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Ulhasnagar-421004.
PROJECT REPORT
ON
TITLE OF PROJECT
Research methodology
MASTER OF COMMERCE
(M.COM-2)
PREPARED BY
Ulhasnagar-421004
CERTIFICATE
External Examination
Research process
The Research
Process
Research process
What is research……….???
ND
2 STEP- Defining the problem
RD
3 STEP- Formation and Development Working Hypothesis
TH
4 STEP- Determining research design
TH
5 STEP- Identifying information types and source
Information that has been collected for some purpose other than the
research at hand.
PRIMARY DATA:
PRIMARY DATA:
Research process
Questionnaires.
Research process
6 Representativeness.
7 Adequate.
8 Independence.
9 Homogenous.
10 Lack of bias.
11 Accurate and complete.
12 Nature of Universe.
13 Number of classes proposed.
Research process
14 Nature of study.
15 Type of sampling.
16 Standard of accuracy.
17 Availability of finance
Non sampling errors may occur during data collection.They are related
to poor design &/or execution of the data gathering.
DATA ANALYSIS:
Acknowledgement
Foreword.
Table Of Content
List of Tables, Charts & Graphs.
Main Test
Introduction.
Summary Of Findings
Main Report
Conclusion.
3. At the end of the report Appendices & Bibliography Should be
mentioned.
o Avoid Vague language while writing report like “it seems”, “there
may be”, etc.
o Charts and illustrations should be mentioned only if they present clear
information.
Research process
CASE STUDY:
o THE DEPARTMENT STORE
o PATRONAGE PROJECT
o A department store patronage project is used to illustrate concepts &
data analysis procedures.The purpose of this project was to access the
relative strengths & weaknesses of a major department store relative to
a group of direct & indirect competitors.This store will be referred as
Sears;the true identity of actual store has been disguised.The goal was
to formulate marketing programs designed to boost the declining sales
& profit of Sears.Ten major stores,including prestigious department
stores(eg.,Saks Fifth Avenue,Neiman-Marcus),national chains(eg.,J.C
Penney),discount stores(eg.,Kmart, Wal-Mart),& some regional chains
(eg.,Kohl’s) where considered in this study.A questionnaire was
designed & administered.using in-home personal interviews,to a
convenience sample of 271 households drawn from a major
metropolitan area.A six-point scale was used (subjects were asked to
check a number from 1 to 6) whenever ratings were obtained.
Research process
Questions:
MAJOR PROBLEMS……
.
Research process
Case study:
Books reffered:
M.Mathirajan