SL. No.

Date: -apr-2010
Respected sir/Mam

“ Its an privilege for us to undertake our research project on “customer’s satisfaction

towards DTH services at Rohtak City” under guidance of “ DR. Ashutosh Nigam ” MBA deptt.
Vaish College of Engineering, Rohtak in the partial Fulfillment for the award of the degree of
Master of Business Administration.
(Sonu Verma and Radhey Shyam Saini)

Note: - If you are using DTH service in your home .. plz. Fill this questionnaire..?
This is just for the completion of that project and the information provided by you
definitely will be safe.We assure you that the information provided by you would be kept confidential
& willn’t be exploited for any other purpose.

1. Name

2. Age 3. SEX

3. Education qualification :
4. Occupation: ____________________ .
5. Annual Income: a. 100000-300000 □ b. 300000-500000 □ c. 500000-700000 □

6. Do you have any of the L.C.V , H.C.V or M.D.V ? Yes □ No □

if have please tick these below?
a. Ashok Leyland □ b. Tata Motors □ c. AMW □ d. Eicher □
e. Swaraj Mazda □ f. Volovo □ g. Any other plz. Specify ____________________

7. What are the main factors that you do not purchase ashok Leyland ?

a. not Reasonable price □ b. Bad Quality □ c. Bad Service Factor □ d. not Resale □
e. not availability of the Parts □ f. not Mechanics Availibility □ g.not Financer Availibility □
h. not availability of the service centre □
i. any other please specify …………………………………………………………………

7. How did you come to know about various C.V services available in
 Rohtak city?
a. Media □ b. Friends □ c. Relatives □ d. Neighbours □
e. Television □ f. Newspapers □ g. Magazine □
8. What do you think about the price of your exixting brand?
a. Reasonable Price □ b. High Price □ c. Low Price □
d. Don’t know □
10. did you use any other C.V earlier before?
Yes No
If yes , which of the service you were using ?
a. Ashok Leyland □ b. Tata Motors □ c. AMW □ d. Eicher □
e. Swaraj Mazda □ f. Volovo □ g. Any other plz. Specify ____________________

11. What were the main reasons for shifting from previous service to the present service?
a. Service centre problem □ b. not availability of the mechanics □ c. not Availability of Parts □
d. not availability of the finance provider □ e. dear price □
f. worst customer service □ g. average problem □ h. maintainance problem □
i. all of the above □

12. Opinion towards the present services, facilities offered by service providers ?
a. Highly satisfied □ b. Satisfied □ c. No opinion □
d. Dissatisfied □ e. Highly dissatisfied □

13. What factor do you consider while going to purchase any of the Vehicle ?

DIMENSIONS Rank (1) Rank (2) Rank (3) Rank (4) Rank (5)
Reasonable price
Quality
Service Factor
Resale Value
Parts Availibility
Mechanics
 Availibility
Financer
Availibility

14. What you would like to suggest to the ashok Leyland to Increase their market share ? please Give
them rank…

DIMENSIONS Agree(1) Strongly Agree(2) Undecided(3) Disagree (4) StronglyDisagree(5)

Enhance Service
Availibility
Cost Cut
Quality

Finance Availibility
Service packages
T2T Survey

Any of the above :

Que. Please mention the model no. u purchased with in the last 6months?
Ans…………………………………………………………………..
 Business Drivers No. of Business Drivers
Transporter 25
Mechanics 10
Body Builder 5
Parts Dealer 8
Tyre Shop 5
Financer 7

Model No. TATA

2515 140
2518 110
Total 250

Model No. AL
2515 11
2518 6
Total 17