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Science of Tourism BBA(Tourism
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Tourist Typology
Plog in 1979, who devised of classification of the U.S. population into psychographic types,
with travellers distributed along a continuum from psychocentric to allocentric. The
psychocentries are the anxious, inhibited & less adventurous travellers, while at the other
extreme the allocentrics are adventurous, outgoing, seek out new the experiences due to their
inquisitive personalities interest in travel adventure. This means that, through time, some torists
may seek out new destinations, while others will follow the more adventurous as the destinations
develop & appear safe & secure.
Distribution of tourist in each typology
Allocentric Mid-centric Psycocentric
Independent Majority of travelers Less sure, more
travelers above Seek well-known, insecure travelers
average income established Choose holiday
Seek more outgoing destinations destination similar to
adventurous May go to home environment
experiences destination Like the familiar &
Adventure Seekers Populated by may by repeat
Take in forest in allocentries visitors
travel & adventure Safe & sewre Anxious, inhibited,
Seek out new destinations chosen less adventurous
destinations
Plog's psychographic traveller types