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All information in this document was compiled on the date listed. This information can change and current figures
for traffic, revenues and expenses might be considerably different from that listed here. For current information,
please check the property listing on www.latonas.com
Investor Package
Amazon Store Selling Survival and Sports Gear
03/27/2017
Listing Broker
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express or implied, as to its accuracy or completeness, nor in any way guarantee future business performance.
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About Latona's
Latona’s LLC is a leading web-property broker focusing on only those properties that can demonstrate positive
cash flow. During its nearly 20-year history, Latona’s has been a major force in early commercial development on
the Internet and uses its expertise for the benefit of its clients, whether they are selling or buying web
properties.
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included in Latona’s listings.
Reviewed Sites - The Latona’s Quality Control Team thoroughly researches and investigates each and every
property before representing it. Revenue and traffic claims are backed-up by authoritative documentation.
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protected. The transaction closing process allows an inspection phase for the buyer to examine the purchase.
Transfer Guidance - The Latona’s Transfer Guidance Team is here to assist in the transfer of domains, site files,
databases, email lists or any other asset included in the sale.
DESCRIPTION:
Being o ered for sale is a three-year-old Amazon store that sells outdoors and survival gear and sporting goods.
Revenues are generated solely through the use of the Amazon platform. Tra c for the business comes from the
use of Amazon ads and from organic searches on the Amazon platform. Social media is also used to drive tra c
to the platform including Facebook and Pinterest. Included in the sale are the domain with all content, all the
social media accounts including Facebook, Pinterest, and Youtube videos, and brand names. Inventory is not
included in the sale and will be priced at the time of sale.
TRAFFIC DETAILS
Traffic is generated through the use of Amazon ads and from organic searches on the Amazon platform.
CHARTS
MONTHLY UNIQUES
MONTHLY PAGEVIEWS
MONTHLY REVENUES
MONTHLY COGS
MONTHLY EXPENSES
SELLER Q & A
Are there any licenses, trademarks, patents or copyrights involved with the web property? Are these included in
the sale?:
No.
Are there any past or present legal proceedings involving your web property or operation? Do you foresee any in
the future? Please explain.:
No. There are no legal proceedings involving the Didakay company.
Please provide a brief history of the web property: date of inception, date purchased if applicable, changes and
improvements, problems encountered, etc.:
I launched the Didakay company in April of 2014. I launched our website approximately two months later. Our
website is to provide customer support to our clients. The majority of our sales are handled through
Amazon.com
Is the operation seasonal? Does traffic or revenue fluctuate at specific times of year? Please explain.:
My products tend to sell year round though there are spikes in the summer through Christmas. We have tried to
diversify enough so that we see fairly stable sales year round. Nevertheless we definitely see increased sales in
late spring through the end of the year. Our slowest times are from Feb-April.
How many employees / contractors? Will they continue to work for the company after the sale? Please explain.:
We do not have any employees.
What do you see as the growth potential for this business? What would you do if you were to keep the business?:
There is growth for this business but my pastoral duties limit my time for finding new products. New products
are the number one way to grow the business. If I were to keep the business I would simply continue to add
products to our store in order to provide more purchasing opportunities. My strategy has been to have a variety
of products so that we are not dependent on just one product for our success.
Are there any major industry concerns coming up in the foreseeable future such as increased competition,
changes in products or technology, regulation, increased costs, etc. that a new owner should know about?:
Amazon frequently changes their algorithms which could be better or worse for the business. There are also
people entering the Amazon market place with little to no experience. An experienced seller or someone with an
established company will likely have an advantage. Amazon's long term storage fees change frequently so it is
difficult to assess what they will do in the future.