial
numbers or arising identification or number.
If the value is not less than USD 5,000, should fill the Andean Customs Valuation Declaration. This is a document supporting
the Import Declaration, which determines the value in Customs (Basis for payment of customs duties) of the goods Import and
specifies the costs incurred in that operation.
The liquidation of customs duties (Lien Tariff and VAT), is done through the Import Declaration, payment of these taxes is
made to financial intermediaries, customs where the XXI Century Information System operates, the forms are made by
electronic means.
According to the Customs Statute (Decree 2685/99) may act directly DIAN:
Legal persons performing imports individually do not exceed the FOB value of thousand US dollars (USD 1,000), who will act
personally and directly through its legal representative or attorney.
Natural persons performing imports individually do not exceed the FOB value of thousand US dollars (USD
1,000), who must act personally and directly.
Importing samples of no commercial value. those samples goods declared as such and are covered in a proforma or commercial
invoice are considered of no commercial value.

For the import of such goods no registration or import license is required, unless their condition or nature require compliance with
clearances or requirements that lead to obtaining import licenses or registrations. In any case these goods are subject to payment of
customs duties according to the provisions of the relevant tariff subheading.