Product Explorers Shoppers Professionals High Earners Savers

Total Segment size--> 174 394 322 210 568

Purchase intention 56% 3% 0% 2% 0%
MORE Market Share 56% 3% 0% 2% 0%
Total Market stockout -0.870 1.970 0.000 0.420 0.000
Purchase intention 2% 5% 0% 2% 9%
MOST Market Share 2% 5% 0% 1% 8%
Total Market stockout 0.522 0.788 0.000 0.420 7.384
Purchase intention 5% 2% 18% 16% 0%
MOVE Market Share 4% 2% 15% 13% 0%
Total Market stockout 0.870 1.576 9.982 5.880 0.000
Total Market stockout Lost Revenue

1.520 297.92

9.114 1312.416

18.308 5327.628

Total Lost Revenue due

to Market Stockout 6937.964

All figures are in thousands

 Corrective actions --> For all the products we are setting perception objectives. Along with that,
commercial team composition and advertising cost will be distributed properly to avoid market stock out