Bay Walk Promenade.

The mushrooming and agglomeration

TOURISM of famous restaurants at the back of U.S. embassy, there
could find the best foods appealing to one’s taste. Moreover,
The Rebirth of the Old Glory of Manila the Pasig River Redevelopment and now the Rizal Avenue
Pedestrianization would serve as another tourism destination
Manila, being the premier city, is the main until the entire city would be inevitably a tourism attraction.
embarkation point of tourist and visitors. Major tourism offices,
attractions and accommodation facilities are located in the Another thing, Manila being the retail and bargain
City. Varied tourist destinations that cater to local as well as center of country provides unlimited, secured and customer
to foreign visitors abound in the city both of natural and man- friendly shopping spree for local and foreign tourists. The
made attractions. There are also luxury hotels, standard and entire city is a tourism package in itself, where support
economy class motels, pensions and inns that are always facilities for various tourism-related subjects and activities
ready to welcome these guests. such as history, culture, arts, education, trade, sports and
entertainment are visible and accessible.
Various urban renewal programs has been instituted to
facelift the tourism program of the city, first is the rebirth of the
cultural and entertainment center- the Malate and Ermita
area-boasts and offers wide choices of wholesome and
fascinating entertainment. The well and characterized lighted
entertainment area now caters for wider and various crowds,
the formerly blighted Plaza Raja Sulayman the so-called
haven of flesh trade has turned into a wholesome and family-
oriented recreation center.

Moreover, the redevelopment of now famous Roxas

Boulevard Bay Walk promenade enhanced and
complemented the tourism activities within the Ermita and
Malate area. Manila Bay today has restored its glamorous,
enchanting and captivating features catering for people of
all lifestyles it is destined to be the center of cultural, arts and
sports activities not only for the City but for the country as
well.

WOW! Philippines in Intramuros, Manila has made

wonders and worked complementarily with Roxas Boulevard

40
 The New Plaza Raja Sulayman depicts the Raja Sulayman Redevelopment ignited the south corridor
environmental balance needed in a highly urbanized city; redevelopment of Manila. Now the area is use for
it provides a relaxing ambiance of natural scenery entertainment and cultural programs and presentations.
complemented by man made aesthetic touch. The plaza

41
 The rejuvenated Plaza Miranda
gives a detailed statement on urban
renewal, as it departs from chaotic
and blighted surrounding towards an
orderly, peaceful and beautiful haven
for vendors, worshipers and
pedestrians.
Accordingly, Plaza Miranda is the
catalyst of the city’s urban renewal
program the “Buhaying ang Maynila
Program”; and the fruits grapevine
and flourishes within its vicinity from
Plaza Miranda to Carriedo and now
Rizal Avenue.

The redevelopment of Plaza

Miranda conquered and defied the
culprits of urban decay and
institutionalized the pillars of
development through urban renewal
program.

Thus, the restoration of the city’s

glorious past has begun.

42
 The historic Manila Bay known for its beautiful sunset viewers. The place generates investments and employment
however, its beauty was unnoticed for so long and was for the city. The Baywalk redevelopment definitely revived the
threaten if not aborted for a lifetime abandonment and alluring beauty of Manila Bay, where people may relax and
distortion due to reclamation. The previously blighted bay regain strength as well as balance physical condition. Roxas
area has turned into a well-lighted bay promenade; it is once Boulevard Baywalk serves as the south gateway of Manila
a haven of unscrupulous criminals but now haven for
numerous arts, entertainment and cultural activities. The
famous promenade in the country today, the Roxas
Boulevard Baywalk caters for people from all walks of life; it
provides a safe venue for nature lovers and sunset

43
 Overlooking Plaza Lawton from Post Office Building,

the natural elements of the plaza exhilarating the

commuters passing in the area, the water fountain

displays a relaxing movement while the greenery

expound the natural beauty of the historic city.

Before Plaza Lawton witnessed numerous political

activities held in the area; it was then a national political
stage serving assemblies for freedom fighters particularly
the parliament of the streets; it also served as a battlefield
for both the rightist and leftist groups.
During the Martial law Plaza Lawton catered victims of
human violations, atrocities and political harassment.
Now the New Plaza Lawton is the city’s center stage
for culture and arts that provides wholesome
entertainment and pleasure among the city residents.

The newly landscaped plaza provides relaxation to the

commuters and pedestrians passing the Lawton area.

44
 Tour Table 1.1
Number of Hotels in Manila Number of Accredited Hotels in National Capital Region, Selected Cities
As of October 20, 2005

Cities Total Deluxe First Class Standard Economy

The City of Manila has proven its primacy in tourism
activities as shown in the number of hotels operating in the
Manila 28 5 2 15 5
area as of October 2005 (see Tour Table 1.1). Manila has the
most number of hotels in the region; it caters for the 51% of Makati 11 6 0 5 0
the total number of hotels in National Capital Region, Mandaluyong 3 1 0 2 0
representing the 28 hotels based in the City out of the total 54
Pasay 6 3 1 2 0
hotels based in the region.
Pasig 3 1 2 0 0
Manila outclassed all cities in almost all accredited Muntinlupa 2 2 0 0 0
hotels by classification except Deluxe hotel which is catered
best by Makati City by only one hotel that is in terms of Parañaque 1 0 0 0 1
number. Total 54 18 5 24 6
Source: Accreditation Division, DOT
The Manila’s First Class hotels comprises the 50% of the
hotels in the region, while the City’s Standard and Economy
Tour Table 1.2
hotels comprise the 62.50 and 83.33 percents of the entire
Number of Accredited Hotels in National Capital Region, Selected Cities
number of hotels, respectively.
As of October 20, 2005: Percentage Distribution

Cities Total Deluxe First Class Standard Economy

Tour Fig. 1.1
Number of Accredited Hotels In NCR
As of October 20, 2005 Manila 51.85 27.78 50.00 62.50 83.33
Muntinlupa
Pasig
6%
4%
Parañaque
Makati 20.37 33.33 0.00 20.83 0.00
Pasay
2%
11%
Mandaluyong 5.56 5.56 0.00 8.33 0.00
Mandaluyong
6%
Manila
51%
Pasay 11.11 16.67 16.67 8.33 0.00
Pasig 5.56 5.56 33.33 0.00 0.00
Muntinlupa 3.70 11.11 0.00 0.00 0.00
Makati
20%
Parañaque 1.85 0.00 0.00 0.00 16.67
Source: Accreditation Division, DOT

45
 Tour Fig. 1
Hotels Distribution by Classification Number of Hotels by Classification, Manila
1995-2004
Number of Hotels
Manila, 1995-2004 30 25 26 26
29 30

27 27
25 27 28
The hotels classification standards and operations are 25

one of the numerous tasks done by the Department of

Tourism (DOT). The duly authorized government agency 20
17 17
provides and implements programs and projects in all 15
13
15 15
15 16
tourism-related activities such as hotels accreditation.
15
15
15
10 5 5
Among the cities in the region, the City of Manila 5 5
5
3
alone is catering for all four types of hotels by classification 5 4
2 4 3
2 4 5 5
4 4 3
namely Deluxe, First class, Standard and Economy Hotels. 0
4
4
4

3 3
4 3
1995 4 3
1996 4
From 1995-2004, Standard hotel has the biggest 1997
1998
4
4 5

Total
1999
contribution in terms of the number of hotels and operations. 2000

Economy
2001 Hotels by

Standard
2002

First Class
Standard hotel has the 56.67% of the total number of 2003 Classification

Deluxe
Year 2004

accredited hotels in the City. It only means that for every two
accredited hotels one of the two hotels is automatically
Deluxe First Class Standard Economy Total
standard hotel.

Tour Table 1
Number of Hotels by Classification, Manila
1995-2004
Hotels by
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Classification
Deluxe 4 4 4 3 4 4 4 4 4 5
First Class 3 2 2 4 4 4 4 3 3 2
Standard 13 15 15 17 17 15 16 15 15 15
Economy 5 5 5 5 5 4 3 3 5 5
Total 25 26 26 29 30 27 27 25 27 27
Source: Department of Tourism

46
 Tour Fig.3
Accredited Hotels in Manila
Growth Rate Average Annual Growth Rate: 1995-2004
In Percent

52.49
70.00
60.00
50.00
40.00
58.79 60.23 63.25
30.00 50.96 52.18 56.59
49.08 46.22 49.35
20.00
10.00
Annual Growth Rate
0.00
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Year

Tour Table 2
Hotels by Classification, Manila
Occupancy Rates: 1995-2004
Hotel
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Classification
Deluxe 60.20 69.60 67.51 46.85 54.72 55.42 50.64 52.10 61.11 67.31
First Class 59.29 73.66 72.11 55.96 52.67 51.73 53.24 59.25 30.61 32.12
Standard 43.93 45.81 50.22 42.94 44.47 41.93 50.33 54.63 60.7 66.24
Economy 46.54 46.05 51.07 50.56 45.03 48.31 49.63 87.03 55.29 60.68
Average 52.49 58.79 60.23 49.08 46.22 49.35 50.96 63.25 52.18 56.59
Source: Department of Tourism

41
 Economy and Deluxe hotel have 16.67% and 14.81%, For the last two years, (2003-2004), Deluxe hotel has
respectively, while First Class hotel has the lowest percentage 64.21% average growth rate, It is the highest reported growth
share of 11.85%. rate in the period as compared to Standard and Economy
hotels which posted an average growth rate of 63.47% and
57.99%, respectively. The alarming situation seen in this two-
year period is the reported occupancy rate of the First Class
Tour Fig. 2
Hotels by Classification, Manila hotel at 31.37%, meaning First Class hotel is suffering from its
Average Percentage Distribution: 1995-2004 poor occupancy rate and loosing much for their operations.
17% 15%
The setback is also evident in terms of annual growth
12%
report, wherein from 2003 up to 2004, the rest of the hotels by
classification have improved to at least 5% growth in
occupancy rate, while the First Class hotel hardly arrived to
2% growth in occupancy rate.

A closer look to the data reveals that the occupancy

56% rate registered by First Class hotel is only 50% of the
occupancy rates achieved by the other hotels by
Deluxe First Class Standard Economy
classification.

The 2004 report on accredited hotel by classification

and occupancy rate shows hope in the industry, except for
Occupancy Rates by Hotel Classification the beleaguered First Class hotel. The rest of the hotels by
classification enjoy the above 60% occupancy rates in 2004,
From 1995-2004, the estimated average annual and the Deluxe group even welcomed the operation of the
occupancy rate for the entire hotel operation in the City is Hyatt Hotel and Casino Manila in Pedro Gil St. Malate, Manila.
53.91%. Majority of the hotels by classification have registered
more than the total average annual occupancy rate.
Deluxe hotel has an average annual growth rate of 58.55%,
while First Class and Economy hotels have 54.06% and 54.02%,
respectively. Only Standard hotel fell below the average
annual growth of 53.91, when it registered an average
growth rate of 50 .12%.

42
Tour Table 2.1
List of Hotels in Manila
Names of Hotels
De Luxe
Century park Hotel
Hyatt Hotel and Casino Manila
Manila Diamond Hotel
The Pan Pacific Hotel Manila
The Manila Hotel
First Class
CSB International Conference Center Estrada St., Arellano Avenue Malate Manila
The Pearl Manila Hotel
Standard
Aloha Hotel
Best Western Hotel La Corona
Cherry Blossoms Hotel
City Garden Suites
CityState Tower Hotel
Garden Plaza Hotel
Hotel Las Palmas
Lotus Garden Hotel
Manila Pavillion Hotel
New Hotel Miramar
Orchid Garden Suites
Palm Plaza Hotel
Paragon Tower Hotel
Pearl Garden Hotel
Rothman Inn Hotel
Economy
Bayview Park Hotel
Jade Vine Executive Inn
Park Hotel
Rosas Garden Hotel
Swagman Hotel Manila
Address
599 P. Ocampo St., Cor. M. Adriatico St., Malate Manila
1588 M.H. Del Pilar Cor. Mabini St., Malate Manila
R. Blvd/Dr. J. Quintos St., Ermita Manila
M. Adriatico Cor. Gen. Malvar Malate Manila
P. Burgos St. Port Area
177 Gen. Luna St., Ermita Manila
2050-2150 R. Blvd Malate Manila
1166 M.H. Del Pilar Cor. Aquiza Ermita Manila
550 J. Bocobo St., Ermita Manila
1158 A. Mabini Ermita Manila
1315 A. Mabini St., Ermita Manila
1030 Belen St., Paco Manila
1616 A. Mabini St., Malate Manila
1327 A. Mabini Cor. P. Faura St., Ermita Manila
UN Ave. Cor. Ma. Orosa St., Ermita Manila
1034-1036 R. Blvd Ermita Manila
620 P. Ocampo St., Malate Manila
524 Pedro Gil Cor. M. Adriatico Malate Manila
531 A. Flores St., Malate Manila
1700 M. Adriatico Ermita Manila
Electra 35 M. Adriatico St., Malate Manila
1118 R. Blvd UN Ave.Ermita Manila
537 UN Ave. Ermita Manila
1032-34 Belen St., Paco Manila
1140 M.H. Del Pilar St., Ermita Manila
411 Flores St., Ermita Manila
43
Air Visitor Arrivals and Purpose of Visit,
NCR-Manila; 1995-2004 Visitors
Tour Fig. 5
Total Air Visitor Arrivals, NCR-Manila
2,500 1995-2004

From 1995-2004, nearly 2 million air visitor arrivals are 2,019

recorded annually of which 45.93% or 904,000 visitors came 2,000 2,129

2,178
here for holidays, while visiting friends and relatives has 23.34% 1,688 2,093
of the total purpose of visit reflected at 460,000 individuals. 1,500

1,974
There are about 348,000 businessperson’s arrivals every year, 1,000
2,156
1,769
representing the 17.65% of total air visitors, and unknown
1,904

1,779
purpose of visit has 126,000 air arrivals posted 6.42%. 500

The total air visitor arrivals has 3.32% annual average 0

growth rate from 1995 up to 2004. The highest annual growth

1995
1996
1997
rate reflected is 21.19% in year 2004 and the lowest negative 1998
1999
annual growth rate experienced is (-10.39%) in 2001, the year Year 2000
2001
when the former President Estrada forcibly left the palace. 2002 Air Visitor Arrivals
2003
2004

Tour Table 3
Air Visitors Arrivals and Purpose of Visit
1995-2004
Volume (In Thousands)

Visit
Year
Friends Incentive Official Not
Holiday Business Convention Others Total
and Travels Mission Stated
Relatives
1995 1,165 279 6.0 27.0 111 100 1,688

1996 1,057 302 0.3 379 5.0 33.6 107 135 2,019

1997 994 478 0.2 433 2.6 36.6 101 133 2,178

1998 836 588 0.2 408 2.8 33.4 95 130 2,093

1999 840 613 0.2 407 3.0 34.4 92 139 2,129

2000 789 570 0.2 363 2.4 27.7 90 132 1,974

2001 734 503 0.3 305 2.3 22.0 90 112 1,769

2002 834 516 0.3 309 2.4 23.6 100 119 1,904

2003 795 464 0.1 280 1.9 24.2 94 120 1,779

2004 999 562 0.2 313 2.7 26.6 108 144 2,156

Average 904 460 0.2 348 3.1 28.9 99 126 1,969

Source: DOT 44
 Tour Fig. 4
Air Visitor Arrivals by Purpsoe of Visit, NCR-Manila
Average Percentage Distribution; 1995-2004

Incentive
Travels, 0.01 Business,
17.65 Official Mission,
0.16
Visit Friends &
Relatives , 23.34
Convention,
1.47

Others,
5.02

Not Stated
, 6.42

Holiday,
45.93

Tour Fig. 6
Air Visitor Arrivals, Manila
Annual Growth Rate 1995-2004
Percent

25.00
21.19
19.61
20.00

15.00

10.00
7.88 7.63

5.00
1.72

0.00

(3.90)
(5.00)
(6.57)
(7.28)

(10.00) (10.39)

(15.00)
1996 1997 1998 1999 2000 2001 2002 2003 2004
Year
45
Tour Table 4
Air Visitors Arrivals and Purpose of Visit
Annual Growth Rate; 1995-2004

Visit Friends
Incentive Official Not
Year Holiday and Business Convention Others Total
Travels Mission Stated
Relatives

1995

1996 (9.27) 35.84 (16.67) 24.44 (3.60) 35.00 19.61

1997 (5.96) 58.28 (14.17) 14.25 (48.00) 8.93 (5.61) (1.48) 7.88

1998 (15.90) 23.01 (2.75) (5.77) 7.69 (8.74) (5.94) (2.26) (3.90)

1999 0.48 4.25 (27.36) (0.25) 7.14 2.99 (3.16) 6.92 1.72

2000 (6.07) (7.01) 41.56 (10.81) (20.00) (19.48) (2.17) (5.04) (7.28)

2001 (6.97) (11.75) 23.85 (15.98) (4.17) (20.58) 0.00 (15.15) (10.39)

2002 13.62 2.58 (0.74) 1.31 4.35 7.27 11.11 6.25 7.63

2003 (4.68) (10.08) (45.90) (9.39) (20.83) 2.54 (6.00) 0.84 (6.57)

2004 25.66 21.12 52.41 11.79 42.11 9.92 14.89 20.00 21.19

Average (1.01) 10.05 3.36 2.33 (5.38) 0.81 (0.05) 5.01 3.32
Source: DOT

46
 Tour Fig. 7
Sea Visitor Arrivals by Country of Residence Sea Visitors Arrivals, Manila
Average Percentage Distribution, 1995-2004
Manila, 1995-2004
ASIA
29%
Record shows that from 1995-2004, 28.55% of the total Middle East
0%
sea visitor arrivals by country of residence are mostly Asian
countries; these are the people from Hongkong, Japan, OTHERS AND UNSPECIFIED
RESIDENCES
Thailand, Indonesia and Korea. From 2003-2004 India is 14%
AMERICA
sending the highest sea visitor arrivals in the City at the rate of 22%
566 Indians per year and Japan is sending 44 nationals. On
the average there are 3,527 visitors coming from Asia
annually, which seems to be high but a closer look on the
data reveals that the achievement has something to do with AFRICA
the celebration of the centennial event in 1998, where 10,227 0%

Asian visitors arrived by the sea. Furthermore, a sea visitor AUSTRALASIA/PACIFIC

arrival from Asia is increasing by 110 annually. 6%
EUROPE
29%
European holds the best record in percentage
distribution at 28.60% of the total sea visitor arrivals. Most of
them are from Northern and Western Europe, the countries
like United Kingdom, Netherlands, Germany and Ireland are Tour Table 5

frequent sea visitor arrivals. Record reveals that the British are Sea Visitor Arrivals by Country of Residence, Manila 1995-2002

the consistent visitors of the City, which holds the 67% of the COUNTRY OF
RESIDENCE
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

entire continent figure.

ASIA 892 5,023 6,716 10,227 4,834 1,001 1,596 1,438 1,551 1,991

American holds the 22.23% percentage share in sea

visitor arrival, and they are mostly coming from the United
MIDDLE EAST 2 2

States mainland. Sea visitor arrivals from Asia is increasing by AMERICA 2,005 1,635 5,097 8,065 5,469 1,483 1,675 820 569 644
109 visiting tourists annually, Europeans are increasing by
nearly 94 visitors per year while Americans are decreasing by EUROPE 1,641 1,189 4,805 9,788 4,986 3,224 1,526 3,094 2,501 2,579

136 visiting persons every year. Generally, the City is receiving

AUSTRALASIA/
additional sea visitor arrivals at the rate of 118 visitors every PACIFIC
460 702 1,768 975 891 129 203 912 794 1,080

year.
AFRICA - - - - - - 81 36 26 14

The highest sea visitor arrivals recorded at 33,922 OTHERS AND

UNSPECIFIED 666 1,696 2,789 4,867 4,743 703 1,189 122 93 537
happened in 1998 during the celebration of the centennial RESIDENCES

year of the Philippine Independence, while the lowest sea Total 5,664 10,245 21,175 33,922 20,923 6,540 6,270 6,422 5,536 6,847

Source: DOT

47
visitor arrivals posted at 5,536 incurred in 2003. The 2004
growth rate reflected at 23.68% indicates a very promising
performance after a five-year period of uncertainties in sea
visitor arrivals.

Tour Table 5
Sea Visitor Arrivals by Country of Residence, Manila 1995-2002
Growth Rate; 1995-2004
COUNTRY OF
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
RESIDENCE
ASIA 463.12 33.70 52.28 (52.73) (79.29) 59.44 (9.90) 7.86 28.37
Middle East
AMERICA (18.45) 211.74 58.23 (32.19) (72.88) 12.95 (51.04) (30.61) 13.18
EUROPE (27.54) 304.12 103.70 (49.06) (35.34) (52.67) 102.75 (19.17) 3.12
AUSTRALASIA/
52.61 151.85 (44.85) (8.62) (85.52) 57.36 349.26 (12.94) 36.02
PACIFIC

AFRICA (55.56) (27.78) (46.15)

OTHERS AND
UNSPECIFIED 154.65 64.45 74.51 (2.55) (85.18) 69.13 (89.74) (23.77) 477.42
RESIDENCES

Average 80.88 106.69 60.20 (38.32) (68.74) (4.13) 2.42 (13.80) 23.68
Source: DOT

48
 Tour Fig. 8
Annual Sea Visitor Arrivals, Manila
Number of Visitors
1995-2004
35,000

30,000

25,000

20,000

15,000

10,000

5,000

0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Year

Tour Fig. 8
Total Number of Sea Visitors Arrivals, Manila
Percent Annual Growth Rate; 1995-2004

120.00 106.69

100.00
80.88

80.00 60.20

60.00

40.00 23.68

20.00 2.42

0.00

(20.00) (4.13)
(13.80)

(40.00)
(38.32)

(60.00)
(68.74)
(80.00)
1996 1997 1998 1999 2000 2001 2002 2003 2004
Year

49