Project report on:

“Perception of the
people about the
TATA NANO in
Mumbai city”

Submitted by:
…….

Project Guide:
Prof. ….

College of Management
I …..hereby declare that the project

report entitled “The Study on

Perception of people about NANO

car in Mumbai city” under guidance of

Prof. ….. submitted in partial fulfillment

of the requirements for the award of the

degree of Master of Management

Studies to Mumbai University is my

original work.

Signature :
Date : ……2009
Place : . Navi Mumbai
 Certificate

This is to certify that ….. has

completed the project report on
Perception of the people about
the TATA NANO in Mumbai city
and submitted to YMT’s College
Management in partial fulfillment
of the requirements of curriculum
of MMS / MBA, Mumbai University
for the year 2008-09

Submitted to
Faculty Guide Director

…..College of Management
….College of Management
In order to make my project I acknowledge a special
thanks to all those people without whose supports it
would not be possible for me to complete my report.

First of all I really thankful to ……. College of

Management & I express my sincere thanks to my
project guide Mr. ……, who guided me throughout
my project.

Also I would like to express my inner feeling for all

the people for co-operating and helping me
throughout the project.

Last but not the least; I am thankful to all those who

helped me directly or indirectly with their constant
support throughout this project.

Course name: BMS (MBA) (Semester – V)

College name: ……. College of Management
University: Mumbai University
The professional training is the internal part of BMS program. It helps the
students understand practical aspects of Business Management in a better way
as a part of my M.B.A. program at YMT’s College of Management. I was
supposed to work with the organization.

“Marketing Research is the systematic and objective identification, collection,

analysis, dissemination, and use of information for the purpose of improving
decision making related to identification and solution of problems and
opportunity”

“Perception is the process, by which an individual selects, organizes and

interprets information inputs to create a meaningful picture of the world around
as”

To be a Master of Business Administration student is a matter of pride because

we are in a field, which helps us to develop from a normal human being into a
disciplined, and dedicated professional. One has to be a good learner to sharper
knowledge in the particular field to achieve and attain the desired goals and
heights. I conducted to gain an understanding of what goes in to mind of the
customer about “NANO”. To find the perception of people on “NANO” in the
Mumbai city, I used research questionnaires as the research and data collection
tools. The responses were collected from 300 respondents. from various areas
of Mumbai.

I had learned lot during my Grand Project on perception of people on Tata’s

“NANO”, and I hope this will be helpful to find out perception of people on
“NANO” car in Mumbai city.
The grand project study on a PERCEPTION OF PEOPLE ON “NANO” CAR IN
MUMBAI CITY based on customer survey. The main objectives of the project
are

 To know the perception of people about “NANO” car in

Mumbai city.

 To know about awareness of products.

 To know about factors affecting purchase decision of

“NANO”.

 To know acceptance level of people in Mumbai City.

 To know how purchase decision of “NANO” varies from

different Income group.

For this project customer research was carried out at various area of Mumbai
City. In this customer research, I learnt about different types of customer’s
perception about TATA”s NANO in Mumbai City.

At the end it is submitted to “…… College of Management”

Sr. No. CONTENTS PAGE NO.

1. INDUSTRY PROFILE 1
2.
COMPANY PROFILE 5
3.
THEORITICAL BACKGROUND 9
4.
IDENTIFICATION OF THE STUDY 25

4.1 MARKETING RESEARCH PROBLEM 25

4.2 SCOPE OF THE STUDY 25

4.3 OBJECTIVE OF THE STUDY 25

4.4 LIMITATION OF THE STUDY 25

5. RESEARCH METHODOLOGY 26
6. INTERPRETATION AND ANALYSIS 29
7. INTERPRETATION OF RESULTS 40
8. CONCLUSION 41
9. BIBLIOGRAPHY 42
10. APPENDICES 43

LIST OF TABLES & GRAPHS

 TABLE/
ASPECT
GRAPH NO.
1. SHOWING GENDER CATEGORY

2. SOWING AGE GROUP OF RESPONDENTS.

3. SHOWING INCOME GROUP OF RESPONDENTS

4. SHOWING NO. OF RESPODENTS WHO ARE HAVING

VEHICLE OR WHO DO NOT HAVE IT.
5. SHOWING PREFERENCE FOR RS. 1 LAKH CAR

6. SHOWING NO. OF RESPONDENTS WHO ARE AWARE

ABOUT “NANO”
7. SHOWING PREFERENCE OF THE RESPONDENTS ABOUT
“NANO”
8. SHOWING NO. OF RESPONDENTS WHO PLANS TO BUY
“NANO” WITHIN 1 TO 2 YEAR
9. SHOWING THE NO. OF RESPONDENT’S PREFERENCE
ABOUT MODEL OF THE “NANO”
10. SHOWING OPINION FOR “NANO’S” MILEAGE
11. SHOWING ATTRIBUTES PREFERENCE GIVEN BY
RESPONDENTS WHILE PURCHASING “NANO”
11.1 BRAND NAME
11.2 AFFORDABILITY
11.3 SHAP/DESIGN
11.4 SAFETY
11.5 COMFORT
12. SHOWING THE PREFERENCE OF THE RESPONDENTS ON
“NANO” COMPARE TO SECOND HAND CAR
13. SHOWING HOW PURCHASE DECISION OF “NANO” WILL
AFFECT TO RESPONDENTS STATUS
14. SHOWING NO. OF RESPONDENTS WHO BELIEVE “NANO”
AS A DREAM CAR.