Poisson Arrival Rate Lamda 20

Switched Brand Initial Market Share

A B C 0.275 0.375 0.35
A 0.2 0.2 0.6 A B C
Origin Brand B 0.1 0.5 0.4
C 0.5 0.2 0.3 Answers to the Questions: (To the
accurately)
A B C 1. When Brand C was introduced
Market Share After 1 Month 27% 31% 42% the firm's market share decrease
Market Share After 2 Months 29% 29% 41% 37.5% of Brand B) to 58% (27% f
during the first month.

Policy 1 At the end of 2nd month, The firm

Switched Brand at 58%, while it's Brand A's mark
A B C Brand B's market share slumped
A 0.6 0.2 0.2
Origin Brand B 0.4 0.4 0.2 Also, with Policy 1 in place, the fi
77% (53% from Brand A and 24%
C 0.6 0.1 0.3 24% market share

2. With Policy 2 in place, the firm

Market Share 53% 24% 24% 82% from both brands (Brand A a
Cost 150000 of market share in Brand A when
gained 37% market share in Bran
The rival Brand C lot 6% of the m
1
Policy 2
Switched Brand
A B C
A 0.1 0.5 0.4
Origin Brand B 0.2 0.8 0
C 0.3 0.5 0.2

Market Share 21% 61% 18%

Cost 280000
o the Questions: (To the extent I remember the questions
)
Brand C was introduced by the rival company in the market,
market share decreased from 65% (27.5% of Brand A +
Brand B) to 58% (27% from Brand A + 31% from Brand B)
first month.

of 2nd month, The firm's market share remained the same

hile it's Brand A's market share jumped by 2% (to 29%) and
market share slumped by 2% (31% to 29%)

Policy 1 in place, the firm's collective market share stood at

from Brand A and 24% Brand B) and riva firm's brand C had
et share

icy 2 in place, the firm's market share collectively stood at

both brands (Brand A and Brand B), interestingly it lost 32%
share in Brand A when compared to Policy 1 whereas it
% market share in Brand B.
Brand C lot 6% of the market share when compared to Policy