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Course Number: Semester and School Year: Second Semester , SY 2017 - 201 8 Course

Course Number:

Semester and School Year: Second Semester , SY 2017 - 201 8

Course Description:

QMT 109

Business Research and Statistical Methods

Faculty and Schedule :










8:00 – 11:00

SOM 211

Wilson Gan



10:00 – 11 :00

SOM 106

Alvin Patrick Valentin (

A. Course Description

The quality of management decision - making will depend on a proper definition and understanding of the problems to be addressed, the availability of reliable information, and the validity of models or frameworks used for analysis and evaluation of options. Even mathematical optimization techniques depend on the validity o f the assumptions underlying the mathematical models used for analysis.

This course provides students with the tools and approaches to undertake business research and capture the behavior of observed phenomena or variables using statistical modeling techn iques.

B. Intended Learning Outcomes

At the end of the course, the student should be able to:

1. Formulate a business research plan: define objectives, methods, research instruments and deliverables

2. Apply descriptive statistics to provide meaningful summaries of data sets to a business audience

3. Perform data preparation, visualization and analysis using inferential statistics and multivariate modeling techniques

4. Demonstrate proper statistical model building and validation, and interpret results of data analysis

5. Use statistical software as a tool for computation and analysis

C. Course Schedule




Business Research


Thinking Like a Researcher

Bowerman, chapter s 1 and 7 Cooper, chapters 1 to 16, 19 and 20

The Research Process

Sampling Methods


Data Collection and Management

Research Report: Contents and Format




Descriptive Methods

Bowerman, chapters 2 and 3 Bowerman, chapter 6

Normal Distribution


Sampling Distributions


Sample Means

Bowerman, chapter 7

Sample Proportions

Rm 302 3/F John Gokongwei School of Management Bldg, Katipunan Ave, Loyola Heights, 1108 Quezon City, Philippines +63 2 426 6001 ext 5541 • Tel/Fax +63 2 426 6076 •

4. Statistical Estimation (Confidence Intervals)


Population Mean

Bowerman, chapter 8

Population Proportion

Determining Sample Sizes

5. Hypothesis Testing (Single and Two Populations)

Bowerman, chapters 9 to 11

Population Mean

Population Proportion

Population Variances (Two Populations)


LONG TEST 1 ( Week of March 19 , 2018 )

6. Goodness of Fit Tests


Chi - Square test

Bowerman, chapter 13

7. Design of Experiments


Completely Randomized

Bowerman, chapter 12

Randomized Block

Two - Factor Factorial Design

8. Analysis of Variance (ANOVA)


One - way ANOVA

Bowerman, chapter 12

Two - way ANOVA

9. Correlation Analysis


Spearman’s Correlation

Bowerman, chapter 14 Handouts

Pearson’s Correlation

10. Simple Regression Model


Building the model

Bowerman, chapter 14

Model evaluation

Confidence and Prediction Intervals


LONG TEST 2 ( Week of April 16, 2018 )

11. Multiple Regression Model


Building the model

Bowerman, chapter 14 Hair, chapter 4

Use of dummy variables

Tests of Significance


Confidence and Prediction Intervals

Model Validation and Refinement

12. Other Multivariate Models


Logistic Regression

Hair, chapters 3, 5, and 9

Factor Analysis

Cluster Analysis

Multiple Discriminant Analysis

Trends in Data Science


LONG TEST 3 Take Home (May 13, 2018) LONG TEST 3 Sit Down (May 14, 2018)

Note: The specific coverage for each long test will be announced at a later date. In order to promote integration of concepts, long test 2 may cover topics that are included in long test 1. Long test 3 may cover topics that are included in the previous lon g tests.

D. Required Readings

Bowerman, B., O’ C onnell, R., & Murphree, E. (2016 ). Business Statistics in Practice (8 th ed.). McGraw - Hill. Cooper, D. R. & Schindler, P.S. (2013). Business Research Methods (12th ed.). McGraw - Hill. Hair, J., Black, W., Babin, B., & Anderson, R. (2009). Multivariate Data Analysis (7th ed.). Prentice Hall.

E. Suggested Readings

Keller, G. (2012). Statistics for Economics and Management . Cengage Learning Asia. [Philippine reprint] Provost, F. & Fawcett, T. (2013). Data Science for Business: What You Need to Know About Data Mining and Data - Analytic Thinking . O’ Reilly.

Zelterman, D. (2015). Applied Multivariate Statistics with R . Springer. Zikmund, W. and Babin, B . (2012 ). Business Research Methods (9 th ed.). Cengage Learning.

F. Course Requirements

3 Long Tests

7 0%

Long Test 1



Long Test 2



Long Test 3



Group Project



1 0 %




Note the following:

1. Long Tests : There shall be three (3) long exams. These will be held outside class hours. The

th ird long test has two major portion s administered separately : (i) group take home and (ii)

individual sit - down .

2. Group Project : The primary objective of the project is for the students to be able to apply the different statistical tools and methods discussed in class. Each team will act as a third - party consultant, and is tasked to perform a statistical study based on the theme assigned to the class. The teams must be able to produce both a written report and an oral presentation discussing their findings.

3. Quizzes : There will be daily quizzes throughout the semester. The quizzes will be about topics from the previous meeting. These will be given at the start of the class (after the second bell) and will serve as attendance. If a student comes in late after a quiz has been given, he/she should approach the teacher at th e end of the class for his/her attendance to be checked. Otherwise, any student who fails to take a quiz will be considered absent for that class and will merit one (1) cut.

G. Grading System


- 100


– 4.00



- 76.99


– 2.30



- 91.99


– 3.75



- 69.99


– 1.80



- 87.99


– 3.30


Below 60

Below 1.00



- 82.99


– 2.80



Grades for all requirements will be numerical (no rounding), and will only be converted to letter grades for the final grade. All graded requirements will be returned to students. As such, any student can check his/her class standing at any point during the semester. No grade solicitations will be accepted, as the requirements are final, and standardiz ed for all students.

H. Classroom Policies

1. Index Card : The students must submit a 3 x 5 ” white index card with the following information:

Name ID Number/Course High school Cellphone Number AND Landline Number E - mail Address

If applicable, type of scholarship

Other concerns that can affect class performance (Varsity, Asperger’s, etc.)

A 1x1 ID picture must be pasted at the upper right hand corner of the index card. The picture

must be a headshot. Once you have pasted the picture, write your nickname directly below the 1x1 ID picture. Class Schedule (at the back) This index card must be submitted on the second meeting of class. Failure to submit the index card by the second meeting will merit a cut for that day and each succeeding day until the student submits an index card with the specifications above.


Attendance: Attendance will be checked through the daily quizzes . Since this is a 3 - unit MWF course, students are a llowed at most 9 hours of cut (9 sessions). Going beyond the 9 cuts will automat ically merit the student a final grade of W. There is no distinction between an excused and unexcused absence. The highly accelerated pace of this course requires students to accept a great deal of responsibility for achieving their own learning outcomes. While in class, students are expected to actively participate in discussions and group activities, and not just listen to lecture. Outside class time, students are expected to spend hours of preparation, which will include reading topics in advance, ind ividual output preparations, research, data gathering and group meetings.


Beadle : A beadle will be selected on the first day of class. He/she will be tasked to check the attendance of the teacher (Contact the ADAA for the procedure). If the beadle is going to be absent, he/she must assign another student to check the attendance of the teacher. Aside from erasing the board after every class, the beadle shall also be responsible to provide a laptop that will be used for lectures.


Long Tests : Long tests will b e conducted outside class hours, each with a 3 - hour duration. Make - up Exam : There shall be no make - up exams, unless there is a legitimate and immediate reason (for medical - related concerns, submission of a valid doctor’s certificate is required). The lect urer or the department secretary must be notified not later than 12 noon of the examination date. Failure to comply with the aforesaid requirement will warrant a grade of ‘F’ for the exam. Corrections: Students are given at most three (3) school days after the return of the exam to make the necessary appeals and requests for corrections. After this period, grade changes will no longer be entertained.


Handouts : Students are required to bring the handout/s for the topic/s that will be discussed for

that day. Any student who fails to bring the necessary handout for a particular day will not be allowed to take the quiz, hence, is considered absent. Handouts will be uploaded in the Facebook group ( mt109 valentin1718sem 2 ) at least one day before the topic is discussed. Students are encouraged to write their notes in the said handouts.


Classroom Behavior : The use of phones, laptops, tablets, and other electronic devices (except for calculators) in class is prohibited , unless stated otherwise . Any student who exhibits other kinds of behavior that disturb the classroom proceedings shall be asked to leave the room. His/her quiz for that day will not be counted, and he/she will merit one (1) cut. Sitting - in is not allowed, unless there is a legitimate reason. If a student will not be able to attend his/her class and would like to attend the other class of the same instructor, he/she should inform the instructor a day before the class. The JGSOM Dress Code will be strictly followed. A student who attend s the class in inappropriate attire will be sent out and shall be considered absent.


Academic Integrity Policy: Every student is responsible to know the standards of conduct and expectations of academic integrity that apply to undertakings. Academic disho nesty will not be tolerated and will result in the maximum penalty as defined in the Student Handbook:

- Cheating during exams

- Submitting spurious reports copied from previous materials other than his/her own

- Fabrication of data and results used in course requirements

- Copying another student’s work including assignments and reports

- Receiving assistance from anyone else with quizzes/homework

- Plagiarism

I. Consultation Hours

MWF 11:00 AM – 12 :00 PM

The instructor reserves the right to make changes to this syllabus as the pace and environment of the class dictates.