Macro Analysis for Barnardos

Audience

(Abandoned Barnardos, Google image 09.10.17)

The print ad is meant to target adults to be more specific parents and careers. The reason
being is because a parent's role is to care for their children and a select few children that are in
hostile environments will make them have empathy and want to change their life.

Genre conventions
the slogan 'Believe in Children' has been placed in the centre in the colour green which
represents renewal. The reason why this charity have chosen this colour is because they want
the families and individuals to have access to a better life by their assistance. In this
advertisement a emboldened paragraph about the child which tells the audience specifically
about the profane language the child has used when engaging/interacting with other individuals.
The audience reading this will see the language the child uses which will be the mystery to
his life; this would also be hard sell as it is aggressive in approach.

Representations
In the print advert it is clear that the child is a white male as there is a blown up picture of him.
The issue is that he has been abandoned by his parents which was the enigma (mystery) that
was created from the emboldened paragraph.

Narrative
From having a read of this print ad it was clear that the child's language was profane; but their
was a valid reason for his behaviour. He had been neglected by his parents which has had an
impact on his behaviour.

Ideology
the charity quote on quote 'believe a child's past should never be defined by their past'.
Which would mean that they wouldn't want this child specifically to be left and not heard just
because of how he acts with individuals.

(Terrified Barnardos, Google image

09.10.17)

Audience
the print ad is meant to target adults specifically parents and careers. Reason being is
because an adult whether they have or don't have children will want to ensure that they take the
child out of the potentially traumatising environment that they are in. They wouldn't want to see
their own child that way.

Genre conventions
There are no slogans used in this ad but the writing used in the advertisement is white. White
was used to represent the innocence of the child.The audience will only find out the how long
the child has been going through this issue but not the child's age which creates the
mystery. Reason being
is because the target audience will want to know what the reason was for him to go through
these issues at home as the audience don't know that much about the child. This is also Soft
sell as this is technically a demonstration of what the audience can help the charity accomplish.

Representations
The audience do not find out the gender or ethnicity of the child as the charity have decided not
to put it in the advertisement. What the audience do find out is that the child was going
through domestic violence at home for 7 years which address the issue.

Narrative
In this print ad they gave an example of a child that they had been taken out of a hostile
(domestic violence) situation that he had been in for 7 years of his life. The charity have done
this because the target audience would have been desensitised to the real life situations that
few kids will face in their lifetimes. By creating an advert that shows someone they assisted
might just change their mind and make them help the charity.

Ideology
The charity have said "we support some of the most vulnerable children in the UK".
Domestic violence being one of the situations that would put a child in a vulnerable position so
they have shown that they can help children in different situations.

-
 (Child prostitution Barnardos, Google image
09.10.17)

Audience
This print ad was made to target adults specifically parents and careers. Reason being is
because what's being demonstrated in the advertisement will only lead to bad repercussions in
the future for this child. An adult will be expected to help get this child out of the situation that
she is currently facing.

Genre conventions
There are no slogans used in this ad but the writing used in the advertisement is white. White
was used to represent the innocence of the child.There is completely no information given
about the child that is put in the advert which will create mystery in the audience mind. But its
clear through the demonstration that the child is subject to child prostitution also from the
caption "Abuse through prostitution STEALS CHILDREN'S LIVES". This advertisement can only
be hard sell as the way the caption is presented is aggressive "STEALS CHILDREN'S LIVES"
as it has been emboldened and capitalised. This technique was used in the advertisement to
emphasis what the outcome of the situation the child is in will be.

Representations
This advertisement doesn't give the audience an information on the gender or ethnicity of the
child. Although the audience do not know this information about the individual they can make a
rough guess as the age group of a "child" is 5-12. That is quite young to be part of any sexual
acts so it is a red flag to the audience as the child is facing child prostitution. Which is clear from
the demonstration and the captions in the advertisement.

Narrative
From the demonstration and captions in this advertisement that I have brought up more than
once analysing this ad the audience are able to understand the story. The story is of a young
child probably around the ages of 5-12 the victim of child prostitution.

Ideology
This charity do what a charity is meant to do support and they will support children through all
circumstances even if it's child prostitution "no matter their circumstances, gender, race or
disability".

-
Audience

(Poverty Barnardos, Google image 09.10.17)

This print ad is meant for adults specifically parents and careers or anyone who loves
babies as a matter of fact. Reason being is because the audience are shown babies with
different harmful objects in their mouth. Which would be a red flag to the audience as they
generally would feel that any child should have the right to life a good life.

Genre conventions
There are no slogans used in this ad but the writing used in the advertisement is green. Green
used to represent the renewal of the child once they have been helped by Barnardo's. The
caption is "There are no SILVER SPOONS for children born into POVERTY" the subject of the
advertisement has been enlarged and emboldened to emphasis the issue which is hard sell.
The mystery of this advertisement is why the babies have cockroaches and acid in their
mouths.

Representations
The audience haven't been given any information on the gender or ethnicity of the children
(babies) in the picture; reason being because it's meant to represent everybody who is a victim
to poverty. But it's clear to see that the babies in the picture are of white descent and may
be male the issue is poverty and has been represented through different objects.

Narrative
The representation of poverty has been displayed to audience using substances that are life
threatening and insects that are associated with environments that are not clean. They have
used a baby because the audience would expect a new-born baby to be in a loving and
positive environment and poverty is the complete opposite.

Ideology
This charity do what a charity is meant to support do and they will support children through all
circumstances even if it's poverty "no matter their circumstances, gender, race or
disability".

-
Audience

(Life-story Barnardos, Google image 10.10.17)

This visual ad is targeted at adults specifically parents and careers. Reason being because
the ad presents to the viewer the success of taking a kid out of an abusive environment.

Genre conventions
The slogan used is "Believe in Children" written in green. The message from this slogan is
clear and it's that they want give the children who have come out of abusive homes a brand new
life and it's backed up by the use of green as this colour represents renewal. The way the
individual acts changes throughout the advertisement and becomes more aggressive which
suggests that it is hard sell.

Representations
The individual who was in the visual advertisement was of a male of white decent. the ad
captures the audience's attention and slowly deteriorates revealing that the issue is abuse at
home.

Narrative
The advertisement begins with a middle-aged man talking about his life in a positive light. Then
the audience see him at different periods of time such as adolescent and child till when he
originally came out of from his abusive household. Viewing how he was behaving during that
time seeing life in a negative way.

Ideology
This charity do what a charity is meant to support do and they will support children through all
circumstances even if it's abuse they are facing. "no matter their circumstances, gender,
race or disability".
-

Audience
 (Believe in me Barnardos, Google image 10.10.17)

This visual ad is targeted at adults specifically parents and careers. Reason being because
the ad showcases all different types of children who have come from different negative
circumstances.

Genre conventions
The slogan used is "BelieveInMe" written in green and white. The mystery in this
advertisement is what circumstances have these few children been in as the audience find out
minimal information about them such like "i am not the toys i never had".
This statement from the child will make the audience think to themselves why she didn't have
any toys to play with in the first place.

Representations
The individuals are all from different backgrounds such like white, east Indian and black
descent both boys and girls that are within the age group of 7-17. They have all faced
different issues which have been brought up but are implied by the captions used for
instance "i'm not his little secret" creating mystery.

Narrative
Quite similar to the visual advertisement that I had analysed prior to this one. But this
advertisement would be seen as more uplifting because you see all types of children "no
matter their circumstances, gender. race or disability" doing what they love.

Ideology
This charity do what a charity is meant to support do and they will support children through all
circumstances. "no matter their circumstances, gender, race or disability". From showing
that they can take children out of hostile environments they also show from looking at this
advertisement that they themselves "believe in children".
 -

(Diary of a foster child Barnardos, Google image

10.10.17)

Audience
This visual ad is targeting young adults and grown adults more specifically parents and
careers. Reason being because the child is talking about her experiences as a foster child.
Young adults may be able
to relate and grown adults will be persuaded as they might see foster children as hooligans.

Genre conventions
The slogan used is "Believe in Children" written in green. The mystery is her past because in
her diary she makes it clear that her foster parents have different values using words such
as "posh" (meaning that she may have came from a home that didn't have rules). This is the
statement made at the end of the advertisement "Believe you can foster" asking you a
rhetorical question in demand of your help. This is a form of hard sell because they aren't giving
you a choice to come think about your options they more or less want you to assist them
straight away.

Representations
The individual that was creating the video diary was a girl of white descent. What she was
exposed to during the time that Barnardos weren't there wasn't clear. She makes it clear that
the foster home has better values by what is implied from her speech which is the mystery. This
leads me to be believe that she could have been in a neglectful household.

Narrative
The audience see what's happening in her life day for day and how she feels about it.

Ideology
This charity do what a charity is meant to support do and they will support children through all
circumstances. "no matter their circumstances, gender, race or disability". The audience
don't find out what she was like beforehand but they can see in the environment she is in now
how happy she is which shows that Barnardos "Believe in Children".

-
Audience

(Jenny's story Barnardos, Google image 10.10.17)

This visual ad is targeting young adults and grown adults more specifically parents and
careers. Reason being because it brings awareness to a problem in the community that has
taken a rise in this
current age that young adults mainly women will face. Adults that have grown-up will not want
this to happen to their children neither another person's kids.

Genre conventions
The slogan used is "Believe in Children" written in green. The mystery has something to do
with her past and the reasons she was amongst these people who were up to no good.
"Help" and "give" are the demand words used in the advertisement that make it hard sell.

Representations
The individual the individual speaks on her issues because it is a visual advertisement it is clear
that the individual is a female that looks like she is of white descent. The issue that she
faced was maltreatment during the time she was at university.

Narrative
The individual told the audience a lit bit about the problem she had going through
(maltreatment) during the time she was in university. She also speaks about how her family and
friends treated her and how she felt and how Barnardos dealt with it making a comparison.
Ideology
This charity do what a charity is meant to support do and they will support children through all
circumstances. "no matter their circumstances, gender, race or disability". From this
statement made by them and the advert that they produced it's clear that they help people who
have gone through maltreatment. Which also makes their slogan strong "Believe in Children".

Jamal Moore
Macro Analysis Barnardo's
10.10.17