JAYA COLLEGE OF ARTS AND SCIENCE

PG DEPARTMENT OF MANAGEMENT STUDIES AND COMMERCE

I REVISION EXAM

CLASS: I M.COM TIMING: 3Hrs

SUBJECT: Marketing of service MARKS: 75

SUB CODE: KDA2C

PART A

ANSWER ANY TEN (10 X 1 = 10)

1. Define Service.
2. What do you know about marketing of service?
3. What is marketing mix?
4. What is meant by CRM?
5. What do you know about relationship marketing?
6. What do you meant by customer satisfaction?
7. What is service delivery system?
8. Define a service product.
9. What is service package?
10. What is pricing?
11. What is called as innovation?
12. What is meant by after sales service

PART B

ANSWER ANY FIVE (5 X 5 = 25)

13. Explain the significance of service marketing in the Indian.

14. Explain the service concept.
15. What are the factors affecting pricing decision?
16. How do you assess service quality?
17. Enumerate the need for relationship marketing.
18. Examine the innovation in service in the modern era.
19. Explain the characteristic of service and their market implication

PART C

ANSWER ANY FOUR (4 X 10 = 40)

20. Describe the classification of service.

21. Explain the nature and scope of CRM.
22. Explain the problems of quality in the view of marketing of service.
23. Describe service offering.
24. Explain the strategies in issue of pricing.