Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
When information is derived from instrument readings there may also be a transformation from analog to
digital form. When the data are already in digital form the 'reduction' of the data typically involves some
editing, scaling, coding, sorting, collating, and producing tabular summaries. When the observations are
discrete but the underlying phenomenon is continuous then smoothing and interpolation are often needed.
Often the data reduction is undertaken in the presence of reading or measurement errors. Some idea of the
nature of these errors is needed before the most likely value may be determined.
The main portion of Statistics is the display of summarized data. Data is initially collected from a given
source, whether they are experiments, surveys, or observation, and is presented in one of four methods:
a. Textual Method - The reader acquires information through reading the gathered data.
b. Tabular Method - Provides a more precise, systematic and orderly presentation of data in rows or
columns.
c. Semi-tabular Method - Uses both textual and tabular methods.
d. Graphical Method- The utilization of graphs is most effective method of visually presenting
statistical results or findings.
Data analysis: Data analysis, also known as analysis of data or data analytics, is a process of inspecting,
cleansing, transforming, and modelling data with the goal of discovering useful information, suggesting
conclusions, and supporting decision-making.
During the data analysis of this report data was collected with the help of questionnaires designed
separately for the retailers, Distributors & Consumers. The data was collected, has been illustrated below
through charts and graphical representations.
By applying systematic random sampling 95 consumers have been contacted and asked regarding the
advertisements of Coca- Cola. 55 retailers and 10 distributors of Noida sector 15, sector 16 and near by
areas of sector 63 have been contacted for assessing the effectiveness of sales promotional activities of
coca-cola and to judge whether they are satisfied with the schemes of sales promotion or not.
The following data shows the analysis of 10 distributors of Noida sector 15, sector 16 and other areas in
the vicinity of sector 63.
5
distributors
4 EXCELLENT
No. of
GOOD
3
SO-SO
2
SATISFACTORY
1
0
Distributors' Reply
Figure 1
Analysis: The above graphical representation shows that out of 10 distributors only 20% of the distributors
voted the promotional activities of Coca Cola as Excellent, 50% were happy and liked the promotional
activity whereby only 10% of the distributor were just okay with promotional activity.
NO 3
Distributor's Reply
8
7
6
distributor
5
No. of
4
Distributor's Reply
3
s
2
1
0
YES NO
Figure 2
Excellent
4
distributors Good
No. of
3 So-So
Not satisfactory
2
0
Distributors reply
Figure 3
Analysis: 50% of the distributors liked the personal selling assistance while 20% appreciated the help and
10 % of the distributors wanted more help from the companies.
4. Usefulness assistance of POPs, refrigerators and other advertising materials provided by the
company. Are these helpful?
Table 4 Need for advertising materials
Yes 7
No 3
8
7
6
5
Distributors' response
4
3
2
1
0
YES NO
Figure 4
Analysis: From the above diagram, it reveals that 7 Distributors think that more POPs. Advertising
materials and refrigerators needed and 3 Distributors think that more POPs. Advertising materials and
refrigerators not needed in Noida sector 63 area.
5. Which Company's product do you stock? This question was framed to find out, the products being
stocked by retailers in Noida.
Table 5: Companies’ product being stocked
Product No. of retailers
Pepsi 13
Coca Cola 30
Both 12
35
30
25
responden
No. of
20
ts
Brands
15
10
0
Pepsi Coca Cola Both
Analysis: From the survey of the outlets, it is found that 48% of the respondents stocks Coke 6% stock
product and 45% stock both i.e. Cole's and Pepsi's product.
6. Since how long you are selling this product? This question was structured to find out the exact
period being sold by the retailers.
Table 6: Time for which they are selling coca cola
Time No. of retailers
Less than 1 year 14
1-2 year 10
2-5 years 15
More than 5 years 16
20
15
no. of retailers
10
0
Less than 1 year 1-2 years 2-5 years more than 5
years
Figure 6
Analysis: Above design clearly shows that 30% of the respondents selling this product from more than 5
years, 27% of the respondents selling product from 2-5 years, 25% selling this product from 1-2 year and
18% of the respondent selling this product from less than 1 year.
7. What promoted you to stock this product? This question was asked basically to know. Why do you
stock this product?
Table 7: Driving element for stocking coca cola
Reason No. of carats
Customer 29
Commission 14
Advertisement 2
Sales promotion 10