Covenant University

KM. 10 Idiroko Road, Canaan Land, Ota, Ogun State, Nigeria

Department of Chemical Engineering

CHE 319 Technology Management

Daniel B. Ayo, PhD
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

Course Outline
1 2 3 4 5 6 7 8 9 10 11 12 13
WEEK >>>
TOPIC
V
The Nature of Technology and Technological
Change
Managing Organizations and People
The Economics of Technology (Test 1)
Technology Strategies
Project Management (Test 2)
Technology and Government
Revision
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES

Strategy is the match an organization makes between its

internal resources and skills…and the opportunities and
risks created by its external environment.
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES

The two basic principles of Strategic Management of

Technology are:

1. Focus on your Customers

2. Leverage your Core Competencies
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Ref: Daniel Z. Levin, Int. J. Technology Management, Vol. 41, Nos. 1/2, 2008

Technology management routines

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Red Ocean Versus Blue Ocean
 Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Red Ocean Versus Blue Ocean

Compete in Existing Market Place Create uncontested Market Place

Beat the Competition Make Competition Irrelevant

Exploit Existing Demand Create and Capture New Demand

Make the Value-Cost Trade-Off Break the Value-Cost Trade-Off

Align the whole system of a firm's Align the whole system of a firm's
activities with it's strategic choice of activities in pursuit of differentiation
differentiation or low cost and low cost
 Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Red Ocean Versus Blue Ocean

Summary of Blue Ocean Strategy

• Do not battle competitors, but by systematically create

"blue oceans" of uncontested market space ripe for
growth.

• Pursue differentiation and low cost simultaneously aiming

not to out-perform the competition in the existing
industry, but to create new market space or a "blue
ocean," thereby making the competition irrelevant.

Case Studies: Noodles, “Instant Rice”, Fela, Asa etc;

Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

IP Right (IPR) is a legal protection given to creations of

human ingenuity expressed in the form of inventions,
literary, artistic and musical works, symbols, names and
images used in commerce etc.
 Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

• an arrangement between the creator and the State for legal

protection of the expression to enable commercial benefits
in lieu of the full disclosure of his invention adding stock to
the existing knowledge for the betterment of society.

• Vary from jurisdiction to jurisdiction, such that the

acquisition, registration or enforcement of IP rights must be
pursued or obtained separately in each territory of interest.

• Becoming increasingly harmonised through the effects of

international treaties such as the World Trade Organization
(WTO) Agreements
 Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

May be categorised as:

• Copyright
• Industrial Property (patent, trade mark, and industrial
design right
• Trade Secret
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

Copyright

• may subsist in creative and artistic works (e.g..

books, movies, music, paintings, photographs and
software), giving a copyright holder the exclusive
right to control reproduction or adaptation of such
works for a certain period of time
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

Patent

• may be granted in relation to an invention that is

new, useful and not simply an obvious
advancement over what existed when the
application was filed

• gives the holder an exclusive right to commercially

exploit the invention for a certain period of time
(typically 20 years from the filing date of a patent
application)
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

Trademark

• a distinctive sign which is used to distinguish

the products or services of one business
from those of another business.
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

Industrial design right

• protects the form of appearance, style or

design of an industrial object (eg. spare
parts, furniture or textiles).

* Industrial design is the use of both applied art and applied science to improve the aesthetics, design,
ergonomics, functionality, and/or usability of a product, and it may also be used to improve the
product's marketability and even production
Covenant University Department of Chemical Engineering . CHE 319 Technology Management- Daniel Ayo, PhD.

TECHNOLOGY STRATEGIES
Intellectual Property Rights

Trade secret

• an item of secret, non-public information concerning

the commercial practices or proprietary knowledge
of a business