Guagua National Colleges

Guagua, Pampanga

STRATEGIC MANAGEMENT
PAPER OUTLINE

I. Introduction
 Short Background of the Company
 Nature of Business/ Product/Services
 Current Revenue Size and Profit
 Major Markets Served
 Number of Employees
 Other Relevant Basic Information

II. Strategic Posture

 Strategic Objectives
 Governance
 VMO

III. External Environment

A. General Environment
1. Demographic
2. Socio – Cultural
3. Technology
4. Political
5. Economic

B. Competitive Environment
1. Threats of New Entrants
2. Bargaining Power of Buyers
3. Bargaining Power of Sellers
4. Substitute Products and Services
5. Existing Competitors

IV. Internal Environment of the Firm

A. Value-chain Analysis

 Discussion and Analysis of Primary Activities

 Inbound Logistics
 Operation
 Outbound Logistics
 Marketing and Sales
 Services
  Discussion and Analysis of Support Activities

 General Administration
 Human Resource Management
 Technology
 Procurement

B. Resource-Based View of the Firm

 Discussion and Analysis of Tangible Resources
 Discussion and Analysis of Organizational Capabilities

C. Firm Performance: Financial Ratios

V. SWOT Analysis

VI. Problems Found in Situation Analysis

VII. Recommendations

Prepared by:
Jhojhie G. Capati
Instructor