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  • Harley's Angels Dilemma Worksheet

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    lokilloomex
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    Harley Davidson was losing its market segment as younger riders were choosing other types of motorcycles. This was a problem for the company. The new CEO, Mr. Belustein, tackled this problem by creating a new line of smaller motorcycles called Harley's Angels to appeal to younger riders and help expand the company's customer base.

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    Speaking practice

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    Harley Davidson was losing its market segment as younger riders were choosing other types of motorcycles. This was a problem for the company. The new CEO, Mr. Belustein, tackled this problem by creating a new line of smaller motorcycles called Harley's Angels to appeal to younger riders and help expand the company's customer base.

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    284 visualizzazioni1 pagina

    Harley's Angels Dilemma Worksheet

    Caricato da

    lokilloomex
    Harley Davidson was losing its market segment as younger riders were choosing other types of motorcycles. This was a problem for the company. The new CEO, Mr. Belustein, tackled this problem by creating a new line of smaller motorcycles called Harley's Angels to appeal to younger riders and help expand the company's customer base.

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    © All Rights Reserved
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    1.

    Read Harley’s Angels summary (page 30) and answer the following questions:

    What was happening to Harley Davidson’s market segment?

    Was that a problem? If so, why?

    How did Mr. Belustein tackle the problem?

    2. Prepare a proposal for the leadership council using the approach you were given. You can
    consult the ideas on page 143. However, it is necessary that you come up with equivalent
    expressions to present the ideas.

    3. Prepare a 1-minute presentation of your proposal. Choose the person who will be delivering the
    presentation.

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