COMPETITIVE SITUATION

SANTEH Feeds Corporation’s decades of experience in aquaculture research and

development have advanced their knowledge in fish and crustacean breeding, growth
and nutrition. The company’s extensive database has improved their capability in
continuously improving the feed formulation to serve each sector of the aquaculture
industry. This knowledge is also used in designing a product process that produces the
best pellet form for each type of culture method. These things are they advantage to
other feeds manufacturer.

COMPETITOR’S COMPANY BACKGROUND

1. VITARICH Corporation

Founded in 1950 by the Sarmiento brothers - Feliciano, Lorenzo and Pablo -

Vitarich underwent phenomenal expansion until it grew to become one of the
Philippines' leading integrators. Today, they operate a number of production facilities
throughout the country, including feed mills, hatcheries and dressing plants.

PRODUCTS OFFERED:

 V-Tech Premium Floater Fish Starter Collet

PRODUCTS OFFERED:

 V-Tech Fish Fry Mash Premium Sinkers

 Floating Juvenile Collet

MARKET SHARE

TARGET CUSTOMERS

The target market of the company are mostly came from countryside specially in
Eastern Visayas, 78% of the customers are owner of a fishpond whether big of small
pond.
2. B-MEG (San Miguel Foods Inc.)

In 1953, when it first ventured into the feeds manufacturing business, San
Miguel Corporation has always taken the lead in feed innovation. Using bacillus
megatherium, a growth promotant derived from its beer brewing operations, it
began supplying quality animal feeds for poultry and hog raisers nationwide.

Since then, the San Miguel feed manufacturing business has grown by leaps
and bounds. In 1955, it registered its flagship brand B-MEG with the Bureau of
Animal Industry (BAI), giving it the distinction of getting BAI Registration
Certificate No. 1.

From a one-ton feedmill at the San Miguel polo Brewery, to the Manila B-
MEG Plant in Balintawak, to more than 25 strategically-located feedmills that
produce B-MEG products nationwide - raisers are assured of fresh, high quality B-
MEG feeds for the growth of their livestock.

PRODUCTS OFFERED:

 B-MEG FLOATING PRIZE CATCH FEEDS

 B-MEG SINKING PRIZE CATCH FEEDS

  B-MEG PREMIUM BANGUS FEEDS

MARKET SHARE

TARGET COSTUMERS

In all geographical location through established local distribution network of a

company target organized medium and large fish breeder and owner of fish ponds and
fish cages.