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Pacific Grove Spice Company

Should Pacific accept an offer from a cable cooking network to produce and
sponsor a new Program?
Pacific Grove Spice Company needs more funds for assets to support its high growth in sales. Currently,
its financing is being provided by a large bank which now seems to be concerned about the large
interest bearing debt on the balance sheet of the Pacific. The company is pursuing few options to
decrease its debt and to fund its growth. There is an opportunity to accept an offer from a cooking
network to produce and sponsor a show which would provide with some good incremental sales
increasing at the rate of 5%.

From Exhibit 3, a positive NPV and IRR of around 41.28%, Television Program Opportunity seems to be a
very good project. However, this project requires financing for the initial investment of around
1,440,000, and yearly investment in Networking Capital. From Exhibit 3, at the WACC of around 10%,
NPV comes out be $ 3,278,174, which shows the project to be quite profitable. Even at higher WACC of
20% and 30%, NPV is positive which indicated the project to be quite outstanding to earn cash flows.

However, it is quite evident from Exhibit 3 that this project provides the cash flow stream which is not
quite sufficient to decrease the financial leverage of the Pacific as per bank requirements. By adding the
NPV of the project to the net worth of the company in 2011 does not change the financial leverage of
the company by much. If we add the cash flows of each year to the Net Income of the respective years,
equity multiplier does not decrease as per bank requirements. Financing this project would also put
extra interest bearing debt on the balance sheet. However, this project still provides cash flows with
quite a high internal return with a positive NPV. It can be a good investment to support the sales growth
as it provides some good cash flows. Initial investment in year 0 and networking capital investment in
year 1 require financing resources, which can possible as this investment does not represent a major
share of the debt on the balance sheet. Pacific will have to look for financing which can be done by
maintaining equal share of debt and equity.

In the current view of the financial standing of the company, company must look for those projects
which can help it to decrease its debt ratios, decrease its investments in networking capital and overall

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improve its cash flows. This project provides some good return, but it does not meet the financial
objectives of the company.

Should Pacific raises new equity capital by selling shares of common stock?
Company has prepared the projected financial statements, which indicate that the company would meet
the requirements of the bank-equity multiplier less than 2.7 and debt as a percentage of assets less than
55%- in the year 2015, which does not look very convincing. There is another option of selling new
shares, which can solve this problem, but it would cause the dilution in the earnings of the Pacific.
Selling the new shares will increase the assets by the amount of revenue and it will also increase the
stockholder’s equity by the same amount.

Selling 400,000 new shares at the price of $ 27.50 would provide with the total net proceeds of $11
million which would increase the total equity to $28.198 million; hence, equity multiplier would be
reduced to 2.5 which is much less than banks requirement in 2011. Interest bearing debt as a
percentage of total assets would be around 52.63 % as now the assets have increased to $ 70.62 million.

These proceeds would help the company to reduce the debt and to support the increasing level of
growth. This view supports that the company should sell new common stock to increase its equity to
meet the bank requirement and also to finance its growth.

However, as new stock would be issued at the price of $ 27.50 which is less than the market price of
Pacific, share price of the company would be decreased, and new share price would be around $ 31.30.
Pacific can utilize this option to achieve its financial objectives related to bank requirements, but the
share price has decreased so it would not provide maximum shareholder benefit. As it is quite clear, the
company is expanding its common stock, EPS would go down, and hence the investor’s view of the
shares of the company would be quite negative which may cause further decrease in share price.

The option of selling new stock at the moment looks quite feasible as it would help the company to
increase its cash flows and hence it will be able to better negotiate its terms with the bank as its
requirements would be met promptly. Along with this option, company must decrease its accounts
receivable and maintain a better inventory turnover. As far as accounts payable days are concerned;
company should try to increase it by negotiating with suppliers to have more access to cash flows.
These steps certainly would improve the financial situation of the company.

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Should Pacific acquire High Country Seasonings—a privately owned spice
company with Sales revenue approximately 22% of Pacific’s?
Acquisition of High Country seasoning is the best alternative among the three options as it decreases the
overall financial leverage of the company. After consolidation, Equity multiplier has decreased to around
2.25 times, which is much less than the bank requirements. Interest bearing debt as a percentage of
total assets has gone down to 48%.

Atwood sisters are selling their company for $ 13.2 million which require the exchange of 404,908
shares of Pacific at per share price of $ 32.60. Book value of the common stock of High Country is $
4.584 million. So, goodwill comes out to be $ 8.616 million as a value of the pacific stock issued is
greater than the High Country’s book value. While total worth of the assets is calculated as $ 80.092
million.

Total shareholders’ equity under this method has increased to $ 35.538 from $ 17.198, so certainly debt
financial rations have improved a lot. Financial leverage of the company would be decreased.

Now discounting the expected free cash flows from the acquisition at the cost of capital of 8.03 %, the
enterprise value of total acquisition comes out to be $ 38.96. This amount is greater than $ 13.2 million
so it can be concluded that Pacific should accept the Atwood’s price and buy the company. WACC used
here 8.03 % with cost of equity of 9.3 %. Equity beta used here is the average of the equity beta
coefficient of the industry. As High Country involves less debt, cost of the debt used is 7.25 % (prime
interest rate + 4 %). This acquisition helps pacific to achieve positive cash flows as sales would grow at
an increasing rate when High Country’s spices and seasoning would be added to the larger and efficient
marketing and distribution network of Pacific.

With results through projected cash flows and consolidated financial statements, it can be concluded
that this acquisition can prove worthwhile for the company, and it can help achieve its objectives much
better than the other two scenarios. So, company must choose to acquire High Country Seasonings as
acquisition provides with various synergies like growth synergy, economies of scale, financial synergy
and hence outlook of the company looks much better.