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CERTIFICATE
This is to certify that project work entitled
”A STUDY ON CUSTOMER ATTITUDE TOWARDS THE LAKME
PRODUCT IN COIMBATORE CITY”
Is a record of project work done by
HARINI.M
(103AC0346)
In partial fulfillment of the requirements for the award of the degree of
MASTER OF COMMERCE WITH COMPUTER APPLICATIONS
I thank all My Family Members & friends for their support of constant
encouragement given throughout the period of the study.
LIST OF CHARTS
RESPONDENTS
RESPONDENTS
RESPONDENTS
RESPONDENTS
SCOPE OF THE STUDY
1. The study was conducted only with the Lakme.so the details about other products
may not be available.
2. The respondent’s opinion relates only to the particular people of Coimbatore city.
3. All the persons cannot be interviewed because of the time factor.
4. The suggestions vary according to the opinion of the respondents.
5. The study about the Lakme is been related only to this period and this may not be
suitable for previous or forth coming years.
INTRODUCTION
Marketing is an exchange or a transaction, intended to satisfy human needs or wants.
(i.e.), marketing is a human activity. Directed at satisfying needs and wants, through an
exchange process. A demand is a want for which the consumer is prepared to pay a price. A
want is anything or a service the consumer desires or seeks, wants become demands when
backed by purchasing power.