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At
Submitted in partial fulfillment of the requirements for the award of The degree of
Submitted to:
Jalandhar
By:
“Aysha Parveen”
Registration no-9212400077
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2009 - 11
GUIDE CERTIFICATE
This is to certify that the Project titled “Employees Satisfaction and Attrition” is a bonafide work
carried out by Ms. Aysha Parveen in partial fulfillment for the award of Degree of Master of
Business Administration under Punjab Technical University, during the year _20010-2011.
This Project Report has been approved as it satisfies the academic requirements in respect of
project work prescribed for the award of MBA Degree.
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DECLARATION
I hereby declared that this project titled “ Employees Satisfaction and Attrition“ , is
submitted to the Punjab Technical University as a partial requirement for the award of Degree of
Master of Business Administration, during the year 2010-2011.
It is the record of an original & independent study carried out by me, under the total guidance
and supervision of Mr. Raghavendra poojari are HR of Big Bazaar BMTC. This project report
has not been submitted earlier by me or by anybody else for the award of any other degree in any
University in India or abroad.
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ACKNOWLEDGEMENT
I would like to express my sincere thanks to the Director & Management of International
Institute of Business Studies, Bangalore, for their valuable guidance & support. I am extremely
thankful & grateful to Prof. Aswathi Nair for her constant guidance & encouragement throughout
the study.
I would like to express my sincere thanks & gratitude to Mr. Radhvendra Poojaray of (Big
Bazaar BMTC), for her support & guidance during my stay in their organization.
I would also like to express my devoted thanks to my beloved parents & my friends for their
relentless support & assistance to make this project a reality. Last but not the least; I would like
to thank all my respondents for their co-operation & participation in data collection, which has
enabled me to complete the project successfully.
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EXECUTIVE SUMMARY
In spite of the theoretical knowledge gained through classroom and organization study in my
project I got that the basic problem faced my organization means Big Bazaar is employees moral
and attrition. I have work and search there more than 2 months as a HR trainee.
To find the basic problem of employees satisfaction and attrition. To find the attrition rate for
the current year at Big Bazaar in BMTC and competitions from how much percentage of attrition
is increasing per annum. To ascertain the various reasons responsible for the attrition of staffs.
Increase the productivity of the organization can achieve their organization goal. To bring out the
strategies to retain manpower in the store. To attract more number of new employees and find
ways to sustain them in the company.
For my project I have done so many activities like direct interaction with employee, existing
interview, HR help and some internet guide.
The attrition rate was high in the Big Bazaar BMTC in the year of 2010. Because of lots of
competition is here after inflation lots of opportunities are available here and each and every
person want more and more salary than their ability. Every organization tries to negotiate with
their employee so they give less salary/wages to their employees.
Attrition have both good as well as bad effect according to employees when a prospective
employees leave the organization than it has negative effective and when a non prospective
employees leave the organization than it has positive effect so it is good under limitation but
when it become more than it has only bad effect.
I recommended that HR and CO of Big Bazaar shall increase the cost of company, and give
some extra convenience to their employees like they can use their mobile in break time or
company can provide telephone for emergency time so they can talk with their family.
Organization decision is so sticky it should be little bit soft or polite.
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TABLE OF CONTENTS
1.
INTRODUCTION 9-20
2.
RESEARCH METHODOLOGY 20-25
3.
REVIEW OF LITERATURE 25-38
4.
PROFILE OF THE WORLD CLASS RETAIL 39-57
BRAND “SPAR (MAX) HYPERMARKETS”
5.
ANALYSIS & INTERPRETATION OF DATA 58-95
7.
BIBLIOGRAPHY 100-106
8.
ANNEXURE 106-110
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LIST OF TABLES
2. ORGANIZATIONAL STRUCTURE 52
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CHAPTER: - 1
INTRODUCTION
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INTRODUCTION
In Human Resources context, Attrition means a reduction in the number of employees through
retirement, resignation or death is called Attrition. Attrition is also called total turnover or
wastage rate.
In another hand I can say that” how long employees tend to stay on the job in a
company that is called employees stability but when he leave that job or company for any reason
that is called Attrition”. Employee’s turnover is measured on for individual companies and for
their industry as a whole. If an employer is said to have a high turnover relative to its
competitors, it means that employees of that company have a shorter average tenure than those of
other companies in the same industry. Low attrition is profitable for any company but high
turnover can be harmful to a company’s productivity if skills workers are often leaving and the
worker population contains a high percentage of novice workers.
Employee’s satisfaction: -
the term satisfaction describes a positive feeling about a job, resulting from an evaluation of its
characteristics. A person with a high level of job satisfaction holds positive feelings about his or
her job, while a dis-satisfied person holds negative feelings. When people speak of employee
attitudes, they usually mean job satisfaction.
Employees satisfaction and employees turnover are inter related to each other.
Employee satisfaction is a measure of how happy workers are with their job and working
environment. Keeping morale high among workers can be of tremendous benefit to any
company, as happy workers will be more likely to produce more, take fewer days off, and stay
loyal to the company. There are many factors in improving or maintaining high employee
satisfaction, which wise employers would do well to implement.
To measure employee satisfaction, many companies will have mandatory surveys or face-to-face
meetings with employees to gain information. Both of these tactics have pros and cons, and
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should be chosen carefully. Surveys are often anonymous, allowing workers more freedom to be
honest without fear of repercussion. Interviews with company management can feel intimidating,
but if done correctly can let the worker know that their voice has been heard and their concerns
addressed by those in charge. Surveys and meetings can truly get to the center of the data
surrounding employee satisfaction, and can be great tools to identify specific problems leading to
lowered morale.
Many experts believe that one of the best ways to maintain employee satisfaction is to make
workers feel like part of a family or team. Holding office events, such as parties or group
outings, can help build close bonds among workers. Many companies also participate in team-
building retreats that are designed to strengthen the working relationship of the employees in a
non-work related setting. Camping trips, paintball wars and guided backpacking trips are
versions of this type of team-building strategy, with which many employers have found success.
Of course, few workers will not experience a boost in morale after receiving more money. Raises
and bonuses can seriously affect employee satisfaction, and should be given when possible. Yet
money cannot solve all morale issues, and if a company with widespread problems for workers
cannot improve their overall environment, a bonus may be quickly forgotten as the daily stress of
an unpleasant job continues to mount.
If possible, provide amenities to your workers to improve morale. Make certain they have a
comfortable, clean break room with basic necessities such as running water. Keep facilities such
as bathrooms clean and stocked with supplies. While an air of professionalism is necessary for
most businesses, allowing workers to keep family photos or small trinkets on their desk can
make them feel more comfortable and nested at their workstation. Basic considerations like these
can improve employee satisfaction, as workers will feel well cared for by their employers.
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FACTORS AFFECTING ATTRITION
Attrition is very important for every organization. But high Attrition is big problem for industries
basically in Retail and Information Technology industries. The attrition rate has been on the rise
for the past 5 years in Retail industries basically in Big Bazaar. According to my information in
year 2011.I have studies in Big Bazaar on Attrition and Satisfaction and I got the ration on
employees attrition in BMTC Big Bazaar is 13% per months this is basic problem for company.
And I recognize that is this basic problem and challenge for management. Attrition rate is very
high in comparison with previous years. In most cases the employees who left were absconders-
who did not attend the exit interview and follow proper exit policy. Following which the
management had taken action by implementing employee’s engagement activities. Now, our
research would help in comparing it with the current year’s attrition rate and thereby reduce it by
analyzing the reasons contributing to it. After review of literature expert’s opinion (Store
managers of Big Bazaar Bangalore BMTC and their HR managers), we have formulated the
questionnaire base on these broad areas.
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The basic reason for Attrition is Employees dissatisfaction and there have various causes for
dissatisfaction. Employees leave / quit the job basically for salary, employee satisfaction; low
morale, work time is not so good or long works hours, high completion or it can be very low
completion which is de-motivate the employees, nature of work it can be quiet dangerous or not
good for health, best opportunity availed outside of organization, management of organization it
also a part of Employees Satisfaction because some time employees are not avail to cope or
manage their self with management they are dissatisfy with that or leave the organization,
employees self steam and respect is very important for management if the salary of employees
are low and they get more respect than also they want to continue their job. These are the basic
reason for employee’s attrition.
These are the basic reason for choosing this topic so easily I can understand the Human
Resource Management because while this projects individually I meet most of employees and
understand the Customer relation and employees value how to maintain this entire thing.
The growth of retail industries are increases very rapidly, and Indian retail industries is the
largest industry in world, with an employment of around 9% and contribution of Retail sector in
Indian economy has been written bellow with bullets:-
Indian Economy:-
The 4th largest Economy in PPP terms after USA, China & Japan among the top 10 FDI
destinations.
Expected to become the 3rd biggest economy in the world after China and US by 2030.
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Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected
Average. Salaries hike of 15+ per cent: there will be lot more consumption.
The Indian retail market, which is the fifth largest retail destination globally, has been
ranked as the most attractive emerging market for investment in the retail sector by AT kearney’s
eighth annual Global Retail Development Index (GRDI), in 2009. The e Share of retail trade in
the country’s gross domestic product (GDP) was between 8-10 % in 2007. It is currently around
12 %, and is likely to reach 22 % by 2010.
A Mc Kinsey report “the rise of India Consumer Market”, estimates that the Indian
consumer market is likely to grow four times by 2025. Commercial real estate service company,
CB Richard Ellis’ findings state that India’s retail market is currently valued at US$ 5511 billion.
Further, CB Richard Ellis stated that India has moved up to the 39th most preferred retail
destination in the world in 2009, up from 44 last year.
India continues to be among the most attractive countries for global retailers. At US$ 511 billion
in 2008, its retail market is larger than ever and drawing both global and local retailers. Foreign
direct investment (FDI) inflows as on July 2009, in single-b
Rand retail trading stood at approx. US$ 46.60 million, according to the Department of Industrial
Policy and Promotion (DIPP). The organized retail sector, which currently accounts for around
5% of the Indian retail market, is all set to witness maximum number of large format malls and
branded retail market, is all set to witness maximum number of large format malls and branded
retail stores in South India, followed by North, West and the East in the next two years.
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RPG** 750 1.600-1,700 1 12 (by march 2010)
Future Group believes in developing strong insights on Indian consumers and building
businesses based on Indian ideas, as well as “Wall mart” concept. Kishore Biyani is chairman of
future group. He always stays in consult with Wall Mart Chairman and accepts his business
strategy. Main vision and Mission of Future Group has been written bellow,
Company Vision:
The Vision Statement is a sentence or a short paragraph providing a broad, inspirational image of
the future. Big Bazaar wants to be no. 1 retail store in world. Now Big Bazaar is only in India but
its target is serves most of the countries in world that’s by
It’s delivering every things, everywhere, every time for every Indian consumer in the most
profitable manner at chief cost.
Company mission:
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Mission Statements are sentences or short paragraphs written by companies, corporations or
businesses which reflect their core purpose, identity, values and principle business aims. Big
Bazaar mission like,
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
We will be trendsetters in evolving delivery formats, creating retail realty, making consumption
affordable for all customer segments for classes and for masses.
The worldwide country chain, Big Bazaar, is formed by CEO of Future Group, Mr. Kishore
Biyani. The group do not promises more than what it delivers. Their basic attraction associated
with reasonable prices is their Unique Selling Price.
Though, the products Big Bazaar stores stocks might not be advanced, but the customers are
assured to avail the worth of the money spent by them. In 2001, the group opened its first store
on the VIP Road, Calcutta, which was the primary departmental store offering regulated services
of parking, steel vessels, apparel, electronics etc under the one roof at the competitive prices. Big
Bazaar has become a massive hit with lower middle-class and middle class people as a major
client base.
At present, the Future Group comprises various formats and brands like Pantaloons, F123,
Copper Chimney, Etam, Staples, One Mobile, Urbana, Brand Factory, LootMart, HomeTown and
Central. The Big Bazaar has several stores located all over the India, among that Chennai,
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Hyderabad, Ahmedabad, Bangalore, Kolkata, Pune, Mumbai and Delhi is those metro cities
where the stores of Big Bazaars are located.
Big Bazaar group offers more than 100 stores all over the country with an amalgamation of
Indian bazaars’ feel and touch with a convenience and choice of the modern retail facilities. The
retail format of the Big Bazaar group includes Andhra, Rural & Home-Town retail chain, E-zone
home-improvement chain, sportswear retailer, depot and music chain is few among others.
Online shopping: Big Bazaar has an official website, FutureBazaar.com, which is one of the most
favorite sites among people of India for online shopping. FutureBazaar is an online business
venture of Future Group, which sells an assortment of products such as fashion, which includes
merchandise for men and women, mobile accessories, mobile handsets and electronics like home
theatres, video cameras, digital camera, LCD TVs, kitchen appliances and many more.
Discounts: “Hfte ka sabse sasta din was introduced by the Big Bazaar, wherein extra and
special discounts were offered on Wednesday every week, to attract the potential buyers
into their store.
Security check: At each exit of Big Bazaar, they use alarm systems or Electronic Article
Surveillance system, which detects the products that has attached tags or not
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Big Bazaar:-
Mr. Kishore Biyani said, “We initially decided to name the format as “Bazaar” because
we had designed the store keeping the Indian mandi style in mind. Since the size of the
hypermarket was big than an average mandis, the thought came to name it as “Big
Bazaar”. However, we had freezed on the punch line “Isse Se Sasta Aur Achha Kahi
Nahi” much before we met the creative agency to design the final logo of Big Bazaar.”
Though, Big Bazaar was started purely as a fashion format including apparel, cosmetics,
accessory and general merchandise, the first Food Bazaar format was added as Shop-In-
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Shop within Big Bazaar in the year 2002. Today, Big Bazaar, with its wide range of
products and service offering, reflects the aspirations of millions of Indians.
Says Rajan Malhotra, President, Strategy & Convergence, Big Bazaar, “What is
important in our journey is not the number of stores, but the customers’ faith in us. It’s
the India and the Indians, which have helped us, reach this feat in such a short time span
and today our country is creating a history in the World organized Retail.
Every Big Bazaar is a small family by its own and the head of the family – Karta – is the
store manager. Kishore Biyani, the CEO of the Future Group, has a vast understanding of
the consumer’s insight, has inculcated the habit of ‘observing, understanding customers’
behavior’, in every employee of the group.
Big Bazaar is a chain of hypermarket in India, which caters to every family’s needs and
requirements. This retail store is a subsidiary of Future group, Pantaloons Retail India
Ltd. and is an answer to the United States’ Wal-Mart. Big Bazaar has released the doors
for the fashion world, general merchandise like sports goods, cutlery, crockery, utensils,
and home furnishings etc. at best economical prices.
Big Bazaar group offers more than 101 stores all over the country with an amalgamation
of Indian bazaars’ feel and touch with a convenience and choice of the modern retail
facilities. The retail format of the Big Bazaar group includes Andhra, Rural & Home-
Town retail chain, E-zone home-improvement chain, sportswear retailer, depot and music
chain is few among others.
In Big Bazaar there have 4th floor and six departments are which are dealing with the following
products in the respective departments.
1. Food Bazaar:
As this department is the soul of the store, Big Bazaar has several categories within this
department itself. This department has a surface area is approximate 800 square feet. This
department is further divided into,
Non-food
International Food
Staples
Food
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Fruits and Vegetables
2. General Merchandize:
Home Fashion
Home Section
The home section has two major sections Plastics and Crockery (PC) amount to one section and
Utensils (U) and New Business Development (NBD) from the other major part. The new
Business Development section have items that are more affluent in nature and are part of Kishore
Biyani’s “Indian one” customers segment. This section sells luxury products like watches,
sunglasses, auto accessories, and in Home Fashion Furniture, luggage, stationeries goods.
Etcetera will come.
3. Apparels:
Ladies wear-Ethnic wear (Saris, Kurthas, and Dress Materials) and Western wear.
4. Wellness department:
This department comprises of cosmetics and a pharmacy-Fit and healthy. Fashion and
Fashion shy
5. Additional Business:
Food court
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Nawarash
Kala-mandir
Music world
CHAPTER -2
RESEARCH METHOLOGY
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2.1.Objective of studies
There have basically two types of Objective for which purpose I have chosen this topics.
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2.3: RESEARCH METHODOLOGY:
2.3.1. Observation:-
Survey through Questionnaires
To the help of HR manager and managing Directors
To direct interaction with employees and leaders
Research design:-
In this project I am basically used descriptive research design and black and white graphs /
tables.
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2.3.3. Method of data collection:-
I have used both kind of data Primary data and Secondary data. Which is more than enough for
this project? The method and mode used for collecting these data are explained below.
Primary Data: -
For primary data I have direct survey/contract with Employees and taken support from
management so employees of organization help me for this project and I have questionnaire.
Secondary Data:-
The secondary data I have collected from Internet, books and Journal, office web sites, and HR
portals for the project work.
RESEARCH INSTRUMENT:
The research instrument used for collecting the data is questionnaire
Questionnaire:
The Questionnaire is prepared in an organized and thorough manner and reframed accordingly
after considering all the required aspects of the attrition analysis, using last year’s data. The scale
ranges from a score of 1 for “Strongly Agree” to a score of 5 for “Strongly Disagree”.
Employee moral
Overall Satisfaction of the company
Communication
Training and developmental activities
Grooming stander
Company policy and code and conduct
Career Growth and Opportunist
Work Environment and Working Condition
Saturday Meeting etc.
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2.5. SAMPLING DESIGN :-
2.5.1. Population:-
Population taken for the study is the Assistant Department Managers (ADM)s and team leader of
Big Bazaar.
Since the company required responses from all the ADMs and team leaders, the sample size for
individual branches were as follows,
Friedman Test
Simple percentage analysis
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CHAPTER-3
REVIEW OF LITERATURE
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REVIEW OF LITERATURE
3.1 Problems faced by Big Bazaar:
Experts emphasized on companies first concentrating on supply chains and logistics before going
ahead with expansion plans.
“Retail is not about making money, it’s about creating consumer choices benefiting them and
finally ensuring consumer satisfaction. India has tremendous potential and it is up to the retailers
to leverage upon it which can only be achieved by understanding the consumer and the market,”
said Vikram Bakshi, MD, Mc Donald’s.
Bakshi further said that high attrition rate is a cause of concern among the retailers as they are
not making enough investments for providing proper training to the employees.
"McDonalds faces as high as 83 per cent attrition rate but the company manages the problem
through proper training modules," he added.
Human capital management is a challenge for any IT manager or line of business manager
in today's troubled economy. Acquiring, maintaining and promoting key talented
employees is especially difficult in today's marketplace, where financial and corporate
resources are stretched thin. Yet managers who think they can take key employees for
granted usually learn this isn't the case--and they learn this lesson the hard way. Ziff Davis
Enterprise Senior Vice President of Community & Content Stephen Wellman speaks with
Bill Larkin, Principal at Executive Alliance, about the challenges of human capital
management in today's market.
On the fast food chain's expansion plans in India, Bakshi said McDonald's will open close to 45
new restaurants by the end of 2007. It presently has 113 restaurants.
It may be mentioned that a study released by realty consulting firm Jones Lang Lasalle Meghraj
early last week had warned of a shakeout in the retail industry due to problems faced by players
in areas such as infrastructure, logistics and manpower.
The conference witnessed participation from as many as 250 CEOs of major retail chains that
discussed issues faced by industry players in the domestic market.
The event also saw participation from retailers like the Future Group, Shoppers' Stop, Spencer's,
Lifestyle, Trent, Globus and Pyramid among others.
The conference focused on various issues regarding the existing retail and distributional
channels, which can be synergized with the expansion in organized retail.
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India's retail sector is likely to create 2 million jobs by 2010, according to an Associated
Chamber of Commerce and Industry study.
Normal and uncontrollable reduction of a work force because of retirement, death, sickness, and
relocation. It is one method of reducing the size of a work force without management taking any
overt actions. The drawback to reduction by attrition is that reductions are often unpredictable
and can leave gaps in an organization.
Noun:-
4. Repentance for sin motivated by fear of punishment rather than by love of God.
5. We believed the decline in attrition is a result of the current economic conditions, as well
as timing of our annual bonus pay-offs.
3.2.3. Attrition
(-tr sh n)
1. The act of wearing away or the state of being worn away, as by friction
2. Constant wearing down to weaken or destroy (often in the phrase war of attrition).
3. (Business / Industrial Relations & HR Terms) also called natural wastage a decrease in the size
of the workforce of an organization achieved by not replacing employees who retire or resign
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4. (Earth Sciences / Physical Geography) Geography the grinding down of rock particles by
friction during transportation by water, wind, or ice Compare.
1. the act of wearing away or the state of being worn away, as by friction
2. constant wearing down to weaken or destroy (often in the phrase war of attrition )
3. Also called: natural wastage a decrease in the size of the workforce of an organization
achieved by not replacing employees who retire or resign
4. geography abrasion Compare corrosion the grinding down of rock particles by friction
during transportation by water, wind, or ice
5. theol sorrow for sin arising from fear of damnation, esp. as contrasted with contrition,
which arises purely from love of God
[C14: from Late Latin attrītiō a rubbing against something, from Latin atterere to weaken,
from there’re to rub]
3.2.6. Attrition
Physical wear
Attrition (dental), the loss of tooth structure by mechanical forces from opposing teeth
Attrition warfare, the military strategy of wearing down the enemy by continual losses in
personnel and material
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Language attrition, the loss of a first or second language or a portion of that language by
either a community or an individual
War of Attrition, a limited war fought between Egypt and Israel from 1968 to 1970
Attrition is one of the most serious concerns of the organizations today, irrespective of the
industry in which they are operating. Attrition is all about people leaving organizations with the
slightest provocation and having no respect and commitment to the company in which they are
working.
This article is aimed at analyzing the employee attrition and on how to combat the same in the
organizations.
1. Internal networking of employees must be encouraged to create team spirit across the
organization. Lack of this kind of approach leads to attrition.
2. Performance goals must be defined clearly with updated job description. Resourceful
employees must be encouraged to create an atmosphere of collaboration and cooperation.
3. Professional development is always aimed at future. As Indians are natural learners, the
organizations should take advantage of this trait and help them for overall development of their
professional as well as personal development.
4. Managers must try to manage relations with their subordinates at personal level to get the
things done and to enhance productivity of each employee. At the same time, they have to
maintain 'detached attachment' with the employees and not to indulge in any kind of emotional
relationship.
5. How rewards are awarded? The Rewards Policy must be transparent and this should be
announced across the organization to avoid misunderstanding and miscommunication.
6. Employees are bound to discuss their salaries with their colleagues. If there is any inequality
among them, then there is an issue for HR.
7. Goals are not realistic to explore the latent talent of the individuals and to leverage their
competencies for the benefit of the organization. This is another potential problem HR has to
face from the employees.
8. If the succession planning is not in place, then one has to inevitably go for external talent hunt
when there is a need of senior positions to be filled. If they are valued high, then you will have
another issue to resolve.
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9. You have to communicate monetary benefits to the employees, offered from time to time. The
importance of non-monetary rewards should not be ignored and managers have to be trained in
offering these to employees to enhance their performance levels.
10. People have to be made aware of their career path and how they can grow within the
organization? People have understood the competencies which they have to acquire to move
ahead in the organization at various levels.
2) Management: Employee relations management is most important function, which has to help
the people to concentrate more on their task on hand and to become result oriented.
Average head count divided by resigned employees of current month X 100 = attrition rate
Conclusion
2. Create opportunities for employees: The Company has to create growth opportunities for
employees to enhance their learning experience and earning abilities.
3. Engaging employees: Employees must be engaged on continuous basis and they should not
get bored with their work, which can be managed through internal transfers and training from
time to time.
4. Review recruiting practices: Selection and Recruitment policies must be reviewed to suit the
growing needs of the organization.
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5. Technology opportunities: Leveraging technology to manage the organization and enhancing
the technical expertise of the employees will help organization grow without much problem of
attrition.
6. Career Path for employees: Employee career path must be declared during the recruitment
process and should be explained to the recruited people.
7. Feel Valued in Organization: Non-financial rewards, a pat on the back in time and celebrating
small achievements with great fan-fare will help employees feel valued in the organization.
8. Contact with Senior Management: Senior Management should address employees periodically
and should make them feel like a family.
9. Feel Part of the Company's Mission: The Company's mission must be reiterated from time to
time to reinforce the learning and experience of the people.
10. Attendance: Policies with regard to attendance must be creative and flexible.
11. Educate employees on their impact: Educate employees regularly on what kind of impact
they are creating on organization through their contribution.
12. Flexibility: Immediate bosses, middle level managers must be flexible and act as Chief
Happiness Officers to avoid triggers of attrition.
The author is a HR Professional and trainer and at present he is associated with imam consul
trainers, Hyderabad as Chief Consul trainer.
Job satisfaction refers to a person’s feeling of satisfaction on the jobs, which acts as a motivation
to work. It is not self-satisfaction, happiness or self-contentment but satisfaction on the job.
The term relates to the total relationship between an individual and the employer for which he is
paid. Satisfaction does mean the simple feeling state accompanying the attainment of any goal;
the end-state is feeling accompanying the attainment by an impulse of its objective. Job
dissatisfaction does mean absence of motivation at work. Research workers differently described
the factors contributing to job satisfaction and job dissatisfaction.
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Hoppock describes the factors contributing to job satisfaction of Psychological, physiological
and environmental circumstances that cause any person truthfully to say that I am satisfied with
my job.
In another hand
Job satisfaction is defined as the “pleasurable emotional state resulting from the appraisal of
one’s job as achieving or facilitation the achievement of one’s job values.” In constant, Job
dissatisfaction is defined as “the unpleasurable emotional state resulting from the appraisal of
one’s job as frustration or blocking the attainment of one’s job values or as entailing disvalues.”
However, both satisfaction and dissatisfaction were seen as “a function of the perceived
relationship between what one perceives it as offering one entailing.
Job satisfaction refers to a general attitude which an employee retains on account of many
specific attitudes in the following areas:
1) job satisfaction,
There are different factors on which job satisfaction depends. Important among them are
discussed hereunder.
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They include workers’ sex, education, age, marital status and their personal
characteristics, family background, socio-economic background and the like.
These factors have recently been studied and found to be important in the selection of
employees. Instead of being guided by their co-workers and supervisors, the skilled
workers would rather like to be guided by their own inclination to choose jobs in
consideration of ‘what they have to do’. These factors include: the work itself,
conditions, influence of internal and external environment on the job which are
uncontrolled by the management etc.
They include the nature of supervision, job security, kind of work group, wage rate,
promotional opportunities, transfer policy, duration of work and sense of responsibilities.
All these factors greatly influence the workers. Their presence in the organization
motivates the workers and provides a sense of job satisfaction.
Though performance and job satisfaction are influenced by different set of factors, these two
can be related if management links rewards to performance. It is viewed that job satisfaction is
a consequence of performance rather than a cause of it. Satisfaction strongly influences the
productive efficiency of an organization whereas absenteeism, employee turnover, alcoholism,
irresponsibility and uncommmitments are the result of dissatisfaction. However, job
satisfaction or dissatisfaction forms opinion abuts the hob and the organization which results in
employee morale.
Examples
The inclusion of the latter group in the definition of attrition is somewhat problematic,
though.
—Durangoherald.com
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This means that in a 500 agent center with 50 percent attrition is losing $1.4 million per
year in turnover costs.
—http://news.tmcnet.com
In spite of my general skepticism of Wars on X, I think that the goal is a worthy one; a
certain attrition rate for public universities is healthy and necessary, but the reasons for
that attrition should be related to academics and maturity rather than to economics.
Brokerage combinations often result in attrition, and the joint venture will need to focus
on retaining brokers, according to Paul Tramontano, CEO of Constellation Wealth
Advisors and a Smith Barney broker for 17 years.
Between recruitment and re-training, attrition is not good for the city.
—http://www.globalservicesmedia.com
Agent attrition is reduced because they have a better feeling of competency and success.
—Web Wire
Forcing the Liberals into a war of attrition is my own view of strategy, not that of anyone
else.
If Merrill's thought here is that cutting bonuses won't have any affect in attrition, they're
wrong.
—Deal breaker
Notice how that changed after wiping out the little guy … cheap products with built in
attrition, contaminated food and toys, fraudulent bank deals.
"While development pipeline attrition is normal ... the attrition rate normally
approximates 50 percent of projects planned," according to a statement from Marvel, who
has consulted in the area hotel market for 35 years.
—Kansas City Business News - Local Kansas City News | Kansas City Business Journal
In the fan aspect, you're seeing a lot of cars and teams where the part attrition is up when
you can see the cars run hard to a thousand foot without hitting the rev limiter.
—Motorsport.com: news
As I previously mentioned, despite the slight increase in attrition, the U.S. residential
business continues to perform well.
In terms of the pickup in attrition, what are you hearing about the driver of that?
But, yes, bringing the perks on par with other bigwigs will bring down the attrition level
to some extent, thou we all do understand that attrition is not a big problem for
—Tech Crunch
As far as voluntary attrition is concerned, I think our own assessment is that going
forward we would see the downward trend on voluntary attrition, and at least our guess is
that it should be in high single digits very soon.
The authors contend that professional bodies and veterinary schools could consider
providing training in dealing with work-related distress to improve the psychological
well-being of veterinarians and possibly reduce the attrition from the profession.
—http://www.pr-inside.com
This way I can say that employee attrition and satisfaction both are enter related to each other.
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3.5. Analyze and Interpret Findings:
I would like say that Employees satisfaction mean when organizational product and productivity
will increase, there should be effective relationship, better co-ordination, and co-operation and
proper engagement in the work and responsibility that means there have high employee’s
satisfaction and moral.
Employees’ attrition and satisfaction is very important for any organization because Organization
and company get right and proper Manpower at the right time who have more enthusiasm and
who are so motivate for their individual goal and Organization goal.
Method 1:-
While there are many techniques for calculating the cost of turnover, the following is one of the
best. It takes into account expenses involved to replace an employee leaving an organization.
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A. Recruitment cost:-
the cost to your business when hiring new employees includes the following six factors plus 10
percent for incidentals such as background screening:
Background/reference screening.
Additionally, for the positions that are billable, there is a lost opportunity cost. This can
be done using the revenue factor.
Training materials
Technology
Employee benefits
Trainers’ time.
C. Administration cost:-
additionally, you may want to measure the per-employee cost to:
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six months to reach average productivity, the average productivity loss is 50 percent. Use your
annual revenue factor result and multiply it by the productivity loss.
The result of these costs (and an additional 10 percent to cover other hiring costs such as
background checks, credit checks, drug screening, and other administrative costs) can give you
fairly accurate calculation of turnover cost.
Method 2:-
Some organizations calculate it at 150 percent of the yearly salary of the exiting employee. For
managerial and sales positions, the cost can go up to 200-250 percent of the yearly salary of the
employee.
Method 3 :-
Another way to estimate the cost impact of turnover on companies is to look at the total
compensation costs as a proportion of a firm’s revenue. According to one study, corporate on an
average spend 36 percent of their revenue on human capital expenses.
Again, using conservative estimates, for a company with the total compensation costs at this
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average, an average rate of employee turnover of 25 percent and the cost associated with
turnover equivalent to one-time salary.
CHAPTER- 4
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PROFILE OF COMPANY
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in
both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai
(Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores
across 61 cities in India and employs over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe
Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara.
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The company also operates an online portal, futurebazaar.com. A subsidiary company, Home
Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store,
Collection i, selling home furniture products and E-Zone focused on catering to the consumer
electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the
Usbased National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at
the World Retail Congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire
Indian consumption space. Pantaloon is not just an organization - it is an institution, a centre of
learning & development. We believe that knowledge is the only weapon at our disposal and our
quest for it is focused, systematic and unwavering.
At Pantaloon, we take pride in challenging conventions and thinking out of the box, in travelling
on the road less traveled. Our corporate doctrine ‘Rewrite Rules, Retain Values’ is derived from
this spirit.
Over the years, the company has accelerated growth through its ability to lead change. A number
of its pioneering concepts have now emerged as industry standards. For instance, the company
integrated backwards into garment manufacturing even as it expanded its retail presence at the
front end, well before any other Indian retail company attempted this. It was the first to introduce
the concept of the retail departmental store for the entire family through Pantaloons in 1997. The
company was the first to launch a hypermarket in India with Big Bazaar, a large discount store
that it commissioned in Kolkata in October 2001. And the company introduced the country to the
Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in
Mumbai. Embracing our leadership value, the company launched aLL in July 2005 in Mumbai,
making us the first retailer in India to open a fashion store for plus size men and women.
Today we are the fastest growing retail company in India. The number of stores is going to
increase many folds year on year along with the new formats coming up. The way we work is
distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality – that change
people’s lives, is our biggest advantage. Pantaloon is an invitation to join a place where there are
no boundaries to what you can achieve. It means never having to stop asking questions; it means
never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that
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makes our dreams a reality.Come enter a world where we promise you good days and bad days,
but never a dull moment!
Future Group
Future Group is one of the country’s leading business groups present in retail, asset management,
consumer finance, insurance, retail media, retail spaces and logistics. The group’s flagship
company, Pantaloon Retail (India) Limited operates over 10 million square feet of retail space,
has over 1,000 stores and employs over 30,000 people. Future Group is present in 61 cities and
65 rural locations in India. Some of its leading retail formats include, Pantaloons, Big Bazaar,
Central, Food Bazaar, Home Town, eZone, Depot, Future Money and online retail format,
futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generali India Indus League
Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co. Future
Capital Holdings, the group’s financial arm, focuses on asset management and consumer credit.
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It manages assets worth over $1 billion that are being invested in developing retail real estate and
consumer-related brands and hotels.
The group’s joint venture partners include Italian insurance major, Generali, French retailer
ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee Cooper and
India-based Talwalkar’s, Blue Foods and Liberty Shoes. Future Group’s vision is to, “deliver
Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner.”
The group considers ‘Indian-ness’ as a core value and its corporate credo is- Rewrite rules,
Retain values.
Company History
YEAR EVENTS
1987
- The Company was incorporated on the 12th October, under the
name of Manz Wear Private Limited.
1991
- The Company was converted into a Public Limited Company
under the name of Manz Wear Limited on 20th September.
- The Company name was changed to Pantaloon Fashions (India)
Limited vide certificate of incorporation dated the 25th September.
- The Company is engaged in the manufacture and marketing of
quality Ready-made Garments for men, including Trousers,
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Shirts, Denims, Blazers and Sleep Suits, at its units located at Andheri in Bombay.
- The Company's Products are being marketed under the brand
name PANTALOON and BARE NECESSITIES through a network of over 300
dealers spanning the Metro and Class l cities in the country.
- The Company is promoted by Shri Kishore Biyani, friends and
associates.
1992
1994
- The Company is launching a new brand of shirts called `John
Miller' at affordable prices.
1995
-Pantaloon Fashions (India) Limited has launched John Miller shirts
1996
-Pantaloons Fashions (India) Ltd. has launched the Yorker to concede
with the world cup
1997
- The Company has launched women's wear, children's wear and
household products in the last few months.
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- The Company has issued 10,00,000 Non-Cumulative Preference
Share Rs. 10/- each aggregating Rs. 1,00,00,000/- on Private
Placement basis.
1998
1999
2000
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of equity shares of Rs. 10/- each at a premium of Rs. 33/- per
share on private placement basis to ICICI Ltd. A/c. Structured
Products Fund.
2001
-Retail major Pantaloons has forged an alliance with Arvind Mills for
the supply of fabric and apparel for its in-house brands.
2002
-Pantaloon Retail India Ltd has informed that the Board of Directors
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of the company has allotted 40 lac equity shares to the promoters and
their associates on preferential basis at a price of Rs.31.50 per
share.
-Promoters sell 584098 shares
2003
2004
-Pantaloon Retail (I) Ltd. enters into Strategic alliance with Arvind
Brands Ltd.
-Appoints Mr. Ved Prakash Arya as Chief Operating Officer. Mr. Arya
will take charge of the retail operations of the company.
-Ties up Arvind Brands Ltd for Ruf & Tuf brand at its Big Bazaar
outlets across the country
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Research Studies to offer a specialised course in retail management
2005
2006
-Pantaloon Retail India Ltd has launched its newest retail venture
`Depot'
-Pantaloon Retail signed MOU with Blue Foods on July 31, 2006
-Pantaloon Retail signs MOU with Manipal Health Systems on August 05, 2006.
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2007
-Pantaloon Retail India Ltd has entered into a 50:50 joint venture
(JV) with Axiom Telecom LLC, UAE, to do sourcing and wholesale
distribution of mobile handsets, accessories and setting up service
centres and Authorised After Sales Service Centres for mobile
handsets in India.
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Hemchandra Javeri, CEO - Home Solutions Retail (India) Ltd.
Kailash Bhatia, CEO - Integrated Merchandising Group
Madhumati Lele, CEO - Services
Rajan Malhotra , CEO - Big Bazaar
Sadashiv Nayak, CEO - Food Bazaar
Sanjeev Aggarwal, CEO - Pantaloons
Vishnu Prasad , CEO - Central & Brand Factory
FOUNDER: Mr. Kishore Biyani
P & L Account: -
Profit & Loss account ------------------- in Rs. Cr. -------------------
Jun '05 Jun '06 Jun '07 Jun '08 Jun '09
Income
Sales Turnover 1,084.39 1,960.86 3,393.47 5,295.88 6,661.42
Excise Duty 0.28 0.00 0.00 0.00 0.00
Net Sales 1,084.11 1,960.86 3,393.47 5,295.88 6,661.42
Other Income 8.10 3.68 95.85 17.05 1.79
Stock Adjustments 127.70 234.15 362.12 614.41 353.11
Total Income 1,219.91 2,198.69 3,851.44 5,927.34 7,016.32
Expenditure
Raw Materials 844.18 1,502.30 2,601.65 4,170.62 4,835.06
Power & Fuel Cost 21.95 37.41 61.51 78.20 98.97
Employee Cost 50.75 112.72 207.74 275.78 275.94
Other Manufacturing Expenses 15.53 21.55 16.64 22.46 16.94
Selling and Admin Expenses 159.89 313.11 556.70 724.18 878.27
Miscellaneous Expenses 35.02 55.65 93.40 175.64 237.10
Preoperative Exp Capitalised 0.00 0.00 0.00 0.00 0.00
Total Expenses 1,127.32 2,042.74 3,537.64 5,446.88 6,342.28
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Capital Structure: -
Capital Structure
Period Instrument Authorized Capital Issued Capital - PAI D U P -
From To
(Rs. cr) (Rs. cr) Shares (nos) Face Value Capital
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Big Bazaar is a chain of hypermarket in India, which caters to every family’s needs and
requirements. This retail store is a subsidiary of Future group, Pantaloons Retail India Ltd. and is
an answer to the United States’ Wal-Mart. Big Bazaar has released the doors for the fashion
world, general merchandise like sports goods, cutlery, crockery, utensils, and home furnishings
etc. at best economical prices.
Big Bazaar group offers more than 140 stores all over the country with an amalgamation of
Indian bazaars’ feel and touch with a convenience and choice of the modern retail facilities. The
retail format of the Big Bazaar group includes Aadhar, Rural & Home-Town retail chain, Ezone
home-improvement chain, sportswear retailer, depot and music chain is few among others.
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Store manager Kartha
Department manager
Team leader
Store Manager
Kartha
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Sales and
Machinery
Manager
4.5. Competitors:-
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Big Bazaar group offers more than 100 stores all over the country with an amalgamation of
Indian bazaars’ feel and touch with a convenience and choice of the modern retail facilities. The
retail format of the Big Bazaar group includes Andhra, Rural & Home-Town retail chain, E-zone
home-improvement chain, sportswear retailer, depot and music chain is few among others.
Big Bazaar is big Retail Company in India and it has so many business competitors.
Like
Spencer
Brand Factory
Star Bazaar
As above is mention must Big Bazaar have lots of small or big competitor but it is not that
much affected by their competitor. The basic reason is that there is no any big retail who can
competitor Big Bazaar in BMTC because
Spence is very small and there are selling only Fruits and vegetable.
Brand Factory is only for men’s wear, ladies wear, kids wear and traditional dress and
latest fashion.
Star Bazaar: Star Bazaar is a big shopping mall but it is not near to Big Bazaar BMTC its
out off 5 KM from Big Bazaar BMTC that’s why not a issue is for it.
S M Food Plaza is a big shopping mall but it is only for staple, Fruits and Vegetable not
for all goods and services which is available in Must Big Bazaar in BMTC
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Reliance Store in BMTC : Reliance store in BMTC is also a small store there has limited
service and product he is not completely able to compete Big Bazaar.
These are the basic reason by which Big Bazaar is getting success continuous without any
obstacle.
Big bazaars have so many branches in India most of branches are all ready discussed above. In
chapter no 1. Like branches Bangalore, Delhi, Chennai, Coaching, Kolkata, Bihar, Jharkhand,
Punjab, Sri Nagar, Andhra Pradesh, Uttar Pradesh ect,
All of these states have so many branches of Big Bazaar and all Branches are handling by Kishor
Biyani and Kartha.
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Format of Retail Sector in India:-
CHAPTER 5
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ANALYSIS AND
INTERPRITATIONS OF DATA
The Preliminary analysis comprises of analysis of attrition from secondary data which was
obtained from the SAP Database, which was then classified based on three factors:
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1. Last 3 months attrition analysis an indicator of infant attrition, a predictor of improper
implementation of recruitment practices and may be external factors such as
improvement of job market after the recessionary effects.
2. Last six months attrition analysis (Aug’09 to Feb’10) was done as per company
requirements.
3. Yearlong attrition analysis (Jan’09 to Feb’ 10) was done to get an overall perspective of
the trend in attrition rates per month.
Attrition formula:
The approach to this calculation might vary from organization to organization. While a few
techniques are common, there are no proven theories.
Year (2010)
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January 27 200 10 13.50 %
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Object 3
Inference:-
From the above calculation we have determined that the current monthly attrition rate is 12.19%,
these amounts to approximately 50% annually.
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April 8 118 14 6.78
Object 5
Inference:
From the above calculation we have determined that the current monthly attrition rate is 13.07%,
this amount to approximately 50% annually. This is very high for the retail sector and thus the
study is conducted. This validates the need for the study.
January 3 29 18 6.38
February 3 32 17 6.12
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March 2 37 18 3.64
April 6 33 16 12.24
May 3 34 20 5.56
June 1 33 9 2.38
July 1 33 16 2.04
Object 7
Inference:
The Attrition Rate for Putenhalli unit is 5.48%. From the trend we can see that attrition is on a
decline. But this inconclusive as more data from ensuing months are required. Since this store
was inaugurated only in June the date from August is furnished above.
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5.2.1. Detailed Analysis: -
My analysis is basically base on the Questionnaire and Interview, from where I got enough
information. Apart from this my HR MS. Yoggesh and my friends who were in another Big
Bazaar branch also gave me his precious time for complete this project in very effective way.
Conceptual Framework:-
The sample population of Big Bazaar was given the Questionnaire; they were then required to
fill it after due consideration from their sub-ordinate and according to their experience in the
matter regarding attrition.
Thus the Questionnaire was framed to include such parameters such as employee morale, career
growth, work environment, communication, company policies, training and compensation. The
above mentions factors were framed in the 5 point interval scale. According to literature review
‘People leave the organization because of their superiors/supervisors and not the organization”.
Therefore we have included in our study the managerial aspects that influence a person from
leaving the organization.
Employee satisfaction surveys help employers measure and understand their employees'
attitude, opinions, motivation, and satisfaction.
because satisfaction is basically a psychological state, care should be taken in the effort of
quantitative measurement, although a large quantity of research in this area has recently been
developed.
The usual measures of employee satisfaction involve an employee satisfaction survey with a set
of statements using a Likert Technique or scale. The employee is asked to evaluate each
statement in term of their perception on the performance of the organization being measured
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The following are a few typical Questions asked in Employee Satisfaction
Survey:-
Employees work well together to solve problems and get the job done.
What changes, if any, do you feel need to made in your department to improve working
conditions?
What changes, if any, do you feel need to be made in the company to improve working
conditions?
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The surveys of this type provides an understanding how the employee perceives the organization.
Employee satisfaction surveys measure your employee's opinions on most of the aspects of the
workplace including:
Overall satisfaction
Management/employee relations
Corporate culture
Career development
Compensation
Benefits
Working conditions
Training
Staffing levels
Safety concerns
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5.3 Percentage Analysis of Employee Attrition across Critical Units
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Question 1:
Agree 34 32 70.6
Disagree 25 22
Strongly disagree 9
Object 9
Inference:
According to graph 12% employee of Mallashwaram is strongly agree, 34% only agree with
organization, 20 % neutral and 25% disagree and only 9% employee of Big Bazaar
Mallashwaram is strongly disagree.
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5.3.1 Do you feel that your Sub-ordinates are a valued part of the office?
Strongly agree 12 24 24 24
Agree 21 42 42 66
Neutral 7 14 14 80
Disagree 10 20 20 100
Object 11
Inference:
From the total respondents 42% of respondent agreed that there sub-ordinates are a valued part
of the office, 12% strongly agree to this, and 7% neutral and don’t have an idea and the
remaining 10% disagree that there sub-ordinates are a valued part of the office.
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5.3.2. Do you feel that your Sub-0rdinates are respected and fairly treated in the
organization?
Valid Strongly 10 20 20 20
agree
Agree 20 40 40 60
Neutral 9 18 18 78
Disagree 11 22 22 100
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Object 13
Inference:
From the total respondents 40% respondents agree that there sub-ordinates are respectable and
fairly treated in the organization 22% strongly disagree to this 18% are neutral and don’t have an
idea and the remaining 40% are strongly agree that sub-ordinates are respected and fairly treated
in the organization.
Strongly agree 4 8 8 8
Agree 12 24 24 32
Neutral 24 48 48 80
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Total 50 100 100
Object 15
Inference:-
From the total respondents 8% are strongly agree, 24% are agree and 48% are neutral and 20%
respondents are strongly disagree with the office satisfaction.
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Frequency Percentage Valid Percent Cumulative percent
Strongly agree 8 16 16 16
Agree 20 40 40 56
Neutral 10 20 20 76
50 100 100
Object 17
Inference:-
From the total respondents 16% are strongly agree that they have career goals and future
prospects and 40% and agree if they effort strongly than organization give chance for career and
20% are neutral they do not have any idea for that and 24% employees are strongly disagree they
said their they’re do not have such kind of opportunities for career oriented person.
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2.3.5. Do they know how their job fits into large picture of the organization?
Strongly agree 4 8 8 8
Agree 20 40 40 48
Neutral 15 30 30 78
disagree 11 22 22 100
50 100 100
Object 20
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Inference:
From the total respondents 8% who are strongly agree with organization and 40% agree, 30%
Neutral who do not have any idea about Job, and 22% employees of organization who are
disagree with it they say there have no any large picture of the organization in Job.
Strongly agree 4 8 8 8
Agree 21 42 42 50
Neutral 13 26 26 76
Disagree 12 24 24 100
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Object 23
Inference:
From the total respondents 8% are strongly agree that they are understanding of how their job
performance is measured 42% are agree with that and 26% do not have a clear idea about their
performance appraisal and 24% are disagree with all this.
2.3.7. Do they know how exactly of what is being expected out of them?
Strongly agree 5 10 10 10
Agree 20 40 40 50
Neutral 16 32 32 82
Disagree 9 18 18 100
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Total 50 100 100
Object 25
Inference:
From the total respondent 10% of respondent strongly agree that they know how exactly of what
is being expected out of them and 20%agree with them and 32% neutral in this way and only
18% employee who are not agree with it.
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percentage
Strongly agree 5 10 10 10
Agree 15 30 30 40
Neutral 15 30 30 70
Disagree 8 16 16 86
Object 27
Inference:
From the total respondents 10% of respondents are agree that the organization accommodates
their personal needs and 30% only agree with that and 30% respondents do not any proper idea
for that and 16% disagree with that but 14% strongly agree with that they say organization not
giving any convenience to its employees.
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2.3.9. The work environment in the store is friendly
Strongly agree 14 28 28 28
Agree 27 54 54 82
Neutral 7 14 14 96
Object 30
Inference:
From the total respondents 28% are strongly agree with organizational environment and 54% are
just agree with their working environment and, 14% do not have proper idea for that they are
neutral with this question and 4% employees are strongly disagree with that.
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2.3.10. Do they a positive relationship with their supervisor?
Strongly 10 20 20 20
agree
Agree 15 30 30 50
Neutral 12 24 24 74
Disagree 13 26 26 100
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Object 32
Inference:
From the total respondents 20% of the respondents are agree that they have a positive
relationship with their supervisor and 30% only satisfied with them and 24% neutral with
organizational relationship and 26% employee are disagree with their supervisors.
Strongly agree 8 16 16 16
Agree 15 30 30 46
Neutral 12 24 24 70
Disagree 15 30 30 100
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Total 50 100 100
Object 34
Inference:-
From the total respondents 8% of the respondents are agreeing that. There are a spirit of co-
operation among staffs and 15% are only agree with that concept, and 12% employees are
neutral with their idea because they do not interest in this aspect and15% of employees are
strongly disagree with their concept about co-operation.
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Strongly agree 4 8 8 8
Agree 21 42 42 50
Neutral 13 26 26 76
Disagree 8 16 16 100
Object 36
Interference:
From the total respondents 22% respondents are agree with target which is given by company
because it motive organization employees and force them to perform well, 4% respondents are
strongly agree and 14% respondent have not any idea for this and 8% respondents are strongly
disagree with target.
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2.3.13. The workload is distributed fairly.
Strongly agree 7 14 14 14
Agree 25 50 50 64
Neutral 10 20 20 84
Disagree 8 16 16 100
Percent
Object 38
Inference:
From the total respondents 14%respondents are strongly agree with workload distribution, and
50% respondents are just agree with this concept they say is helpful for organization and as well
as employee but 20% of respondents do not have clear idea about that and there are neutral with
this concept and 16% respondents are strongly disagree with that and they say it just increase
respondents stress for their jobs.
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2.3.14. The sub-ordinates feel that the work timings are flexible.
Strongly agree 3 6 6 6
Agree 12 24 24 30
Neutral 8 16 16 46
Disagree 27 54 54 100
Object 40
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Inference:
From the respondents only 6% respondents are strongly agree with working time, 24% are just
agree with that but 16% respondents do not have proper idea with that and 54% respondents are
disagree with working time they want some manipulation in it.
Strongly agree 20 40 40 40
Agree 20 40 40 80
Neutral 4 8 8 88
Disagree 6 12 12 100
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Object 42
Inference:
From the total respondents 40% of the respondents are strongly agree that attrition is influenced
by their difficulty in adapting to the organization and 40% are just agree with them and out of
80% only 8% respondents are neutral with this concept and 6% respondents are not agree with
this they say in attrition organization difficulty is not play any role.
2.3.16. Communication amongst the staff and the floor manager in this is
effective?
Strongly agree 15 30 30 30
Agree 8 16 16 46
Neutral 20 40 40 86
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Disagree 7 14 14 100
Object 44
Inference:
From the total respondents 30% of the respondents strongly agree that communication amongst
the staff and floor manager in this store is effective and 40% are neutral and 14% are disagree
with this.
2.3.17. The policies in the company are clearly articulated to the staffs.
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Strongly agree 7 14 14 14
Agree 15 30 30 44
Neutral 19 38 38 82
Disagree 9 100
Object 46
Inference:
From the total respondent 7% respondents are strongly agree with company policies and only
15% respondents are agree with their company policies and 19% respondents are neutral with
company they say they do not have any idea with policies and 9% respondents are disagree with
company policies.
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2.3.18. The Office has policies supportive to the staff.
Strongly agree 5 10 10 10
Agree 24 48 48 58
Neutral 10 20 20 78
Disagree 11 22 22 100
Object 48
Inference:
From the total respondents 48% respondents are agree that the office has policies supportive to
the staff and 20% are neutral and 11% of respondents are disagree with the policies and only
10% respondents are strongly agree with office polices.
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2.3.19. The sub-ordinates received a thorough orientation about their job and
office when they joined.
Strongly agree 10 20 20 20
Agree 20 40 40 60
Neutral 10 20 20 80
Object 50
Inference:
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From the total respondents 20% of respondents are strongly agree that there sub-ordinates
received a through orientation about job and office when they joined and 20% are neutral on that
and 20% are strongly agree for that and 20% are disagree for that.
Strongly agree 12 24 24 24
Agree 15 30 30 54
Neutral 13 26 26 80
Disagree 5 10 10 90
Strongly 5 10 10 100
disagree
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Object 52
INFERENCE:
From the total respondents 24% of the respondents are strongly agree that the training
program were effective in improving productivity and 30% respondents are only agree
with training program is effective and important but out of 100% respondents 26%
respondents are neutral with that they say they do not have exact idea regarding it and
20% respondent are not agree with training program.
Strongly agree 4 8 8 8
Agree 11 22 22 30
Neutral 13 26 26 56
disagree 16 32 32 88
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Strongly 6 12 12 100
disagree
Object 54
Inference:
From the total respondents 8% of the respondents are agree sub-ordinates received a through
orientation about their job and office when they joined and 22% are only agree with
compensation which is paid to them and 26% neutral they say they do not have proper idea
regarding their compensation, 32% respondents are disagree with it and 12% respondents are
strongly disagree with company compensation.
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Strongly agree 1 2 2 2
Agree 16 32 32 34
Neutral 22 44 44 78
Disagree 11 22 22 100
Object 56
INFERENCE:
From the total resonances 2% strongly agree of the respondents and 32% of respondents are just
agree with organizational satisfaction and 44% respondents are neutral with that they say their do
not have clear idea regarding that and 22% of respondents are disagree with organizational
satisfaction.
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2.4. Major reasons for attrition-Freidman’s Test:
By means of Friedman’s test we have determined the top 5 reasons for attrition and the following
are the results of this test. The top reason cited for attrition has been selected as the independent
variable for the study.
Marriage 6.34
Sickness 6.34
Leave 5.32
Employee attrition costs 12 to 18 months’ salary for each leaving manager or professional,
and 4 to 6 months' pay for each leaving clerical or hourly employee. According to a study by
Ipsos-Reid, 30% of employees plan to change jobs in the next two years. Do the math and
discover how much your company may pay for attrition.
Although employee turnover can help organizations evolve and change, an American
Management Association survey showed that four out of five CEOs view employee retention
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as a serious issue for organizational success. If managers know the real causes of attrition,
managers can control attrition and retain employees. Each retained employee can save money
and lead to better
Most employees leave their work for reasons other than money – and your organization can
correct these reasons. Most leaving employees seek opportunities that allow them to use and
develop their skills. Leaving employees want more meaning in their work. They often
indicate that they want to use their qualities and skills in challenging teamwork led by
capable leaders.
Managerial staff cite “career growth” and “leadership” as the major factors that
influence attrition and retention, together with “opportunities for management”
“ability of top management” “use of skills and abilities” and work/family balance
Clerical employees voice concerns such as “type of work,” “use of skills and
abilities” and opportunities to learn
Hourly employees notice whether they are treated with respect, have capable
management and interesting work
New employees who attend a positive orientation program are 70% more likely to be with
the company three years later (Corning Glass).
5.5.4. Mergers/Acquisitions
Lee Hecht Harrison, a HR consulting firm, advises, "Far more employees will leave
following a restructuring than are laid-off or terminated as a result of downsizing. This lost
talent, and cost can be minimized through good communication."
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5.5.6. Ineffective Managers
High employee turnover can be recognized and properly attributed to poor managerial
performance, emotional intelligence and ineffective leadership. Poorly selected or improperly
trained managers can be expensive...
A Workforce Magazine article, "Knowing how to keep your best and brightest," reported the
results of interviews with 20,000 departing workers. The main reason that employees chose
to leave was poor management. HR magazine found that 95 percent of exiting employees
attributed their search for a new position to an ineffective manager.
Help new employees feel comfortable as they participate as valued team members
We can help you adjust your company vision and manager's performance reviews to reflect
employee turnover, and provide mentoring and interpersonal training to inexperienced
managers.
Reward managers for their relationship skills - not only on technical know-how and
financial results
People don’t leave jobs, they leave managers! Replace managers who will not
develop relationship skills
We can help you communicate. Most employees want to know more about their work. We
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can explain each process and help employees understand the importance of their work. Your
employees will become more knowledgeable about their effectiveness. Here are a few
ways ...
Compliments and thanks cost little and can bring great benefits
Keep employees informed - don't let them hear important news through rumors
Publicly praise what the employee has accomplished and say why it was important
Criticize privately about what the employee can do better and explain how to do it
better
Create community with activities such as informal meals or events outside work
Titles cost little and remind employees that they are valuable
In our first post on the costs of employee turnover, you learned why hanging onto your
employees is important to the financial well-being of your organization, as long as those
employees are a good fit.
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In part 2, I will show you some twists and variables on those calculations that you must
make to see the full picture that employee turnover in your organization is telling you. I will
also cover a few of the many variables that can affect your turnover rate and affect how you
choose to interpret results of your employee turnover calculations.
Beyond just looking at your overall employee turnover rate, taking the time to look closely at
certain segments of your organization will provide you even more insights into your
organization’s health.
For example, you could focus on employees who leave in the first-year of employment. From
hiring to firing to replacement, losing employees in the first year can be costly.
sourcing (how you find applicants and how they find you)
interviewing
hiring expenses
unemployment compensation
As a side note, effective orientation programs in the first several months after a hire have been
proven to have a direct, positive impact on the employee’s choice to stay with the organization.
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To calculate monthly employee turnover rates, divide the number of employee separations in one
month by the average number of active employees at the worksite during the same period. We’ll
say we have one site of operations.
That gives us an employee turnover rate of 20 percent. What if we repeated this employee
turnover calculation to highlight the turnover rate just in the new hires, not in the whole
company, over the course of a year?
Qus. How to Calculate Employee Turnover Rates within the First Year?
Have you wondered if employees leaving in less than 12 months have a bearing on your
business? What about on your business practices? You can learn both by learning about first year
employee turnover.
To compute this, divide the total number of employees who leave in less than one year by the
total number of employees who leave in the same period.
Now to pull numbers into our formula for first year employee turnover:
Qus. What Can Employee Turnover Calculations Tell You About Your
Organization?
How do 26.7 percent first-year employee turnover rates compare to the industry standard, or to
your local area? If it is consistent with those measures, your organization may be fine.
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The following questions and answers will be important to note and act on, regardless if 26.7
percent is a good number or a bad one.
If 26.7 percent is higher than your overall employee turnover rate, the industry standard,
or the standard turnover in the area, you might want to review your selection or on-
boarding process.
For instance, what questions were asked when the employee was hired? Did the questions relate
to the job? If not, they may have set up the application for the job to be quite different than the
job really is. If so, why was that done?
Did those who sorted applicants by their responses understand what skills the job
required? Did they end up looking for or finding the wrong things?
Did the employee get an orientation? Was the employee made to feel comfortable in the
organization after the orientation? Why or why not?
How did the existing workforce interact with the new employee? With acceptance and
assistance, or with a cold shoulder? How did the supervisor react to that? Did the
supervisor take any steps in response to the workforce interaction with the new
employee?
Inference:
From the Freidman’s ranking method, the top 5 reasons for employees leaving the company, as
per the order are;
1. Less salary
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5. Lack of co-operation
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CHAPTER 6
FINDING, CONCLUSION
AND RECOMMENDATION
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FINDING
BMTC Branch:
The attrition rate was high in the Big Bazaar BMTC in the year of 2011. Because of lots of
competition is here after inflation lots of opportunities are available here and each and every
person want more and more salary than their ability. Every organization tries to Negotiate with
their employee so they give less salary/wages to their employees’.
The Attrition rate for the year is approximate 13%. In general, the staffs selected for job roles
viz. Salespersons, Cashiers, beauticians, Insurance marketing personnel, Maintenance personnel
require a PUC graduation or lesser, their need for change to a different job role. So. They have a
lot of options and opportunities to choose within and outside the industry. So, it was found that in
this store staffs had work experience of a completely different job role in the past and therefore
they so not mind shifting to a different one as wider options exist.
Draw the organization structure for People Office in Big Bazaar and write in brief about the roles
and responsibilities at each level?
Human capital is considered to be the most valuable asset in any organization. People need to be
nurtured, developed, motivated and rewarded so as to ensure business growth. Therefore the
People Office department should ensure that they attract, develop and retain the kind of people.
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Organization structure of Big Bazaar and roles and responsibilities are discuss above in Chapter
no. 4.
People Office in Big Bazaar is most important part for both like employer and as well as
employees because both are internally related by each other. Each and every work, responsibility,
deities, and their activities are completely controlled by employer and Executives. All code and
conduct is followed by employees and employee but its handle by People Office and employees
discipline, grooming stander, Doctor visiting, pay role, absent sum, Saturday meeting, uniform,
leave card, and comp-of slips, attendance register, recruitment and placement, performance
appraisal, key result area (KRA), Performance Evaluation Review key (PERK), Birthday card,
reward and recognition, punishment, and after these activities there have some other so many
small activities, which is very important and help full for organization.
Conceptual understanding:
The aim behind manpower planning and budgeting is to have the right number of people to work
so as to improve productivity and reduce cost.
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Which is planned by Kishor Biyani and Kartha of Big Bazaar and they follow the concept of
Wall mart. Some department of Big Bazaar like Fruits and vegetable, Grosser, Fast consuming
products and international product are so mush important and crowded area there so there have
large number of employee and in jewelers and beauty field there have less number of employees.
Big Bazaar also follow some latest formula for manpower planning which is already discuss
above.
They call their employee and give pamphlet to distribute it or posted in on the wall
They leave some advertisement on net who ever are interests they can come for interview or
apply for those jobs.
Big Bazaar have some consultancy who give direct employees to them and Big Bazaar is not
giving a single rupees to them they have some management strategy and they are getting money
from them. And supply manpower to Big Bazaar.
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Draw a typical store structure for employees in Big Bazaar?
Operations
(Store Head)
Team Members
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How many times in a week does the doctor visit the store.
Doctor in Big Bazaar is basically visit in one times in a week and is in Saturday. After check up
they give full information to Human Resource manager regarding employee’s health status like
Bode pressers, weight, Stress, and some health related information which is helpful in
management for salary and insurance.
For
Fruits and Vegetable: orange tops, black trouser, belt, shoes, socks,
Health and beauty: Black tops, Black trouser, Belt, Shoes, Socks
Cosmetics: white tops, Black trouser, Belt, Shoes, Socks, some cosmetics and some makeup
pack etc.
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For employees Identity cards when an employee is going Gurukul training or any training than
Big Bazaar provides their own photo id with grew color belt. And when an employee join the
company than Big Bazaar provide only ID that is not Photo ID and not original one just for
formality with red or orange belt but most necessary for every employees of organization.
The grooming standards on the floor and how are they monitored.
When new candidates join the company than HR of organization inform them to hand over their
mobile in basement and maintain daily register for attendance. After that they say you are in this
or that department he or she is your team leader and that person is your Directing manager he/she
will guide and you have to deal with customer and be polite while dealing with them. Their shoes
must be police and uniform in proper way and ID is most important.
The policy for store staff for working for extra hours and on holidays?
For each day extra work they are getting some extra money when an employees work some more
hours they are also getting some money which is decided by Organization Human Resource
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Manager, Kishor Biyani and Kartha of Big Bazaar according to time and according festival. They
give monetary convenience to them. So they can get proper value for their work.
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CONCLUSION
From our detailed analysis, the attrition rate was determined to be (11.26%) respectively. From
our analysis we have determined the current average attrition rate to be 13% per month. The
Major reasons responsible for attrition were sees salary (when compared with the market
standers), better opportunity elsewhere in the market place, long working hours, work pressure in
various departments and string leave policies. Some of the primary data collected through
interview with the store managers of individual units’ revealed information such as termination
due to integrity issues, in disciplinary attitude of staffs, harassment issues.
Attrition have both good as well as bad effect according to employees when a prospective
employees leave the organization than it has negative effective and when a non prospective
employees leave the organization than it has positive effect so it is good under limitation but
when it become more than it has only bad effect.
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RECOMMENDATIONS
After my project I would like to recommend that Big Bazaar is really big organization and their
have need some improvement so they can get success like little bit change in their discipline and
give some convenience to their employees. Cost the company is very less and when some
employee performing well they do not give some reward to them that’s why the good and
prospective employees always like to leave their company and go for another Organization and
another job so they can understand their value and they can use their talent and hummers they
always expecting more and more salary and responsibility and competition in their carrier.
They can provide the best opportunities’ to each and every one so they think like they are a part
of organization and the organization always take care about them.
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BIBLIOGRAPHY:
Over 30 IT, BPO govt. contracts face cancellation, renegotiation risks in the UK
Philippines BPO sector attains 50% target, revenues touch $4.7 billion
Infosys shuts down BPO unit in Bangkok, shifts work to India, China
Uma Sekaran, Research methods for business, (4th edition; Wiley publications)
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R. Nanda Gopal ET. Al. Research methods in business, (1st edition; New Delhi; excel
books).
Charles R. Green, Strategic Human Resource Management, (2nd Edition; New Delhi;
Pearson education)
V S P Ray, Human Resource Management, (2nd edition; New Delhi; Excel Books).
ANNEXURE
Questionnaires:
Personal Profile
Customers Name: - Ph No: -
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Gender: - Male Female Email: -
Above 45
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Near to your House Others (Please specify)___________
Yes No
4) What is that part that distinguishes Big Bazaar from other retail stores?
6) Do you compare the salary of Big Bazaar with other retail stores?
Yes No
Yes No
9) Do you feel your sub –ordinate are respected and fairly treated in organization?
Yes No
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10) What is the morale in the office?
Yes No
Yes No
13) Do they know how their job fits into large pictures of the organization?
Yes No
Yes No
Yes No
High low No
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Yes No
20) Do they have a clear understanding of how their job performance is measured?
Yes No
Thank you
Articles:
Turnover, retention, and employment relationship in future group. Team Development, Aylin and
Webber, Vol. 7 pp, 161-171.
,A conceptual model of labour turnover retention and, international human resource development
Jonathan winterton 7:3 (2004), pp.371- 390.
Miles M. Finney and janet E. Kohlhase, The effect of urbanization on labour turnover, Journal of
Regional Science, Vol, 48, No. 2, 2008, pp, 311-328.
Muhammad sani Umar, None work Factors and labour Turnover among Female Employees in
Kebbi state civil service, Bangladesh e-journal of Sociology. Volume 4, Number 2, July 2007.
Smith et al, labor turnover and management retention strategies, international Journal of human
Resource Management 15:2 March 2004. 371-396
Life story of Kishor Biyani: which is written by Kishore Biyani it is Biography. Where he has
written is basic concept and idea about Indian Retail sector.
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WEBSITES:
www.futurebytes.com
www.search.ebscohost.com
www.citehr.com
www.futuregroup.com
www.pantalooneretail.com
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