NESTLE, Good Food Good Life

Nestle is the world largest food beverage company which has more
than 2000 brands all over the global. The company is presented in
about 191 countries in the world. On the other hand the company’s all
products are in different stages in their life cycle. Its many products are
in Introduction, Growth and in maturity level as well as some of its
products has been Decline.

THE PRODUCTS LIFE CYCLE OF NESTLE

Introduction; The Company has introduced many products in
market although the company has lunched many products in the
market soon like. Nestle chilled coffee, Nesvita, Nestle Milo cereals,
Nestle fitness, Nesfruita Etc.

Growth; the growth level products are many as well some of them
are. Nestle cocco, Crush cereals, Nestle crunch etc.

Maturity; The company has a huge amount of its products in

maturity level are Nestle Pure life, Nestle Nido, Nestle Everyday, Nestle
Fruita vitals, Nestle Noodles, Cerelac, Corn flakes, Nescafe, and
Lectogen and many more.

Decline; Where the company has a great status in the market also has
many products which came into the market but could not survive and
soon became decline as well as some of it’s products became decline
from growth and maturity level too. Like Nestle Ombrella, Nestle
biotherm, yogurt and etc.
 Maturity

Pure life, Nescafe, Nido,

Nestle Everyday, Lactogen, Cereals

Decline;
Ombrella,

Yogurt,

Growth; Nestle cocco, crush cereals, Nestle crunch.

Introduction; Nesvita, Nestle Chilled coffee, Nesfruita,

Nestle Milo Cerelas, Nestle Fitness.

Product Development
Name, Qamber Shakeel
Department, BBA
Subject, Introduction to Business
Assignment, Product life cycle of NESTLE’S Products
Teacher, Miss Aliya Khan
Date, 18/12/2018