Jai Prakash Associate Ltd.

VardanJhingran
B.Com-(H) II Year
20107-18
REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to M.J.P Rohilkhand University, Bareilly
Pilibhit Bypass, Bareilly (UP)
PROJECT ON
“JAI PRAKASH ASSOCIATES LTD”
Session:2017-18
Submitted By:
VAROAN JHINGRAN
B.Com (Honours) II nd Year
1
VardanJhingran
B.Com-(H) II Year
20107-18
REGIONAL COLLEGE
CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED
HAS BEEN PREPARED BY
VAROAN JHINGRAN
AS PER REQUIREMENT OF CURRICULUM OF B.COM (HONOURS) II ND
YR.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS
WORTHY OF APPROVAL
Date: Signature of Teacher
2
VardanJhingran
B.Com-(H) II Year
20107-18
REGIONAL COLLEGE
ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN

COMPLETION OF MY PROJECT
MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE

ENCOURAGEMENT, GUIDANCE AND MOTIVATION PROVIDED TO ME BY
Dr. Anjali Chaudhary

Dr. PriyaVerma
LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME COURAGE, WILL

AND INTELLIGENCE TO COMPLETE THIS WORK
Date: Signature of Student

VAROAN JHINGRAN
B.Com.(Honours)-IInd Yr.
3
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -1
INTRODUCTION
4
VardanJhingran
B.Com-(H) II Year
20107-18
INTRODUCTION
Company / Organizational Profile
Transforming challenges into opportunities has been the hallmark of the Jaypee Group, ever
since its inception five decades ago. The Group is a diversified infrastructure conglomerate with
business interests in Engineering & Construction, Cement, Power, Real Estate, Expressways,
Fertilizer, Hospitality, Healthcare, Sports, Information Technology and Education (not-for-
profit).
Engineering & Construction
The Engineering and Construction wing of the Group is an acknowledged leader in the
construction of multi-purpose River Valley and Hydropower projects. It has the unique
distinction of having simultaneously executed 13 Hydropower projects spread across 6 states
and the neighboring country Bhutan for generating 10,290 MW power.
The in-house Design and Consultancy Company, Jaypee Infra Ventures (JIV), gives JAL a
competitive edge over its rivals and has been awarded "CT1" grade by ICRA with CIDC (The
Construction Industry Development Council). This is the highest rating assigned to consultants
in the field of Engineering.
JAL is the only integrated solution provider for Hydropower projects in the country with a track
record of strong project implementation in different capacities and has participated in projects
that have added over 8840 MW of Hydroelectricity to the National grid between 2002 to 2009.
(AN UNPARALLEL FEATURE IN INDIAN POWER SECTOR) The 900 MW Baglihar (Stage-I and II)
5
VardanJhingran
B.Com-(H) II Year
20107-18
Hydroelectric project in Jammu & Kashmir, has been set up in the challenging environment of
the State with 22 million cubic meters of concrete, has been the largest EPC project executed in
the country in Hydropower sector, so far.
The key non-EPC projects completed across India are -
1450 MW Sardar Sarovar Project, the largest water resource project in India,
1000 MW Tehri Dam, Asia's highest rockfill dam.
1000 MW Indira Sagar Power House, second largest surface power house in the country.
1500 MW NathpaJhakri Power House, the largest underground power house in the country.
Cement
Jaypee Group is the 3rd largest cement producer in the country. The group produces special
blend of Portland Pozzolana Cement under the brand name ‘Jaypee Cement’ (PPC). Its cement
division currently operates modern, computerized process control cement plants with an
aggregate capacity of 33.8 MnTPA. The company is in the midst of capacity expansion of its
cement business in Northern, Southern, Central, Eastern and Western parts of the country and
is slated to be 41.40 MnTPA by FY13 (expected) with Captive Thermal Power plants totaling 672
MW.
6
VardanJhingran
B.Com-(H) II Year
20107-18
Power
The Group with its operational projects of 300 MW Baspa-II (Himachal Pradesh), 400 MW
Vishnuprayag (Uttarakhand) and 1000 MW KarchamWangtoo (Himachal Pradesh) is India’s
largest private sector Hydropower producer.
In addition, with 3200 MW projects (2700 MW Lower Siang & 500 MW Hirong ) coming up in
Arunachal Pradesh and 720 MW (270 MW Umngot and 450 MW Kynshi Stage –II) in Meghalaya,
the Group will have total Hydropower generation capacity of over 5600 MW by 2020.
After having established a strong presence in the Hydropower sector the Group has initiated its
entry into Thermal Power Generation, Power Transmission and also forayed into Wind Power.
The Group is in the process of implementing 2 x 660 MW pit head based Nigrie Thermal Power
plant in district Singrauli of M.P. and 5x 250 MW Thermal Power plant at Bina M.P. end-3300
MW (5 x 660 MW) Bara Thermal Power project in UP. Besides this, 49 MW of Wind Power plant
is operational in Maharashtra and Gujarat.
The Group has also successfully implemented a Transmission system associated with 1000 MW
KarchamWangtoo Hydro-electric project. The Transmission project consists of a 217 km long
transmission line between Wangtoo in Himachal Pradesh and Abdullapur in Haryana.
Real Estate
The Group is a pioneer in the development of India’s first golf centric Real Estate. Jaypee
Greens - a world class fully integrated complex consists of an 18 hole Greg Norman Golf Course.
Stretching over 452 acres, it also includes residences, commercial spaces, corporate park,
7
VardanJhingran
B.Com-(H) II Year
20107-18
entertainment and nature in abundance.Jaypee Greens also launched its second project in
Noida in November 2007. India’s First Wish Town, is an Integrated Township spread over 1162
acres of land comprising one 18 hole and two 9 hole golf facility & world class residences.
The Group has constructed 165 km long 6 lane Yamuna Expressway project from Noida to Agra.
The project envisages ribbon development along the expressway at 5 locations totaling 25
million square metres for residential/industrial/institutional purposes and shall trigger
multidimensional, socio-economic development in Western U.P. besides strengthening the
Group’s presence in real estate segment in this decade.
Expressways
The Group has entered into construction of expressways with the Yamuna Expressway project –
a 165 km access controlled 6 lane super expressway along the Yamuna river connecting Noida
and Agra on Build – Own – Transfer basis.
The Group has commissioned the first RIFD Technology based Electronic Toll Collection Plaza
and four lanedZirakpur-Parwanoo Section of NH-5, the Himalayan Expressway from km 39.96 to
km 67.55 in the states of Punjab, Haryana & Himachal Pradesh.
Fertilizers
The fertilizer plant situated in Panki , Kanpur is one of the oldest Urea manufacturing plant in
the country with an installed capacity of 7.22 lac MT per anum. Urea production has started
from June 2013 and the product is sold in the brand name of "Jaypee ChaandChaap Urea"
which enjoys a very high degree of acceptance amongst the farming community. The plant was
8
VardanJhingran
B.Com-(H) II Year
20107-18
successfully converted to gas based, from Naptha and currently prills urea by using the latest in
technology.
The company has also entered into the value added agri inputs space by marketing speciality
inputs like Micro nutrients, Zinc sulphate Mono hydrate and organic manure under the flagship
brand of Jaypee Chand chaap.
Hospitality
The Group’s hospitality business owns and operates 6 properties spread across New Delhi,
Uttar Pradesh and Uttarakhand. The 4 Five Star Hotels, two in New Delhi and one each in Agra
and Mussoorie have a total capacity of 644 rooms. Another 5 star luxury with state-of-the-art
resort and SPA has been set up in collaboration with SIX SENSES at Greater Noida with 170
living spaces. Apart from this, Jaypee Delcourt at Greater Noida has comfortable deluxe rooms,
multiple dining options, state-of-the-art wellness centre and a promenade of lifestyle stores
indeed making it a viable destination for corporate, entrepreneurs, expats business and leisure
stays.
Healthcare
With the vision of promoting world-class health care amongst the masses by providing quality
and affordable medical care with committement the Jaypee Hospital is being constructed. The
hospital has been planned as a 1200 bedded tertiary care multi-speciality facility and is
currently in the process of commissioning 525 beds in the first phase.
9
VardanJhingran
B.Com-(H) II Year
20107-18
Sports
The Group has hosted India’s first ever Formula OneTM Grand Prix on 30th October, 2011. In
addition to F1, the track is also expected to host other top-level international motorsports
events.
Information Technology
JIL Information Technology Limited (JILIT), the IT arm of the Jaypee Group offerings encompass
a diverse range of areas such as IT Infrastructure Management, Networking & Communication,
Multimedia & Content Development Services, E-learning and Software Solutions. JILIT is today
partnering with leading IT companies such as IBM and CISCO.
JILIT's quality management system is ISO 9001:2008 certified and the information security
management system & data centre operations is attested by ISO 27001:2005.
Education (not for profit)
“People of resources must contribute towards making a better tomorrow for all”. Shri
Jaiprakash Gaur Ji, Founder Chairman of the Group firmly believes that quality education on an
affordable basis is the biggest service which, as a corporate citizen, we can provide. Education is
the cornerstone to economic development and the strength of 1 billion Indians can be
channelized by education alone to build India into a developed nation.
The Group currently provides education across all spectrum of the learning curve through 31
Schools, 6 Private ITIs, 2 Polytechnics, 1 Post Graduate College, 1 B.Ed. College, 1 Construction
10
VardanJhingran
B.Com-(H) II Year
20107-18
Skills Training Institute, 1 International Engineering and Vocational Centreand 4 Universities
catering to learning of over 30,000 students. The Jaypee education system plans to take the
vision of service to society through quality education to another plane by expanding its
infrastructure to provide education to a universe of 200,000 students in less than a decade
from now.
Social Commitments
The Group has always believed in “growth with a human face” and to fulfill its obligations it has
set up Jaiprakash SewaSansthan (JSS), a ‘not-for-profit trust’ which primarily serves the
objectives of socio – economic development, reducing the pain and distress in society.
For over 5 decades now, Jaypee Group has supported the socio-economic development of the
local environment in which it operates and ensured that the economically and educationally
challenged strata around the work surroundings are also benefited from the Group’s growth by
providing education, medical and other facilities for local development.
The Group also undertakes Comprehensive Rural Development Programme (CRDP) which
covers a wide range of projects such as free medical camps, health check-ups for village school
children, literacy campaigns like Balwadi’s for young boys and girls, safe drinking water supply,
creating huge water reservoirs in different villages, self employment which includes tailoring
classes for women and animal husbandry. Some other important activities undertaken include
the renovation of old temples, other schools and hospital buildings in the adjoining adopted
villages.
11
VardanJhingran
B.Com-(H) II Year
20107-18
Environment
“Every time we borrow from nature, we return it with interest.”
We at Jaypee believe that harmony between the man and his environment is the prime essence
of healthy life and living. The sustenance of our ecological balance is therefore of paramount
importance.
Efforts are made to conserve ecological balance without any harm done to the local flora and
fauna. The Group has also taken green initiatives, afforestation drives, resources conservation,
water conservation, air quality control and noise pollution control and created a “green oasis’’
amidst the limestone belt at the cement complex in Rewa.
Last but not the least, “as a Group we remain committed to strategic business development in
infrastructure, as the key to nation building in the 21st century. We aim for perfection in
everything we undertake and we have a commitment to excel. It is the determination to
transform every challenge into opportunity; to seize every opportunity to ensure growth and
grow with human face; that drives.
12
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -2
ORGANIZATION STRUCTURE
13
VardanJhingran
B.Com-(H) II Year
20107-18
HISTORY
With a single minded focus Shri. Jaiprakash Gaur, Founder Chairman of Jaypee Group, after
acquiring a Diploma in Civil Engineering in 1950 from the University of Roorkee now (IIT
Roorkee), had a stint with Govt. of U.P. and with steadfast determination to contribute in
nation building, branched off on his own, to start as a civil contractor in 1958,and laid the
foundation of Jaypee Group. The Jaypee story is not a story of privilege or entitlement. It is a
story of grit and gumption; of struggle against incredible odds; of dreams, and the striving and
self belief that turned them into reality.
Milestones
1958
1. Undertook first entrepreneurial work as contractor in Mangrol in Kota
1979
1. Jaiprakash Associates Private Ltd formed.
14
VardanJhingran
B.Com-(H) II Year
20107-18
1981
1. Commenced Hotel Business with first hotel in Delhi - Siddharth
1982
1. Hotel Vasant Continental was set up
1986
1. Commissioning of 1st unit of 1 MTPA Jaypee Rewa Plant (JRP) in District Rewa, MP
2. Formation of Jaiprakash Industries Ltd (JIL) by amalgamation of Jaiprakash Associates Pvt Ltd
with Jaypee Rewa Cement Ltd
3. Public Issue of JIL. 2,25,00,000 shares issued at a price of Rs. 10/-
1987
1. JIL listed on Bombay Stock Exchange
1991
1. Commissioning of 2nd unit of 1.5 MTPA Jaypee Rewa Plant in District Rewa, M.P
Head JCM
15
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -3
PRODUCTS OF JAI PRAKASH ASSOCIATES LTD
16
VardanJhingran
B.Com-(H) II Year
20107-18
PRODUCTS OF JAI PRAKASH LTD
DESIGN AND CONSULTAN CY
Jaypee Infra Ventrures was incorporated within the Jaypee Group in 1992, as a design and
consultancy division for the hydro power, river valley project, rail and road project’s at
minimum engineering and design costs. JIV’s strength lies in its over 50 highly experienced
engineers in the field of hydropower and infrastructure development. Its collaboration with
some of the best institutes in the country like the IIT, Roorkee, CWPRS – Pune, IRI, Roorkee,
National Institute of Rock Mechanics, Kolar Gold Fields, National Council for Cement and
Building Materials etc. has further rendered it an surefire leadership position while tackling
complicated problems encountered during the design and planning of the projects.
The design office facilities boosts of state of the art technology equipped with the best in
computer hardware, CAD systems, peripheral’s like Plotters, Printers, Scanners, Modems, CD
Writers, etc. all interconnected by LAN/WAN using V- SAT. A ‘Virtual Private Network’ further
facilitates in transmission of engineering drawings, emails and other support data.
17
VardanJhingran
B.Com-(H) II Year
20107-18
Latest computer software for Structural Analysis and Designing (like NISA FEM, STAAD PRO –
2000, PHASES -2, TAPS, GATE 123 ), Designing and Drafting( like MICROSTATION 95/J,
AUTOCAD, GEOPAK CIVIL, DECARTS, IRASB, MODEL VIEW, PDS), Project Planning, Monitoring
Scheduling ( like P3 M.S. Project ) assists in major stages of Civil, Hydro – Mechanical and
Electro- Mechanical works.
Grading : ICRA the leading rating agency has awarded JIV “CT1” grading indicating “Very Strong
Project Engineering Capacity”, which takes into account JIV’s adequately qualified and
experienced human resources characterized by a strong familiarity and specialization in the
hydropower sector, duly supported by a strong and consistent design engineering and planning
system.
18
VardanJhingran
B.Com-(H) II Year
20107-18
POWER
Jaypee Group forayed in power sector after reforms had begun in the country and private
sector was invited to participate in the beginning of the 8th five year plan.
TOTAL POWER
ADDED TO THE
NATIONAL
PERIOD GRID PRIVATE SECTORCONTRIBUTION
1992-1997 16422 MW 1430 MW
1997-2002 19015 MW 5061 MW (Hydro 86 MW and Thermal 4975 MW)
2002-2007 19011 MW 1931 MW (Hydro 700 MW* and Thermal 1231 MW)
19
VardanJhingran
B.Com-(H) II Year
20107-18
*The entire 700 MW of Hydro Power added in the 10th five year plan was by Jaypee Group.
Jaypee Group is the largest hydropower producer in the private sector with its three
operational Hydro Power Plants, that are, 300 MW Baspa-II (Himachal Pradesh), 400 MW
Vishnuprayag (Uttarakhand) and 1000 MW Karcham-Wangtoo (Himachal Pradesh).The Group
has implemented a 500 MW Bina Thermal Power Plant in Sagar district, M.P. The company is
poised to have total power generation (Hydro & Thermal) of 3520 MW by March, 2014 and
5500 MW by March 2015.
After having established a strong presence in the Hydropower sector the Group has initiated its
entry into Thermal Power Generation, Power Transmission and also forayed into Wind Power.
20
VardanJhingran
B.Com-(H) II Year
20107-18
INTEGRATED TOWNSHIP
Jaypee Greens, the real estate division of the Jaypee Group has been creating lifestyle
experiences from building premium golf-centric residences to building mega townships and self
sustained mega cities since its inception in the year 2000.
Jaypee Greens, Greater Noida is a maiden real estate project of the Jaypee Group and it has
undeniably established its position amongst the finest developers in Asia with having been
awarded the highest possible accolade in the international property arena. It is a premium 452-
acre golf-centric lifestyle real estate development situated in Greater Noida integrating homes
with golf course, landscaped emerald spaces, resort living and commercial developments. The
project is created to offer a lifestyle at par with world-class residential spaces.
India's first 'Wish Town' at Jaypee Greens, Noida has been developed as a diverse, progressive,
vital community spread over 1162 acres that combines sophisticated living with pure natural
surroundings. A picturesque community with numerous golf facilities, mixed with world class
residences, recreational areas, commercial and institution spaces. It offers excellent education
facilities, international standard health care facilities, recreational and entertainment centers,
21
VardanJhingran
B.Com-(H) II Year
20107-18
various art and cultural galleries, museums, spiritual centers, hotels, multiple shopping
complexes, corporate offices, IT parks and public services.
With Jaypee Greens Sports City, the company is working with a vision to create one of the
world's premier sports destinations, in sync with the vision to craft India’s foremost sporting
world with top of the line infrastructure. Conceptualized as an integrated city, where one gets
everything that he dreams of in his neighborhood, it includes world-class sports venues with
latest facilities, a proposed calendar of international sporting events - providing a platform.
Built on 2,500 acres of land within the sports development zone, Jaypee Sports City will feature
a magnificent long motor racing track- first time ever in the country, a of dedicated cricket
stadium with 100,000-seat capacity and other sports facilities.
22
VardanJhingran
B.Com-(H) II Year
20107-18
EXPRESSWAY
India has the world’s second largest road network, aggregating over 3.34 million kilometers. As
Indian Economy grew in the early part of this decade, challenges & opportunities across entire
spectrum emerged and so was the case of large expressways with unique model of ribbon
development along it, which modeled as developed tracks of New India.
The Group has entered into construction of expressways with the Yamuna Expressway project –
a 165 km access controlled 6 lane super expressway along the Yamuna river connecting Noida
and Agra on Build – Own – Transfer basis. The project envisages ribbon development along the
expressway at 5 locations totaling 25 million square metres for
residential/industrial/institutional purposes and shall trigger multidimensional, socio-economic
development in Western U.P. besides strengthening the Group’s presence in real estate
segment in this decade.
23
VardanJhingran
B.Com-(H) II Year
20107-18
FERTILIZER
The Group has made investment in Fertilizer business through its subsidiary, namely, Jaypee
Fertilizers & Industries Limited (JFIL).
JFIL has proposed to participate as a strategic investor in the Revival Scheme of the Kanpur
Fertilizer Plant of Duncans Industries Ltd.
24
VardanJhingran
B.Com-(H) II Year
20107-18
HOSPITALITY
“You are among friends…………” which connotes the Jaypee Groups tradition of Indian
hospitality to its guests.
Jaypee Hotels established in 1981; a division of the conglomerate, Jaiprakash Associates Ltd.
Presently, the group has five luxury properties, strategically located to service the needs of
discerning business and leisure travelers.
Jaypee Hotels has now announced the opening of the gateway to the much awaited “Jaypee
Greens Golf & Spa Resort”, the epitome of elegance and luxury at Greater Noida. Overlooking
the lush greens of the 18-hole Greg Norman Jaypee Golf Course, Jaypee Greens Golf & Spa
Resort is a harmonious blend of luxury, impeccable service, age old traditions and
contemporary sophistication. This super-luxury designer resort offers 170 elegant rooms with a
world renowned Six Senses Spa and 7 fine dining specialties. Set amidst luxurious green spance,
the ambience clubbed with contemporary architecture and sculptures provides Jaypee Greens
25
VardanJhingran
B.Com-(H) II Year
20107-18
Golf and Spa Resort a distinctive élan which is bound to change the definition of luxury hotels in
India. Photo Gallery
In the Resort’s vicinity are located the "Jaypee Delcourt" and “Atlantis – The Club” at Jaypee
Greens, Greater Noida.
Jaypee Delcourt – Hospitality with a difference is a unique concept with 27 well appointed
deluxe rooms, 36 serviced apartments, multiple dining options, a mini theater, conference
facilities, state-of-the-art wellness centre and a promenade of lifestyle stores.
Atlantis - The Club at Jaypee Integrated Sports Complex, sprawls over 15 acres of land and
presents a combination of International standard sports facility' as well as the 'club house
privileges' under one roof.
Jaypee Vasant Continental located in the heart of South Delhi; is just minutes away from the
Airport. The hotel boasts of 119 luxurious rooms with fine dining Paatra and Ano-Tai, a Lounge
Bar called Tapas and Eggspectation, a 24-hour Resto-Café. Tamaya, our Spa, Salon and Wellness
Centre have treatments and massages to soothe your body and soul.
Jaypee Siddharth located in Rajendra Place (West Delhi), just a short distance from Connaught
Place. This 90 room hotel boasts of plush interiors. The fine dining facilities include Paatra, a
Lounge Bar called Tapas and Eggspectation, a 24 hour Resto-Café. Tamaya, our Spa, Salon and
Wellness Centre has specialized treatments and massages to de-stress.
Our largest and most famous hotel is Jaypee Palace Hotel & Convention Centre at Agra. Set
amidst 25 acres of lush landscaped gardens, water bodies and walkways, this hotel has 341
26
VardanJhingran
B.Com-(H) II Year
20107-18
large rooms. The fine dining facilities includes ‘Paatra’, C’est Chine, The Grand Buffet and the
24-hour Resto café’, the Pavilion Café. In addition, there is an Aqua Grill and a well stocked bar
called Tapas. Jaypee Palace Hotel has 5 graceful indoor venues and 7 spectacular outdoor
venues for meetings; Tamaya - our Spa, Salon and Wellness Centre offering specialized
ayurvedic treatments and massages to de-stress.
Jaypee Residency Manor is the only five star deluxe hotel in Mussoorie built on a unique hilltop
offering an inspiring view of the Himalayas. This property has 90 large rooms, multi-cuisine
dining at The Regency, a round the clock coffee shop called Capt. Young’s Café, a discotheque
bar - Marshall’s Lounge Bar and recreational facility at Leisure Mall. Tamaya - our Spa, Salon
and Wellness Centre offering specialized ayurvedic treatments and massages to de-stress.
27
VardanJhingran
B.Com-(H) II Year
20107-18
JAYPEE HOSPITAL
The Jaypee Hospital was conceptualized by our revered Founder Chairman, Shri Jaiprakash Gaur
with the vision of, “Promoting healthcare to the common masses with the growing needs of
society by providing quality and affordable medical care with commitment”.
The Jaypee Hospital is the flagship hospital of the Jaypee group, which heralds the group’s
noble intention to enter the healthcare space. This hospital is planned and designed as a 1200
bed tertiary care multi specialty healthcare facility and is currently in the process of building
and commissioning over 525 beds in its first phase. Located in Sector 128, Noida (Delhi/NCR), it
shall be operational by the first quarter of 2014.
The Jaypee Hospital is being constructed across a sprawling twenty five acre campus which is
easily accessible from Delhi, Noida and Yamuna Expressway. The plan, design and construction
of this hospital would position it amongst very few LEED certified hospital building in India.
The Jaypee Hospital, in the first phase of over 525 beds would be equipped with cutting edge
technology for diagnostics, medical and surgical treatment modalities like: a complement of
28
VardanJhingran
B.Com-(H) II Year
20107-18
150 Critical Care Beds, 15 Modular Operation Theaters, Four Cardiac Catheterization
Laboratory, Radiology and Imaging solutions, Radiation Oncology solutions like IGRT, Nuclear
Medicine modalities like the PET-CT etc. and shall be amongst the 19 other JCI accredited
hospitals in India.
The Jaypee Hospital will have Centres of Excellence in Cardiology & Cardiac Surgery, Neurology
& Neuro Surgery, Orthopedics & Joints, Solid Organ Transplant, Minimal Access Surgery,
Oncology (Medical, Surgery & Radiation), Plastic, Aesthetic & Reconstructive Surgery and IVF to
name a few.
Jaypee Hospital is led by a team of healthcare and industry professionals in the leadership roles
of the Director, Chief Operating Officer, Finance, Human Resources, Clinical Services, Nursing,
Marketing and Administration. The organization promises to offer a challenging and exciting
work environment aligned to international best practices and an opportunity to create a
landmark in the healthcare industry.
29
VardanJhingran
B.Com-(H) II Year
20107-18
SPORTS
Established in October 2007, Jaypee Sports International Ltd.(JPSI), a subsidiary of Jaiprakash
Associates Limited (JAL), has constructed India’s premier motorsports destination – the Buddh
International Race Circuit – which has hosted India’s first ever F1 Grand Prix on 30th October,
2011. The 5.14km JPSI circuit has been designed by renowned German architect Hermann Tilke,
who has earlier designed world-class racing circuits in Malaysia, Bahrain, China, Turkey,
Indonesia, the UAE, South Africa, South Korea and the US.
he Internationally loved Buddh International Circuit has successfully hosted two F1 races in the
year 2011 and 2012, and is hosting Super Bike moto sport in March 2013
The JPSI race circuit is a part of Jaypee Sports City, which is spread over 2,500 acres. This facility
will include a Cricket stadium that is being developed in two phases and which will ultimately
have a seating capacity of 100,000 people. There will also be a hockey arena, a sports training
academy and infrastructure for other sports.
30
VardanJhingran
B.Com-(H) II Year
20107-18
With its unique combination of premium residential areas and world-class sports facilities,
Jaypee Sports City is poised to become the destination of choice for those who demand a
premium lifestyle experience as well as for sports fans.
31
VardanJhingran
B.Com-(H) II Year
20107-18
INFORMATION TECHNOLOGY
We are living in an era of information driven enterprise. Focus is consistently placed on
automation techniques that increase the productivity and profitability of the enterprise with
reduced costs across various functional heads. IT is an enabler in this context. The Group’s
Infotech arm JIL Information Technology Limited (JILIT) specializes in providing services in the
area of:
 IT Infrastructure Management
 Teaching Learning Solutions
 Multimedia Services
 Content Development Service
 Agricultural Content Development
JILIT manages the entire IT Infrastructure of the various Group companies that include over 10
construction sites in some of the remotest terrains of the country including 200 cement
32
VardanJhingran
B.Com-(H) II Year
20107-18
locations in the interiors of India and 3 University Campuses that house over 7000 computers
and various servers.
The company has set up and operates the largest private network of VSAT’s in Northern India
that connect the Group’s various project sites, cement locations and Hydropower stations. This
facilitates seamless connectivity for video conferencing of remote locations and data
connectivity for the ERP solutions of the E&C, Cement and Hydropower divisions and
Educational institutions.
JILIT is one of the leading education content provider for schools in India. A pioneering initiative
was taken in the year 2000 when JILIT conceptualized and developed the first of its kind digital
classroom teaching aid that serves to assists in teaching, difficult to visualise topics and
concepts in Science, Mathematics and Social Sciences. Today more than 10000 teachers in 500
schools across 152 cities and a few other countries for example Dubai, Kuwait, Oman, Bahrain
and South Africa are trusting our educational content for adding value to their classroom
teaching process and inturn providing benefit to over 150000 students. Other innovative
solution from JILIT include Campus Connect (integrated resource planning solution for
academic institutions), Online testing tools and Bizconnect.
33
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -4
Plant location
34
VardanJhingran
B.Com-(H) II Year
20107-18
CONTACT ANY TIME: (120) 4609000, 2470800 , FAX: (120) 4609464, 4609496Jaypee Group,
Sector-128 Noida-201304 Uttar Pradesh IndiaCorporate:Jaypee@jalindia.co.in investors
:jal.investor@jalindia.co.in
35
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -5
Market share
36
VardanJhingran
B.Com-(H) II Year
20107-18
Company Name Offer Price/Range Date Range
Kenvi Jewels Ltd. 36.00 02-02-2018 - 07-02-2018
A and M Jumbo Bags Ltd. 65.00 29-01-2018 - 02-02-2018
Lorenzini Apparels Ltd. 10.00 31-01-2018 - 06-02-2018
37
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -6
Marketing strategies
38
VardanJhingran
B.Com-(H) II Year
20107-18
6.1 DENITION OF MARKETING:
Marketing is a social and managerial process by which individuals and groups obtain what they
need want through creating, offering and exchanging products of value with others. Marketing
is to identify customer needs and satisfy those needs.
MARKETING MIX:
The marketing mix is a business tool used in marketing and by marketing professionals. The
marketing mix is often crucial when determining a product or brand's offering, and is often
synonymous with the four Ps: price, product, promotion, and place; in service marketing,
however, the four Ps have been expanded to the Seven Ps to address the different nature of
services.
THE FOUR P’s OF MARKETING:
The primary goal of marketing is to optimize the marketing mix, offering the best possible
combination of the four P's to maximize the effectiveness of marketing efforts. The variables
known as the four P's of the marketing mix are: 1) Product, 2) Price, 3) Place and 4) Promotion.
 PRODUCT:
Products are the goods and services that your business provides for sale to your target market.
When developing a product you should consider quality, design, features, packaging, customer
service and any subsequent after-sales service.
39
VardanJhingran
B.Com-(H) II Year
20107-18
 PRICE:
Price concerns the amount of money that customers must pay in order to purchase your
products. There are a number of considerations in relation to price including price setting,
discounting, credit and cash purchases as well as credit collection.
 PLACE:
Place is in regards to distribution, location and methods of getting the product to the customer.
This includes the location of your business, shop front, distributors, logistics and the potential
use of the internet to sell products directly to consumers.
 PROMOTION:
Promotion refers to the act of communicating the benefits and value of your product to
consumers. It then involves persuading general consumers to become customers of your
business using methods such as advertising, direct marketing, personal selling and sales
promotion.
IMPORTANCE OF MARKETING:
 Ensures we get our goods and services to our customers effectively and efficiently
 Builds and maintains brand value and awareness
 Delivers profitable growth
 Builds customer value
 Enhances shareholder value
40
VardanJhingran
B.Com-(H) II Year
20107-18
 Companies that focus on customer’s needs and deliver great customer experience are more
successful than those that do not.
6.2 SCOPE OF MARKETING:
Marketing is typically seen as the task of creating, promoting, and delivering goods and
services to consumers and businesses. Marketers are skilled in stimulating demand for a
company’s products, but this is too limited a view of the tasks marketers performs. Just as
production and logistics professionals are responsible for supply management, marketers
are responsible for demand management. Marketing managers seek to influence the level,
timing and composition of demand to meet the organization’s objectives.
Marketing people are involved in marketing 10 types of entities: goods, services,
experiences, events, persons, places, properties, organizations, information and ideas.
 GOODS- Physical goods constitute the bulk of most countries’ production and marketing
effort. Each year U.S. companies alone market billions of canned and frozen food
products, millions of tons of steel, millions of hair dryers, cars, television sets , machines,
and various other mainstays of a modern economy. Not only do companies market their
goods, but thanks to the Internet, even individuals can market goods.
 SERVICES- As economies advance, a growing proportion of their activities is focused on
the production of services. The U.S. economy ,Today consists of a 70-30 services-to-
goods mix. Services include the work of airlines, hotels, car rental firms, barbers and
beauticians, maintenance and repair people, dog kennels and dog therapists, as well as
41
VardanJhingran
B.Com-(H) II Year
20107-18
professionals working within or for companies, such as accountants, lawyers, engineers,
doctors, software programmers, and management consultants.
 EXPERIENCES- By orchestrating several services and goods, a firm can create, stage, and
market experiences. There is also a market for customized experiences, such as
spending a week on baseball camp playing with some retired baseball greats, playing to
conduct the Chicago Symphony Orchestra for five minutes, or climbing Mount Everest.
 EVENTS- Marketers promote time based events, such as the Olympics, company
anniversaries, major trade shows, sports events, and artistic performances. There is a
whole profession of meeting planners who work out the details of an event and make
sure it comes off perfectly.
 PERSONS- Celebrity marketing is a major business. Years ago, someone seeking fame
would hire a press agent to plant stories in newspapers and magazines. Today every
major film star has an agent, a personal manager, and ties to a public relations agency.
Artists, musicians, CEO’s, physicians, high-profile lawyers and financiers, and other
professionals are also getting help from celebrity marketers.
 PLACES- Places—cities, states, regions, and whole nations—compete activity to attract
tourists, factories, company headquarters, and new residents. Place marketers include
economic development specialists, real estate agents, commercial banks, local business
associations, and advertising and public relations agencies.
42
VardanJhingran
B.Com-(H) II Year
20107-18
 PROPERTIES- Properties are intangible rights of ownership of either real property (real
estate) or financial property (stocks and bonds). Properties are bought and sold, and this
requires marketing. Investment companies and banks are involved in marketing
securities to both institutional and individual investors.
 ORGANIZATIONS- Organizations actively work to build a strong, favorable image in the
minds of their publics. Companies spend money on corporate identity ads. Philips, the
Dutch electronics company, puts out ads with the tag line” Let’s Make Things Better”.
 INFORMATION- Information can be produced and marketed as a product. This is
essentially what schools and universities produce and distribute at a price to parents,
students, and communities. Encyclopedias and most nonfiction books market
information. The production, packaging, and distribution of information are one of our
society’s major industries.
6.3 BRAND-
Definition:
Brand is a unique design, sign, symbol, words, or a combination of these, employed in creating
an image that identifies a product and differentiates it from its competitors. Over time, this
image becomes associated with a level of credibility, quality, and satisfaction in
the consumer's mind .Thus brands help harried consumers in crowded
and complex marketplace, by standing for certain benefits and value. Legal name for a brand
43
VardanJhingran
B.Com-(H) II Year
20107-18
is trademark and, when it identifies or represents a firm, it is called a brand name. See
also corporate identity.
 To a consumer, brand means and signifies:
 Source of product
 Delegating responsibility to the manufacturer of product
 Lower risk
 Less search cost
 Quality symbol
 Deal or pact with the product manufacturer
 Symbolic device
 To a seller, brand means and signifies:
 Basis of competitive advantage
 Way of bestowing products with unique associations
 Way of identification to easy handling
 Way of legal protection of products’ unique traits/features
 Sign of quality to satisfied customer
 Means of financial returns
44
VardanJhingran
B.Com-(H) II Year
20107-18
Brand Name:
Brand name is one of the brand elements which helps the customers to identify and
differentiate one product from another. It should be chosen very carefully as it captures
the key theme of a product in an efficient and economical manner. It can easily be
noticed and its meaning can be stored and triggered in the memory instantly. Choice of
a brand name requires a lot of research. Brand names are not necessarily associated
with the product. For instance, brand names can be based on places (Air India, British
Airways), animals or birds (Dove soap, Puma), people (Louise Phillips, Allen Solly). In
some instances, the company name is used for all products (General Electric, LG).
 Features of a Good Brand Name:
A good brand name should have following characteristics:
 It should be unique / distinctive (for instance- Kodak, Mustang)
 It should be extendable.
 It should be easy to pronounce, identified and memorized. (For instance-Tide)
 It should give an idea about product’s qualities and benefits (For instance- Swift,
Quick fix, Lip guard).
 It should be easily convertible into foreign languages.
 It should be capable of legal protection and registration.
 It should suggest product/service category (For instance Newsweek).
45
VardanJhingran
B.Com-(H) II Year
20107-18
 It should indicate concrete qualities (For instance Firebird).
 It should not portray bad/wrong meanings in other categories. (For instance
NOVA is a poor name for a car to be sold in Spanish country, because in Spanish
it means “doesn’t go”).
Brand Image:
The impression in the consumer’s mind of a brand’s total personality (real and imaginary
qualities and shortcomings).Brand image is developed over time through advertising
campaigns with a consistent theme, and is authenticated through the consumers direct
experience .See also corporate image.
Brand Awareness:
Extent to which a brand is recognized by potential customers and is
correctly associated with a particular product. Expressed usually as a percentage
of target market, brand awareness is the primary goal of advertising in the
early months or years of a product's introduction.
Importance Of Brand Awareness:
Brand awareness plays a major role in a consumer’s buying decision process. The
knowledge of an acquaintance or friend having used the product in the past or a high
recognition of the product through constant advertisements and associations coaxes the
person to make his decision in the favor of the brand.
46
VardanJhingran
B.Com-(H) II Year
20107-18
The eventual goal of most businesses is to make profits and increase sales. Businesses
intend to increase their consumer pool and encourage repeat purchases. Apple is a
brilliant example of how there is a very high recognition of the brand logo and high
anticipation of a new product being released by the company. An iPod is the first thing
that pops into our minds when we think of purchasing an mp3 player. iPod is used as a
replaceable noun to describe an mp3 player. Finally, high brand awareness about a
product suggests that the brand is easily recognizable and accepted by the market in a
way that the brand is differentiated from similar products and other competitors. Brand
building also helps in improving brand loyalty.
Brand Preference:
Measure of brand loyalty in which a consumer will choose a particular brand in presence
of competing brands, but will accept substitutes if that brand is not available.
47
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -7
COMPETITORS
48
VardanJhingran
B.Com-(H) II Year
20107-18
Abhishek Infraventures Ltd Share Holding
Category No. of shares Percentage
Promoters 963,200 29.65
General Public 2,179,442 67.08
Others 106,358 3.27
Abhishek Infraventures Ltd., incorporated in the year 1984, is a Small Cap company (having a
market cap of Rs 1.38 Crore) operating in Construction sector.
Abhishek Infraventures Ltd. key Products/Revenue Segments include Income From
Construction Work which contributed Rs 2.40 Crore to Sales Value (100.00 % of Total Sales)for
the year ending 31-Mar-2016.
For the quarter ended 30-09-2017, the company has reported a Standalone sales of Rs .00
Crore, unchanged .00 % from last quarter Sales of Rs .00 Crore and down -100.00 % from last
year same quarter Sales of Rs 1.97 Crore Company has reported net profit after tax of Rs -.02
Crore in latest quarter.
The company’s top management includes Mr.GMadhusudhana, Mr.Kachipuram Srikanth,
Mr.OmprakashKovuri, Mr.Ramachandra Murthy Adiraju, Mr.VarraChinnapu Reddy,
Mr.VenkataramanaSanapala, Mrs.Burugu Srilatha. Company has M M Reddy & Co as its
auditoRsAs on 31-12-2017, the company has a total of 3,249,000 shares outstanding.
49
VardanJhingran
B.Com-(H) II Year
20107-18
Alchemist Realty Ltd Share Holding
Promoters 33,677,535 45.45
Others 17,301,035 23.35
Foreign Institutions 15,866,713 21.41
Alchemist Realty Ltd., incorporated in the year 1983, is a Small Cap company (having a market
cap of Rs 22.97 Crore) operating in Construction sector.
Alchemist Realty Ltd. key Products/Revenue Segments include Income From Construction Work
which contributed Rs .45 Crore to Sales Value (100.00 % of Total Sales)for the year ending 31-
Mar-2017.
Crore, down -100.00 % from last quarter Sales of Rs -.41 Crore and unchanged .00 % from last
year same quarter Sales of Rs .00 Crore Company has reported net profit after tax of Rs .71
50
VardanJhingran
B.Com-(H) II Year
20107-18
The company’s top management includes Mr.Ajay Arora, Mr.Anil Kumar Lamba, Mr.Vinay
Kumar Mittal, Ms.Ambika Chowdhary, Prof.Maria Fernandes. Company has K Singh &
Associates as its auditoRsAs on 31-12-2017, the company has a total of 74,101,000 shares
outstanding.
51
VardanJhingran
B.Com-(H) II Year
20107-18
Adhbhut Infrastructure Ltd Share Holding
Promoters 8,230,530 74.82
Others 1,416,763 12.88
Adhbhut Infrastructure Ltd., incorporated in the year 1985, is a Small Cap company (having a
market cap of Rs 89.76 Crore) operating in Construction sector.
Adhbhut Infrastructure Ltd. key Products/Revenue Segments include Rental Income which
contributed Rs .33 Crore to Sales Value (100.00 % of Total Sales)for the year ending 31-Mar-
2017.
Crore, unchanged .00 % from last quarter Sales of Rs .00 Crore and unchanged .00 % from last
year same quarter Sales of Rs .00 Crore Company has reported net profit after tax of Rs .00
The company’s top management includes Mr.Amman Kumar, Mr.Anubhav Dham, Mr.Sanjay
Chhabra, Mr.SaurabhKhanijo, Mr.Vinod Kumar Uppal, Ms.AnkitaWadhawan. Company has B
Lugani& Associates as its auditoRsAs on 31-12-2017, the company has a total of 11,000,000
shares outstanding.
52
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -8
Formatted: Font: (Default) +Body (Calibri), 24 pt,

RESEARCH METHODOLOGY Underline, All caps
Formatted: Centered, Space Before: 10 pt, Line spacing:
Double, Pattern: Clear (Background 1)
53
VardanJhingran
B.Com-(H) II Year
20107-18
RESEARCH METHODOLOGY Formatted: Centered, Space Before: 10 pt, Line spacing:

What is research?
Research can be defined as a scientific and systematic search for pertaining information on a
specific topic. We define research as the systematic design, collection, analysis and reporting of
data and findings relevant to a specific situation facing the company. The main aim of research
is to find out the truth which has not been discovering yet.
OBJECTIVES OF THE STUDY
Project has mainly three following objective-
a. To determine the customer’s perception. Formatted: Font: 12 pt, Not Bold
b. To determine the customer’s expectations. Formatted: Font: 12 pt, Not Bold
c. To determine the problems faced by the customers while buying a house. Formatted: Font: 12 pt, Not Bold
Formatted: Font: 12 pt
SCOPE OF THE STUDY :
The project undertaken makes me able to improve my professional skills and expertise. It helps
me in getting an idea of Real Estate industry and its importance in our life. It increases my
confidence on professional ground by dealing with high profile corporate that are very hard to
convince. As for as company’s benefit is concerned, this project helps company to know its
market condition and level of competition. Also it helps in creating awareness to consumers
regarding property documents and in promotion of their services.
54
VardanJhingran
B.Com-(H) II Year
20107-18
In order to accomplish the objectives of the project a survey has been conducted amongst
customers of the real estate market. The survey is based on questionnaire filling method and
limited to some parts of Noida. The survey is restricted to the information needed to show
legal, technical and financial transparency between project developer and customer.
TYPE OF RESEARCH: - Exploratory and Descriptive.
Exploratory research is a type of research conducted because a problem has not been clearly
defined. Exploratory research helps in determine the best research design, data collection
method and selection of subjects. Given its fundamental nature, exploratory research often
concludes that a perceived problem does not actually exist.
Its seeks to find out how people get along in the setting under question, what meaning they
give to their actions, and what issues concern them. The goal is to learn what is going on here?
On the other handDescriptive research is aimed to find the complete description about an
existing problem or phenomenon.
RESEARCH DESIGN:-
A survey research method was the basic research design. I interact with personally to people
through questionnaire filling method. Questionnaire is having questions regarding the
respondent’s basic information such as contact details, designation, what type of information
they want from real estate project developer and Government, what type of documents they
check while buying or searching property.
55
VardanJhingran
B.Com-(H) II Year
20107-18
DATA COLLECTTION METHODS:- Formatted: Justified, Space Before: 10 pt, Line spacing:
1. Primary data are collected through questionnaire method which is design to keep in view
the objective of the study.
2. Secondary data is collected through internet sources, research papers, and published
reports by various institutions.
SAMPLE DESIGN:- Formatted: Font: 12 pt

Formatted: Font: 12 pt, Bold
Sample size of this study is 50 consumer of the Noida city who try to buy or search a flat, plot or
farm house to buy and want to invest their money in real estate sector.
56
VardanJhingran
B.Com-(H) II Year
20107-18
DATA PROCESSING:- Formatted: Space Before: 10 pt, Line spacing: Double,

Pattern: Clear (Background 1)
Daily data was entered into MS-Excel sheets. After the exhaustion of the specified geographical
area this data was analyzed using graphical and tabulation techniques. The data sheets
mentioned here are attached in the annexure of the report.
PRIMARY DATA: Formatted: Font: (Default) +Body (Calibri), 12 pt, All caps
Primary data is collected through the well managed questionnaire from Noida city.
SECONDARY DATA:
Source of secondary data is various news paper , research paper , televisionand from various
real estate websites. Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Bold,
Not All caps
Formatted: Space Before: 10 pt, Line spacing: Double,

Pattern: Clear (Background 1)
Formatted: Font: (Default) +Body (Calibri), 12 pt, Not Bold
57
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -9
DATA ANALYSIS
58
VardanJhingran
B.Com-(H) II Year
20107-18
DATA ANALYSIS
1. What is your occupation?
response
Govt job 11
Private job 23
Self employed 12
Professional 4
Formatted: Font: 12 pt, Not Bold

response
25
20
15
response
10
0
Govt job Private job Self employed Professional
59
VardanJhingran
B.Com-(H) II Year
20107-18
2. What is your marital status ?
response
Married 31
Un-married 19
response
Married
Un-married
60
VardanJhingran
B.Com-(H) II Year
20107-18
3. Monthly income ? (in thousand per month )
response
20,000-30,000 12
31,000-40,000 27
41,000-50,000 8
51,000-above 3

response
30
25
20
15 response
10
0
20,000-30,000 31,000-40,000 41,000-50,000 51,000-above
61
VardanJhingran
B.Com-(H) II Year
20107-18
4. Presently lives in house ?
response
Rented 31
Own- houses 19

response
Rented
Own- houses
62
VardanJhingran
B.Com-(H) II Year
20107-18
5. Do you have your own plot ?
response
Yes 13
No 37

response
Yes
No
63
VardanJhingran
B.Com-(H) II Year
20107-18
6. What type of flat/house you prefer ?
response
1BHK 17
2BHK 19
3BHK 11
4BHK 3

response
20
18
16
14
12
10 response
8
6
4
2
0
1BHK 2BHK 3BHK 4BHK
64
VardanJhingran
B.Com-(H) II Year
20107-18
7. What is your budget for your plot preference ?
response
10 to 20 lakh 19
20 to 35 lakh 17
35 to 50 lakh 11
50 – above lakh 3

response
20
18
16
14
12
10 response
8
6
4
2
0
10 to 20 lakh 20 to 35 lakh 35 to 50 lakh 50 – above lakh
65
VardanJhingran
B.Com-(H) II Year
20107-18
8. What type of payment plan you want?
response
TLP Payment Plan 9
15% Discount Plan 5
25% discount Plan 7
Down payment 29

response
30
25
20
15 response
10
0
TLP Payment 15% Discount 25% discount Down payment
Plan Plan Plan
66
VardanJhingran
B.Com-(H) II Year
20107-18
9. Size of your plot preference?
response
86 (per sqr yard) 17

response
20
18
16
14
12
10 response
8
6
4
2
0
86 (per sqr yard) 100 (per sqr 126 (per sqr 164 (per sqr
yard) yard) yard)
67
VardanJhingran
B.Com-(H) II Year
20107-18
10. What type of plot you prefer for your house ?
response
Park facing 29
Front face 5
Corner side 7
On road 9

response
30
25
20
15 response
10
0
Park facing Front face Corner side On road
68
VardanJhingran
B.Com-(H) II Year
20107-18
11. What type of plot you prefer from following ?
response
BDA approved 41
Non BDA approved 9

response
BDA approved
Non BDA approved
69
VardanJhingran
B.Com-(H) II Year
20107-18
12. Purpose of purchasing plot?
response
Living 29
Investment 21

response
Living
Investment
70
VardanJhingran
B.Com-(H) II Year
20107-18
13. Belongs to ?
response
Urban area 9
Rural area 41

response
Urban area
Rural area
71
VardanJhingran
B.Com-(H) II Year
20107-18
14. In which face you want your plot ?
response
Phase-I 29
Phase-II 21

response
Phase-I
Phase-II
72
VardanJhingran
B.Com-(H) II Year
20107-18
15. In which city you want your plot ?
response
Noida 21
Lucknow 22
Moradabad 7

response
Bareilly
Lucknow
Moradabad
73
VardanJhingran
B.Com-(H) II Year
20107-18
16. What type of discount on plot customers attracts a lot?
response
Led tv 13
Fridge 14
Commission 21
Megadraw on festival 2

response
25
20
15
response
10
0
Led tv Fridge Commission Megadraw on
festival
74
VardanJhingran
B.Com-(H) II Year
20107-18
17. Customer demand for site visit ?
response
Yes 48
No 2

response
Yes
No
75
VardanJhingran
B.Com-(H) II Year
20107-18
18. In which customer interested in flats ?
response
Navivan 18
Horizon harmany 17
Kings’s court 8
Royal Floor’s 7

response
18
16
14
12
10
response
8
6
4
2
0
Navivan Horizon Kings’s court Royal Floor’s
harmany
76
VardanJhingran
B.Com-(H) II Year
20107-18
19. What is your budget for flat ?
response
25 lakh 13
50lakh 21
75 lakh 14
76 lakh- above 2

response
25
20
15
response
10
0
25 lakh 50lakh 75 lakh 76 lakh- above
77
VardanJhingran
B.Com-(H) II Year
20107-18
20. Have you ever contected customer service ?
response
Yes 27
No 23

response
Yes
No
78
VardanJhingran
B.Com-(H) II Year
20107-18
21. What type of flat you are interested in ?
response
Well furnished 29
Non- furnished 21

response
Well furnished
Non- furnished
79
VardanJhingran
B.Com-(H) II Year
20107-18
22. What type of properties an investor is interested to invest ?
response
Commercial 9
Farm house 16
Residential 14
Future investment 11

response
16
14
12
10
8 response
6
4
2
0
Commercial Farm house Residential Future
investment
80
VardanJhingran
B.Com-(H) II Year
20107-18
23. Are you trust on horizon in given to you best facilalets homes?
response
Yes 39
No 11

response
Yes
No
Formatted: Justified, Indent: First line: 0.5", Space Before:

10 pt, Pattern: Clear (Background 1)
81
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -10
FINDINGS

Double, Pattern: Clear (Background 1), Tab stops: Not at
2.41"
82
VardanJhingran
B.Com-(H) II Year
20107-18
Formatted: Font: (Default) +Body (Calibri), 16 pt, Bold,

FINDINGS: Underline, All caps
 Most of the people are dissatisfied from the real estate marketing information provided
by the real estate companies, but very few people are strongly satisfied.
 89% people are checking legal status of construction while buying/ searching a house.
 Some of the people check delayed delivery penalty clause while buying a property.
 70.7% people want to check details of booking before buying or searching house.
 Most of the people have chosen PRINT MEDIA & BROKERS as a source of information
while buying or searching for a property.
 People who have chosen internet, print media, brokers, and personal reference as a
source of information for searching house or property are more satisfied compare to the
other sources of information.
 There is great demand of 2, 3 BHK house in near future in DELHI and NCR region.
 Most of the people chose information related to the property documents as their first
preference compared to the marketing details of the project, past record of builder and
new policies of govt. related to real estate sector.
 Most of the people wanted the government to make policies in terms of legal, technical
and financial aspects which could create transparency in real estate sector.
 Most of the people know only the names of few property documents and they check
only these documents while searching a property.
 A number of builders do not want to show the property documents to the customers.
83
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -11
Formatted: Font: (Default) +Body (Calibri), 24 pt

SUGGESTIONS AND RECOMMENDATION Formatted: Centered, Space Before: 10 pt, Line spacing:
84
VardanJhingran
B.Com-(H) II Year
20107-18

SUGGESTIONS
On the basis of my findings, I want to make certain recommendations as follows –
Recommendation to horizon Pvt. Ltd. –
 First and foremost, the database generated through the project should be put to
effective use through continuous follow-ups to the potential customers. A follow-up
should be made on the industry potential as a whole as well.
 Company should provide information according to people’s need and necessity. And for
that they can open daily polling on their web portal.
 Company should not always try to attract the new customers only, but should also take
feedbacks from existing once, and try to remove their problems and learn from their
experience.
 Company should make more contact with contractors and Architects to tap more
builders.
85
VardanJhingran
B.Com-(H) II Year
20107-18
Recommendation to customer – Formatted: Justified, Space Before: 10 pt, Line spacing:

 Customers should check all the legal and technical documents and not only the
marketing details of the builders/project, before buying or searching house.
 Customers should go through all the terms and conditions of the project developed.
 Customer should be aware of the government’s policy related to ‘Real Estate’.
Recommendation to Project Developer (Builder) –
 Builders should show their legal and technical documents to the customers, to make
them satisfied because most of the customers want to check it and this also helps in
creating a unique identity of the developers.
86
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -12
LIMITATIONS AND CONCLUSION
87
VardanJhingran
B.Com-(H) II Year
20107-18

LIMITATIONS Double, Pattern: Clear (Background 1)
Formatted: Font: (Default) +Body (Calibri), 16 pt, Underline
 Un-availability of the desired personnel was the biggest constraint to this study.
Although appointments were made and followed up where possible but still there were
instances where the desired people were either unavailable or unwilling to meet.
 No prior information regarding the addresses or other details of the offices to be visited
was provided, thus a few target persons were left uncovered.
 Some dealers were hesitating to give supportive data. Some of them ignored the
questions which were supposed to be filled by them. Thus affecting the scientific
accuracy. Formatted: Font: 12 pt, All caps

Formatted: Font: 12 pt, English (United Kingdom)
88
VardanJhingran
B.Com-(H) II Year
20107-18
Formatted: Font: (Default) +Body (Calibri), Underline

CONCLUSION
Now a day’s people who go for buying a house have become more aware about what
they should look for and the information they should seek, and are more concerned about the
selection of the right type of house for them. But majority of the people are still unaware of the
documents which they should look for before going to buying a house. Here I have collected the
perception and analyzed the expectations of the general public as a whole. The conclusion thus
is that people need to be more aware of all the documents, the total legalities, and collect as
much as information from the builders, and then only they can do their investment with a free
mind.
Thus because of the above reasons there is a need to create awareness among the customers
as well as project developers to give the customers the complete information and the role of
‘TRUSTED PROPERTY’ to educate people is appreciated in this regard.
89
VardanJhingran
B.Com-(H) II Year
20107-18
Chapter -13

BIBLIOGRAPHY
90
VardanJhingran
B.Com-(H) II Year
20107-18
BIBLIOGRAPAHY
 Kothari C.R.- “Research Methodology” New Delhi Tata McGraw Hill In (95-102)
 Kotler Phillip –“Marketing management “analysis, planning implementation and control.
 Schiffman Leon G.&Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall of India “6th
edition
91
VardanJhingran
B.Com-(H) II Year
20107-18
Formatted: Font: (Default) +Body (Calibri), 24 pt, No

ANNEXURE underline
92
VardanJhingran
B.Com-(H) II Year
20107-18
QUESTIONNAIRE
Name……………………… add…………………………….
1. What is your occupation? Formatted: Justified, Space Before: 10 pt, Line spacing:
Double, Numbered + Level: 1 + Numbering Style: 1, 2, 3, …
+ Start at: 1 + Alignment: Left + Aligned at: 0.5" + Indent
a. Govt job at: 0.75", Pattern: Clear (Background 1)
b. Private job
c. Self employed
d. Professional
2. What is your marital status ? Formatted: Justified, Space Before: 10 pt, Line spacing:
Double, Numbered + Level: 1 + Numbering Style: 1, 2, 3, …
+ Start at: 1 + Alignment: Left + Aligned at: 0.5" + Indent
a. Married at: 0.75", Pattern: Clear (Background 1)
b. Un-married
3. Monthly income ? (in thousand per month )
a. 20,000-30,000
b. 31,000-40,000
c. 41,000-50,000
d. 51,000-above
4. Presently lives in house ?
a. Rented
b. Own- houses
5. Do you have your own plot ?
a. Yes
b. No
93
VardanJhingran
B.Com-(H) II Year
20107-18
6. What type of flat/house you prefer ?
a. 1BHK
b. 2BHK
c. 3BHK
d. 4BHK
7. What is your budget for your plot preference ?
a. 10 to 20 lakh
b. 20 to 35 lakh
c. 35 to 50 lakh
d. 50 – above lakh
8. What type of payment plan you want ?
a. TLP Payment Plan
b. 15% Discount Plan
c. 25% discount Plan
d. Down payment
9. Size of your plot preference?
a. 86 (per sqr yard)
b. 100 (per sqr yard)
c. 126 (per sqr yard)
d. 164 (per sqr yard)
10. What type of plot you prefer for your house ?
a. Park facing
94
VardanJhingran
B.Com-(H) II Year
20107-18
b. Front face
c. Corner side
d. On road
11. What type of plot you prefer from following ?
a. BDA approved
b. Non BDA approved
12. Purpose of purchasing plot ?
a. Living
b. Investment
13. Belongs to ?
a. Urban area
b. Rural area
14. In which face you want your plot ?
a. Phase-I
b. Phase-II
15. In which city you want your plot ?
a. Noida
b. Lucknow
c. Moradabad
16. What type of discount on plot customers attracts a lot?
a. Led tv
b. Fridge
95
VardanJhingran
B.Com-(H) II Year
20107-18
c. Commission
d. Megadraw on festival
17. Customer demand for site visit ?
a. Yes
b. No
18. In which customer interested in flats ?
a. Navivan
b. Horizon harmany
c. Kings’s court
d. Royal Floor’s
19. What is your budget for flat ?
a. 25 lakh
b. 50lakh
c. 75 lakh
d. 76 lakh- above
20. Have you ever contected customer service ?
a. Yes
b. No
21. What type of flat you are interested in ?
a. Well furnished
b. Non- furnished
22. What type of properties an investor is interested to invest ?
96
VardanJhingran
B.Com-(H) II Year
20107-18
a. Commercial
b. Farm house
c. Residential
d. Future investment
23. Are you trust on horizon in given to you best facilalets homes?
a. Yes
b. No
97

Jai Prakash Associate Ltd.

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Jai Prakash Associate Ltd.

Caricato da

Copyright:

Formati disponibili

VardanJhingran

“JAI PRAKASH ASSOCIATES LTD”

THIS IS TO CERTIFY THAT THE PROJECT TITLED

“JAI PRAKASH ASSOCIATES LTD”

HAS BEEN PREPARED BY

Date: Signature of Teacher

I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN

“JAI PRAKASH ASSOCIATES LTD”

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE

Dr. Anjali Chaudhary

LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME COURAGE, WILL

Date: Signature of Student

Company / Organizational Profile

Fertilizer, Hospitality, Healthcare, Sports, Information Technology and Education (not-for-

Engineering & Construction

distinction of having simultaneously executed 13 Hydropower projects spread across 6 states

and the neighboring country Bhutan for generating 10,290 MW power.

in the field of Engineering.

the country in Hydropower sector, so far.

The key non-EPC projects completed across India are -

1000 MW Tehri Dam, Asia's highest rockfill dam.

Vishnuprayag (Uttarakhand) and 1000 MW KarchamWangtoo (Himachal Pradesh) is India’s

largest private sector Hydropower producer.

is operational in Maharashtra and Gujarat.

KarchamWangtoo Hydro-electric project. The Transmission project consists of a 217 km long

transmission line between Wangtoo in Himachal Pradesh and Abdullapur in Haryana.

million square metres for residential/industrial/institutional purposes and shall trigger

multidimensional, socio-economic development in Western U.P. besides strengthening the

Group’s presence in real estate segment in this decade.

and Agra on Build – Own – Transfer basis.

km 67.55 in the states of Punjab, Haryana & Himachal Pradesh.

brand of Jaypee Chand chaap.

currently in the process of commissioning 525 beds in the first phase.

a diverse range of areas such as IT Infrastructure Management, Networking & Communication,

partnering with leading IT companies such as IBM and CISCO.

management system & data centre operations is attested by ISO 27001:2005.

Education (not for profit)

channelized by education alone to build India into a developed nation.

Skills Training Institute, 1 International Engineering and Vocational Centreand 4 Universities

infrastructure to provide education to a universe of 200,000 students in less than a decade

providing education, medical and other facilities for local development.

“Every time we borrow from nature, we return it with interest.”

amidst the limestone belt at the cement complex in Rewa.

everything we undertake and we have a commitment to excel. It is the determination to

grow with human face; that drives.

self belief that turned them into reality.

1. Undertook first entrepreneurial work as contractor in Mangrol in Kota

1. Jaiprakash Associates Private Ltd formed.

1. Commenced Hotel Business with first hotel in Delhi - Siddharth

1. Hotel Vasant Continental was set up

3. Public Issue of JIL. 2,25,00,000 shares issued at a price of Rs. 10/-

1. JIL listed on Bombay Stock Exchange

PRODUCTS OF JAI PRAKASH ASSOCIATES LTD

PRODUCTS OF JAI PRAKASH LTD

DESIGN AND CONSULTAN CY

facilitates in transmission of engineering drawings, emails and other support data.

Electro- Mechanical works.

experienced human resources characterized by a strong familiarity and specialization in the

1992-1997 16422 MW 1430 MW

1997-2002 19015 MW 5061 MW (Hydro 86 MW and Thermal 4975 MW)

Vishnuprayag (Uttarakhand) and 1000 MW Karcham-Wangtoo (Himachal Pradesh).The Group

5500 MW by March 2015.

sustained mega cities since its inception in the year 2000.

project is created to offer a lifestyle at par with world-class residential spaces.