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DESARROLLO
Sales executives can work as sales managers, sales managers and marketing
managers. The role of executive sales or marketing plan is a position of
responsibility, supervision and management.
Monitor sales teams, and technical sales and business managers, and make
them the objectives to achieve. They supervise and motivate his team, often
working with colleagues and stay informed on market trends. They also attend
trade fairs and trade shows with his team, create distribution networks of the
goods or service of the company and continue trading.
Search clients and evaluate suppliers and subcontractors (market) to get the
maximum benefit (cost, schedule, quality, quantity ...).
Coordinate technical and price studies. Define and verify product marketing
graphics. Managers meet with potential customers.
Higher education for sales executive is required, ideally a graduate degree from
a business school. Sales executives usually have training in sales and business
in a business school or engineering school, and gain expertise specializing in
renewable energies in the same company or by external training.
Bibliografia
http://laculturadelmarketing.com/plan-de-marketing-ix-el-plan-de-accion/
http://es.slideshare.net/jeannettecacioni/los-planes-de-accion-del-marketing
http://www.emprendedores.es/crear-una-empresa/resumen-ejecutivo-de-un-
plan-de-negocio/que-tiene-un-resumen-ejecutivo