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NATASHA JHA

FASHION JOURNALISM, BRANDED CONTENT, SOCIAL MEDIA STRATEGY

WWW.NATASHAJHAWRITES.WEEBLY.COM

EXPERIENCE

Freelance Editorial Assistant | Feb’18-Present ELLE INDIA Assisting the fashion features editor with research and writing, publishing online stories on events, shows and native content. Coordination, reporting and social media posts for ELLE India events: ELLE X Rupi Kaur, ELLE X Canada event with Sophie Trudeau.

Freelance Writer and Consultant | Oct‘17-Jan’18 FASHION EDITORIAL CONTENT AND SOCIAL MEDIA Web content + strategy and social media planning for designer labels and lifestyle brands. Collaborate with upcoming labels and brands to devise effective plans for increased visibility and sales through relevant textual and visual content. Consultant for more established brands to curate and create relevant material for improved customer engagement and social media reach.

Branded Content and Social Media Editor | Apr-Sept‘17 GOOSE MEDIA Goose was established by Aishwarya Subramanyam, former Editor at Elle India. Writing branded content, editorial features and SEO articles for client companies:

ecommerce sites, designer labels and lifestyle brands. Creating social media strategies, posts and visual material. Content production for banners, emailers, events and other print/web promotional text for online and offline customer engagement.

Digital Fashion Features Writer | Jun‘14-Jul’15 THE TIMES OF INDIA Wrote fashion, beauty and lifestyle articles for TOI.com. Reported on Indian and international trends, reviewed shows at fashion week, attended events and interviewed industry professionals. Used the content management system (CMS) for web publishing on a daily basis. Handled TOI Fashion and Beauty Facebook and Twitter pages.

Fashion Assistant | Jun-Jul’16 WWD LONDON Assisted during the AW16 LC:M menswear fashion week (coordinated with designer PRs, created schedules for WWD editors, writers and photographers), planned daily fashion stories, transcribed interviews, conducted research for articles, handled WWD Facebook page.

Editorial Assistant | Jan-Dec‘16 1GRANARY MAGAZINE LONDON Reported on events and interviewed designers for the online magazine. Assisted with 1Granary social media strategy. Arranged meetings with industry personnel and conducted research for articles.

Fashion intern | Jan-Apr‘14 VOGUE INDIA Curated and styled products for the June 2014 shopping pages based on trends chosen by the fashion director. Liaised with Indian and international PR agencies for products and images. Worked with the fashion team on sourcing and styling for photoshoots. Assisted on-site during shoots.

Communications intern | May-Jul‘13 UPASANA DESIGN STUDIO, AUROVILLE INDIA Created communication collaterals for the ethical apparel company through written content, fashion shoots, in-store graphics and experience design. Re-worked Upasana’s branding strategy to engage a larger audience, and pitch to clients, investors and stockists.

EDUCATION

MA Fashion Communication: Fashion Journalism CENTRAL SAINT MARTINS, UNIVERSITY OF ARTS LONDON

Jan-Dec‘16

MA Anthropology INDIRA GANDHI NATIONAL OPEN UNIVERSITY, NEW DELHI (Final dissertation submitted, Nov’17)

Bachelors of Design in Fashion Communication NATIONAL INSTITUTE OF FASHION TECHNOLOGY, NEW DELHI

Aug‘10-Jun’14

AWARDS AND ACHIEVEMENTS

Awarded the Best Graduation Project Award 2014 by NIFT for a book covering 20 young Indian designer labels in an interview-cum-feature format. Conceived and developed during graduation project at Vogue India.

Exhibited art at ‘Flux’, an exhibition at Art Konsult, New Delhi in January 2017.

Co-creator of XS Minizine, an experimental magazine circulated in New Delhi in 2014-2015. Collaborated with the Jaipur Literature Festival in January 2015.

Won first position at the 12th Five-Year-Plan Hackathon, a national level competition organized by the Planning Commission of India. Created a short animated film communicating the benefits of a government healthcare scheme to India’s rural sector.

Volunteered at the Becoming I Foundation to educate underprivileged children in government schools.

Trained in western classical piano Grade V. Awarded by the Trinity College of Music, London

Worked with the Income Tax Department of Punjab on its ‘Clean India, Clean Money’ project in September 2017. Officials and volunteers visited 645 schools in a single day to conduct a paperless digital campaign that involved oath administration and planting a “Tax tree”. Assisted with the process design and control room system. The initiative stands to create a new world record.

REFERENCES

Roger Tredre Pathway Leader, MA Fashion Journalism, Central Saint Martins, University of Arts London

Aishwarya Subramanyam Co-founder, Goose Media Former Editor-in-Chief, Elle India

Deepa Menon Co-founder, Goose Media Contributing Editor, Femina India

Gunjan Verma Chief Copy Editor, Timesinternet.com, The Times of India

Anupreet Duggal Professor, Fashion Communication Department, National Institute of Fashion Technology, New Delhi

SKILLS

Catwalk reporting, Newswriting, Retail and business journalism, Event coverage, Writing for PR and Marketing, Beauty and lifestyle journalism, Corporate and branded content, Social media, Multimedia – writing for film, TV, radio

Additional skills: CMS, Analytics, Graphic Design (Adobe InDesign, Illustrator, Photoshop, Final Cut Pro), Photography, Styling

CONTACT

Email: natashajha.92@gmail.com Website: https://natashajhawrites.weebly.com/ Mob: +91 9717721128