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Marjorie M. Bedoya
PROBLEMS
▪ SHORT TERM - How will the company obtain the necessary finances needed
for their expansion
▪ LONG TERM - How will the company use its resources to increase their market
share and profits; right planning and implementation
- How will the company maintain its being efficient and
effective considering that their market expansion
IV. SWOT ANALYSIS
STRENGTH WEAKNESSES
They may consider getting investments from other companies in order to obtain the
necessary finances for their expansion through internet.
PROS CONS
1. They can proceed with their original 1. They loss control on the direction of
your business. When the private
plan of selling through the internet equity firm may get larger share and
and diversifying their products since they want to be actively involved in
they already have the finances for it. the setting of control basic elements
like strategy, hiring, firing employees
2.
and choosing the management team.
2. Since it will be their first time
borrowing from them, Milan might be
rejected by the other financing entity.
Milan Fashions Coat Company can consider getting investments from other
companies in order to obtain the necessary finances for their expansion, in the event,
First United will not accept its request for a loan. Putting into consideration that the
company has been in existence for nearly 5 decades and has already set a mark in the
coat and outerwear industry, it would be safe to assume that a lot of companies have
already been eyeing on them. Especially now that Milan has seen an increase in their
market/customers and sales, companies would be willing to invest once they would
open themselves for external financing.