Livelihood intervention by HUL as a

part of CSR in Little Rann of Kutch

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Shweta Sonkar | Hanil Acharya

IRMA
Hindustan Unilever Ltd.:
CSR Policy and Principles
● The USLP has three global goals namely help more than a billion people
take action to improve their health and wellbeing, reduce the
environmental footprint of our products and enhance the livelihoods of
people as we grow our business.
● “The company continued its focus on improving the profitability of the
Annapurna business (branded commodities) by driving efficiencies across
the value chain,” HUL said [1].

[1] http://www.business-standard.com/article/companies/hul-s-food-

business-shrinks-to-3-of-fy17-revenue-1170606016401.html
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AGARIYA COMMUNITY
● Living in Kutch region for centuries.
● Involved in salt farming.
● Agariyas live in fringes of LRK and migrate to LRK in the month of October –
Migration pattern due to salt cycle.

Reasons of vulnerability of Community

● Financial Constraint: Perpetually trapped in debt cycles.
● Market Constraint:
○ Unaware of the market price of their produce.
○ Inability to afford transportation cost.
● Inadequate Support and extension services :
○ No value addition at primary production level leading to low returns.
● Lack of skills and awareness (Works only for 7 months in a year):
○ No diversification of income generating activities due to low skill sets.
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 KutchMitra
Livelihood intervention
helping Annapurna Salt as
well as Agarian Community

Agariyan Community
HUL CSR
Vulnerability and Salt
Values and Principles
farming

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KutchMitra - Intervention Details
● For Agariya Community
○ They will be getting good salt farming techniques and technology from
HUL
○ Industrial salt farming will be done by them that will ensure continuous
quality supply

● For HUL
○ Continuous demand will be done by HUL for salt
○ Hostel provision for students of community in urban centre of Bhuj
○ Capacity building program for salt farmer
○ Medical support for salt farmers

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KutchMitra – Benefits
● For Agariya Community
○ Ensure 7 months continuous and sustainable livelihood for Agariya
Community
○ Ensure no effect of migration on their studies
○ Ensure employment of the community workers for balance 5 months
○ Ensure vulnerability reduction in at time of health hazard due to unduly
working conditions
● For HUL
○ Use the CSR drive as part of branding of Annapurna
○ Make production of salt cheaper and can adopt low-cost leadership
strategy, without compromising on quality
○ Can increase the efficiency of salt supply chain as salt plant of Annapurna is
in Kheda, Gujarat
○ Revenue from HUL’s food business can be increased which is currently
going on downside
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